HomeMy WebLinkAbout2021-06-28 - Agendas - FinalFayetteville Advertising and
Promotion Commission
June 28th, 2021 2:00 p.m.
Location: Fayetteville Town Center, 15 West Mountain, Fayetteville AR
Commissioners: Katherine Kinney, Chair, Tourism & Hospitality Representative
Todd Martin, Tourism & Hospitality Representative
Chrissy Sanderson, Tourism & Hospitality Representative
Elvis Moya, Tourism & Hospitality Representative
Andrew Prysby, Commissioner at -large
Matthew Petty, City Council Representative
Sarah Bunch, City Council Representative
Staff: Molly Rawn, Chief Executive Officer; Jennifer Walker, Vice
President of Finance; and Hazel Hernandez, Vice President of
Marketing and Communications
Agenda
Call to order at 2:00 p.m.
II. Old Business
A. Review and approval of May 2021 minutes
III. New Business
A. CEO Report, Molly Rawn
B. Financial Report, Jennifer Walker, Vice President of Finance
C. Marketing Report, Hazel Hernandez, Vice President
of Marketing and Communications
D. Vote. Approving a quote from Multi -Craft Contractors for
replacement of a Town Center roof top HVAC unit. Memo
attached.
E. Presentation on the Dickson Street Art Court from Jordan Garner, Tyson
Family Foundation
F. Vote. Tyson Family Foundation Grant Memo attached.
G. Agenda Additions. Additions to the agenda may be added upon request from
a majority of commissioners.
IV. Announcements
V. Adjourn
Fayetteville Advertising and Promotion Commission
Minutes from May 2411, 2021 Meeting
Virtual Public Meeting, Via Zoom
Commissioners Present: Katherine Kinney, Chairperson, Matthew Petty, Todd Martin, Andrew
Prysby, Sarah Bunch, Elvis Moya
Commissioners Absent: Chrissy Sanderson
Staff: Molly Rawn, CEO; Hazel Hernandez, VP of Marketing and
Communications; and Jennifer Walker, VP of Finance
Chairperson Kinney called the meeting to order at 2:00 p.m.
Old Business
a. Commissioner Martin motioned to approve the April 2021 minutes with
Commissioner Petty seconding. The minutes were unanimously approved.
III. New Business
a. CEO Report
i. HMR Data: Our numbers, which reflect March activity, are up more than 59%
from a year ago. This reflects a 100% increase in lodging collections and a
55% increase in restaurant collections.
ii. Visitors Center: We had $2,044 in sales and saw 455 visitors in April which
is a 45% decline compared to April 2018 which is our closest comparison
year as we were closed in April 2019 for remodeling and April 2020 for
Covid. We are now open on Saturdays and are seeing many more visitors
and more sales.
iii. STR report from lodging institutions: Our average daily rate (ADR) is down
12% year to date. Additionally, our occupancy rate is down 5%. Rawn
reminded the group that Fayetteville had really strong tourism months in
January and February 2020 and it will take a few months to get occupancy
and rates back to normal levels.
iv. Finance snapshot: Our April revenue and expenses are targeted to be at
33% and they are both right at 30%, which is really positive news.
v. Masks at Fayetteville Town Center: we understand the city will be
addressing the mask ordinance next week. If repealed, our plan is that town
center staff will wear masks but we will not require guests wear masks.
b. Financial Report, Jennifer Walker, VP of Finance
Total revenue and expenses for the year are on par with each other, running at
about 30% of budget. Walker is pleased to be both closing the gap and also keeping
our expenses in line with revenue. Pulling out just the HMR revenue, you can see
that we are at 33% of budget.
In giving the PPP Loan program summary, she stated we expect to have some if not
all of these funds forgiven, and the report shows we're at 62.6% of usage of this
loan.
c. Marketing Report, Hazel Hernandez, VP of Marketing and Communications
Website usage is significantly up compared to same time last year, showing a 50%
increase in both overall users and sessions.
Landing page last month was down 13% and is now up 39%; that is because we've
just launched our paid summer media flight to our larger markets.
Online guide requests saw an increase of about 1,500 and the breakdown by state
is comparable to our targeted media campaigns.
Hernandez then discussed our current paid search metrics. As a reminder, paid
searches are ads that are served to viewers actively searching for us and they have
all been doing well, with our leisure and town center searches garnering the most
impressions and clicks. We see that our Spanish searches continue to do well. We
will likely reduce spending to our Fayetteville Together search as our restaurants
continue to rebound.
Our restaurant flight ran January 18 to May 2nd. Everything performed really well,
especially the social ads which were both static and video image ads with nearly a
thousand people giving a post reaction to them.
Our summer flight is the largest flight of the year, it's 8 weeks and is targeted to
these areas: Little Rock, Dallas/Ft. Worth, Tulsa, Kansas City, and NWA. With just
a few weeks of data in, we can already see the campaign is doing well. Hernandez
explained that YouTube has a true view option, whereas viewers can opt out of ad
content. She explained that the data we see from this is really favorable as it shows
viewers who are really engaged with our content and showing strong interest in
visiting.
d. Medalist Sports Contract presentation and Vote
CEO Rawn introduced a contract with Medalist Sports, an organization in Atlanta,
with a long history of putting on UCI Championship events. Medalist Sports have
submitted a contract to work with Experience Fayetteville to produce both the UCI
World Cup in October and the UCI World Championship in January 2022. She
stated that we are very impressed with them. The Medalist Sports team have been
to Fayetteville for a working visit and have met with Rawn, Brannon Pack our
Cycling Coordinator and Jennifer Walker our VP of Finance along with most of our
team. Kevin Benjamin with Medalist Sports will be our project manager.
Both Rawn and Vince Chadick have reviewed the contract and Rawn is asking the
commission for permission to sign.
Commissioner Moya make a motion to approve the approval for CEO Rawn to sign
the agreement for the event management and consulting operations agreement and
Commissioner Bunch seconded it. It passed unanimously.
e. Discussion on returning to in person meetings:
Chair Kinney opened this topic with Rawn stating we had the Town Center available
if the commission would like to attend in person starting with the June meeting.
Commissioner Kinney said she'd be happy to see commissioners in person next
month if they are comfortable. The commissioners also stated that they are
comfortable. Rawn clarified that while masks were not required, they were certainly
optional.
f. With no other topics, Rawn asked if Commissioner Martin would share a brief
overview of his involvement with the Dickson Street Merchants Association (DSMA).
Commissioner Martin began by saying that over the last few months the DSMA has
gone through a bit of a transformation. They changed their bylaws last week to
expand the territory to include these streets as boundaries: Arkansas Avenue for a
west boundary, College Avenue as an east boundary, Rock Street as a south
boundary and Maple Street as a north boundary, encompassing both Block Avenue
and the square. Currently the name continues to be Dickson Street Merchants
Association but he expects that will be addressed soon. A temporary seven -member
board of directors was voted in to increase membership within a four -month period
of time with the goal of voting in a permanent board of directors and bringing on
board a full time Executive Director. It is their intent to continue to work with
Experience Fayetteville and other organizations.
g. Rawn shared she is a member of Fayetteville's Economic Recovery and Vitality
Plan steering committee and is excited to serve promote the importance of tourism
in economic recovery. She's looking forward to seeing how she can continue to
work with area businesses and will keep this group in the loop.
h. Adjourn: With no further business or announcements, Chair Kinney ended the
meeting at 2:36 p.m.
Minutes submitted by Amy Stockton, Director of Operations, Experience Fayetteville
June Update
Visitor Activity
A. Occupancy is up 74% in May 2021 vs May 2020
B. YTD Occupancy is up 20% over the prior year
C. 685 visitors in May 2021, down 42% from May of 2018, our last comparable
data
D. Total visitors center sales for May up 65% from the previous month.
1. Sold more than $1,000 in PRIDE merch, 100% of profits benefit NWA
Equality
Town Center
A. In May, we hosted 27 meetings/events including a "Nurses Crushing COVID"
appreciation reception
B. We are still operating at 2/3 capacity and continually evaluating the limits of the
space and ability to maintain a safe event environment for all.
C. Airwall repair remains underway, but is nearing completion
D. We are working through the remaining punch list items from the city's
improvement of the plaza
E. Hired Griffin Stroupe as full-time Sales Manager
F. Hired Madison Hurley as full-time Event Manager
G. 4th quarter is beginning to see significant increase in requests
III. Looking forward
A. Experience Fayetteville is partnering with Latinas en Bici for the Tour de Frida! a
ride combining cycling and public art in a celebration of Frida Kahlo. This event
is July 17th and more information is on our website and social media channels.
B. August 26-29th the 44th Annual Joe Martin Stage Race and Experience
Fayetteville Criterium. We are expecting thousands of spectators.
C. US Trail Running Conference October 27-30'
D. Spartan Us Trail Running Championship October 31
E. Sand Volleyball Tournaments returning to Fayetteville, July & September (2 Day
events, upwards to 25 teams).
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** This represents one half of the total HMR collections. The other half supports the Parks and Recreation department.
Memo
To: Molly Rawn, CEO, Experience Fayetteville
From: Jennifer Walker, VP Finance, Experience Fayetteville
Date: June 10, 2021
Re: Financial Statements — May 2021
This packet contains Experience Fayetteville Financial Statements for the month ended
May 31, 2021. The following reports are included in the packet:
• HMR Summary — April Activity / May Collections
• Summary Financials for month ended May 31, 2021
• PPP Loan Summary (100% spent)
• Experience Fayetteville Detail Financial Report
• Expense Detail — Promotions, Sports, and Tourism Development
• Accounts Receivable (A/R) Aging Summary
• Accounts Payable (A/P) Aging Summary
• Unearned Revenue Summary by Year and Client
• Clinton House Museum Summary — May 2021
Target Budget February — 42%
• Revenue target 42% of budget or higher by the end of May 2021.
Expenditures target 42% or lower at May 2021.
Total Revenue YTD: $1,537,575 or 38.7%; We are running 3% below target.
Tax Receipts - $1,475,127 (note, we are now ahead of budget by 1 % ytd)
Town Center - $40,213 (note $151 k+ unearned revenue on Balance Sheet)
Other - $22,235
Total Expenditure YTD: $1,406,683 or 35.4%; we are 7% below budget target.
EF Main - $1,190,416
Town Center - $216,267
Overall, HMR tax continued to rebound in May Collections (April activity), and YTD
collections now exceed budget expectations by 1 %. We are not meeting overall
revenue budget targets due to the Town Center shortfalls, but spending is well
positioned with an Operating Net Income of $130,892 year to date.
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ May 31, 2021
CONSOLIDATED
Year -to -Date
Actual
Budget
Over/(Under)
Budget
%of Budget
Revenue
Hotel, Motel, Restaurant Taxes Revenue
1,475,127
3,460,576
(1,985,449)
42.6%
Rental Revenue
35,718
350,250
(314,532)
10.2%
Event Revenue
4,585
37,500
(32,915)
12.2%
Visitor Center Store Revenue
10,434
45,258
(34,824)
23.1%
Parking Revenue
5,344
21,500
(16,156)
24.9%
Advertising Revenue
200
8,000
(7,800)
2.5%
Other Revenue
1,363
-
1,363
0.0%
WFF Cycling Coordinator Grant
-
31,190
(31,190)
0.0%
Interest and Investment Revenue
4,803
21,500
(16,697)
22.3%
Total Revenue
1,537,575
3,975,774
(2,438,199)
38.7%
Expenses
Operating Expenses
Rental Expenses
3,532
68,690
(65,158)
5.1%
Event Expenses
11,894
73,800
(61,906)
16.1%
Visitor Center & Museum Store
14,908
41,560
(26,652)
35.9%
Personnel
459,811
1,329,680
(869,869)
34.6%
Sales & Marketing
319,913
961,675
(641,762)
33.3%
Office and Administrative
204,545
593,369
(388,824)
34.5%
Bond Payments
292,081
707,000
(414,919)
41.3%
Theatre5quared Contribution
100,000
200,000
(100,000)
50.0%
Total Operating Expenses
1,406,683
3,975,774
(2,569,091)
35.4%
Net Operating Income/(Loss)
130,892
-
130,892
0.0%
Other Income
Unrealized Gain/(Loss) on Investments
344,434
0.0%
Other Expenses
FIFE & Improvements
82,462
155,000
(72,538)
53.2%
Depreciation Expense
58,334
0.0%
Cost of Goods Sold
(1,842)
0.0%
Net Income/(Loss) (without Cyclocross Grants)
336,372
(155,000)
146,939
-217.0%
Net Income/(Loss) for Cyclocross Events
364,293
Total Net Income/(Loss)
700,665
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ May 31, 2021
Experience Fayetteville
Year -to -Date
Actual
Budget
Over/(Under)
Budget
% of Budget
Revenue
Hotel, Motel, Restaurant Taxes Revenue
1,475,127
3,460,576
(1,985,449)
42.6%
Event Revenue
5,997
26,500
(20,503)
22.6%
Visitor Center Store Revenue
10,434
45,258
(34,824)
23.1%
Advertising Revenue
200
8,000
(7,800)
2.5%
WFF Cycling Coordinator Grant
1,363
31,190
(29,827)
4.4%
Interest and Investment Revenue
4,240
19,000
(14,761)
22.3%
Total Revenue
1,497,361
3,590,524
(2,093,163)
41.7%
Expenses
Operating Expenses
Event Expenses
10,574
62,800
(52,226)
16.8%
Visitor Center & Museum Store
14,908
41,560
(26,652)
35.9%
Personnel
345,549
910,718
(565,169)
37.9%
Sales & Marketing
319,543
942,375
(622,832)
33.9%
Office and Administrative
107,761
302,799
(195,038)
35.6%
Bond Payments
292,081
707,000
(414,919)
41.3%
TheatreSquared Contribution
100,000
200,000
(100,000)
50.0%
Total Operating Expenses
1,190,416
3,167,252
(1,976,836)
37.6%
Net Income/(Loss) Before Other Revenue and Expenses
306,946
423,272
(116,326)
72.5%
Other Income
Unrealized Gain/(Loss) on Investments
344,434
-
344,434
0.0%
Other Expenses
FFE & Improvements
-
15,000
(15,000)
0.0%
Depreciation Expense
31,389
Cost of Goods Sold
(1,842)
Net Income/(Loss)
621,833
408,272
(130,873)
152.3%
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ May 31, 2021
Town Center
Year -to -Date
Actual
Budget
Over/(Under)
Budget
o of Budget
/
Revenue
Rental Revenue
33,290
350,250
(316,960)
9.5%
Event Revenue
1,015
11,000
(9,985)
9.2%
Parking Revenue
5,344
21,500
(16,156)
24.9%
Interest and Investment Revenue
564
2,500
(1,936)
22.6%
Total Revenue
40,213
385,250
(345,037)
10.4%
Expenses
Operating Expenses
Rental Expenses
3,532
68,690
(65,158)
5.1%
Event Expenses
1,320
11,000
(9,680)
12.0%
Personnel
114,262
418,962
(304,700)
27.3%
Sales & Marketing
369
19,300
(18,931)
1.9%
Office and Administrative
96,784
290,570
(193,786)
33.3%
Total Operating Expenses
216,267
808,522
(592,255)
26.7%
Net Income/(Loss) Before Other Revenue and Expenses
(176,054)
(423,272)
247,218
41.6%
Other Expenses
FFE & Improvements
82,462
140,000
(57,538)
41.1%
Depreciation Expense
26,945
Net Income/(Loss)
(285,461)
(563,272)
277,811
50.7%
Modified Accrual Fayetteville A and P Commission
Statement of Budget, Revenue and Expense
Year -to -Date @ May 31, 2021
Cyclocross Events
Year -to -Date
Actual
Budget
Over/(Under)
Budget
o
/ of Budget
Revenue
Other Revenue
Cyclocross Grant Funds
750,666
675,000
75,666
111.2%
Cyclocross Events Revenue
-
288,500
(288,500)
0.0%
Interest and Investment Revenue
842
3,000
(2,158)
28.1%
Total Revenue
751,508
966,500
(214,992)
77.8%
Expenses
Operating Expenses
Marketing
639
-
639
0.0%
Office and Administrative Expenses
4,557
2,500
2,057
182.3%
Cyclocross Events
382,019
1,342,089
(960,070)
28.5%
Total Operating Expenses
387,215
1,344,589
(957,374)
28.8%
Net Income/(Loss)
364,293
(378,089)
742,382
-96.4%
Fayetteville A&P Commission
Balance Sheet
As of May 31, 2021
ASSETS
Current Assets
Cash
1,826,962
Investments
1,191,804
Accounts Receivable
374,119
Prepaid Expenses
21,583
Deposits
30,617
Visitors Guide Trade
3,502
Inventory Asset
13,908
Total Current Assets
3,462,494
Other Assets
Capital Assets
Furniture & Fixtures
96,641
Equipment
498,597
EF/CVB Building
940,410
EF/CVB Land
198,621
Building Additions
971,952
Walker -Stone House
1,167,218
Accumulated Depreciation
(1,279,614)
Total Other Assets
2,593,824
TOTAL ASSETS 6,056,318
LIABILITIES AND EQUITY
Current Liabilities
Accounts Payable 79,409
Unearned Revenue 151,238
PPP Loan Payable 245,900
Total Liabilities 476,547
Equity
Unreserved Fund Balance
2,879,105
Operating Reserve
1,000,000
Capital Reserve
1,000,000
Temporarily Restricted Funds
-
Net Revenue
Gain/(Loss) on Investments
344,434
Net Revenue without Cyclocross
(8,061)
Net Revenue for Cyclocross
364,293 700,665
Total Equity
5,579,771
TOTAL LIABILITIES AND EQUITY 6,056,318
Fayetteville A and P Commission
PPP Loan Program Summary
Year -to -Date @ May 31, 2021
PPP Loan 2021
Year -to -Date, May 312021
Actual
Budgeted
Variance
Percent Spent
Inflows
Loan Funds Received
245,900
245,900
-
100.0%
Total Inflows
245,900
245,900
-
100.0%
Outflows
Personnel
Payroll
204,282
200,000
(4,282)
102.1%
Benefits
23,742
23,900
158
99.3%
Other
Rental Expenses (Town Center)
2,000
2,000
-
100.0%
Utilities
15,875
20,000
4,125
79.4%
Total Operating Expenses
245,900
245,900
0
100.0%
Remaining Funds Available
0
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Memo
To: Molly Rawn, CEO, Fayetteville Advertising and Promotion Commission;
Fayetteville Advertising and Promotion Commissioners
From: Tyler Wilson, General Manager, Fayetteville Town Center
Miletus Callahan-Barile, Facilities Manager, Fayetteville Town Center
Date: June 14, 2021
Re: RTU 3 Unit Replacement at Fayetteville Town Center
Background:
Upon inspection, The Fayetteville Town Center must replace one of the two HVAC units due to
the inability to repair functionality. The current bid from Multi -Craft Contractors includes
complete turnkey install of the new RTU 3 Unit and removal of the malfunctioning unit. Multi -
Craft Contractors estimate the cost of this project to be $45,760.00 with all taxes and fees
included. Two additional bids were not requested due to the existing maintenance contract
between The Fayetteville Town Center and Multi -craft Contractors.
Recommendation:
It is the recommendation of the facilities manager and the Fayetteville Town Center General
Manager that the commission accepts the quote for unit replacement from Multi -Craft
Contractors.
The RTU 3 quote from Multi -Craft Contractors outlining the project's full scope and itemized
costs is attached.
May 25, 2021
FTC
15 W Mountain St
Fayetteville, AR 72701
RE: RTU 3/Replacement 27.5 to Trane
MCC _'11
MULTI -CRAFT CONTRACTORS, INC.
From Concept to Complednn
■
Quote: 11S05131352
Attn: Miletus Barille
P H : 512-470-8808
miletus@twncenter.com
The Service division of Multi -Craft Contractors, Inc. is pleased to present the following proposal.
Scope of work:
• Complete JSA (Job Site Safety Analysis) before work begins.
• Disable and Lock Out corresponding electrical circuit.
• Provide necessary permits for closing off of South Block Ave for crane access.
• Provide hauling, crane, and rigging req's for removing and installing of RTU 3 (Trane like for like).
• Disconnect electrical, plumbing, and controls; remove and dispose of unit per EPA standards.
• Provide and install NEW 27.5 ton Rooftop unit.
• Provide and install new electrical disconnect.
• Provide and install and configure factory economizer sectional option.
• Provide and install factory condensing coil hail guards option.
• Provide all material(s) and component(s) to connect all necessary controls, electrical, and
plumbing services.
• Return RTU electrical service perform startup and verify proper equipment and control(s)
operation(s).
• Integrate NEW RTU 3 into BMS and verify all proper operation.
Exclusions:
• Any scopes/repairs/replacements not stated above are not included.
Warranty:
• RTU to come with standard manufacturer warranty.
• MCC to provide 1 year labor warranty
Parts and Materials: $ 35,472.00 plus applicable taxes
Labor: $ 3,278.00
Crane/rentals/permits: $ 2,850.00 plus applicable taxes
Price Before tax: $ 41,600.00
Total Price: $ 45,760.00 all taxes included
This price is based upon all work being performed during normal daytime business hours. Above stated
price is valid through June 24, 2021.
We appreciate this opportunity to be of service to you. If you have any questions, please contact us.
Page 1 of 3 Initials_
Sincerely,
Tony Chavez
Project Manager
Multi -Craft Contractors, Inc.
Office: (479) 751-7411
Cell: (479) 236.8443
Notice to Proceed
Please provide written acceptance of this proposal via approval signature below, or purchase order referencing the proposal
number herein.
Payment Terms
On contracts exceeding $5,000, a 25% down payment will be required upon acceptance. Monthly progress payments may be
required depending on the length of the project at MCC's discretion. Progress payments will not exceed 90% of the total
contract amount. The final 10% will be invoiced upon completion. Purchaser agrees to pay Multi -Craft Contractors, Inc. (MCC)
for the performance of the work as set forth herein, subject to revision via written change orders signed by both parties. Credit
card payments will be subject to added 3% convenience fee. Payments due in full no later than 30 days from invoice date.
Payments due and invoices unpaid shall bear interest at the maximum lawful rate. Terms as follows:
• Balance due net 30 days
Warranty and Exclusions
A. Customer will provide and permit reasonable access to all necessary areas. MCC will be allowed to start and stop equipment as necessary
to perform its services and be permitted access to existing facilities and building services covered under this Agreement.
B. In the unlikely event of failure to perform its obligations, MCC's liability is limited to repair or replacement at its option. Under no
circumstances will MCC be responsible for loss of use, loss of profits, or increased operating claims of the customer, or any special,
indirect or consequential damages.
C. The agreement does not include responsibility for system design deficiencies, such as, but not limited to poor air distribution, water flow
imbalances, etc. It does not include responsibility for system, equipment and component obsolescence, electrical failures, unserviceable
equipment, and operating the system(s).
D. MCC will not be liable for delays or failure to obligate due to fire, flood, freezing, unavailability of material, riots, acts of God, or any cause
beyond reasonable control.
E. This agreement does not include any services occasioned by improper operation, negligence except the negligence of MCC, vandalism, or
alterations, modifications, abuse, or misuse, or repairs to equipment not performed by MCC. Also excluded is the furnishing of materials
and supplies for painting or refurbishing equipment.
F. MCC shall not be required to furnish any items of equipment, labor, or make special tests recommended or required by insurance
companies, Federal, State, Municipal or other authorities except as otherwise included in this Agreement.
G. In the event either party must commence a legal action in order to enforce any rights under this contract, the successful party shall be
entitled to all court costs and reasonable attorney's fees as determined by the court for prosecuting and defending the claim, as the case
may be.
H. MCC shall not be liable for the operation of the equipment nor for injuries to persons or damage to property, except those directly due to
the negligent acts or omissions of its employees and in no event shall it be liable for consequential or speculative damages. MCC shall not
be liable for expense incurred in removing, replacing or refinishing any part of the building structure necessary to the execution of this
Agreement. MCC shall not be held liable for any loss by reason of delays in transportation, delays caused by priority or preference rating,
or orders or regulations established by any government, authority, or agency.
I. In the event of additional freight, labor, or material costs resulting from the customer's request to avoid delays with respect to equipment
warranties, or accelerated delivery of parts and supplies, the customer agrees to pay these additional costs.
J. MCC's service shall not include the identification, detection, abatement, encapsulation or removal of asbestos or products or materials
containing asbestos or similar hazardous substances. In the event MCC encounters such material in performing its work, MCC will have
the right to discontinue work and remove its employees until the hazard is corrected or its determined no hazard exists.
K. This Agreement contains the entire Contract and the parties hereby agree that this Agreement has been agreed to and the entire
Agreement is then accepted and approved by an authorized person for both parties, and no statement, remark, agreement or,
understanding, oral or written, not contained herein, will be recognized or enforced.
L. This agreement does not include the disposal of hazardous waste. Any charges incurred for their proper disposal will be borne by the
customer as an extra to the contract price.
Disputes
Page 2 of 3 Initials
Disputes arising out of or in relation to this document that cannot be resolved first through direct discussion between parties involved, shall be
decided by arbitration at the location of the project or Multi -Craft Contractors Inc.'s office at Multi -Craft Contractors Inc.'s discretion, and shall
be governed by Arkansas law. This agreement is severable, and any part deemed unenforceable shall not render the remaining parts
unenforceable.
Authorized Purchaser & Title
Purchase Order Number
Acceptance Date
FTC 11S05131352
If accepted please sign and fax to 479-751-0316
Page 3 of 3
Initials
Jordan Garner
Project Lead, Art Court
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An unexpected intersection
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11-FAYE-T T-E V I LL I
E I D G
Memo
To: Fayetteville Advertising and Promotion Commissioners
From: Molly Rawn, CEO, Experience Fayetteville
Date: June 28, 2021
Re: Dickson Street Art Court project; Tyson Family Foundation grant
Background:
Beginning with the adoption of the Fayetteville Downtown Master Plan in 2004, the City of
Fayetteville has been working to build a Downtown environment that values walkability, additional
housing, economic growth, and culture & creativity. With the development of the Cultural and
Entertainment Overlay District, the recent adoption of the Cultural Arts Corridor (2019), and the
designation of an Outdoor Refreshment Area (ORA; 2020) to support the needs of the Downtown
District and Square District businesses, the city has exhibited continued support of the Master
Plan. As the official Destination Marketing Organization for the city, Experience Fayetteville
recognizes that these goals also lead to positive economic impact due to increased tourism.
Included in the Master Plan are specific notations of "special places" as well as the cultural district
development goals to beautify and animate the city and to contribute to a creative innovative
environment. The intent of this project is to create a short term "special place" leased to
Experience Fayetteville as a public -private partnership supported by private philanthropic dollars,
led by the Tyson Family Foundation.
This property in question is the former Dickson Street Theatre, located to the East of Dickson
Street Liquor and to the West of a parking lot used by the businesses in the former Ozark
Mountain Smokehouse. The property owner is in the process of developing a pocket -park type of
experience by transforming it into an art court with basketball elements. While yet -to -be officially
named, the working title for the purposes of planning documents is the Art Court. The Art Court's
intended use is for pick-up basketball game play and community engagement through immersive
experience. This is intended as a temporary, short-term project, open to the community for a
three-year period.
Representatives from the Tyson Family Foundation began discussions with Experience
Fayetteville staff in early 2020 about the potential for a partnership, specifically related to
Experience Fayetteville's operation and promotion of the space. Experience Fayetteville's
facilities manager, marketing team, and CEO have met regularly with project team over the
course of the past year.
Recommendation:
It is the recommendation of the CEO that the Fayetteville Advertising and Promotion
Commission accept a grant totaling $236,566 over a three-year period. The distribution
schedule is below.
Installment Amount Date
#1 $79,630 July 1, 2021
#2 $75,970 July 31, 2022
#3 $80,966 July 31, 2023
Grant funds will be used for the operation of the space including, but not limited to,
determining and communicating regular operating hours; opening and closing functions;
cleaning, upkeep, utilities, and basic maintenance; and maintaining a marketing presence
for the site.
Staff is not seeking approval to enter in to a lease agreement at this time, though that is
forthcoming.