HomeMy WebLinkAbout2023-05-22 - Minutes - Fayetteville Advertising and Promotion Commission Minutes May 22, 2023 Fayetteville Town Center Commissioners Present: Commissioners Absent: Staff: Todd Martin, Chair Tourism & Hospitality Representative Andrew Prysby, Commissioner at-large *virtual attendance Sarah Bunch, City Council Representative Sonia Harvey, City Council Representative Katherine Kinney, Tourism & Hospitality Representative Elvis Moya, Tourism & Hospitality Representative Chrissy Sanderson, Tourism & Hospitality Representative Molly Rawn, CEO; Jennifer Walker, VP of Finance; Sarah King, VP of Marketing and Communications I. Commissioner Martin called the meeting to order at 2:03 pm. II. Old Business A. Chair Martin asked commissioners to review the April 24th minutes and asked if there were any additions or revisions. Hearing none, he declared the minutes were approved as presented. III. New Business A. CEO Report. Rawn gave a CEO report, including activities and accomplishments for the past month with a look ahead. The CEO Report is available in the Agenda Packet for full review. B. Financial Report. Jennifer Walker, VP of Finance Walker stated that April financials are in the commission agenda packets and with both revenue and expenses at 33% and we are pleased to be just 1% below budget on revenue. We are 7% below budget for revenue, so that lends itself to us doing well. HMR tax collections are 1.6 million, which is 2% below seasonally adjusted budget expectations. Cash and investments are approximately 4.8 million, just a slight increase over last month with $150,000 in unearned revenue which reflects events booked at the town center which have not occurred yet. Chair Martin asked about the fact that HMR taxes were below the seasonally adjusted budget expectations and Walker said she was pleased that we are showing improvements in this metric, i.e. only being 2% below is an improvement over last month. C. Marketing Report. Sarah King, VP of Marketing and Communications King opened up by sharing where Vanny had been recently and also shared information about the motorcycle influencer, Whitney Mesa’s trip to our area which included several gravel and paved routes that we curated for her. Mike Sells shared stats such as page views on our website and noted that the calendar page is the most viewed page. Sells also noted that that US Pro Cup page which was the third highest visited page, also served as a gateway to expose new viewers to our cycling page as it gained a huge increase in viewers last month. Rawn noted that the calendar feature continues to get better and better and she thanked the marketing team for their continued work on it. Mike Sells also pointed out the reasoning for the PDF's decline of the visitors guide is that more people are downloading the visitors guide as a flip book. He also shared our paid search with top keywords which are "Things to do in Fayetteville," etc. He shared that an 11% click through rate is very high. He also shared the paid search for the town center. Commissioner Moya asked when the community grant application would be active and Rawn stated that it was live and that it was a rolling deadline meaning groups could apply any time of year and we would evaluate them as long as we have funds available. Rawn also stated that she would share more at the June meeting about this process. D. With no other business or announcements, a motion to adjourn the meeting was made by Commissioner Harvey and seconded by Commissioner Bunch and the meeting was adjourned at 2:28 pm. A tour hosted by Folk School of Fayetteville at the Walker Stone House was held after the meeting. Minutes submitted by Amy Stockton, Director of Operations, Experience Fayetteville