HomeMy WebLinkAbout2021-08-23 - Agendas - FinalFayetteville Advertising and
Promotion Commission
August 23, 2021
Location: Virtual Public Meeting, via Zoom. Register in advance for this webinar.
Commissioners: Katherine Kinney, Chair, Tourism & Hospitality Representative
Todd Martin, Tourism & Hospitality Representative
Chrissy Sanderson, Tourism & Hospitality Representative
Elvis Moya, Tourism & Hospitality Representative
Andrew Prysby, Commissioner at -large
Matthew Petty, City Council Representative
Sarah Bunch, City Council Representative
Staff: Molly Rawn, Chief Executive Officer; Jennifer Walker, Vice
President of Finance; and Hazel Hernandez, Vice President of
Marketing and Communications
Agenda
Call to order at 2:00 p.m.
II. Old Business
A. Review and approval of July 2021 minutes
III. New Business
A. CEO Report, Molly Rawn
B. Financial Report from Jennifer Walker, Vice President of Finance
C. Presentation of 2020 Audit, BKD, Cynthia Burns
D. Marketing Report presented by Hazel Hernandez, Vice President
of Marketing and Communications
E. Vote. Letter of Credit to Flanders Classic. Authorize CEO to
execute a Letter of Credit to Flanders Classics with First Security
Bank
F. Vote. PPP Loan Forgiveness Application. Authorize CEO to execute an
application for PPP Loan Forgiveness to the SBA through First Security Bank
G. Agenda Additions. Additions to the agenda may be added upon request from
a majority of commissioners.
IV. Announcements
V. Adjourn
Fayetteville Advertising and Promotion Commission
Minutes from July 26, 2021
Fayetteville Town Center
Commissioners Andrew Prysby, Matthew Petty, Chrissy Sanderson, Elvis Moya, Sarah Bunch
Present: Todd Martin
Commissioners Katherine Kinney, Chair
Absent:
Staff: Molly Rawn, Chief Executive Officer; Jennifer Walker, Vice President of Finance;
and Hazel Hernandez, Vice President of Marketing and Communications
I. CEO Molly Rawn called the meeting to order at 2pm, announcing that Chair Kinney was not able to
be in attendance and Rawn would conduct the meeting.
II. Old Business
a. Commissioner Sanderson motioned to approve the June 2021 minutes with Commissioner
Moya seconding. The minutes were unanimously approved.
III. New Business
a. CEO Report, Molly Rawn
Rawn shared HMR activity that occurred in May, was collected in June and reported in July. We
are 1.4% above 2019 YTD numbers with lodging down approximately 19% compared to June
2019 but restaurants up 10% compared to June 2019. Occupancy percentage for June 2020
was 30% and was 60% for June 2021. She also shared Airbnb YTD collections are
$28,000 compared to 2019 YTD of $14,000. Rawn clarified that this was only collection
amounts for Airbnb, not all short-term rentals.
The Visitors Center saw 1,325 visitors in June, a 93% increase from May and had very strong
sales of $8,709, a 33% increase from May. It served as a bricks and mortar store front for
NWA Equality for almost five weeks and we are writing them a check for $2,075 for all of the
PRIDE merchandise sales.
The Fayetteville Town Center hosted two external events in July, including Connie
Edmonston's retirement party and three internal events. Connie served as the city's Parks
and Recreation Director and retired July Bch after 35 years with the city.
We are continuing to take advantage of light event bookings to refreshen rooms and we've
repaired our airwalls in the ballroom and finished several painting projects. We are working
on renewing the parking deck lease with the city. We are also working with Chris McNamara,
Sustainability Facilities Project Manager with the city, on getting an energy audit for the
facility.
The Experience Fayetteville sales team has been very busy with several conference leads.
Additionally, the team has created new itineraries showing downtown as an asset and
addition to a conference rather than just focusing on the facilities and square feet available
for the conference itself. We've included outdoor activities and new activities like Pedal Pub
and more. Fayetteville has hosted multiple sporting events each weekend and Rawn
thanked Julie and Tina for staffing and supporting several of those.
On the cycling front, the Arkansas Enduro Series hosted a two-day event at Centennial Park
and Kessler Mountain July 9-10 with a sold -out event of 300 participants and over 500 total
in attendance.
We are hosting another bicycling boot camp with the chamber in September targeting
Fayetteville businesses. This successful partnership has led to Fayetteville having 30
designated Bicycle Friendly businesses including many of our hospitality partners — we have
the 6th most Bicycle Friendly businesses in the US.
In Community Engagement, we are working on First Thursday to be held August 51h and are
staying in contact with our city's public health officer who is comfortable with us hosting
this as an outdoor event. We are working to secure a mobile vaccine clinic. In years past,
we have had it be rain or shine, it won't be held inside due to large crowds and concern. We
are happy to report that we have approximately 70% of our First Thursday revenue pledged
in sponsorship dollars. Thank you to Adventure Subaru, First Security Bank, Cox
Communications, and Startup Junkie for their financial support.
As Rawn concluded the report, she noted a change in the agenda as we will not be having an
audit presentation today as our auditor was unable to attend. This will be rescheduled.
Commissioners did receive an electronic copy of the audit and management letter and we
have a few printed copies at the meeting.
b. Financial Report, Jennifer Walker, VP of Finance
In presenting the financials, Walker shared that we are halfway through the fiscal year and
you can see our revenues are at 48% and expenditures are at 43%, we're pleased to be
keeping this in line. HMR tax is still exceeding our projections by 3% at this time. The town
center is doing a great job with keeping expenses in check. We currently show a net income
of $220,000.
The balance sheet shows our cash and investments at approximately $3.2 million dollars and
you'll see town center unearned revenues down to $145,000. You also see the PPP loan
funds on the balance sheet. We have spent all of these funds and you will see a loan
forgiveness application for 100% of the loan at the next meeting.
c. Marketing Report, Hazel Hernandez, VP of Marketing and Communications
Hernandez began by introducing Susie Nicholson, who is our new account representative
with Sells Agency; she will be in attendance at the commission meetings.
Hernandez shared the marketing report with including demographics on the website: new
visitors are up 58% and returning visitors are up 40%. This shows that more people are
checking us out for the first time and then returning to get more detailed information on
events and things to do as they plan their trip. Fayetteville and NWA has been in the news
lately for being ranked as a best place to live and with many people looking to relocate, we
can expect this trend to continue.
Top ranked states and cities:
Arkansas (Fayetteville) up 47%
Texas (DFW) up 53%
Oklahoma (OKC) up 95%
Missouri (KC) up 15%
Colorado (Denver) up 662% - this was the first year we've promoted in Colorado
Age groups viewing our website YTD 2021 compared to 2020:
18-24 is up 23% is up
25-34 is down 6%
35-44 is up 18%
45-54 up 24%
Site Users first interaction 2021 YTD compared to 2020 YTD:
The Visitors Guide is up 59% which shows that people are ready to travel again. Events are
up 84% and Eat is up 8%. A Site User's second interaction shows a 66% increase in the
Visitors Guide with a 41% increase in Events and a 12% increase in Eat.
d. Vote. Molly Rawn brought up the next item, a budget amendment to accept the funds that
will accompany the operations of the Art Court, presented by the Tyson Family Foundation.
The grant is paying for all of the expenses, we are simply inserting a new line item and need
to make a budget adjustment. A motion from Commissioner Petty to approve the budget
amendment adjustment to accept the Tyson Family Foundation funds with a second by
Commissioner Bunch, was passed unanimously.
Vote. Rawn presented the Spartan Race agreement and the accompanying budget
adjustment. Rawn is hoping this can become a three-year partnership. Key points from the
memo include a room night spend of $50,000 and an average spend $125,000 in the local
economy. Additionally, the social channels of Spartan has over 6 million followers.
The request is to move $45,000 from marketing, specifically our agency advertising line
item, to our sports and cycling line item. She noted that the accompanying contract was
presented in red line form and that the red line items were not of large importance. Rawn is
recommending that the commission approve the enclosed contract as is and if the changes
are not accepted by Spartan, we will reconvene to discuss this matter.
Commissioner Martin asked if it was a phased spend, i.e. if the event is cancelled due to
Covid-19 or other reasons, will we have lost all of that money? Rawn said it was her
understanding that the funds could be used for an event at a later time. Commissioner
Moya asked a question about digital marketing, asking if we could include multi -platform
marketing and not just Facebook as the agreement reads. Hazel Hernandez answered that
it will indeed be multi -platform marketing. Rawn also pointed out that an event like this
could also generate sponsorships. Commissioner Petty made a motion to both accept the
agreement and the budget adjustment and Commissioner Bunch seconded it. It was
approved unanimously
f. Vote. Rawn presented a quote to repair the tower leak. We noticed a leak in November
and were able to do an immediate repair and are needing to do a more permanent repair.
We received three quotes and Rawn presented a quote from Nabholz which best met the
needs of the repair. We are asking to use capital reserves in the amount of $55,000 for this
repair. Commissioner Petty asked if we needed to include a contingency, and a 15% was
decided upon. Commissioner Petty motioned to approve the budget adjustment and the
accompanying contract from Nabholz with a 15% contingency. Commissioner Bunch
seconded it and it was approved unanimously.
g. Vote. Rawn next presented a memo asking for a $1,400,000 amendment to the original
Cyclo-cross grant from the Walton Family Personal Philanthropy Group. The increase is due
to revised expenses and scope. The purpose of this grant is to produce a series of Cyclo-
cross events which we are doing with the next event in October and the final event in
January of 2022. Commissioner Martin made a motion to accept the budget amendment of
$1,400,000 for the line item corresponding with the grant. Commissioner Sanderson
seconded it and it passed unanimously.
h. Vote. Vendor payments and contracts for the two upcoming Cyclo-cross events. Rawn is
seeking a limited amendment to the financial policies that would only apply to expenditures
from these grant -funded items related to the two Cyclo-cross events. We are asking that we
be able to execute contracts and payments for more than $25,000 when needed without
the commission's approval due to time constraints. We will still require legal counsel to
review the contracts and will provide them for the commission's approval in two batches,
once in December 2021 and again in March 2022. Commissioner Petty made a motion to
approve the amendment to the financial policies and Commissioner Sanderson seconded it,
the motion passed unanimously.
i. An added agenda item from Commissioner Petty: he would like to discuss the idea of a
matching funds idea with the city to encourage and incentivize employee vaccinations.
This is a discussion item today and it relates to how the city might spend part of the CARES
grant funding it received. The A&P is a good group to have this discussion with as it has
representatives from the hospitality industry, an industry very much impacted by the
ongoing pandemic. Commissioner Petty has had a conversation with Commissioner Martin
and wanted to have a broader discussion with the commissioners and potentially take back
a recommendation to the City Council.
Commissioner Martin volunteered that while he has declined to mandate vaccines in his
restaurants, he has heavily promoted the vaccine and has also offered a cash incentive. He
thinks there is a level of financial incentive that will help move people to decide to get a
vaccine and he's not been able to hit that level as a small business owner and these
matching funds are a good opportunity. Rawn also shared that she would be happy to bring
up this topic to the hospitality subcommittee if that would be helpful. The commissioners
had a good discussion on the topic. Commissioner Prysby asked if there was any other
community who had done anything like this who could offer us best practices and no
entities immediately came to mind.
Commissioner Sanderson offered that currently all 22 of her employees are vaccinated but
that she is hiring new employees all the time and this would be a good incentive for them.
Commissioner Martin asked if this incentive program was meant to be a straight incentive to
Fayetteville residents or a matching incentive to Fayetteville businesses and Commissioner
Petty indicated it was meant to be the latter, a program working with businesses. It was
decided to not include the CARES act as the funding mechanism in the wording of the
recommendation below.
Commissioner Petty made a motion that the A&P Commission recommend that the city
consider and administer a matching incentive program to support new Covid vaccinations
for Fayetteville workers through employers.
This motion was seconded from Commissioner Moya and it passed unanimously.
As a final agenda item, Commissioner Martin made the request that we offer a virtual
option for the next meeting or a hybrid option. CEO Rawn said we would be able to
facilitate this.
Rawn said that with the rise in break -through cases we are considering what changes need
to be made, i.e. requiring masks in the Visitors Center, any changes at the town center, etc.
We will keep the commissioners informed of these changes.
With no other business, Rawn adjourned the meeting at 3pm.
Minutes submitted by Amy Stockton, Director of Operations
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I Vrd I rill I I I Monthly A&P Tax Collections 2021 **
45,F65I + S%,284,19(:
_odging Restaurant
$17,Y688
Prior Dues Collected
-7 n IIIPF— —
Total HMR Collected
3.97%
4.21%
-20.63%
% change over previous year
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** This represents one half of the total HMR collections. The other half supports the Parks and Recreation department.
Memo P l[AY�
To: Molly Rawn, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners
From: Jennifer Walker, VP Finance, Experience Fayetteville
Date: August 10, 2021
Re: Financial Statements — July 2021
This packet contains Experience Fayetteville Financial Statements for the month ended
July 31, 2021. The following reports are included in the packet:
• Summary P&L Financials for month ended July 31, 2021
• Balance Sheet for month ended July 31, 2021
Target Budget June — 58%
• Revenue target 58% of budget or higher by the end of July 2021.
Expenditures target 58% or lower at July 2021.
Total Revenue YTD: $2,292,728 or 58%; We are right on target.
Tax Receipts - $2,182,176 (ahead of budget by 5% ytd)
Town Center - $60,717 (note $87k+ unearned revenue on Balance Sheet)
Other - $49,835
Total Operating Expenditure YTD: $1,936,767 or 48.7%; 9% below budget target.
EF Main - $1,615,940
Town Center - $320,827
HMR tax rebounds in July Collections (June activity), and YTD collections now exceed
budget expectations by 7.6% and $149,500.
Operating Net Income is $355,961 year to date.
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ July 31, 2021
CONSOLIDATED
Year -to -Date
Actual
Budget
Over/(Under)
Budget
%of Budget
Revenue
Hotel, Motel, Restaurant Taxes Revenue
2,182,176
3,460,576
(1,278,400)
63.1%
Rental Revenue
50,519
350,250
(299,731)
14.4%
Event Revenue
6,162
37,500
(31,338)
16.4%
Visitor Center Store Revenue
24,051
45,258
(21,207)
53.1%
Parking Revenue
10,222
21,500
(11,278)
47.5%
Advertising Revenue
200
8,000
(7,800)
2.5%
Other Revenue
2,947
-
2,947
0.0%
WFF Cycling Coordinator Grant
10,528
31,190
(20,662)
33.8%
Interest and Investment Revenue
5,923
21,500
(15,577)
27.5%
Total Revenue
2,292,728
3,975,774
(1,683,046)
57.7%
Expenses
Operating Expenses
Rental Expenses
10,047
68,690
(58,643)
14.6%
Event Expenses
15,301
73,800
(58,499)
20.7%
Visitor Center & Museum Store
26,163
41,560
(15,397)
63.0%
Personnel
658,449
1,329,680
(671,231)
49.5%
Sales & Marketing
406,611
961,675
(555,064)
42.3%
Office and Administrative
306,284
593,369
(287,085)
51.6%
Bond Payments
408,913
707,000
(298,087)
57.8%
Clinton House Museum
5,000
-
5,000
0.0%
TheatreSquared Contribution
100,000
200,000
(100,000)
50.0%
Total Operating Expenses
1,936,767
3,975,774
(2,039,007)
48.7%
Net Operating Income/(Loss)
355,961
-
355,961
0.0%
Other Income
Unrealized Gain/(Loss) on Investments
352,751
0.0%
Other Expenses
FIFE & Improvements
93,902
155,000
(61,098)
60.60o
Depreciation Expense
81,667
0.0%
Cost of Goods Sold
(4,768)
0.0%
Net Income/(Loss) (without Cyclocross Grants)
537,911
(155,000)
340,160
-347.0%
Net Income/(Loss) for Cyclocross Events
(311,157)
Total Net Income/(Loss)
226,753
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ July 31, 2021
Experience Fayetteville
Year -to -Date
Actual
Budget
Over/(Under)
Budget
% of Budget
Revenue
Hotel, Motel, Restaurant Taxes Revenue
2,182,175
3,460,576
(1,278,401)
63.1%
Event Revenue
6,868
26,500
(19,632)
25.9%
Visitor Center Store Revenue
24,051
45,258
(21,207)
53.1%
Advertising Revenue
200
8,000
(7,800)
2.5%
WFF Cycling Coordinator Grant
13,475
31,190
(17,715)
43.2%
Interest and Investment Revenue
5,241
19,000
(13,759)
27.6%
Total Revenue
2,232,010
3,590,524
(1,358,514)
62.2%
Expenses
Operating Expenses
Event Expenses
12,789
62,800
(50,011)
20.4%
Visitor Center & Museum Store
26,163
41,560
(15,397)
63.0%
Personnel
490,446
910,718
(420,272)
53.9%
Sales & Marketing
406,087
942,375
(536,288)
43.1%
Office and Administrative
166,541
302,799
(136,258)
55.0%
Bond Payments
408,913
707,000
(298,087)
57.8%
Clinton House Museum Contribution
5,000
-
5,000
0.0%
TheatreSquared Contribution
100,000
200,000
(100,000)
50.0%
Total Operating Expenses
1,615,940
3,167,252
(1,551,312)
51.0%
Net Income/(Loss) Before Other Revenue and Expenses
616,071
423,272
192,799
145.5%
Other Income
Unrealized Gain/(Loss) on Investments
352,751
-
352,751
0.0%
Other Expenses
FFE & Improvements
-
15,000
(15,000)
0.0%
Depreciation Expense
43,944
Cost of Goods Sold
(4,768)
Net Income/(Loss)
929,645
408,272
168,622
227.716
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ July 31, 2021
Town Center
Year -to -Date
Actual
Budget
Over/(Under)
Budget
o of Budget
/
Revenue
Rental Revenue
48,130
350,250
(302,120)
13.7%
Event Revenue
1,682
11,000
(9,318)
15.3%
Parking Revenue
10,222
21,500
(11,278)
47.5%
Interest and Investment Revenue
682
2,500
(1,818)
27.3%
Total Revenue
60,717
385,250
(324,533)
15.8%
Expenses
Operating Expenses
Rental Expenses
8,629
68,690
(60,061)
12.6%
Event Expenses
3,929
11,000
(7,071)
35.7%
Personnel
168,003
418,962
(250,959)
40.1%
Sales & Marketing
524
19,300
(18,776)
2.7%
Office and Administrative
139,743
290,570
(150,827)
48.1%
Total Operating Expenses
320,827
808,522
(487,695)
39.7%
Net Income/(Loss) Before Other Revenue and Expenses
(260,110)
(423,272)
163,162
61.5%
Other Expenses
FFE & Improvements
93,902
140,000
(46,098)
32.9%
Depreciation Expense
37,723
Net Income/(Loss)
(391,735)
(563,272)
171,537
69.5%
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ July 31, 2021
Cyclocross Events
Year -to -Date
Actual
Budget
Over/(Under)
Budget
o
/ of Budget
Revenue
Other Revenue
Cyclocross Grant Funds
150,000
675,000
(525,000)
22.2%
Cyclocross Events Revenue
-
288,500
(288,500)
0.0%
Interest and Investment Revenue
1,060
3,000
(1,940)
35.3%
Total Revenue
151,060
966,500
(815,440)
15.6%
Expenses
Operating Expenses
Contract Labor
1,200
-
1,200
0.0%
Marketing
1,727
-
1,727
0.0%
Office and Administrative Expenses
24,269
2,500
21,769
970.7%
Cyclocross Events
435,022
1,342,089
(907,067)
32.4%
Total Operating Expenses
462,218
1,344,589
(882,371)
34.4%
Net Income/(Loss)
(311,157.42)
(378,089)
66,932
82.3%
Grant Carry -Forward
766,069
Cumulative Net Income / (Loss)
454,911
Fayetteville A&P Commission
Balance Sheet
As of July 31, 2021
ASSETS
Current Assets
Cash
2,127,448
Investments
1,195,747
Accounts Receivable
358,787
Prepaid Expenses
40,914
Deposits
30,617
Visitors Guide Trade
3,052
Inventory Asset
16,833
Total Current Assets
3,773,398
Other Assets
Capital Assets
Furniture & Fixtures
96,641
Equipment
498,597
EF/CVB Building
940,410
EF/CVB Land
198,621
Building Additions
971,952
Walker -Stone House
1,167,218
Accumulated Depreciation
(1,302,948)
Total Other Assets
2,570,491
TOTAL ASSETS 6,343,889
LIABILITIES AND EQUITY
Current Liabilities
Accounts Payable 67,253
Unearned Revenue 146,940
PPP Loan Payable 245,900
Total Liabilities 460,092
Equity
Unreserved Fund Balance
3,280,660
Operating Reserve
1,000,000
Capital Reserve
1,000,000
Temporarily Restricted Funds
376,383
Net Revenue
Gain/(Loss) on Investments
352,751
Net Revenue without Cyclocross
185,160
Net Revenue for Cyclocross
(311,157) 226,753
Total Equity
5,883,797
TOTAL LIABILITIES AND EQUITY 6,343,889
Memo
To: Molly Rawn, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners
From: Jennifer Walker, VP Finance, Experience Fayetteville
Date: July 15, 2021
Re: Presentation of the 2020 Audit Report
PAY
The Fayetteville A&P Commission has engaged the audit firm BKD, LLP to perform an
annual financial audit for the fiscal year ending December 31, 2020. This audit work
was completed Spring 2021 and the final audit report and financial report is now
available for review and publication.
BKD Director Cynthia Burns will present the 2020 auditor's report. The completed 2020
Independent Auditor's Report, Financial Statements, and Management Letter are
attached for reference.
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Independent Auditor's Report and Financial Statements
December 31, 2020 and 2019
BKD
CPAs & Advisors
400 W. Capitol Avenue, Suite 2500 1 P.O. Box 3667 1 Little Rock, AR 72203-3667
501.372.1040 1 Fax 501.372.1250 1 bkd.com
Board of Commissioners and Management
Fayetteville Advertising and Promotion Commission
Fayetteville, Arkansas
As part of our audit of the financial statements of the Fayetteville Advertising and Promotion
Commission (the Commission) as of and for the year ended December 31, 2020, we wish to
communicate the following to you.
AUDIT SCOPE AND RESULTS
Auditor's Responsibility Under Auditing Standards Generally Accepted in the United
States of America and the Standards Applicable to Financial Audits Contained in
Government Auditing Standards Issued by the Comptroller General of the United States
An audit performed in accordance with auditing standards generally accepted in the United
States of America and the standards applicable to financial audits contained in Government
Auditing Standards issued by the Comptroller General of the United States is designed to obtain
reasonable, rather than absolute, assurance about the financial statements. In performing
auditing procedures, we establish scopes of audit tests in relation to the financial statements
taken as a whole. Our engagement does not include a detailed audit of every transaction. Our
engagement letter more specifically describes our responsibilities.
These standards require communication of significant matters related to the financial statement
audit that are relevant to the responsibilities of those charged with governance in overseeing the
financial reporting process. Such matters are communicated in the remainder of this letter or
have previously been communicated during other phases of the audit. The standards do not
require the auditor to design procedures for the purpose of identifying other matters to be
communicated with those charged with governance.
An audit of the financial statements does not relieve management or those charged with
governance of their responsibilities. Our engagement letter more specifically describes your
responsibilities.
Qualitative Aspects of Significant Accounting Policies and Practices
Significant Accounting Policies
The Commission's significant accounting policies and use of regulatory basis of accounting are
described in Note 1 of the audited financial statements.
PRAXITY
�� Empowering Business Globally
Board of Commissioners and Management
Fayetteville Advertising and Promotion Commission
Page 2
The Commission's financial statements are presented in accordance with accounting practices
permitted by Arkansas Code Section 10-4-202, which is a regulatory basis of accounting that
differs from accounting principles generally accepted in the United States of America.
Alternative Accounting Treatments
We had discussions with management regarding alternative accounting treatments within the
regulatory basis of accounting prescribed or permitted by the State of Arkansas for policies and
practices for material items, including recognition, measurement and disclosure considerations
related to the accounting for specific transactions as well as general accounting policies, as
follows:
• Utilization of the modified accrual basis of regulatory accounting
Management Judgments and Accounting, Estimates
Accounting estimates are an integral part of financial statement preparation by management,
based on its judgments. The following areas involve significant areas of such estimates for
which we are prepared to discuss management's estimation process and our procedures for
testing the reasonableness of those estimates:
• Estimated useful lives of capital assets
Financial Statement Disclosures
The following areas involve particularly sensitive financial statement disclosures for which we
are prepared to discuss the issues involved and related judgments made in formulating those
disclosures:
• Commitments
• Related party transactions
• Regulatory accounting
• Basis of accounting and presentation
Audit Adjustments
No matters are reportable.
Auditor's Judgments About the Quality of the Entity's Accounting Principles
No matters are reportable.
Board of Commissioners and Management
Fayetteville Advertising and Promotion Commission
Page 3
Disagreements with Management
No matters are reportable.
Significant Issues Discussed with Management
No matters are reportable.
Difficulties Encountered in Performing the Audit
No matters are reportable.
Other Material Communication
Listed below is a material communication between management and us related to the audit:
• Management representation letter (attached)
INTERNAL CONTROL OVER FINANCIAL REPORTING
In planning and performing our audit of the financial statements of the Commission as of and for
the year ended December 31, 2020, in accordance with auditing standards generally accepted in
the United States of America and the standards applicable to financial audits contained in
Government Auditing Standards issued by the Comptroller General of the United States, we
considered the Commission's internal control over financial reporting (internal control) as a basis
for designing audit procedures that are appropriate in the circumstances for the purpose of
expressing our opinion on the financial statements, but not for the purpose of expressing an
opinion on the effectiveness of the Commission's internal control. Accordingly, we do not
express an opinion on the effectiveness of the Commission's internal control.
Our consideration of internal control was for the limited purpose described in the preceding
paragraph and was not designed to identify all deficiencies in internal control that might be
material weaknesses or significant deficiencies and, therefore, material weaknesses or significant
deficiencies may exist that were not identified.
A deficiency in internal control exists when the design or operation of a control does not allow
management or employees, in the normal course of performing their assigned functions, to
prevent or detect and correct misstatements on a timely basis.
A material weakness is a deficiency, or a combination of deficiencies, in internal control, such
that there is a reasonable possibility that a material misstatement of the Commission's financial
statements will not be prevented or detected and corrected on a timely basis.
Board of Commissioners and Management
Fayetteville Advertising and Promotion Commission
Page 4
A significant deficiency is a deficiency, or combination of deficiencies, in internal control that is
less severe than a material weakness, yet important enough to merit attention by those charged
with governance.
We observed the following matters that we consider to be deficiencies.
Deficiencies
Segregation of duties issues were noted arising due to the size of the entity. Below is a list of
positions that have conflicting duties in the cash flows and/or cash outflows areas:
Cash Inflows
• Visitor Center Manager
• Events Director Town Center
• Town Center Sales Coordinator
• VP Finance
• Finance Director
Cash Outflows
• Finance Director
We recommend that the Commission review duties assigned to all personnel to minimize
conflicts in internal controls, including those listed above regularly.
We observed another matter that we consider to be a deficiency that we communicated to
management verbally.
This communication is intended solely for the information and use of management, Board of
Commissioners, and others within the organization and is not intended to be and should not be
used by anyone other than these specified parties.
June 25, 2021
Enclosure
Representatimi of:
FAYETTEVILLE ADVERTISING AND
PROMOTION COMMISSION
21 South Block Avenue, Suite 100
Fayetteville, Arkansas 72701
Provided to:
BKD, LLP
Certified Public Accountants
P.O. Box 1893
Rogers, Arkansas 72757
The undersigned ("We") are providing this letter in connection with BKD's audits of our financial
statements as of and for the years ended December 3 I, 2020 and 2019.
Our representations are current and effective as of the date of BKD's report: June 25, 2021.
Our engagement with BKD is based on our contract for services dated: December 31, 2020.
Our Responsibility and Consideration of Material Matters
We confine that we are responsible for the fair presentation of the financial statements subject to BKD's
report in conformity with accounting practices permitted by Arkansas Code 10-4-412, which is a regulatory
basis of accounting that differs from accounting principles generally accepted in the United States of
America.
We are also responsible for adopting sound accounting policies; establishing and maintaining effective
internal control over financial reporting, operations, and compliance; and preventing and detecting fraud.
We understand that you will not render an unmodified opinion on the financial statements due to lack of
conformity with accounting principles generally accepted in the United States of America regarding our
accounting for regulatory basis.
Certain representations in this letter are described as being limited to matters that are material. Items are
considered material, regardless of size, if they involve an omission or misstatement of accounting
information that, in light of surrounding circumstances, makes it probable that the judgment of a reasonable
person relying on the information would be changed or influenced by the omission or misstatement.
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION
Page 2
Confirmation of Matters Specific to the Subject Matter of BKD's Report
We confirm, to the best of our knowledge and belief, the following:
1. We have fulfilled our responsibilities, asset out in the terms of our contract, for the preparation and
fair presentation of the financial statements in accordance with accounting practices permitted by
Arkansas Code 10-1-412, which is a regulatory basis of accounting that differs from accounting
principles generally accepted in the United States of America.
2. We acknowledge our responsibility for the design, implementation, and maintenance of
a. Internal control relevant to the preparation and fair presentation of financial statements that
are free from material misstatement, whether due to fraud or error.
b. Internal control to prevent and detect fraud.
We have reviewed and approved a draft of the financial statements and related notes referred to
above, which you prepared in connection with your audit of our financial statements. We
acknowledge that we are responsible for the fair presentation of the financial statements and related
notes.
4. We have provided you with:
a. Access to all information of which we are aware that is relevant to the preparation and fair
presentation of the financial statements, such as records, documentation, and other matters.
b. Additional information that you have requested from us for the purpose of the audit.
c. Unrestricted access to persons within the entity from whom you determined it necessary to
obtain audit evidence.
d. All minutes of meetings of the governing body held through the date of this letter or
summaries of actions of recent meetings for which minutes have not yet been prepared.
All unsigned copies of minutes provided to you are copies of our original minutes approved
by the governing body, if applicable, and maintained as part of our records.
e. All significant contracts and grants.
5. All transactions have been recorded in the accounting records and are reflected in the financial
statements.
6. We have informed you of all current risks of a material amount that are not adequately prevented
or detected by our procedures with respect to:
a. Misappropriation of assets.
b. Misrepresented or misstated assets, liabilities or fund balance.
7. We understand the potential penalties for failure to disclose reportable tax transactions to the taxing
authorities and have fully disclosed to BKD any and all known reportable tax transactions.
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION
Page 3
8. We have no knowledge of any known or suspected fraudulent financial reporting or
misappropriation of assets involving:
a. Management or employees who have significant roles in internal control, or
b. Others, where activities of others could have a material effect on the financial statements.
4. We have no knowledge of any allegations of fraud or suspected fraud affecting the entity received
in communications from employees, customers, regulators, suppliers, or others.
10. We have assessed the risk that the financial statements may be materially misstated as a result of
fraud and disclosed to you any such risk identified.
11. We have disclosed to you the identity of the entity's related parties and all the related party
relationships and transactions of which we are aware. Related party relationships and transactions
have been appropriately accounted for and disclosed in accordance with accounting principles
generally accepted in the United States of America.
We understand that the term related party refers to an affiliate, management and members of their
immediate families, component units, and any other party with which the entity may deal if the
entity can significantly influence, or be influenced by, the management or operating policies of the
other. The term affiliate refers to a party that directly or indirectly controls, or is controlled by, or
is under common control with, the entity.
12. Except as reflected in the financial statements, there are no:
a. Plans or intentions that may materially affect carrying values or classifications of assets
and liabilities.
b. Material transactions omitted or improperly recorded in the financial records.
c. Material gain/loss contingencies requiring accrual or disclosure, including those arising
from environmental remediation obligations.
d. Events occurring subsequent to the statements of assets, liabilities and fund balance date
through the date of this letter requiring adjustment or disclosure in the financial statements.
e. Agreements to purchase assets previously sold.
f. Restrictions on cash balances or compensating balance agreements.
g. Guarantees, whether written or oral, under which the entity is contingently liable.
13. We have disclosed to you all known instances of noncompliance or suspected noncompliance with
laws and regulations whose effects should be considered when preparing financial statements.
14. We have no reason to believe the entity owes any penalties or payments under the Employer Shared
Responsibility Provisions of the Patient Protection and Affordable Care Act nor have we received
any correspondence from the IRS or other agencies indicating such payments may be due.
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION
Page 4
15. We are not aware of any pending or threatened litigation or claims whose effects should be
considered when preparing the financial statements. We have not sought or received attorney's
services related to pending or threatened litigation or claims during or subsequent to the audit
period. Also, we are not aware of any litigation or claims, pending or threatened, for which legal
counsel should be sought.
16. Adequate provisions and allowances have been accrued for any material losses from:
a. Uncollectible receivables.
b. Reducing obsolete or excess inventories to estimated net realizable value.
c. Purchase commitments in excess of normal requirements or above prevailing market
prices.
17. Except as disclosed in the financial statements, the entity has:
a. Satisfactory title to all recorded assets, and they are not subject to any liens, pledges, or
other encumbrances.
b. Complied with all aspects of contractual and grant agreements, for which noncompliance
would materially affect the financial statements.
18. The financial statements disclose all significant estimates and material concentrations known to us.
Significant estimates are estimates at the statement of assets, liabilities and fund balance date which
could change materially within the next year. Concentrations refer to volumes of business,
revenues, available sources of supply, or markets for which events could occur which would
significantly disrupt normal finances within the next year. Significant assumptions used by us in
making accounting estimates, including those measured at fair value, are reasonable.
19. The fair values of financial and nonfinancial assets and liabilities, if any, recognized in the financial
statements or disclosed in the notes thereto are reasonable estimates based on the methods and
assumptions used. The methods and significant assumptions used result in measurements of fair
value appropriate for financial statement recognition and disclosure purposes and have been applied
consistently from period to period, taking into account any changes in circumstances. The
significant assumptions appropriately reflect market participant assumptions.
20. We have not been designated as a potentially responsible party (PRP or equivalent status) by the
Environmental Protection Agency (EPA) or other cognizant regulatory agency with authority to
enforce environmental laws and regulations.
21. With respect to any nonattest services you have provided us during the year, including drafting the
financial statements, related notes, and preparation of the form 990:
a. We have designated a qualified management -level individual to be responsible and
accountable for overseeing the nonattest services.
b. We have established and monitored the performance of the nonattest services to ensure
they meet our objectives.
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION
Page 5
c. We have made any and all decisions involving management functions with respect to the
nonattest services and accept full responsibility for such decisions.
d. We have evaluated the adequacy of the services performed and any findings that resulted.
22. With regard to deposit and investment activities:
a. All deposit, repurchase and reverse repurchase agreements, and investment transactions
have been made in accordance with legal and contractual requirements.
b. Disclosures of deposit and investment balances and risks in the financial statements are
consistent with our understanding of the applicable laws regarding enforceability of any
pledges of collateral.
c. We understand that your audit does not represent an opinion regarding the enforceability
of any collateral pledges.
23. As an entity subject to Government Auditing Standards:
a. We acknowledge that we are responsible for compliance with applicable laws, regulations,
and provisions of contracts and grant agreements.
b. We have identified and disclosed to you all laws, regulations, and provisions of contracts
and grant agreements that have a direct and material effect on the determination of amounts
in our financial statements or other financial data significant to the audit objectives.
We have identified and disclosed to you any violations or possible violations of laws,
regulations, and provisions of contracts and grant agreements whose effects should be
considered for recognition and/or disclosure in the financial statements or for your
reporting on noncompliance.
d. We have taken or will take timely and appropriate steps to remedy any fraud, abuse, illegal
acts, or violations of provisions of contracts or grant agreements that you or other auditors
report.
e. We have a process to track the status of audit findings and recommendations.
f. We have identified to you any previous financial audits, attestation engagements,
performance audits, or other studies related to the objectives of your audit and the
corrective actions taken to address any significant findings and recommendations made in
such audits, attestation engagements, or other studies.
24. We acknowledge the current economic volatility presents difficult circumstances and challenges
for our industry. Entities are potentially facing declines in the fair values of investments and other
assets, declines in the volume of business, constraints on liquidity, difficulty obtaining financing,
etc. We understand the values of the assets and liabilities recorded in the financial statements could
change rapidly, resulting in material future adjustments to asset values that could negatively impact
the entity's ability to maintain sufficient liquidity.
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION
Page 6
We acknowledge that you have no responsibility for future changes caused by the current economic
environment and the resulting impact on the entity's financial statements. Further, management
and governance are solely responsible for all aspects of managing the entity.
Molly Rawn, of Executive Officer
mrawn@experiencefayetteville.com
1
Je ifer Wal r, Vice President of Finance
jNvMker@experiencefayetteville.com
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
December 31, 2020 and 2019
Contents
Independent Auditor's Report ...............................................................................................1
Financial Statements
Statements of Assets, Liabilities, and Fund Balance — Modified Accrual Basis ................................ 4
Statements of Revenues, Expenditures, and Changes in Fund Balance —
ModifiedAccrual Basis.................................................................................................................. 5
Statements of Revenues and Expenditures Modified Accrual Basis
Budgetto Actual............................................................................................................................. 7
Notesto Financial Statements............................................................................................................ 9
Report on Internal Control over Financial Reporting and on Compliance
and Other Matters Based on an Audit of Financial Statements Performed
in Accordance with Government Auditing Standards —Independent
Auditor's Report ...............................................................................................................20
BKD
CPAs & Advisors
400 W. Capitol Avenue, Suite 2500 1 P.O. Box 3667 1 Little Rock, AR 72203-3667
501.372.1040 1 Fax 501.372.1250 1 bkd.com
Independent Auditor's Report
Board of Commissioners
Fayetteville Advertising & Promotion Commission
Fayetteville, Arkansas
Report on the Financial Statements
We have audited the accompanying financial statements of the Fayetteville Advertising and Promotion
Commission, a component unit of the City of Fayetteville, Arkansas, as of and for the years ended
December 31, 2020 and 2019, and the related notes to the financial statements, which collectively
comprise the Commission's basic financial statements as listed in the table of contents.
Management's Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these financial statements in
accordance with the financial reporting provisions of A.C.A. § 10-4-412, as described in Note 1.
Management is also responsible for the design, implementation, and maintenance of internal control
relevant to the preparation and fair presentation of financial statements that are free from material
misstatement, whether due to fraud or error.
Auditor's Responsibility
Our responsibility is to express opinions on these financial statements based on our audits. We conducted
our audits in accordance with auditing standards generally accepted in the United States of America and
the standards applicable to financial audits contained in Government Auditing Standards, issued by the
Comptroller General of the United States. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in
the financial statements. The procedures selected depend on the auditor's judgment, including the
assessment of the risks of material misstatement of the financial statements, whether due to fraud or error.
In making those risk assessments, the auditor considers internal control relevant to the entity's preparation
and fair presentation of the financial statements in order to design audit procedures that are appropriate in
the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's
internal control. Accordingly, we express no such opinion. An audit also includes evaluating the
appropriateness of accounting policies used and the reasonableness of significant accounting estimates
made by management, as well as evaluating the overall presentation of the financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for
our audit opinion.
(� PRAXITV
\`�� Empowering Business Globally
Board of Commissioners
Fayetteville Advertising & Promotion Commission
Page 2
Basis for Adverse Opinion on U.S. Generally Accepted Accounting Principles
As described in Note I of the financial statements, the financial statements are prepared by the
Commission on the basis of accounting practices prescribed or permitted by the State of Arkansas to
demonstrate compliance with the State's regulatory basis of accounting and budget laws, which is a basis
of accounting other than accounting principles generally accepted in the United States of America, to
meet the requirements of the State. The effects on the financial statements of the variances between the
regulatory basis of accounting described in Note 1 and accounting principles generally accepted in the
United States of America, although not reasonably determinable, are presumed to be material.
Adverse Opinion on U.S. Generally Accepted Accounting Principles
In our opinion, because of the significance of the matter discussed in the Basis for Adverse Opinion on
U.S. Generally Accepted Accounting Principles paragraph, the financial statements referred to above do
not present fairly, in accordance with accounting principles generally accepted in the United States of
America, the financial position of the Commission as of December 31, 2020 and 2019, or changes in
financial position thereof for the years then ended.
Unmodified Opinion on Regulatory Basis of Accounting
In our opinion, the financial statements referred to above present fairly, in all material respects, the assets,
liabilities, and fund balance of the Commission as of December 31, 2020 and 2019, and its respective
revenues, expenditures, and the changes in fund balance and budgetary results for the years then ended, in
accordance with the basis of accounting practices prescribed or permitted by the State described in
Note 1.
Other Matters
Management has omitted the management's discussion and analysis information that accounting
principles generally accepted in the United States of America require to be presented to supplement the
basic financial statements. Such missing information, although not a part of the basic financial
statements, is required by the Governmental Accounting Standards Board, who considers it to be an
essential part of financial reporting for placing the basic financial statements in an appropriate
operational, economic or historical context. Our opinion on the basic financial statements is not affected
by this missing information.
Board of Commissioners
Fayetteville Advertising & Promotion Commission
Page 3
Other Reporting Required by Government Auditing Standards
In accordance with Government Auditing Standards, we also have issued our report dated
June 25, 2021, on our consideration of the Commission's internal control over financial reporting and on
our tests of its compliance with certain provisions of laws, regulations, contracts and grant agreements
and other matters. The purpose of that report is solely to describe the scope of our testing of internal
control over financial reporting and compliance and the results of that testing, and not to provide an
opinion on the effectiveness of the Commission's internal control over financial reporting or on
compliance. That report is an integral part of an audit performed in accordance with Government
Auditing Standards in considering the Commission's internal control over financial reporting and
compliance.
Little Rock, Arkansas
June 25, 2021
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Statements of Assets, Liabilities, and Fund Balance -
Modified Accrual Basis
December 31, 2020 and 2019
Assets
Cash and cash equivalents
Investments
Accounts receivable
Deposits
Inventory
Prepaid expense
Capital Assets
Buildings
Furniture and fixtures
Land
Office Equipment
Construction in progress
Less accumulated depreciation
Total assets
Liabilities
Accounts payable
Accrued expenses
Unearned revenue
Accrued payroll
Total liabilities
Fund Balance
Unassigned
Restricted
Total fund balance
Total liabilities and fund balance
2020 2019
$ 1,830,811
1,037,786
183,001
30,617
12,066
29,468
3,079,580
96,641
198,621
498,597
(1,221,281)
$ 5,775,907
$ 49,787
779
56,708
22,115
129,389
5,264,087
382,431
5,646,518
$ 5,775,907
$ 1,461,970
1,152,237
43,799
30,617
11,622
33,630
3,014,963
96,641
198,621
371,601
77,693
(1,072,964)
$ 5,420,430
$ 114,190
6,875
48,620
18,460
188,145
4,866,430
365,855
5,232,285
$ 5,420,430
See Notes to Financial Statements 4
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Statements of Revenues, Expenditures and
Changes in Fund Balances - Modified Accrual Basis
Years Ended December 31, 2020 and 2019
Revenues
Hotel, motel and restaurant taxes
Rental income
Visitors center store
Visitor guide advertising income
Parking income
Investment income (loss), net
Grant income
Miscellaneous event income
Total revenues
Expenditures
Advertising
Automobile expense
Bank charges
Bond payments
Collection expense
Contract labor
Convention development
Depreciation
Dues and subscriptions
Employee benefits
Insurance
Miscellaneous
Office supplies and printing
Payroll taxes
Postage
Professional services
Rent
Repairs and maintenance
Salaries and wages
Special projects and events
Taxes and licenses
Training and meetings
Utilities
Visitor center store expense
Total expenditures
2020 2019
$ 3,008,949
180,369
17,568
25,125
20,330
(43,142)
946,007
65,213
$ 3,701,187
742,509
23,602
18,250
33,594
27,326
565,310
116,203
4,220,419 5,227,981
484,682
2,708
4,590
701,098
60,179
20,389
128,438
148,317
31,137
25,845
138,873
102,969
11,852
64,541
6,966
34,140
41,220
110,909
859,500
668,367
9,894
13,947
117,313
18,312
3,806,186
832,431
3,600
6,639
696,586
74,024
89,710
171,800
137,653
27,127
25,793
142,038
116,641
23,151
75,691
11,831
41,423
39,888
181,799
967,827
749,119
13,828
72,826
129,514
25,055
4,655,994
See Notes to Financial Statements 5
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Statements of Revenues, Expenditures and
Changes in Fund Balances — Modified Accrual Basis (Continued)
Years Ended December 31, 2020 and 2019
Change in Fund Balance
Fund Balance
Beginning of year
End of year
2020 2019
$ 414,233 $ 571,987
5,232,285 4,660,298
$ 5,646,518 $ 5,232,285
See Notes to Financial Statements 6
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Statement of Revenues and Expenditures -
Modified Accrual Basis - Budget to Actual
Year Ended December 31, 2020
Variance
Favorable
Original Budget Final Budget Actual (Unfavorable)
Revenues
Hotel, motel and restaurant taxes
$ 2,399,024
$ 2,399,024
$ 3,008,949
$ 609,925
Rental income
279,000
279,000
180,369
(98,631)
Visitors center store
15,700
15,700
17,568
1,868
Visitor guide advertising income
15,000
15,000
25,125
10,125
Parking income
23,800
23,800
20,330
(3,470)
Investment income, net
17,800
17,800
(43,142)
(60,942)
Grant Income
594,052
594,052
946,007
351,955
Miscellaneous event income
16,100
16,100
65,213
49,113
Total revenues
3,360,476
3,360,476
4,220,419
859,943
Expenditures
Advertising
497,150
497,150
484,682
12,468
Automobile expense
1,041
1,041
2,708
(1,667)
Bank charges
7,650
7,650
4,590
3,060
Bond payments
707,000
707,000
701,098
5,902
Collection expense
47,980
47,980
60,179
(12,199)
Contract labor
40,375
40,375
20,389
19,986
Convention development
147,140
147,140
128,438
18,702
Depreciation
-
-
148,317
(148,317)
Dues and subscriptions
24,000
24,000
31,137
(7,137)
Employee benefits
34,023
34,023
25,845
8,178
Insurance
151,463
151,463
138,873
12,590
Miscellaneous
107,530
107,530
102,969
4,561
Office supplies and printing
19,600
19,600
11,852
7,748
Payroll taxes
71,800
71,800
64,541
7,259
Postage
7,400
7,400
6,966
434
Professional services
38,500
38,500
34,140
4,360
Rent
39,720
39,720
41,220
(1,500)
Repairs and maintenance
254,000
254,000
110,909
143,091
Salaries and wages
838,759
838,759
859,500
(20,741)
Special projects
874,336
874,336
668,367
205,969
Taxes and licenses
15,000
15,000
9,894
5,106
Training and meetings
24,600
24,600
13,947
10,653
Utilities
131,117
131,117
117,313
13,804
Visitor center store expense
14,650
14,650
18,312
(3,662)
Total expenditures
4,094,834
4,094,834
3,806,186
288,648
Excess of Revenues Over Expenditures
$ (734,358)
$ (734,358)
$ 414,233
$ 1,148,591
See Notes to Financial Statements 7
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Statement of Revenues and Expenditures -
Modified Accrual Basis - Budget to Actual
Year Ended December 31, 2019
Variance
Favorable
Original Budget Final Budget Actual (Unfavorable)
Revenues
Hotel, motel and restaurant taxes
$ 3,571,688
$ 3,571,688
$ 3,701,187
$ 129,499
Rental income
867,500
867,500
742,509
(124,991)
Visitors center store
26,000
26,000
23,602
(2,398)
Visitor guide advertising income
20,000
20,000
18,250
(1,750)
Parking income
28,000
28,000
33,594
5,594
Investment income, net
16,700
16,700
27,326
10,626
Grant income
565,310
565,310
565,310
-
Miscellaneous event income
81,100
81,100
116,203
35,103
Total revenues
5,176,298
5,176,298
5,227,981
51,683
Expenditures
Advertising
839,500
839,500
832,431
7,069
Automobile expense
3,600
3,600
3,600
-
Bank charges
8,200
8,200
6,639
1,561
Bond payments
707,000
707,000
696,586
10,414
Collection expense
70,318
70,318
74,024
(3,706)
Contract labor
72,633
72,633
89,710
(17,077)
Convention development
151,050
151,050
171,800
(20,750)
Depreciation
-
-
137,653
(137,653)
Dues and subscriptions
30,847
30,847
27,127
3,720
Employee benefits
33,776
33,776
25,793
7,983
Insurance
161,335
161,335
142,038
19,297
Miscellaneous
119,100
119,100
116,641
2,459
Office supplies and printing
26,900
26,900
23,151
3,749
Payroll taxes
92,918
92,918
75,691
17,227
Postage
9,850
9,850
11,831
(1,981)
Professional services
45,700
45,700
41,423
4,277
Rent
38,400
38,400
39,888
(1,488)
Repairs and maintenance
352,775
352,775
181,799
170,976
Salaries and wages
1,094,796
1,094,796
967,827
126,969
Special projects
541,120
541,120
749,119
(207,999)
Taxes and licenses
9,050
9,050
13,828
(4,778)
Training and meetings
57,247
57,247
72,826
(15,579)
Utilities
127,020
127,020
129,514
(2,494)
Visitor center store expense
22,750
22,750
25,055
(2,305)
Total expenditures
4,615,885
4,615,885
4,655,994
(40,109)
Excess of Revenues Over Expenditures
$ 560,413
$ 560,413
$ 571,987
$ 11,574
See Notes to Financial Statements 8
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Note 1: Nature of Operations and Summary of Significant Accounting Policies
As discussed further below, these financial statements are presented in accordance with the
regulatory basis of presentation as prescribed by Arkansas state law. The Fayetteville Advertising
and Promotion Commission (the Commission) maintains its records on a modified accrual basis of
accounting, as discussed below. The regulatory basis of presentation and the modified accrual
basis of accounting differ from accounting principles generally accepted in the United States of
America. The significant accounting policies of the Commission are as follows:
Regulatory Accounting
The Arkansas Legislature enacted a law in 2005 that requires municipalities to present their
financial statements in a prescribed format and also restricts the basis of accounting for this format
to one of three methods. The entity's governing body, however, can adopt a resolution annually to
adopt GASB Statement No. 34, Basic Financial Statements - and Management's Discussion and
Analysis - for State and Local Governments (GASB No. 34) as their reporting model in lieu of
reporting on this regulatory basis established by Arkansas Code 10-4412. The Board of
Commissioners did not adopt such a resolution for 2020 or 2019.
The regulatory presentation is on a fund basis with no distinction being made as to the type of
funds (Proprietary, Governmental, etc.) being presented. The required financial statements consist
of a balance sheet (or statement of assets, liabilities, and fund balance), statement of revenues,
expenditures, and changes in fund balance, and statement of revenues and expenditures - budget to
actual. The basis of accounting is limited to cash basis, modified cash basis or modified accrual
basis. The Commission has elected to utilize the modified accrual basis of accounting.
Nature of Operations
The Commission is a component unit of the City of Fayetteville, Arkansas (the "City"), established
by Ordinance Number 2310 of the City for the purpose of promoting and advertising the City and
its environs. The Commission is presented in the City of Fayetteville's Comprehensive Annual
Financial Report as a discretely presented component unit. A Commission consisting of seven
members governs the Commission. Four members are owners or managers of hotels, motels or
restaurants, and serve for staggered terms of four years. Two members must be members of the
governing body of the City, are selected by the City Council and serve at the will of the City
Council. One member is from the public at large and is nominated by the Commission and
approved by the City Council. All members must reside in the City. Members are voted on by the
existing Commissioners and approved by the City Council. The financial statements present only
the Commission, and are not intended to present the financial position and results of operations of
the City of Fayetteville, Arkansas, in conformity with accounting principles generally accepted in
the United States of America. Operations of the Commission include the Fayetteville Convention
and Visitors Bureau, the Fayetteville Town Center and the Clinton House Museum.
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Use of Estimates
Management used estimates and assumptions in preparing these financial statements. Those
estimates and assumptions affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and the reported amounts of
revenues and expenditures during the reporting period. Actual results could differ from those
estimates.
Cash Equivalents
The Commission considers all liquid investments with original maturities of three months or less to
be cash equivalents. At December 31, 2020 and 2019, cash equivalents consisted of money market
funds with brokers.
Basis of Accounting and Presentation
The financial statements are prepared on the modified accrual basis of accounting. As such,
revenues are recognized when the underlying exchange takes place and in the accounting period in
which the revenue is both measurable and available to finance expenditures of the fiscal period.
The Commission considers all tax revenues measurable and available when collected and exchange
revenue when the transaction occurs. Expenditures are recorded when the related liability is
incurred.
Budgets
The Commission adheres to the following procedures in establishing the budgets reflected in the
accompanying financial statements:
Prior to December 1, the budget committee proposes an operating budget for the fiscal year
commencing the following January 1. The operating budget includes proposed expenditures and
the means of financing them.
Prior to January 1, the Commission legally enacts the budget through approval of the
Commissioners.
Budgets are adopted on a basis consistent with accounting practices prescribed or permitted by the
State of Arkansas, which practices differ from accounting principles generally accepted in the
United States of America.
Budgeted revenues and expenditures represent the formal operating budget adopted by the
Commission. Budgetary control is maintained at the operations level. Budgeted amounts not spent
by year end lapse.
10
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Investments
Investments of the Commission represent the portion of a combined investment pool managed by
the City allocable to the Commission. Investments include money market mutual funds, U.S.
Treasury obligations, corporate bonds and U.S. Government agency obligations. Money market
mutual funds, governmental securities and corporate bonds are recorded at fair market value based
on quoted market prices. Income related to investments is recorded when earned. Income earned
in the pool is allocated to the various funds and component units weekly. At December 31, 2020
and 2019, the Commission's proportionate share of the investment pool was approximately 0.63%
and 0.65%, respectively.
The Commission's portion of investments held by the City amounted to $1,037,786 and $1,152,237
at December 31, 2020 and 2019, respectively, and is held at one financial institution in the name of
the City. Approximately 90.89% and 90.65% of the pool is invested in direct obligations of the
United States of America. The remainder is either insured or collateralized.
Accounts Receivable
Accounts receivable consist of amounts due from the Fayetteville Town Center customers and the
City's Parking Department. For the years ended December 31, 2020 and 2019, accounts receivable
were deemed fully collectible; therefore, no allowance for doubtful accounts was considered
necessary. If accounts become uncollectible, they will be charged to operations when that
determination is made. Determination of uncollectability is made by management based on
knowledge of individual accounts and consideration of such factors as current economic
conditions. Accounts are generally uncollateralized. Past -due status is based on contractual terms.
Past -due accounts are not charged interest.
Inventory
Inventory is valued at the lower of cost (first -in, first -out method) or market. Inventory consists of
items for sale in the Commission's gift shop.
Capital Assets
Capital assets are carried at historical cost or acquisition value at date of donation if the asset was
contributed. The Commission's capitalization policy states that assets with an initial value or cost
greater than or equal to $5,000 and an estimated useful life of greater than one year will be
capitalized. Depreciation is provided on the straight-line method over the estimated useful lives of
the respective assets, which range from 5 to 39 years.
11
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Funding
The Commission is funded by a 1% hotel, motel and restaurant tax on all revenue from the renting,
leasing or otherwise furnishing of hotel or motel accommodations for profit in the City. The tax
also applies to the gross receipts or gross proceeds received by restaurants and similar businesses as
may be defined from time to time by ordinance from the sale of prepared foods and beverages for
on or off premises consumption. The tax does not apply to such gross receipts or proceeds of
organizations qualified under Section 501(c)(3) of the Federal Internal Revenue Code.
The taxes are due the 20`h day of the month following the month in which the taxes were collected.
If taxes become delinquent, the City Prosecutor seeks to collect the taxes. Delinquent taxes totaled
$33,097 and $30,918 at December 31, 2020 and 2019, respectively.
Revenues collected from the taxes are to be used for advertising and promotion in the City and
its environs. Revenues are also to be used for the construction, reconstruction, equipment,
improvement, maintenance, repair and operation of a convention center, for the operation of tourist
promotion facilities in the City, and for personnel and agencies necessary to conduct the business
of the Commission.
Advertising
The Commission expenses advertising, marketing and promotion costs as incurred.
Income Taxes
The Commission is a tax-exempt organization under Section 115 of Internal Revenue Code.
Fund Balance — Governmental Funds
The fund balances for the Commission's funds are displayed in two components:
Restricted — Restricted fund balances may be spent only for the specific purposes stipulated by
external resource providers. Restrictions may be changed or lifted only with the consent of resource
providers. Funds are externally restricted by contributors.
Unassigned — Unassigned fund balance includes all amounts not restricted.
The Commission considers restricted amounts to have been spent when an expenditure incurred for
purposes for which both restricted and unassigned fund balance is available. The Commission
applies restricted amounts first, and then unassigned amounts when an expenditure is incurred for
purposes for which amounts in any of those unrestricted fund balance classifications could be used.
12
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Note 2: Commitments
During the year ended December 31, 2013, a resolution was proposed that recommended to the
City the issuance and sale of (1) approximately $1,500,000 of hotel and restaurant gross receipts
tax refunding bonds for the purpose of refunding the City's outstanding hotel and restaurant gross
receipts tax refunding bonds, series 2003, (2) approximately $6,900,000 of hotel and restaurant
gross receipts tax and tourism revenue capital improvement bonds for the purpose of financing
certain capital improvements in connection with the proposed Walton Arts Center expansion and
renovation, and (3) approximately $3,500,000 of hotel and restaurant gross receipts tax and tourism
revenue capital improvement bonds for the purpose of financing certain capital improvements in
connection with a proposed regional park. The resolution was approved by the Commission in
May 2013 and approved by the voters in November 2013 in a special election. The bonds were
issued in October 2014, will mature in 2039, and bear interest at coupon rates ranging from 2.0% to
5.0%. As a result of the issuance, the City retains $707,313 per year, plus fees, for payments on
these bonds. The amount retained for the bond payment would otherwise be remitted to the
Commission.
Note 3: Deposits, Investments and Investment Income
Deposits
Custodial State law requires that municipal funds be deposited in federally insured banks located in
the State of Arkansas. The municipal deposits may be in the form of checking accounts, savings
accounts, and time deposits. Public funds may also be invested in direct obligations of the United
States of America and obligations, the principal and interest of which, are fully guaranteed by the
United States of America.
The Commission maintains separate bank accounts in two banks. Deposits with banks at
December 31, 2020 and 2019 amounted to $1,886,045 and $1,540,553, respectively, of which
$297,887 and $304,091 was insured and the remaining amount was collateralized by securities
held in the Commission's name.
Investments
The Commission may legally invest in direct obligations of the U.S. Government and agencies,
collateralized certificates of deposit, prerefunded municipal bonds, corporate bonds, collateralized
repurchase agreements, treasury money markets, local government trusts and savings accounts.
13
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
At December 31, 2020 and 2019, the Commission had the following investments and maturities:
December 31, 2020
Maturities in Years
Less More
Type Fair Value than 1 1-5 6-10 than 10
Money market mutual
funds $ 271,607 $ 271,607 $ - $ - $ -
U.S. agencies obligations 766,179 126,343 639,836 - -
$1,037,786 $ 397,950 $ 639,836 $ - $ -
December 31, 2019
Maturities in Years
Less More
Type Fair Value than 1 1-5 6-10 than 10
Money market mutual
funds $ 416,574 $ 416,574 $ - $ - $ -
U.S. agencies obligations 735,663 206,230 529,433 - -
$1,152,237 $ 622,804 $ 529,433 $ - $ -
14
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Interest Rate Risk - As a means of limiting its exposure to fair value losses arising from rising
interest rates, the Commission's investment policy is to attempt to match investment maturities
with cash flow requirements. The Commission's investments are money market mutual funds and
U.S. Government agency obligations.
Credit Risk — Credit risk is the risk that the issuer or other counterparty to an investment will not
fulfill its obligations. It is the Commission's policy to invest no more than 20% in corporate debt
or in securities of a management type investment company or investment trust. It is the
Commission's policy to limit its investments in corporate bonds to issues that are rated investment
grade by Standard & Poor's and Moody's Investors Service and shall maintain an A- average rating
or better for Standard & Poor's and an A3 average rating or better for Moody's Investors Service.
Investment in commercial paper will berated A-1/P-1. At December 31, 2020 and 2019, the
Commission's investments in U.S. agencies obligations were rated an average rate of AA by
Standard & Poor rating and an average rate of Aal by Moody's Investors Service.
Custodial Credit Rick — Custodial credit risk is the risk that, in the event of the failure of the
counterparty, the Commission will not be able to recover the value of its investment or collateral
securities that are in the possession of an outside party.
Concentration of Credit Risk — The Commission's policy states that investments shall be
diversified by limiting investments to avoid concentration in securities from a specific issuer less
than or equal to 5% of the cost basis of the Commission's portfolio at the time of purchase and
limits concentration in any one business sector to 15% of the cost basis of the portfolio excluding
U.S. Treasury securities and collateralized certificates of deposit. The Commission had no
concentration risk as of December 31, 2020 and 2019.
Foreign Currency Risk- This risk relates to adverse effects on the fair value of an investment from
changes in exchange rates. The City's investment policy doesn't directly address foreign currency
risk. The City's investment manager only buys U.S. dollar pay securities. The Commission had no
investments that were denominated in foreign currency at December 31, 2020 and 2019.
In compliance with GASB 72, the Commission categorizes its fair value measurements within the
fair value hierarchy established by generally accepted accounting principles. The hierarchy is
based on the valuation inputs used to measure the fair value of the asset. Level 1 inputs are quoted
prices in active markets for identical assets; Level 2 inputs are significant other observable inputs;
Level 3 inputs are significant unobservable inputs.
The Commission had the following recurring fair value measurements:
• U.S. agencies obligations of $766,179 and $735,662 as of December 31, 2020 and 2019,
respectively, are valued using the option -adjusted discounted cash flow model (Level 2
inputs).
• Money market mutual funds of $271,607 and $416,574 as of December 31, 2020 and 2019,
respectively, are valued using quoted market prices (Level 1 inputs).
15
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Summary of Carrying Values
The carrying values of deposits and investments shown above are included in the statement of net
position as follows:
Carrying value
Deposits
Cash on hand
Investments
Included in the following statement of
net position captions
Cash and cash equivalents
Investments
2020 2019
$ 1,829,561 $1,460,770
1,250 1,200
1,037,786 1,152,237
$ 2,868,597 $2,614,207
$ 1,830,811 $1,461,970
1,037,786 1,152,237
$ 2,868,597 $2,614,207
Investment Income
Investment income (loss) for the year ended December 31, consisted of:
2020 2019
Interest and dividend income
$ 22,009 $ 24,724
Net increase (decrease) in fair value of investments (65,151) 2,602
$ (43,142) $ 27,326
16
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Note 4: Employee Benefit Plan
The Commission offers a SIMPLE IRA plan to all employees who meet the eligibility
requirements. The Commission matches employee contributions up to 3% of compensation, while
the employee may contribute up to 10% of his or her salary. The Board of Commissioners of the
Commission has the authority to amend the plan and contribution rate. The Commission made
contributions in the amount of $21,346 and $18,981 for the years ended December 31, 2020 and
2019, respectively.
Note 5: Related Party Transactions
As stated in Ordinance Number 95-1, the board of the Commission consists of seven members,
four of which are owners or managers of businesses in the tourism industry which collect the hotel
or restaurant taxes levied. Thus, four members of the board are employed by restaurants or hotels
that pay the tax which is the primary funding for the Commission.
During the years ended December 31, 2020 and 2019, the Commission paid approximately $5,000,
for expenses related to operational services performed by the City for the lease of parking spaces.
The Commission had accounts receivable from the City's Parking Department of $5,090 and
$9,245 at December 31, 2020 and 2019, respectively.
The Commission has an agreement to pay the City a collection fee of 2% of the taxes collected.
During the years ended December 31, 2020 and 2019, the Commission paid collection expenses of
$60,179 and $74,024, respectively, to the City in exchange for the City collecting tax revenue on
behalf of the Commission.
17
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Note 6: Capital Assets
A summary of changes in capital assets is as follows:
2020
Beginning Additions/ Deletions/ Ending
Balance Transfers Transfers Balance
Building
$
3,014,963
$ 64,617
$ -
$
3,079,580
Furniture and fbdures
96,641
-
-
96,641
Land
198,621
-
-
198,621
Equipment
371,601
126,996
-
498,597
Construction in progress
77,693
-
77,693
-
3,759,519
191,613
77,693
3,873,439
Less accumulated
depreciation
1,072,964
148,317
-
1,221,281
$
2,686,555
$ 43,296
$ 77,693
$
2,652,158
2019
Beginning
Additions/
Deletions/
Ending
Balance
Transfers
Transfers
Balance
Building
$
2,888,921
$ 126,042
$ -
$
3,014,963
Furniture and fudures
96,640
-
-
96,641
Land
198,621
-
-
198,621
Equipment
362,257
9,343
-
371,601
Construction in progress
5,538
72,155
-
77,693
3,551,977
207,540
-
3,759,519
Less accumulated
depreciation
935,311
137,653
-
1,072,964
$
2,616,666
$ 69,887
$ -
$
2,686,555
18
Fayetteville Advertising & Promotion Commission
A Component Unit of the City of Fayetteville, Arkansas
Notes to the Financial Statements
December 31, 2020 and 2019
Note 7: Economic Uncertainties
As a result of the spread of the SARS-CoV-2 virus and the incidence of COVID-19 (COVID-19),
economic uncertainties have arisen which may negatively affect the fund balance and changes in
financial position of the Commission. The duration of these uncertainties and the ultimate financial
effects, if any, cannot be reasonably estimated at this time.
Note 8: CARES Act Funding
The Coronavirus Aid, Relief, and Economic Security (CARES) Act approved by the United States
Congress and signed into law by the President on March 27, 2020, was a legislative action to
address the crisis created by the COVID-19 pandemic and includes among its relief measures direct
aid in the form of grants to various entities, as well as direct aid, loans and loan guarantees. The
Commission was awarded a grant under the CARES Act and requested reimbursement for
approximately $147,000 in qualifying expenses expended during fiscal year 2020 under the award,
which is a receivable at December 31, 2020.
19
BKD
CPAs & Advisors
400 W. Capitol Avenue, Suite 2500 1 P.O. Box 3667 1 Little Rock, AR 72203-3667
501.372.1040 1 Fax 501.372.1250 1 bkd.com
Report on Internal Control over Financial Reporting and on Compliance and
Other Matters Based on an Audit of Financial Statements Performed
in Accordance with Government Auditing Standards
Independent Auditor's Report
Board of Commissioners
Fayetteville Advertising & Promotion Commission
Fayetteville, Arkansas
We have audited, in accordance with auditing standards generally accepted in the United States of
America and the standards applicable to financial audits contained in Government Auditing
Standards, issued by the Comptroller General of the United States, the financial statements of
Fayetteville Advertising and Promotion Commission (the Commission), a component unit of the
City of Fayetteville, Arkansas, which comprise the statement of assets, liabilities, and fund balance
— modified accrual basis as of December 31, 2020, and the related statements of revenues,
expenditures, and changes in fund balance — modified accrual basis and revenues and expenditures
— modified accrual basis — budget to actual for the year then ended, and the related notes to the
financial statements, and have issued our report thereon dated June 25, 2021, which expressed an
adverse opinion on U.S. Generally Accepted Accounting Principles and an unmodified opinion on
the Regulatory Basis of Accounting.
Internal Control over Financial Reporting
In planning and performing our audit of the financial statements, we considered the Commission's
internal control over financial reporting (internal control) as a basis for designing audit procedures
that are appropriate in the circumstances for the purpose of expressing our opinion on the financial
statements, but not for the purpose of expressing an opinion on the effectiveness of the
Commission's internal control. Accordingly, we do not express an opinion on the effectiveness
of the Commission's internal control.
A deficiency in internal control exists when the design or operation of a control does not allow
management or employees, in the normal course of performing their assigned functions, to prevent,
or detect and correct, misstatements on a timely basis. A material weakness is a deficiency, or a
combination of deficiencies, in internal control, such that there is a reasonable possibility that a
material misstatement of the entity's financial statements will not be prevented, or detected and
corrected, on a timely basis. A significant deficiency is a deficiency, or a combination of
deficiencies, in internal control that is less severe than a material weakness, yet important enough
to merit attention by those charged with governance.
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Our consideration of internal control was for the limited purpose described in the first paragraph of
this section and was not designed to identify all deficiencies in internal control that might be
material weaknesses or significant deficiencies. Given these limitations, during our audit we did
not identify any deficiencies in internal control that we consider to be material weaknesses.
However, material weaknesses may exist that have not been identified.
Compliance and Other Matters
As part of obtaining reasonable assurance about whether the Commission's financial statements are
free from material misstatement, we performed tests of its compliance with certain provisions of
laws, regulations, contracts and grant agreements, noncompliance with which could have a direct
and material effect on the financial statements. However, providing an opinion on compliance with
those provisions was not an objective of our audit, and accordingly, we do not express such an
opinion. The results of our tests disclosed no instances of noncompliance or other matters that are
required to be reported under Government Auditing Standards.
Purpose of this Report
The purpose of this report is solely to describe the scope of our testing of internal control and
compliance and the results of that testing, and not to provide an opinion on the effectiveness of the
entity's internal control or on compliance. This report is an integral part of an audit performed in
accordance with Government Auditing Standards in considering the entity's internal control and
compliance. Accordingly, this communication is not suitable for any other purpose.
Little Rock, Arkansas
June 25, 2021
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Memo E
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To: Molly Rawn, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners
From: Jennifer Walker, VP Finance, Experience Fayetteville
Date: August 10, 2021
Re: Authorization to Execute Letter of Credit with Flanders Classics
Background:
Fayetteville Advertising and Promotion has contracted with Flanders Classics to host
the 2021 UCI Cyclo-cross World Cup on October 13, 2021.
Per the contract with Flanders Classics, the Fayetteville Advertising and Promotion
Commission must provide a bank guarantee with a value of 39,500 Euro. This is
approximately $48,000 USD.
First Security Bank is able to provide a Letter of Credit (LOC) valued at $48,000. A
Letter of Credit is a letter issued by a bank to serve as a guarantee for payments
made to a specified organization under specified conditions. In this instance, the LOC
serves as guarantee of payments from the A&P Commission to Flanders Classics for
the UCI Cyclo-cross World Cup prize money. The funds for this letter are secured by a
savings account that is already established at First Security Bank. This ensures there
is no default risk on the LOC.
The Letter of Credit terms are as follows:
Fee 1 % for 6-month term: $480
Funding Mechanism: Savings account earning 0.4%. Should the letter default (little to
no risk), the finance rate would be 2.4% on that default.
Recommendation:
The CEO recommends the commission vote to:
1. Authorize CEO Molly Rawn to execute loan documents for the Letter of Credit with
First Security Bank per the terms above
Memo
To: Molly Rawn, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners
From: Jennifer Walker, VP Finance, Experience Fayetteville
Date: August 10, 2021
Re: PPP Loan Forgiveness Application
PAY
In February 2021, Experience Fayetteville submitted an application for a Paycheck
Protection Program (PPP) Loan in the amount $245,900 through the Small Business
Administration. The SBA Participating Lender is First Security Bank.
The loan funds were received March 3, 2021. These funds were used for payroll and
utilities costs over a coverage period from March 3 to June 30, 2021.
Experience Fayetteville staff is seeking authorization to apply for Loan Forgiveness via
PPP Loan Forgiveness Application Form 3508EZ. We are applying for 100% loan
forgiveness under the following circumstance:
"The Borrower was unable to operate between February 15, 2020 and the end
of the Covered Period at the same level of business activity as before February 15,
2020 due to compliance with requirements established or guidance issued between
March 1, 2020 and the last day of the Covered Period."
The application is attached for review.
Staff Recommendation: A vote authorizing Experience Fayetteville CEO Molly
Rawn to execute an application for PPP Loan Forgiveness to the SBA through
Lending Agency First Security Bank.
OMB Control No.: 3245-0407
Paycheck Protection Program Expiration Date: 9/30/2021
PPP Loan Forgiveness Application Form 3508EZ Revised January 19, 2021
Business Legal Name "Borrower"
DBA or Tradename, if applicable
Fayetteville Advertising &Promotion Commission
Experience Fayetteville
Business Address
NAICS Code
Business TIN IN, SSN
Business Phone
21 S Block Ave, Fayetteville, AR 72701
561591
710851571
(79) 249-6036
Primary Contact
E-mail Address
Jennifer Walker
jwalker@experiencefayettevill
❑' First Draw PPP Loan ❑ Second Draw PPP Loan (check one)
4041788507 221067306
SBA PPP Loan Number: Lender PPP Loan Number:
245, 900.00 03/03/2021
PPP Loan Amount: PPP Loan Disbursement Date:
21
17
Employees at Time of Loan Application: Employees at Time of Forgiveness Application:
03/03/2021 06/30/2021
Covered Period: to
If Borrower (Together with Affiliates, if Applicable) Received First Draw PPP Loans of $2 million or More or Second Draw
PPP Loans of $2 Million or More, check here: ❑
Forgiveness Amount Calculation:
Payroll and Nonpayroll Costs
231,531.00
Line 1. Payroll Costs:
0.00
Line 2. Business Mortgage Interest Payments:
0.00
Line 3. Business Rent or Lease Payments:
15,994.00
Line 4. Business Utility Payments:
0.00
Line 5. Covered Operations Expenditures:
0.00
Line 6. Covered Property Damage Costs:
0.00
Line 7. Covered Supplier Costs:
0.00
Line 8. Covered Worker Protection Expenditures:
Potential Forgiveness Amounts
247,525.00
Line 9. Sum the amounts on lines 1 through 8:
245,900.00
Line 10. PPP Loan Amount:
Line 11. Payroll Cost 60% Requirement (divide Line 1 by 0.60):
Forgiveness Amount
Line 12. Forgiveness Amount (enter the smallest of Lines 9, 10, and 11):
385,885.00
245, 900.00
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SBA Form 3508EZ (01/21)
Page 1
OMB Control No.: 3245-0407
Paycheck Protection Program Expiration Data: 9/30/2021
PPP Loan Forgiveness Application Form 3508EZ Revised January 19, 2021
By Signing Below, You Make the Following Representations and Certifications on Behalf of the Borrower:
The Authorized Representative of the Borrower certifies to all of the below by initialing next to each one.
The dollar amount for which forgiveness is requested (which does not exceed the principal amount of the PPP loan):
• was used to pay business costs that are eligible for forgiveness (payroll costs to retain employees; business mortgage
interest payments; business rent or lease payments; business utility payments; covered operations expenditures;
covered property damage costs; covered supplier costs; or covered worker protection expenditures);
• includes payroll costs equal to at least 60% of the forgiveness amount; and
• for any owner -employee (with an ownership stake of 5% or more) or self-employed individual/general partner, does
not exceed 2.5 months' worth of compensation received during the year used to calculate the PPP loan amount,
capped at $20,833 per individual in total across all businesses.
I understand that if the funds were knowingly used for unauthorized purposes, the federal government may pursue recovery
of loan amounts and/or civil or criminal fraud charges.
The Borrower did not reduce salaries or hourly wages of any employee by more than 25 percent for any employee during the
Covered Period compared to the most recent quarter before the Covered Period. For purposes of this certification, the term
"employee" includes only those employees that did not receive, during any single period during 2019, wages or salary at an
annualized rate of pay in an amount more than $100,000.
The Borrower has accurately verified the payments for the eligible payroll and nonpayroll costs for which the Borrower is
requesting forgiveness.
I have submitted to the Lender the required documentation verifying payroll costs, the existence of obligations and service
(as applicable) prior to February 15, 2020, and eligible business mortgage interest payments, business rent or lease payments,
business utility payments, covered operations expenditures, covered property damage costs, covered supplier costs, and
covered worker protection expenditures.
If this application is being submitted for a Second Draw PPP Loan, the Borrower used all First Draw PPP Loan amounts on
eligible expenses prior to disbursement of the Second Draw PPP Loan.
The information provided in this application and the information provided in all supporting documents and forms is true and
correct in all material respects. I understand that knowingly making a false statement to obtain forgiveness of an SBA -
guaranteed loan is punishable under the law, including 18 U.S.C. 1001 and 3571 by imprisonment of not more than five years
and/or a fine of up to $250,000; under 15 U.S.C. 645 by imprisonment of not more than two years and/or a fine of not more
than $5,000; and, if submitted to a Federally insured institution, under 18 U.S.C. 1014 by imprisonment of not more than
thirty years and/or a fine of not more than $1,000,000.
The tax documents I have submitted to the Lender (if applicable) are consistent with those the Borrower has submitted
or will submit to the IRS and/or state tax or workforce agency. I also understand, acknowledge, and agree that the
Lender can share the tax information with SBA's authorized representatives, including authorized representatives of
the SBA Office of Inspector General, for the purpose of ensuring compliance with PPP requirements and all SBA
reviews.
I understand, acknowledge, and agree that SBA may request additional information for the purposes of evaluating the
Borrower's eligibility for the PPP loan and for loan forgiveness, and that the Borrower's failure to provide information
requested by SBA may result in a determination that the Borrower was ineligible for the PPP loan or a denial of the
Borrower's loan forgiveness application.
In addition, the Authorized Representative of the Borrower must certify by initialing at least ONE of the following two items:
The Borrower did not reduce the number of employees or the average paid hours of employees between January 1, 2020 and
the end of the Covered Period (other than any reductions that arose from an inability to rehire individuals who were
employees on February 15, 2020, if the Borrower was unable to hire similarly qualified employees for unfilled positions on
or before December 31, 2020 (or, for a PPP loan made after December 27, 2020, before the last day of the Covered Period),
and reductions in an employee's hours that a borrower offered to restore and were refused).
X The Borrower was unable to operate between February 15, 2020, and the end of the Covered Period at the same level of
business activity as before February 15, 2020 due to compliance with requirements established or guidance issued between
March 1, 2020 and December 31, 2020 (or, for a PPP loan made after December 27, 2020, requirements established or
guidance issued before the last day of the Covered Period), by the Secretary of Health and Human Services, the Director of
the Centers for Disease Control and Prevention, or the Occupational Safety and Health Administration, related to the
maintenance of standards of sanitation, social distancing, or any other work or customer safety requirement related to
COVID-19.
The Borrower's eligibility for loan forgiveness will be evaluated in accordance with the PPP regulations and guidance issued by SBA
through the date of this application. SBA may direct a lender to disapprove the Borrower's loan forgiveness application if SBA
determines that the Borrower was ineligible for the PPP loan.
SBA Form 3508EZ (01/21)
Page 2
OMB Control No.: 3245-0407
Paycheck Protection Program Expiration Data: 9/30/2021
PPP Loan Forgiveness Application Form 3508EZ Revised January 19, 2021
Signature of Authorized Representative of Borrower
Molly Rawn
Print Name
Date
CEO
Title
SBA Form 3508EZ (01/21)
Page 3