HomeMy WebLinkAbout24-21 RESOLUTION F FPY( \
k P ry'S PS
113 West Mountain Street
Fayetteville,AR 72701
(479)575-8323
Resolution: 24-21
File Number: 2020-0923
EXPRESS INTENT FOR TRAIL ECONOMIC DEVELOPMENT:
A RESOLUTION TO EXPRESS THE INTENT OF THE CITY COUNCIL TO STUDY AND
DEVELOP ORDINANCES TO REGULATE AND PROMOTE TRAIL ECONOMIC
DEVELOPMENT IN THE CITY OF FAYETTEVILLE
WHEREAS,the Fayetteville Unified Development Code does not directly address trail economic
development in a manner that guides future residential and commercial activity along our trail systems;
and
WHEREAS,over 100 miles of trails exist within the City of Fayetteville,with many intersecting with
major metropolitan nodes,which have experienced continual development;and
WHEREAS,there are many benefits to encouraging and promoting trail adjacent economic
development,such as increased sales tax revenue;diverse and abundant commercial and residential
spaces;maximization of trail potential;boost in property values;and reinforcing the City's
commitment to the social and economic vitality of the city.
NOW,THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
FAYETTEVILLE,ARKANSAS:
Section 1: That the City Council of the City of Fayetteville,Arkansas hereby requests that Mayor
Jordan utilize appropriate City staff to study and develop for the City Council's consideration
ordinances to regulate and promote trail economic development in the City of Fayetteville.
PASSED and APPROVED on 1/5/2021
Page 1 Printed on 1/8/21
Resolution: 24-21
File Number: 2020-0923
Approved Attest:
`���� GLE•RK j�r�i
\.• CI Ty•..PF.%
6(4(4 atir/ii
Lioneld Jordan,
y Kara Paxton, City Clerk Treasurer (:49,
: ••:
%y2•'4/ SAS
Page 2 Printed on 1/8/21
F° E,JF City of Fayetteville, Arkansas 113 West Mountain Street
Fayetteville,AR 72701
1 (479)575-8323
r'.N' `�� Text File
\qRK
File Number: 2020-0923
Agenda Date: 1/5/2021 Version: 1 Status: Passed
In Control: City Council Meeting File Type: Resolution
Agenda Number: B.1
EXPRESS INTENT FOR TRAIL ECONOMIC DEVELOPMENT:
A RESOLUTION TO EXPRESS THE INTENT OF THE CITY COUNCIL TO STUDY AND DEVELOP
ORDINANCES TO REGULATE AND PROMOTE TRAIL ECONOMIC DEVELOPMENT IN THE
CITY OF FAYETTEVILLE
WHEREAS,the Fayetteville Unified Development Code does not directly address trail economic
development in a manner that guides future residential and commercial activity along our trail systems;and
WHEREAS,over 100 miles of trails exist within the City of Fayetteville,with many intersecting with major
metropolitan nodes,which have experienced continual development;and
WHEREAS,there are many benefits to encouraging and promoting trail adjacent economic development,
such as increased sales tax revenue;diverse and abundant commercial and residential spaces;maximization of
trail potential; boost in property values; and reinforcing the City's commitment to the social and economic
vitality of the city.
NOW,THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
FAYETTEVILLE,ARKANSAS:
Section 1: That the City Council of the City of Fayetteville,Arkansas hereby requests that Mayor Jordan utilize
appropriate City staff to study and develop for the City Council's consideration ordinances to regulate and
promote trail economic development in the City of Fayetteville.
City of Fayetteville,Arkansas Page 1 Printed on 1/8/2021
City of Fayetteville Staff Review Form
2020-0923
Legistar File ID
12/1/2020
City Council Meeting Date-Agenda Item Only
N/A for Non-Agenda Item
Mary McGetrick 11/10/2020 DEVELOPMENT SERVICES(620)
Submitted By Submitted Date Division/Department
Action Recommendation:
Staff recommends that the City Council of the City of Fayetteville, Arkansas requests that City staff study and
develop for the City Council's consideration ordinances to regulate and promote trail economic development in
the City of Fayetteville.
Budget Impact:
Account Number Fund
Project Number Project Title
Budgeted Item? No Current Budget $ -
Funds Obligated $ -
Current Balance S -
Does item have a cost? No Item Cost
Budget Adjustment Attached? No Budget Adjustment
Remaining Budget
V20180321
Purchase Order Number: Previous Ordinance or Resolution#
Change Order Number: Approval Date:
Original Contract Number:
_ CITY OF
FAYETTEVILLE CITY COUNCIL MEMO
%Ir ARKANSAS
MEETING OF DECEMBER, 2020
TO: Mayor and City Council
THRU: Susan Norton, Chief of Staff
Garner Stoll, Development Services Director
FROM: Mary McGetrick, Long Range Planning Manager
Hugo Hamblin-Agosto, Long Range Planner
DATE: November 10, 2020
SUBJECT: City staff requests to study and develop for the City Council's consideration
ordinances to regulate and promote trail economic development in the City of
Fayetteville.
RECOMMENDATION:
Staff recommends that City Council requests staff study and develop for the City Council's
consideration ordinances to regulate and promote trailside economic development in the City of
Fayetteville.
BACKGROUND:
Trailside economic development initiatives have experienced heightened interest from developers
and municipalities as trail systems expand and citizens increasingly utilize active transportation
networks. Additionally, as the Covid-19 pandemic continues to create an impact in the way
people work and live, they are increasingly utilizing active transportation corridors. Many
municipalities have increasingly focused on improving their economic resiliency and have sought
opportunities to maximize their potential growth associated with trailside development.
Transforming and repurposing undeveloped trailside parcels has generated renewed
investment and revitalization from citizens and developers alike. Trail systems tend to be the
ultimate convergent point of transportation and economics and quickly become catalysts for
sustaining healthy, interconnected and resilient cities.
DISCUSSION:
Fayetteville continues to grow and neighborhoods have recently experienced an increase in
density adjacent to the trail system. This plan supports the continued development of vibrant
and economically healthy trail systems through increased economic development initiatives.
Particularly, as development along the trail continues, the availability of developable land will
diminish, thus the ability to guide and structure this development will be key in creating
economic growth for the City.
Mailing Address:
113 W. Mountain Street www.fayetteville-ar.gov
Fayetteville, AR 72701
Encouraging sustained economic resiliency requires businesses to have access to consumers.
The City has maintained an exceptional system of outdoor trails that connect the City to the
wider Northwest Arkansas region. Having a strong active transportation network in place
provides small businesses an opportunity to reach more consumers and gain greater flexibility
in choosing their location. Continued support of trailside development will attract more residents
and local businesses will benefit by having more consumer access in different and novel ways.
Below are examples of various projects staff would like to explore in relation to increasing the
economic vitality of the trail system;
• After an initial meeting with the Parks Department staff it was found that the mobile
vendor ordinance may be amended to allow for the presence of permitted micro
vendors such as bike and cart vendors. This amendment would increase access to
consumers for small business owners that may not have the resources to maintain a
traditional brick and mortar location. Allowing vendors along trails also has the potential
to increase sales tax revenue.
• Long Range Planning staff found that peer cities have launched large scale consumer
preference reports in conjunction with focus group sessions to determine the types of
businesses members of the community would like to see along the trail systems. These
reports can guide economic development policy and allow staff to reach out to potential
developers who may be a good fit for the larger trailside development.
• Trailside development is hindered by various existing code regulations. Creating a
trailside economic development zoning overlay district will allow for greater flexibility for
development adjacent to the trail system. The overlay may include building design
guidelines such as required dual facades, fence height and material regulations and
loading dock locations. It may also include site design regulations including the location
of parking, pedestrian walkways and decreased setback requirements.
BUDGET/STAFF IMPACT:
N/A
Attachments:
Resolution of Intent
Trailside Economic Development Report
Mobile Vendor Cheat Sheet
Trail Economic Development Plan
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Introduction
Trailside economic development continues to gain heightened interest from developers and
governmental agencies across the country.The City of Fayetteville continues to develop an
extensive trail network which residents have increasingly utilized for commuting and
recreation.Being the ultimate convergent point of transportation and economic vitality,trail
adjacent spaces have become catalysts for sustaining healthy,interconnected and resilient
cities.Through transforming and repurposing underutilized areas adjacent to the trailside for
economic development,communities have experienced renewed investment and
revitalization.These spaces not only have the potential to captivate consumers,but also to
leverage economic potential for small business owners.
A common issue for local communities is their reliance on outside investment to fuel economic
growth.This notion relies on the promise that corporate entities will remain loyal to local
communities.When these entities become the primary provider of goods and services to a
community,their income gained is potentially lost towards outward spending(money
funneling outside of the local economy).Having a strong local economic base is necessary for
communities to remain independent and thriving.Research has shown that small business
development has accounted for 61.8%of net new jobs from the first quarter of 1993 until the
third quarter of 2016.Municipalities should continue to encourage diversity when it comes to
their economic anchors including micro economic growth potentially driven by consumer
spending on and adjacent to vibrant trial systems.
Growth and resiliency for local enterprises requires accessibility to consumers.The City of
Fayetteville has maintained an exceptional system of outdoor trails which connect the City to
the wider Northwest Arkansas region.Trail adjacent development is particularly successful at
creating inviting novel spaces that entice consumers to continue patronizing those businesses.
These systems strengthen active transportation networks and further increase consumer
accessibility. Providing access to streets and a strong active transportation network offers
small businesses an opportunity to reach more consumers.Reaching consumers is important
for businesses starting to establish their brand and increases their chances of sucess.
Building Footprint
Comparing the spatial footprint of the trail across decades provides insight into
the natural evolution of trail development.The images below show areas that trails
have experienced substantial change.
1994 Current
•
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Fayetteville neighborhoods have experienced monumental infill in proximity to the trail system.According
to City Plan 2040,the population of Fayetteville continues to grow,and will continually increase by 41%
between 2017-2040.This plan creates an opportunity to refine and shape our trails to accommodate a
population increase by offering more experimental and economically advantageous opportunities.
Leveraging both the strengths of residential growth and its economic potential,this plan provides the tools
needed to guide the future of economic growth along the trails system.
Go als
t
This section highlights goals,action items,and core principles tied to trail economic development.Several
unique hurdles exist when considering the economic vitality associated with development along the
Razorback Greenway including the streamside overlay zone,floodplain/floodways,among other
Fayetteville regulatory systems.Thriving trail economic development is reliant on the successful
navigation of these possible hurdles.Though this plan primarily focuses on the Razorback Greenway,it's
principals may be incorporated across various regional trail systems.
10 Increase the local entrepreneurship
presence and resiliency adjacent to the
trail system.110 .
Connect and strengthen communities through increasing
multimodal,sustainable,and equitable transportation.
•
10 Strengthen neighborhood character through preservation and enhancement.
•
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Photo Credit edibleozarkansas.ediblecommunities.com 0 Photo Credit:LittleRockSoireacum
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Increase local entrepreneurship Connect and strengthen communities through increasing
and resiliency along the trailside. multimodal,sustainable,and equitable transportation.
i
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Enhance public recreational facilities and other community assets.
Increase accessibility andaffordability of small businessncubator s.
Entrepreneurship and innovation are key to a community's long term vitality.Having the Having exceptional community assets fosters community and can attract private investment
ability to access more price points of entry to commercial spaces result in greater by companies wanting to utilize these spaces.Focusing on community assets and natural ,
economic resiliency.Through diversifying commercial space,our vendors can begin design,spaces can be transformed to reflect a places personality and core principles.
climbing the commercial ladder. Action Items
Action Items • Secure federal and state grants to improve existing infrastructure within opportunity nodes.
• Research state and federal grants that support small business development. • Partner with the Parks department to encourage public facilities that support all recreation types.
• Address areas in the code that limit small business development. • Partner with the Parks department to create an existing facilities report that addresses current
conditions and future potential.
r
artner wit of er agencies to provi I e sma iusiness oan assistance
and support within these opportunity nodes. ._ Continue promoting the 24-hour neighborhood along the trail
B .. .. strategi ,:ng a • •a tea,
It's pertinent that local business support is a collaborative effort.Through sustained and
collaborative partnerships,resources can be targeted towards better serving entrepreneurs and Often cities are designed for daytime use.Capturing both the nighttime and daytime
small businesses.Focusing these programs within opportunity nodes allows commercial economy,cities are able to reach a neighborhoods full economic potential.The City of Fayetteville
development may be better guided by staff. has continually used practices that promote this objective,but it's important that improvements and
Action Items evolution occur as the city continues to expand.
• Create a small business lending program that matches entrepreneurs'contributions. Action Items
• Pilot a bi-yearly small business event along the trail. • Partner with the Police department to install greater safety features along the trail.
• Support a trailside business association. • Invigorate the trailside with more diverse and engaging types of lighting.
,- A ., ,
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Expand commercial space opportunities Create a community vision plan that further solidifies future goals
. .ro ects alon_the trail. R
for small businesses and earl entrepreneurs. and
It's important to expand our commercial space availability beyond the traditional built It's important to address the intersection between transportation and economic development.
environment.This means allowing more flexibility and creativity in defining commercial Through the lens of new urbanism,planning active transportation along the trail ensures users
spaces.Through revising our food vendor ordinance,We can create conditions for connect and invest with their neighborhoods.Though trails function as major conductors of active
entrepreneurs to see their business thrive by expanding their opportunity to engage transportation,it's necessary to plan how future and current uses may be encouraged to utilize
consumers. these spaces.
Action Items Action Items
• Revise existing regulations to allow vendors in parks and public property. • Create a trailside economic plan that envisions future goals,objectives,and action item,
• Convert underutilized city property into temporary mobile vendor courts. Create a consumer preference report along the trail to guide the types of businesses resident
want to see on the trail.
•
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Photo Credit:cnu.org
3 Strengthen neighborhood character
through preservation and enhancement.
Develop a design overlay that defines how future trailside
A developments address and incorporate the trail system into their
design in the initial conceptual phases of approval.
It's necessary to guide and shape future development along the trail.An overlay supports a city's
objective without heavily uprooting and complicating existing regulations.These overlay zone ca n
be flexible,and should be tailored to the existing conditions and desired outcomes.
Action Items
• Conduct a zoning analysis to address current limitations on commercial, multifamily, and
nontraditional development.
• Research cases where innovative overlay districts have been utilized to guide future development.
• Create an interdepartmental collaboration to address the regulatory components necessary for a
successful overlay. This page was intentionally left blank
Hone the user experience through experimental methods
B and leveraging community assets.
Often experimental design is overlooked in the planning process.The design for projects should be
collaborative and reflective of the community that simultaneously sparks curiosity and familiarity.
Since trails rely on user experience,it's important that design and community perception be a centra I
focus to any endeavors.
Action Items
• Partner with local artists and agencies to create a'local artist spotlight"initiative along the trail.
• Research and incorporate a trail economic overlay district that encourages all types of social and
economical activity.
AConvert unbuildable land to public spaces that rely on natural design and
principles(increase resident's connectivity to the natural environment). •
land which can be difficult to develop is often left empty and untouched.This creates a gap in public
space and recreational areas;these could become parks,gardens,or anything that relies on natural
design.
Action Items
• Research and incorporate design standards along the trail system and underutilized lands.
• Identify city owned property along the trail that's best suited for public use.
Core Principles
Create affordable Promotion and retention of local
commercial spaces Economic entrepreneurial talent
Foster versatile Strengthen design
infrastructure characteristics
Social
Strategize incremental Diversify housing and
development commercial options
Developmental
Demographics
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Utilizing population pyramids to extrapolate key differences in age
Population throughout the region continues to grow.Based on U.S.census demographics,the following charts were created.Fayetteville's population
data,both the metro region(MSA)and Fayetteville have grown since the consists of a primarily younger cohort when compared against the wider
1990's.Based on ACS 5-year estimates,which estimates current region.This is likely fueled by the constant influx of university students,
demographics based on previous data points,the total population of which can support local industry innovation and entrepreneurship
Fayetteville in 2020 is approximately 82,736.Similar growth has occurred through constantly refreshing talent.This source of talent means cities
throughout the metro region,with the total population reaching should focus on retaining and promoting this demographics connection
approximately 503,585.This trend hints growth will continue.It's important to the area,so they will remain a contributing members of the local
that cities prepare to support this influx of talent. economy.
Region
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N Razorback Greenway Segments µs. N
City of Fayetteville --_ .-., ^052t W -4 E —Scull Creek Trail W E
- Razonback Greenway t Powell Street Trail
Lake S -Lake Fayetteville Trail S
City Limits Frisco Trail
Lake
Wards
-- City Limits
The Razorback Greenway is a 36-mile shared-use trail system that Focusing on Fayetteville,the sections of the Razorback Greenway within city
extends from Fayetteville to Bentonville.This system comprises 19 limits consists of 4 major trails:Frisco,Scull Creek,Powell Street,and Lake
smaller trail segments,each with their own unique identity and Fayetteville.These four trails connect and defines our community.The
ecosystem.Spanning various downtowns and natural parks,this following section breaks down these segments in more detail,and focuses on /mr
active transportation system captures a variety of zoning their existing zoning regulations.
designations which encourage various development patterns.
Frisco Trail
1 .2 .2 N:• �®DG NC CC / -UNC NC NC
I
R D C'1 Vf Ni / Dc Dp DG
1.1 ®m DG NC N
‘ 'MSC 6 N: I DG DG : DG D(i� R4U
P- c.2 DG IRMF-1]
)=-crn
\ OG DG Nf At.
RiDNC'NC NC N.
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NC
\.. \� ..1� RSF.•R9. RSF1! NC �'r� �• \�� J ,.' P-1 Nr N NC RSF.19 P't c-2,c 1 1 1'4 Lim RSF.4 .JR\ EF ,, t' Id IMMIRSF-IBDnM MF 4r •CIF •
1o •. RSF4 RSF4 ®RSFJ 4,,,,,
r,Sl RSFJR1
• ' St4R
DG P-1 N5.NC NC NCRSF IA ,. JS ll
t, ( NC R-F.IA C RMF40 m,F 40R1 4 MF.24 RO 3SF RSFJ
F )( RMF-21 -MF l P-1 NC Nc R'D F G \ {��-��. .�`!S O OCS __ -
' I' RMf-24 DG `}\t N ' FM iii 0 RMF.O MF 4 RMF-21~-� - `
P.1 A majority of this trail segment is Ls "',sF 4RSFJ l(
\� NC Nf.'141M., r, JO RSF4 RSF RSF 4"SF A'F RMF-24 L T
RMF.]4 i r—�— J ,,,, RMF located outside a the streamside 11111FI " "
�`\ DC R L IUPMF JG ® �� e
RMF.24\ ' ;4- 2 2J ( „N` Ncprotection zone,thus creating ampleA1F 4i P"f
\1 J��
MSC I�'� opportunity to pursue trailside P,RMF 4,
}11 NDG DG C NC"f0 DO pO t slh Ave economic development exists. D. 'DG NC INV ASF-��
l :11111 MSC
^"c � R A Additionally, this area could be used R,1 ttc
to funnel
earby residents
o other
•
MS• ---- - !'' area of higher economic opportunity t - DG MSC •MSc MSC M�NSF�RZ
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RM RI \\. 24 'NO , P 1
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�� ���� T1 1 i✓$ by continuing Fayettevilles 4o RMF-,o c• Msc
1
`J' � Rt;F34 exceptional progress creating �� %, S Msc
11 y � "complete streets,"a transportation P-, o ®�� ®'
` policy that requires streets t0 enable �RMF,t RMF 40 Spa / ®� !4MFa- 6
C.] --- P �! i e t; G MSC�� DC, 2 OG -
safe,convenient and comfortable li
✓' ®. DO
G2 C_2 y` �, travel to areas of higher economic RMF.24 _ '�'///■'y'MSC®.
RSFJ I-1 I-1 C 1 RMF44 ( R t presence.F.xistin o and plans can RNF 'Dom'DG • MSc® ®�
/1 P 6 B RMF-24 4 PMF.40 MS, DO oG nC
Miles be found in the recently completed Rn1F.4n pG kscNc N �� ,M oc m�p
Razorback GreenwaySegments ® cMs.®�®� H4
9 0 0 075 o t 5 0 3 Fayetteville Mobility and Active 2" P, °Msli�•sL
RNF , RSF
Frisco 1144 SG4th Transportation Plan.With other large , , . F 4 t:a /R o•
Streamside Protection Zone scale projects,such as the cultural arts ■ �)��
Type corridor,there�l is great opportunity to MF �)II DG
11111 Banktull build on past success. P-, 'MF 0 1 •1' :, �,°c •no®a F 9 r(i .,,v.
'AIF+.aF.IF,L E
I . I Management 1 n ii Msc NCDo Do Nc NF I'.
N ;.2 t] sc Msc ... DDN(. Nc N[ N�.� F
Waterside - N
-Fayetteville Roads N' E Razorback Greenway Segments Miles
��VVff Frisco Trail(North) 0 0•1 0.2 0 4
A largeportion of this trail is within or to the streamside S -Scull Creek Trail(South)
g adjacentS Archibald Yell Blvd
protection overlay,which can create some challenges to Q Cultural Arts Corridor
development.Alternatively,the northwestern segment is Streamside Protection Zone
nestled within areas zoned as CS and DG.Both areas permit Type
higher density and business enterprise.This segment leads gigBankfull N
directly into the cultural arts district,which is primed for I Management
growth;driven by the Cultural Arts Corridor vested for :laterside R p
2023. —Fayetteville Roads
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Scull Creek Trail
4 _ i, R"r< Zoning in the surronding area is geared towards residentail development,
but does permit for limited business. This area is cohesive towards
residential development.Introducing an overlay structured towards j
aaI�.R" ' `Gr """ economic development would likely increase density and desirability as
{�y 2a_ 1I Rom l
—` R s.12 more amenities begin to cluster(as seen further north).This segment will
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require careful planning that addresses structural and ecological concerns,
RMF rr P,, Re A m due to the streamside protection overlay.Additionally,this segment
R MVOcrosses through 71B,which provides enough pedestrian and vehicle traffic
A° , �sr CO de R, to provide support for small businesses and entrepreneurs. —
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Razorback Greenway Segments5 0.25 0.5 files i Rw_ ill
^%• /
Scull Cn ok Trail(South) -yam
—FayeMvnIN Poetic r.t Razorback Greenway Segments Mlles
StreamsMe Protection Zone r° " P } -l' —swn Creek hell(Pahl 0 0.075 0.15 0.3
�_ —Clear Creek Triad
r-Sankt ee ype
' rl1 L �\' e�R. StreamaMa Protection Zone
Li M agemem N MIN l n
ICWaterside I ilv-x� t� mcl�, z 'We
4i_.� - It + ]- CI AL -ewer !�
S . -wns,..a. W L
c:
A majority of this section is located within the streamside protection A', III 2
IC s
zone.There is opportunity to pursue denser housing nearby with minor Allies This segment straddles the streamside protection zone.This portion of
Razorback Greenway Segments
small business development in the nearby RSF-4 and RMF-40 districts. yo 0.125 0.25 0 5 trail would be suited for higher density development.',coding directly into
It's important to note that many students use the trail system during the Johnson,there emerges an opportunity to partner with other
weekends,which provides much needed last mile transportation. Streamslna Protection Zone governmental agencies to increase economic vitality.
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This area is advantageous for trail economic development,because it —Fayet.„te Reece N'+E \
has pockets of land outside the streamside protection zone.Located
within a C-2 district,which was designed to encourage functional
grouping of commercial enterprises,the zoning is geared towards Though a majority of this area is outside of the protection zone.Development
mixed-use and walkable communities.Historically,economic projects projects within this area are severely limited to protect its natural ecosystem,
within this area have been focused on retail use,but there's ample room which is something that stakeholders should be vigilant to preserve.
to guide more diverse development here as Fayetteville continues to Alternatively,this area could fuel economic development for outdoor
grow. recreational enthusiasts;this could include restaurants and other tourism
related industries.
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Nodes of Opportunity
•
1
The existing economic conditions of our trail systems,
specifically the variety of uses and sizes,support the need �; aideite .
to outline several nodes of economic opportunity.As rle w
"tit r�s'�^� r�
favorable conditions evolve it's important to guide and ■ �;{
support the trails as places of high economic value.By -_ 1 A'
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clearly identifying areas primed for success,future �t t
implementation of this plan can yield the highest return. ., is ar!� U-�
Cities have never been static and have evolved at various ,.3 1ii �m .if , ,I � , t iir.
rates over time.This type of plan is reflective of this North Opportuni Node eiY,��yl��V 1 EILSPA•-,;: i,
•organic evolution of communities and their urban V ftr ��. �•,+� _, j,
'-
landscape. A�f�+ C .41141minki+ + ,e_=_J i. _ r 1 t 'N
.,a ist-----
� a;r .,_ r• -- Central Opportunity ode
Encouraging defined geographical nodes permit ' • Tt_i..,
flexibility and control as purposed action items are1111 '; SiF H fi>'
integrated into the existing city fabric.The ability to 11
� yw �':'� '-f. u� � ,� I
temperature check policies allows them to be adjusted South Opportunity Node VI _ .,!...oil.,—..0:
'• "mil!St�',y ,- �A.d i
and refurbished based on their overall '� , ? r —•5•
„t tw, I r- -' Z
effectiveness within the community.Further extensions �•
and applications of this plan can applied to other trail MG I t
systems as deemed appropriate,but the following nodes y
provide the necessary groundwork for innovation to
r
-11,11
bloom.
•
Trailside Opportunity Nodes Miles
0 1 2 4 O
Opportunity Nodes
-Razorback Greenway
Fayetteville Roads
City Limits
Lakes
N
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S
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Trailside Opportunity Nodes Miles Trailside Opportunity Nodes Miles
0 0.05 0.1 0.2 0 0.05 0.1 0.2
Q South Opportunity Node Q Central Opportunity Node
- Frisco Trail Scull Creek Trail
QCultural Arts Corridor --- Fayetteville Roads I
- Fayetteville Roads Streamside Protection Zone
Streamside Protection Zone Type
Type N Ell BankfullIIII N
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Trailside Opportunity Nodes Miles
0 0.1 0.2 0.4
CMNorth Opportunity Node
Scull Creek Trail
Fayetteville Roads
Streamside Protection Zone
Type
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1 _I Management i
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Mobile Commerical Vendors
6
Commerical Food Vendor Cheat Sheet
•
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T es of Mobile Commerical Vendors
Cyclist Vendor
Having a capacity to utilize roads,sidewalks,and trails,
these are eco-friendly and carbon neutral mobile cam- i,- I., - *'
mercial spaces.Built on either a bicycle or tricycle, ..r , ,°. • '
these vendors are able to easily reach consumers and -• , �' •• ,0II
test their product's viability.Permitting these along ',1-..' i ��- _ - i
trails and other strethes of pedestrian walkway can ..,_ • '
L , •
poteitally fill service gaps that are unaccessable to ,,,
other service provider. .1 . \I'm" — _ _.
7
Photo Credit:icetrikes.com
•
*gel* , - —__�.,- . kiosks
These are vendors that operate from general-
ly irb ly immovable booths that can be quickly setup/
-use• �
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Photo Credit:www.madeinchina.com
i µ .
Trailer
H.,._
� These are mobile operations based on streets or
1PPILII Over Border; private property.They do not travel under their own
power,and require an individual or vehicle to tow., _ „�4 - These types of vendors are suited for permanent or
Tacos and More I RAT '�"
temporary operation.
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Trucks ,Y; ..
These are large motorized vehicles,which accammo
date a wide range of commercial activities.Often asso- .,,e1 -, - "
dated with the pop-up restaurant phenomenon,these ` ;,� 1 F
trucks offer a variety of specialties that have become 1 "°-� , t, a4,, `.. • ,,
particularly popular.Able to relocate frequently,these ` — l' '""—r..:;;,�Rl
vendors have the freedom to move large quantities of
roduct and a ment Basil '"...
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Photo Credit Oickr tom
Mobile catering �r
Generally limited to selling lightweight retail and
prepared food,this option is commonly found in many i JIgjn II!. i.
dense urban centers.They're normally transported v _____
through physical means,and have limited capacity. ;,..,.,,a
They're suitable for high traffic areas with limited _ -,_- *All STAR y e
pedestrian space. "•"'.'rwye;' ��T STAR R
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Photo Credit:allstarclteringllccom
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Bustaurants
• Iy4..„rnrn s ' 'f ' Generally these are businesses inside a converted
•
' __ '' _ `�; 1 bus.These are mostly immovable,and require long
- , ,,, ' / term investments.They have the capacity to serve the
P most consumers,and utilize non traditional means of
`rii` placemaking and repurposing.
I: tray tr
Photo Credit:britishcolumbia.com
Commerical Food Vendor Cheat Sheet
CLASS Allows vendors to serve only packaged foods and beverages.No preparation
or assembly of foods or beverages may take place on the unit.Assembly is not
permitted on site,and should be entirely prepared in a commercial or cottage
kitchen.Ice may not be dispensed to customers,and can only be used for tern-
perature control.No handwashing station required,since there is no bare hand
contact with food.
These vendors are able to provide hot/cold food and refreshments.Unpackaged C L A S S
food is permitted,but assembly must be prepared in a commercial or cottage
kitchen.Ice may be dispensed to consumers,and must remain separately stored.
Portable handwashing stations are required for customers,while dishwashing
capability is required if vendors intend to reuse utensils or other equipment.
CLASS Vendors are able to prepare and serve food and refreshments,but can't pro-
cess or cook raw meat.They may prepare the food and/or refreshments onsite
if their unit has the capacity.Ice may be dispensed to consumers,and must
remain separately stored.Portable handwashing stations and restrooms are
required for customers.Dishwashing capability is required if vendors intend to
reuse utensils or other equipment.
Vendors can prepare and serve food and refreshments given they can pro- C L A S S
vide the necessary preparation and storage facilities. Ice may be dispensed to
consumers,and must remain separately stored.Portable handwashing stations
and restrooms are required for customers.Dishwashing capability is required
if vendors intend to reuse utensils or other equipment.Limited seating and
dining facilities are required for consumers to utilize. iqiii
1
ment Plan
Trail Economic Development p
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Introdu ction
Across the country economic development initiatives associated with trail systems and
greenways have garnered heightened interest from developers and governmental agencies
alike.Trails hold tremendous potential for economic and community development.Being
the ultimate convergent point of transportation and economics,these often-underutilized
spaces have become catalysts for sustaining healthy,interconnected and resilient cities.
The Northwest Arkansas region is no different.
The creation and continued growth of the Razorback Greenway has provided the potential
for novel economic opportunity as residents increasingly utilize its active transportation
networks for commuting and recreation.Additionally,with the advent of the Cultural Arts
Corridor we should expect to see heightened interest in the real estate development and
retail sectors along that section of the trial.Thus,it is imperative that the city be prepared
preemptively,through planning efforts and public engagement,to support,advocate and
regulate economic growth adjacent to our trial systems.
Growth and resiliency with local enterprises requires accessibility to consumers.The City of
Fayetteville has maintained an exceptional system of outdoor trails that connect the City to
the wider Northwest Arkansas region.Having access to streets and a strong active
transportation network provides small businesses an opportunity to reach more
consumers;particularly successful creating inviting place along the trail entices consumers
to visit these areas more often.These systems strengthen active transportation networks
and further increase consumer accessibility.Reaching consumers is important for
businesses starting to establish their brand and increases their chances of enterprise
survival.
There are several ways to responsibly encourage both micro and macro investment along
the trial.Initially micro efforts such as transforming and repurposing city owned
underutilized areas adjacent to the trail and amending existing ordinances to allow micro
vendors to utilize these spaces has potential to initiate renewed investment and
revitalization in the greenway.These underutilized spaces not only have the potential to
captivate consumers,but also leverage a parcels additional economic potential for future
growth.
On a larger scale over the next decade as the area's population continues to grow and the
desire to live adjacent to active transportation increases,creating and adopting trailside
zoning overlay districts and design standards will allow citizens to guide and balance
recreational,environmental,and economic growth.The following report,created in
collaboration with various city departments and committees including Fayetteville PD,
Parks Department,Trails Department and the Active Transportation Committee,outlines
proposed guiding principles for trailside economic development as well as in-depth review
of the proposed initiatives.
j
11
. �i • - sAl
1 Core Principles
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`r !, ia �1�� � r''y, tCreate affordable i „ �e44 r- Promotion and retention of local , ,/ �;,
jt ``��/i : i commercial spaces Economic entrepreneurial ���� �,4' f � , �.
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.t',.f +. ,: \ {�! ;� � 'a1�ti sus °::.
a �.. �tt4 / Foster versatile Strengthen design •
•+ , g infrastructure characteristics 4Y 4
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•_• }4.'4111'"' Strategize incremental Diversify housing and
development commercial options Y `mac.!
- -- Developmental =� •�k -„
Trail Adjacent Development
Comparing the spatial footprint along the trail over the decades provides insight
into the natural evolution of trail adjacent development.The images below show
areas that have experienced substantial change and hihglights the importance of
action and intervention.
1994 Current
o
•
75 1 W Appleby Rd.
L
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i t + • MINX
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Fayetteville neighborhoods have experienced monumental infill in proximity to the trail system.According
to City Plan 2040,the population of Fayetteville continues to grow and will continually increase by 41%
between 2017-2040.This plan provides an opportunity to refine and shape trail adjacent development to
accommodate population increase by offering economically advantageous opportunities that support
active transportation.Leveraging both the strengths of existing regulation and the amazing economic
potential of the trail this plan provides the tools needed to guide the future of all trails systems.
Demographics
•
Population Growth-Fayetteville Population Pyramid-Fayetteville
lm.®
.
IOW
•. t•u 65 Yeas wO.e
75 to66 veal -
6C A
65 to
n 56o •5)1 N Yeas -
2am SS toN Yeas -
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et Om
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Urn 5 fees -
.�r¢ 15 00% 100% 50M 00pf. 1uU\ 10 U01s Ia 10%
MO SOS MI6: 6(15._wmef.O0N,Olti ■ranee■M•ie
Population Gtuwth-MSA Population Pyramid MSA
IS Yes s mei Over Mil
••c n
Stoll Yees _
n COO
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101n
to W Yeas IIMIMMIIIIIMMIE
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Utilizing population pyramids to extrapolate key differences in age
Population throughout the region continues to grow.Based on U.S.census demographics,the following charts were created.Fayetteville's
data,both the metro region(MSA)and Fayetteville have grown since the population consists of a primarily younger cohort when compared against
1990's.Based on ACS 5-year estimates,which estimates current the metro region.This is likely fueled by the constant influx of university
demographics based on previous data points,the total population of students,which can support local industry innovation and
Fayetteville in 2020 is approximately 82,736.Similar growth has occurred entrepreneurship through constantly refreshing talent.This source of
throughout the metro region,with the total population reaching talent means cities should focus on retaining and promoting this
approximately 503,585.This trend hints growth will continue.It's important demographics connection to the area,so they will remain a contributing
that cities prepare to support this influx of talent.
members of the local economy.
Region
• ___
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. .
.,. 3
..
, .
,..
City of Fayetteville o os+ r Razorback Greenway Segments o os i z s :,w
µ, r -Pow Creek Trail �y E
Razonback Greenway
—Powell Street Trail
'? ' Lake 5 —Lake Fayetteville Trail S
City Limits --- Frisco Trail
INS Lak
e
m
1. :,,�;;.] city Limits
The Razorback Greenway is a 36-mile shared-use trail system that Focusing on Fayetteville,the sections of the Razorback Greenway within city
extends from Fayetteville to Bentonville.This system comprises 19 limits consists of 4 major trails:Frisco,Scull Creek,Powell Street,and Lake
smaller trail segments,each with their own unique identity and Fayetteville.These four trails connect and defines our community.
ecosystem.Spanning various downtowns and natural parks,this
active transportation system captures a variety of zoning
designations which encourage various development patterns.
•
i= At- j., Goals
.... ... �I . /
I
• • This section highlights core principles,goals and action items tied to trail economic development.Though ,%:1�.+� • 4firoiiiip..,e'�S r this plan focuses specifically on the Razorback Greenway,due to the location of our identified nodes of •
alopr'
opportunity, important it's to attempt to incorporate the goals and initiatives of this plan throughout the
, + trail system.There are however several unique hurdles to be addressed along the Razorback Greenway ' . ,,r.
�\ including the streamside overlay zone,floodplains/floodways,as well as various other existing regulations. .'
'{ , ti t IS 1 ,• ?`
•
l ��,. -
•y' , Increase local entrepreneurship presence and resiliency along the trailside. ,
,' iI." f' 1t1
,~
~ Connect and strengthen communities through increasing multimodal, I !
' • ,� Sustainable, and equitable transportation. : '^
,•. , » ,
�-+a--t......,c :.. , - - Strengthen neighborhood character through preservation and enhancement. ~
s �'
.- •
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_
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•
'`� .� 13 1 Increase local entrepreneurship „ n-",a,r
`O and resiliency along the trailside.
q
Increase accessibility and affordability of small-business incubators. — _ -
Entrepreneurship and innovation are key to a community's long term vitality.Providing -. _ _
the ability to access varied price points of entry to commercial spaces results in greater '. _..
economic resiliency.Through diversifying commercial space,our vendors can begin . is
/,..-
climbing the commercial ladder. . ,
Action Items lip'
• Research state and federal grants that support small and micro business development. .�,,.
• Address areas in the code that limit small business development. �•
-v. I —srr
"k Partner with other agencies to provide small business loan assistance —.
A ~ ,. ' B and support within these opportunity nodes.
. -- ._ .
_ s -
It's pertinent that local business support is a collaborative effort.Through sustained andv.
collaborative partnerships,resources can be targeted towards better serving entrepreneurs .. ..
y _• and small businesses.Focusing these programs within opportunity nodes allows commercial .. ._ y
'+ 7�• development may be fostered in guided. _
/ Action Items w
`r Create a small business lending program that matches entrepreneurs'contributions. -- - �' _
t. y ./ • Pilot a bi-yearly small business event along the trail. -NN _
• Support a trailside business association. . aai
-411 Ig.. •P , _ — '
Expand commercials ace opportunities m-_
p p pp unitiesIIII q for small businesses and early entrepreneurs. ,,,�
.n
It's important to expand our commercial space availability beyond the traditional built
-- environment.This means allowing more flexibility and creativity in defining commercial
spaces.Through revising our mobile vendor ordinance,We can create conditions for
entrepreneurs to see their business thrive by expanding their spatial opportunity to engage
consumers.
Action Items
• Revise existing mobile vendor regulations to allow operations in more public locations.
• Convert underutilized city property into temporary mobile vendor courts.
Research state and federal grants to support small business development Create additional avenues for small business funding
Staff will work to utilize state and federal grant programs that are specifically targeted Staff will work with the Economic Development Director to create additional programs
towards developing small businesses and local entrepreneurial talent as well as well as to support small scale entrepreneurs to either start or further develop local businesses.
working towards providing multiple avenues with the potential to fuel future enterprise. Creating a revolving fund which provides low interest micro loans as initial capital and
Entities like U.S.Small Business Administration and Economic Development then uses interest gained from these loans to support other local entrepreneurial
Administration offer a variety of funding options to local governments to develop their endeavors or trial infrastructural Improvements that support economic vibrancy.
local talent.Staff will also work to partner with local philanthropic funders and local small
business programs like Start Up Junkie.
Address areas in the code that limit small business development Pilot a bi-yearly small business event along the trail
Ultimately,staff hopes to promote more flexibility supporting diverse and abundant This program can expand community awareness of existing trailside businesses and
commercial spaces for individuals attempting to enter the local economy. Staff will work involve commercial and recreational activities,such as marathons or"fun runs,"
to revise any existing code that excessively or moderately limits small scale commercial capturing the intersection of active transportation and local economy.These types of
development,while also attempting to extend developer incentives to create affordable events could also be used to highlight any complementary goods and services along the
commercial spaces. trail and allow microbusinesses an opportunity to meet customers with pop up events.
Potential Partners:Real Estate Developers,State&Federal Agencies.
Support a trailside business association
Fostering a business association would allow local government and other decision
making entities to better understand and address the unique needs and desires of
T trailside businesses.Indirectly,this would provide ample opportunity to create
•- s�• ' •` AIL
,I.' longstanding relationships among business leaders as they continue develop their
.el' enterprises and better integrate incoming leaders as they join the community.- Potential Partners:Existing business associations,Experience Fayetteville,Community Resources,Economic
ii - •
`r i Revise existing mobile vendor regulations
i, 4, 3nr ... - Current code sections,178.04-Outdoor Mobile Vendors and 178.03-Sidewalk Vendors,tend to
,� � - - dx
limit mobile vendor's ability to operate on trails as trials are considered linear parks.Additionally,
�j' s•,r mobile vendor parks on city owned parcels adjacent to the trails would be required to meet the
:retick ~ , • .� requirements of the existing mobile vendor ordinance in regard to site planning.Reviewing and
' ",/!_ `�" revising these sections of code would allow staff and vendors more flexibility and accessibility when
�t f _ ---' • -`" operating on and adjacent to the trial system.This would strengthen the long-term viability of
,- ` �i � .p pursuing this type of entrepreneurship,as mobile vendor facilities function as a form of affordable
- 4 - .o, t � - � x
t Y �� commercial space.
i
Convert underutilized city property into temporary mobile vendor courts
In the short-term staff would like to focus on converting underutilized parcels into small business
incubator spaces.This would be an opportunity to guide development along existing trail systems,
while providing more secure locations for local business owners.Staff would work with facilities
and development services to create trial adjacent mobile vendor courts that would cater to a variety
of mobile vendor types and tenant mixes.
Potential Partners:Parks&Recreation,Recycling&Trash Service,Sustainability&Resilience.Public Safety,Existing Local
/ Mobile Vendors.
•
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�*' M,; % Connect and strengthen communities through increasing
• � ` multimodal, sustainable, and equitable transportation.
y 44
Enhance public recreational facilities and other community assets.
I
i. y
r ' ' Having exceptional community assets fosters community,and can attract private investment by
companies wanting to utilize these spaces.Focusing on community assets and natural
*y4 design,spaces can be transformed to reflect a communities personality and core principles.
Z 4 -a- . Action Items .
• • Improve and expand existing infrastructure within defined opportunity nodes. •
1 • :,]�•';;�// • Develop public facilities that support all recreation types.
301.: a tt,Pr 13't • Create an existingfacilitiesreport
p rt that addresses current conditions and future potential.
Continue promoting the 24-hour neighborhood along the trail _. , " ` ? "iA1114. .. r' ~
through strategic lighting_and other inviting safet _features.,,,.
Often cities are designed for daytime use.Capturing both the nighttime and daytime
economy,cities are able to reach a neighborhood's full economic potential.The City of Fayetteville
+a •i.izi " " has continually used practices that promote this objective,but it's important that improvements err...
¢;- " '� r and evolution occur as the city continues to expand.
1 1�g.�
z `� •• �~> '+ 1 _* Rid h., A Action Items •��`y�+'t
'� '_. 1' I�\ • Implement greater trailside safety features. hKa.
• Invigorate the trailside with more diverse and engaging types of lighting.
. A Form a community vision that further solidifies trailside economic i
" . development.
1
• It's important to address the intersection between transportation and economic development. `
Through the lens of new urbanism,planning active transportation along the trail ensures users • j
connect and invest with their neighborhoods.Trails function as major conductors of active
14 ;;, i 4S r • transportation and it's necessary to plan how future and current uses may be encouraged to tg.r
r•r',(sk• i utilize these spaces.
.rrt Action Items f
r'A '
• Create a community economic trailside vision plan. ,
• Create a consumer preference report along. -
1...
—_�
., h' •1 -
��.. •
Improve and expand existing infrastructure Implement greater trailside safety features
Seeking federal and state grants can improve existing trailside infrastructure.This type of Increasing existing safety features is important for trailside longevity as a heightened
funding can derive from a variety of federal agencies and philanthropic partners and can sense of security extends the community's desire to utilize a space.Additionally,
spark sustained future local investments.Pursing these types of funding would permit the increased safety features would be able to greater connect commercial corridors and
city to further its sustainability goals,while ensuring that community assets are accessible to encourage pedestrians to utilize these networks more frequently.While trail safety
all community members. has been a continued priority of the Fayetteville PD it's necessary to look for
opportunities to expand these endeavors. Staff met with Fayetteville PD to learn
about existing efforts and identified,in conjunction with PD,a number of areas for
Develop public facilities that support all recreation types trail safety improvement.These include strategic lighting,emergency call boxes,
Public areas,like parks and nature preserves,are cornerstone community assets. improved wayfinding signage and other innovative features to further create a sense
These facilities offer a place to gather,exercise,and participate in other recreational or of continuous safety.
leisure activities.It's necessary to ensure that these facilities have rich and diverse features Invigorate the trailside lighting
and support all types of individuals personal needs.Successful facilities need to offer Innovative and creative lighting features would be useful in developing the 24-hour
support to all ages,ability,and other specific needs. neighborhood,while increasing a sense of personal safety along the trail.Strategically
placed lighting contributes to an individual's awareness of their space,while also
Create an existing facilities accentuating certain defining features.Focusing on the intersection between safety
To better gauge existing public facilities,it's important to create an inventory that and art,this item could support economic development through increasing the value
addresses current strengths,opportunities,and future potential.Creating this report would and character of the trailside,while also connecting commercial corridors and
solidify future steps towards creating facilities that are better tailored to individual neighborhoods.
neighborhoods and the diverse needs of the community. Potential Partners:City of Fayetteville Police Deportment,Communications,Experience Fayetteville,Local
Artist.
Potential Partners:Parks&Recreation,Sustainobility&Resilience,Communications,Public Works,Experience
Fayetteville,Community Resources
f
• 4.
Create a community trail development Plan
It's important to document the community's longterm vision of the trail economy.This would be an -
opportunity for the community to clearly define their desire for the trail's future.This would be a « `t \ti'�,
way to further involve communities,specifically as it pertains to facilities,design standards,housing, r �.� :•..
etc.Additionally,this could be an opportunity to derive the potential success of a project or program
•
prior to resources being utilized.
�.;,: '
Create a consumer preference report " 4 1 �� t
A consumer preference survey would be useful in determining which types of business should be A .4 k 6 , i •A
prioritized for greater trailside economic success and allow for the formation of commercial tenant u . 7 x.r ' 1 i 1
mixes that could contribute to a vibrant commercial corridor.A survey would serve stakeholders by Vie; .? {�. ,
obtaining important information necessary for making decisions prior to investment,which could 4 w t . , r.t.�'- , I,
support the longevity of the entrepreneur community.
f 4 v
Potential Partners:Parks&Recreation,Sustainobility&Resilience,Communications,Community Resources,Private , A - - t.
Commercial Developers,Existing Trailside Local Businesses. -
ID
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Strengthen neighborhood character
through preservation and enhancement.
Develop design overlay ordinance that defines how future trailside
A developments address and incorporate the trail system into their
design in the initial conceptual phases of approval.
It's necessary to guide and shape future development along the trail.An overlay supports that
objective without complicating existing regulations.These overlay zones can be flexible,and should
be tailored to the existing conditions and desired outcomes.
Action Items
• Conduct a comprehensive zoning analysis.
. • Research cases studies about existing overlay districts.
'` • t Iififto. _ • Create an interdepartmental trailside collaborative.
t' 4;fir t � ,..
,j _ : • cam•++_•�i
Hone the user experience through experimental methods
' B and leveraging community assets.
. .cL
? Often experimental design is overlooked in the planning process.The design for projects should be -- L.'!,t=-- -WO' t 4
o �.. , ' collaborative and reflective of the community that simultaneously sparks curiosity and familiarity. a T j
' '�•; Since trails rely on user experience,it's important that design and community perception be a
central focus to any endeavors.
4 Action Items
• Create a"local artist spotlight"initiative along the trail. 4,
( ti"I s • Draft and incorporate a trailside economic overlay district.
- Convert unbuildable land to public spaces that rely on natural design and
-
r C principles(increase resident's connectivity to the natural environment).
For land that is difficult to develop,often these parcels are left empty and untouched.This creates
_. .
• a gap in public spaces and recreational areas;these could become parks,gardens,or something
�, . T that relies on natural design.
_^lty Action Items
r�:;'!5 %es..: • Propose environmental design standards along the trail system and other underutilized lands.
• Identify city owned property along the trail that's best suited for alternative public use.
Conduct a comprehensive zoning analysis
Defining the spatial distribution and configuration of existing zoning is necessary to Create a local artist spotlight initiative
A determine areas that are possible for cohesive commercial development. Partnering with local artists and organizations like Cache,this item focuses on promoting
Conducting this analysis would allow staff to determine which areas are spatially trailside art installations that support neighborhood and trailside character
lacking availability for commercial development.It would then be determined if this development.Utilizing various methods that incorporate sound,vision and touch,
pattern is desired or effective,and if it should be refined to encourage a particular initiatives such as unique and local artisan neighborhood markers or floodway
developmental pattern. installations that adapt to naturally occurring events(flooding,rain,etc).The goal is to •
increase pedestrian flow,while supporting local character development.Indirectly,this
Research peer city overlay districts would also increase regional diversification due to increased community presence and
Various municipalities have incorporated their own forms of zoning overlays or policies diversified and localized trail identity.
to invigorate local economic development. This would be an opportunity to gather
this existing information and create a report that discusses the successes and challenges. Create a trailside economic overlay district
This information would be synthesized into future economic development endeavors. A trail overlay zone is an important component to ensuring that other action items
The benefits of this would be the avoidance of putting effort into reinventing policy or regarding future development is cohesive and sustainable.An overlay would incorporate
pursuing fruitless avenues. both the streamside protection overlay and areas outside of its parameters as well as
Create an interdepartmental trailside collaborative possible design and site development guidelines.Striking a balance between flexibility
and enforceable regulations,an overlay zone would function by lifting and lowering
Creating and maintaining a successful trailside economy requires the expertise of various requirements based on proximity to the trail,while also ensuring that
various experts.To ensure that the necessary regulatory components for a successful development and community accessibility don't become burdensome.
overlay are addressed its important to create a interdepartmental collaborative
comprised of various experts,who can monitor and suggest items that would greatly Potential Partners:Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation.
benefit the trailside economy.
Potential Partners:Maps/GIS,Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation,
Parking,Utilities,Economic Vitality Deportment.
O
w
Propose environmental design standards along the trail system
This would be an opportunity to infuse both neighborhood preservation and environmental
protection.This type of standard would ensure that future projects successfully integrate into
natural habitats while also supporting future economic growth.Through incentivizing developers to
incorporate sustainable design principles into their projects while adhering to existing standards
would allow future development projects to flourish.
Identify city owned property along the trail best suited for alternative public use
Underutilized city owned parcels that aren't well suited for commercial and entrepreneurial �R� "t`
endeavors can be converted into recreational parks,nature preserves or other types of public m 11., r
assets.This would be an opportunity to focus on the careful integration of community,
development and nature.Additionally,native plant and tree species could be further protected by ,x
purposefully designing them into these converted parcels,so the community can further enjoy --jb-- •-':. " , ` ` ,w . d y.,:
Fayetteville's natural beauty in an urban setting. Nltt � �r � F N"� a .
Potential Partners:Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation,Urban Forestry. `� a, _,r ,,,_x.. _
'-. LF
Nodes of Opportunity
•
._. .
The existing economic conditions of our trail systems, ,r `= -r
j
specifically the variety of uses and sizes,support the �e VP4spf
•
need to outline several nodes of economic opportunity. — .) 1
As these favorable conditions evolve it's important to ' tato"
fil t i►�'guide and support the trails as places high economic tjr, MA"` ?y�value.B clearl identi in areas rimed for success, , l'�R" MiA,
future
WI
implementation of this plan can yield its highest return. 1 North Opp utuaayNode!era,r, - i G:jr ri t.t
Cities have never been static,and have evolved at „r_iat �� �. i ' "".
- ' '. ,,,A kiii.'4 rA'i 'i!ota Jf ti
various rates overtime.This type of plan is reflective of IA r � � �., � _ 1. d rnS,_�* � ,I
this organic evolution of communities and their urban �_WIrgIM �1G �4" '_ !sir r+ i u '
landscape. ; Ceetraioppoeworyr '
i ' ..4 or,,....7etit
Encouraging defined geographical nodes permit w_, as
flexibility and control as purposed action items are Saae1 talttl oppanaottr vane, - �"T ' ' ; ;J = ray
integrated into the existing city fabric.The ability to ''r N'r'- L.
� 1
temperature check policies allows them to be adjusted [South Oppanua■y Node !'7, .-
and refurbished based on their overall ' �'', ,k r
effectiveness within the community.Further extensions -
and applications of this plan can be applied to other trail k
systems as deemed appropriate,but the following nodes -
provide the necessary groundwork for innovation to •
bloom. e 7
1 L I
Trailside Opportunity Nodes smm=is Miles
0 1 2 4
cmOpportunity Nodes
Razorback Greenway
Fayetteville Roads
r Cdy Limts
L Lakes
N
1
W -010 E
I
s
1 :
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- W Di.:. St I/
ift
W Ycamore St
William St ., a �,
W Hickory St
I
a "i St 3I i
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Lawson St FT
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man St 7 W Holly St
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W FbNy St .
t y
a 4 z
3 W Hazel St it It
^J PatriciaPatriciaLn r� A
iw South. Z i —
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w W 4th Still W hes Sr
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Trailside Opportunity Nodes Miles Trailside Opportunity Nodes Miles
0 0.05 0.1 0.2 0 0.05 0.1 0.2
QSouth Opportunity Node O Central Opportunity Node
Fnsco Trail Scull Creek Trail
OCultural Arts Corridor Fayetteville Roads
Fayetteville Roads Streamside Protection Zone
Streamside Protection Zone Type
Type N -Bankfull
II. Bankfull / I I Management
W & i
Management W �\� E L__J Waterside
Waterside
S S
W Kelley St / / I
(/ ` 5
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S.'7 t
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Trailside Opportunity Nodes Miles Trailside Opportunity Nodes Miles
0 0.05 0.1 0.2 0 0.1 0.2 0.4
QCentral Opportunity Node Q North Opportunity Node
Scull Creek Trail Scull Creek Trail
Fayetteville Roads — Fayetteville Roads
Streamside Protection Zone Streamside Protection Zone
Type
ype N
- Bankfull -Bankfull N
Management I I I Management 1
[ 1 Waterside W L I ]Waterside W ��� E
I
S S
Frisco Trail
- ,G2 C2 M. MSC MSC MSC DO NC i,C-[/j� "I-UNC NC NC
RI -24 NC Ni. ✓/
RF2D C-1 1 DG NC //// ��MEIN
DG DO '
I1 1\ SC ®m•G NC �IINC DG
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\�� J f P, NC NC RSF.,B G2 phi
R R F. tyl 'SF lY RSF ip 51121MFfit FJ, I ON ��® ili RSF-4 F i fSR RSFJR
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1` NS NC NC NCRSF.is
'( :' RMF-24 �\; NC N` RSF.,a Ili „ SFJ
t RMF-a01F4aR 11• 4 F-2R.RO 4S R
F ( I MF P"� NG NC.iURIU. � 0 lL' ��.—+`�
NC P. RMF 40 'h,F J� .4 . RM 2—/ ^�-1.
P", A majority of this trail segment is P" w TRSFJRSF�
li fry('.'4UNC zone,thus am IQ � 'R FJO 40 Rb1F RSF 4 RSF- RSFJ-SF RSF WM-20 L �'
`4 RMF.24 J ,,; Rural located outside a the streamside RMF-40 RMF 4
\\� \ M 24•MF-4 DG ( M'NDLNf ,N NC protectioncreating P RMF J.aCF.40 ,,=Md.SF.. 1 NRS•RSFJ
RMF,24 RM'24 I P-t
.1 C. MSC opportunity to pursue trailside P,RM1IF 4 R 2 SRSF4
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DG DG • 15th Ave economic development exists. °. ,UG NC m 'm� RSFJ RSFJ.11
S t', ` Additionally, this area could be used -, _ MS`
i\ \ -_ BRA M �.
a""`2' 1 SG R " to funnel nearby residents to other Rh,F,o •G *all
RSFJ"Pz.
MS• areas of higher economic opportunity `111
MSG MJ RSF, SF 4
C Z --' I I g PP ty P"'. DG MSC MSC
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���`v z�L \ �� by continuing Fayetteville exceptional ME Jo RMF 40 cIF!'"
,i RSFJ Mi
�y - \. RMi 2 progress creating "complete streets;'
�' a transportationrti oli that requires o a -,i-24
\'`-. policy 4 P,
RMF 40 / yy
\` \ RMF.4, S.i�� Ip�_ IIIIDC RMF?
G G.2 �� streets to enable safe,convenient and ,; mum Se oc Iry
��a comfortable travel to areas of higher 1 iy °G �� D •M,2,r
C-2 C-1 11
J ` \` economic presence;existing goals and RMF.24 DO °C'.•
Msc®��®SC ®. Dc� �
RSi1 el ,., y ;_..RIF•t{ /f R:_12 P0CC •RMN r. MS• RM-ill
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plans can be found in the recently D DORMF o MS`®m@I��
RMF.I4 SC MS. �mDG..R�Miles completed Fayetteville Mobility PlanRMFJO Do NC ®Razorback Greenway Segments 0 0.075 0.15 0 3 and Active Transportation Plan.With 24 P MS. Ohm scs'®amDGDG .
RMF Mill "ip$F 'J RI"
Fusco Trail(South) other large scale projects,such as the .,RM ' L
Streamside Protection Zone cultural arts corridor,there is great 'F �� 1®11r. D• '•i .
Type opportunity to build off its impending MF �);,1 DG sF-
Msc �pi�
-BenkfUll success. P-, MF 4•RMF 40-MF 40 ��:„ • !FAG®,• .?F,B �
Management N -? C l2 C \\\/ SC MSC N-,-_DGN ® Nr/ 111.122
Waterside
j- _ E Razorback Greenway Segments Miles-Fayetteville Roads W _
A large portion of this trail is within or adjacent to the streamside Frisco Trail(North) 0 0.1 0.2 0.4
protection overlay,which can create some challenges to —Scull Creek Trail(South)
development.Alternatively,the northwestern segment is S Q cultural Arts Corridor S Archibald Yell Blvd
nestled within areas zoned as CS and DG,which both permit Streamside Protection Zone
higher density and business enterprise.This segment leads type
directly into the cultural arts district,which is primed for
-Bankfull N
growth;driven by the Cultural Arts Corridor vested for
2023.Specifically,South Fayetteville has experienced a -Management
rapid surge of development in recent years,so it's im- -Waterside W L
portant to really consider this area a high priority for -Fayetteville Roads
development and social/economic resiliency. ti
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Zoning in the surronding area is geared towards residentail development
,II but does permit for limited business.This area is geared towards
I ^,,,,4 r i p „,..',Rc --17 residential development.Introducing an overlay that's structured
•mow_:._ _ la. I I towards economic development would likely increase density and
— P r7^fir desirability along this area as more amenities begin to cluster(as seen
Pss-Psr •. �.
,.r.,de �, further north).This segment will require careful planning that addresses
;6° e„ P R ne,ry ,act;' pe r' INS structural and ecological concerns due to the streamside protection .
4,24,
��° PRr: a,I; overlay.Additionally,this segment crosses Highway 71B,which provides --�
, ® °" -, n enough pedestrian and vehicle traffic to greatly support small businesses ---
Rurd
' •,a F and entrepreneurs.
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small business development in the nearby RSF-4 and RMF-40 districts. 0 0125 025 0 5 trail would be suited for higher densitydevelopment.Leading
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weekends,which provides much needed last mile transportation. Streamelde Protection Zone governmental agencies to increase economic vitality.
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pockets of land outside the streamside protection zone.Located
within a C-2 district,which was designed to encourage functional s
grouping of commercial enterprises,the zoning is geared towards Though a majority if this area is outside of the protection zone,this area
mixed-use and walkable communities.Historically,economic projects mostly consists of an R-A district.Development projects within this area are
within this area have been focused on retail use,but there's ample severely limited to protect its natural ecosystem,which is something that
room to guide more diverse development here as Fayetteville stakeholders should be vigilant to preserve.Alternatively,this area could fuel
continues to grow. economic development for outdoor recreational enthusiasts;this could
include restaurants and other tourism related industries.
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Introduction
Across the country economic development initiatives associated with trail systems and
greenways have garnered heightened interest from developers and governmental agencies
alike.Trails hold tremendous potential for economic and community development.Being
the ultimate convergent point of transportation and economics,these often-underutilized
spaces have become catalysts for sustaining healthy,interconnected and resilient cities.
The Northwest Arkansas region is no different.
The creation and continued growth of the Razorback Greenway has provided the potential
for novel economic opportunity as residents increasingly utilize its active transportation
networks for commuting and recreation.Additionally,with the advent of the Cultural Arts
Corridor we should expect to see heightened interest in the real estate development and
retail sectors along that section of the trial.Thus,it is imperative that the city be prepared
preemptively,through planning efforts and public engagement,to support,advocate and
regulate economic growth adjacent to our trial systems.
Growth and resiliency with local enterprises requires accessibility to consumers.The City of
Fayetteville has maintained an exceptional system of outdoor trails that connect the City to
the wider Northwest Arkansas region.Having access to streets and a strong active
transportation network provides small businesses an opportunity to reach more
consumers;particularly successful creating inviting place along the trail entices consumers
to visit these areas more often.These systems strengthen active transportation networks
and further increase consumer accessibility.Reaching consumers is important for
businesses starting to establish their brand and increases their chances of enterprise
survival.
There are several ways to responsibly encourage both micro and macro investment along
the trial.Initially micro efforts such as transforming and repurposing city owned
underutilized areas adjacent to the trail and amending existing ordinances to allow micro
vendors to utilize these spaces has potential to initiate renewed investment and
revitalization in the greenway.These underutilized spaces not only have the potential to
captivate consumers,but also leverage a parcels additional economic potential for future
growth.
On a larger scale over the next decade as the area's population continues to grow and the
desire to live adjacent to active transportation increases,creating and adopting trailside
zoning overlay districts and design standards will allow citizens to guide and balance
recreational,environmental,and economic growth.The following report,created in
collaboration with various city departments and committees including Fayetteville PD,
Parks Department,Trails Department and the Active Transportation Committee,outlines
proposed guiding principles for trailside economic development as well as in-depth review
of the proposed initiatives.
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v 0 Core Principles 41.��. Ir . ' 4,,11
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Promotion and retention of local j, 'w �
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Strategize incremental Diversify housing and t,
development commercial options
(Deveiopmental '
Trail Adjacent Development
Comparing the spatial footprint along the trail over the decades provides insight
into the natural evolution of trail adjacent development.The images below show
areas that have experienced substantial change and hihglights the importance of
action and intervention.
1994 Current
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Fayetteville neighborhoods have experienced monumental infill in proximity to the trail system.According
to City Plan 2040,the population of Fayetteville continues to grow and will continually increase by 41%
between 2017-2040.This plan provides an opportunity to refine and shape trail adjacent development to
accommodate population increase by offering economically advantageous opportunities that support
active transportation.Leveraging both the strengths of existing regulation and the amazing economic
potential of the trail this plan provides the tools needed to guide the future of all trails systems.
Demographics
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Population Growth tavettevr0e Population Pyramid Fayetteville
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Utilizing population pyramids to extrapolate key differences in age
Population throughout the region continues to grow.Based on U.S.census demographics,the following charts were created.Fayetteville's
data,both the metro region(MSA)and Fayetteville have grown since the population consists of a primarily younger cohort when compared against
1990's.Based on ACS 5-year estimates,which estimates current the metro region.This is likely fueled by the constant influx of university
demographics based on previous data points,the total population of students,which can support local industry innovation and
Fayetteville in 2020 is approximately 82,736.Similar growth has occurred entrepreneurship through constantly refreshing talent.This source of
throughout the metro region,with the total population reaching talent means cities should focus on retaining and promoting this
approximately 503,585.This trend hints growth will continue.It's important demographics connection to the area,so they will remain a contributing
that cities prepare to support this influx of talent. members of the local economy.
Region
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City of Fayetteville o as i 2 ] w:�, N Razorback Greenway Segments o 05 3
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Razorback Greenway Qg�Y/y -- Powell Street
Trail
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City Limits Frisco Trail
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The Razorback Greenway is a 36-mile shared-use trail system that Focusing on Fayetteville,the sections of the Razorback Greenway within city
extends from Fayetteville to Bentonville.This system comprises 19 limits consists of 4 major trails:Frisco,Scull Creek,Powell Street,and Lake
smaller trail segments,each with their own unique identity and Fayetteville.These four trails connect and defines our community.
ecosystem.Spanning various downtowns and natural parks,this
active transportation system captures a variety of zoning
designations which encourage various development patterns.
• �4, Goals -. ..R
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' • This section highlights core principles,goals and action items tied to trail economic development.Though - •4 „c! •
,
(�•,, : • this plan focuses specifically on the Razorback Greenway,due to the location of our identified nodes of .
t 41P opportunity,it's important to attempt to incorporate the goals and initiatives of this plan throughout the _ ,�
• • •
• trail system.There are however several unique hurdles to be addressed along the Razorback Greenway _ .
� •
,r including the streamside overlay zone,floodplains/floodways,as well as various other existing regulations. - ` .s;•
r' • ti!`''
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•; • •* ', • Increase local entrepreneurship presence and resiliency along the trailside.
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�'� Connect and strengthen communities through increasing multimodal,
;+, d*) Sustainable, and equitable transportation. , 74
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-. • -�-_.,,,.- ;.-. `z� 0 Strengthen neighborhood character through preservation and enhancement.
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�'�� �� .1 Increase local entrepreneurship __
and resiliency along the trailside. # _ ,,
Increase accessibility and affordability of small-business incubators. _ ,
A _.
�- -
Entrepreneurship and innovation are key to a community's long term vitality.Providing -- - •`...7..
the ability to access varied price points of entry to commercial spaces results in greater �, — - -
economic resiliency.Through diversifying commercial space,our vendors can begin .. 7i
climbing the commercial ladder.
s
Action Items _
Research state and federal grants that support small and micro business development. .w-•
• Address areas in the code that limit small business development.
~`. _..ilepir-_, - _
Partner with other agencies to provide small business loan assistance -',.....
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and support within these opportunity nodes. w�...
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----iOmIt's pertinent that local business support is a collaborative effort.Through sustained and
collaborative partnerships,resources can be targeted towards better serving entrepreneurs •- y .
and small businesses.Focusing these programs within opportunity nodes allows commercial -.•.
„xiimoillomoi development may be fostered in guided. �` � lell�"
Action Items ,�
•}r Create a small business lending program that matches entrepreneurs'contributions. v- . -
• Pilot a bi-yearly small business event along the trail.
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4111111,..• ' '� Support a trailside business association. �_,
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It's important to expand our commercial space availability beyond the traditional built
environment.This means allowing more flexibility and creativity in defining commercial
• spaces.Through revising our mobile vendor ordinance,We can create conditions for
entrepreneurs to see their business thrive by expanding their spatial opportunity to engage
\ consumers.
Action Items
• Revise existing mobile vendor regulations to allow operations in more public locations.
• Convert underutilized city property into temporary mobile vendor courts.
Research state and federal grants to support small business development Create additional avenues for small business funding
Staff will work to utilize state and federal grant programs that are specifically targeted Staff will work with the Economic Development Director to create additional programs
towards developing small businesses and local entrepreneurial talent as well as well as to support small scale entrepreneurs to either start or further develop local businesses.
working towards providing multiple avenues with the potential to fuel future enterprise. Creating a revolving fund which provides low interest micro loans as initial capital and
Entities like U.S.Small Business Administration and Economic Development then uses interest gained from these loans to support other local entrepreneurial
Administration offer a variety of funding options to local governments to develop their endeavors or trial infrastructural improvements that support economic vibrancy.
local talent.Staff will also work to partner with local philanthropic funders and local small
business programs like Start Up Junkie.
Address areas in the code that limit small business development Pilot a bi-yearly small business event along the trail
Ultimately,staff hopes to promote more flexibility supporting diverse and abundant This program can expand community awareness of existing trailside businesses and
commercial spaces for individuals attempting to enter the local economy. Staff will work involve commercial and recreational activities,such as marathons or"fun runs,"
to revise any existing code that excessively or moderately limits small scale commercial capturing the intersection of active transportation and local economy.These types of
development,while also attempting to extend developer incentives to create affordable events could also be used to highlight any complementary goods and services along the
commercial spaces. trail and allow microbusinesses an opportunity to meet customers with pop up events.
Potential Partners:Real Estate Developers,State&Federal Agencies.
Support a trailside business association
Fostering a business association would allow local government and other decision
'7 making entities to better understand and address the unique needs and desires of
trailside businesses.Indirectly,this would provide ample opportunity to create
s >� ° longstanding relationships among business leaders as they continue develop their
_ - enterprises and better integrate incoming leaders as they join the community.
Ibed� * d0, - ill,
-. - Potential Partners:Existing business associations,Experience Fayetteville,Community Resources,Economic •
. -ter 11 '' Revise existing mobile vendor regulations
f•
s- ( j.- Current code sections,178.04-Outdoor Mobile Vendors and 178.03-Sidewalk Vendors,tend to
:4tt limit mobile vendor's ability to operate on trails as trials are considered linear parks.Additionally,
6 . - I. mobile vendor parks on city owned parcels adjacent to the trails would be required to meet the
_ t A - requirements of the existing mobile vendor ordinance in regard to site planning.Reviewing and
revisingthese sections of code would allow staff and vendors more flexibilityand accessibilitywhen
�'`�" z+1t'" •.- operating on and adjacent to the trial system.This would strengthen the long-term viability of
- " :..`l'� r `�• .I pursuing this type of entrepreneurship,as mobile vendor facilities function as a form of affordable
a - . r j commercial space.
r. . .1)1 ';'" 4 ,all
Convert underutilized city property into temporary mobile vendor courts
In the short-term staff would like to focus on converting underutilized parcels into small business
incubator spaces.This would be an opportunity to guide development along existing trail systems,
while providing more secure locations for local business owners.Staff would work with facilities
and development services to create trial adjacent mobile vendor courts that would cater to a variety
of mobile vendor types and tenant mixes.
Potential Partners:Parks&Recreation,Recycling&Trash Service,Sustainability&Resilience.Public Safety,Existing Local
Mobile Vendors.
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-_ ,‘, 1 ' �� Connect and strengthen communities through increasing
z: ' ' multimodal, sustainable, and equitable transportation.
I. „ ..40
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o 1 4t's' Enhance public recreational facilities and other community assets. ..,_
• A
, Having exceptional community assets fosters community,and can attract private investment by ,
' .e s
:, 4 companies wanting to utilize these spaces.Focusing on community assets and natural ••r` 9
design,spaces can be transformed to reflect a communities personality and core principles. c '
"+ , Action Items .• w y
a.x `ut-#* '-' '�x.h'•, - r•:..;
• Improve and expand existing infrastructure within defined opportunity nodes. • '"_ ; 'i
• Develop public facilities that support all recreation types. '$.d 1 f,.. •�'t t . - "'_ ',
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• Create an existing facilities report that addresses current conditions and future potential. k* + = "' ".
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+Continue promoting the 24-hour neighborhood along the trail "`.. ; ./` :r ` t •
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B through strategic lighting and other inviting safety features. :.� '",
r
Often cities are designed for daytime use.Capturing both the nighttime and daytime 3.y„ y
economy,cities are able to reach a neighborhood's full economic potential.The City of Fayetteville j? z b , 1
has continually used practices that promote this objective,but it's important that improvements r+ ,, ,.t: ;
and evolution occur as the city continues to expand. a7�w-44 a y i.
Action Items a Si"k, ti +. '
f4 40 MEW Q• Implement greater trailside safety features. j
• Invigorate the trailside with more diverse and engaging types of lighting.
Form a community vision that further solidifies trailside economic
development.
It's important to address the intersection between transportation and economic development.
Through the lens of new urbanism,planning active transportation along the trail ensures users
connect and invest with their neighborhoods.Trails function as major conductors of active
.x+^' transportation and it's necessary to plan how future and current uses may be encouraged to
;c'�.. , .
utilize these spaces.
Action Items
• Create a community economic trailside vision plan.
• Create a consumer preference report along.
Improve and expand existing infrastructure Implement greater trailside safety features
Seeking federal and state grants can improve existing trailside infrastructure.This type of Increasing existing safety features is important for trailside longevity as a heightened
funding can derive from a variety of federal agencies and philanthropic partners and can sense of security extends the community's desire to utilize a space.Additionally,
spark sustained future local investments.Pursing these types of funding would permit the increased safety features would be able to greater connect commercial corridors and
city to further its sustainability goals,while ensuring that community assets are accessible to encourage pedestrians to utilize these networks more frequently.While trail safety
all community members. has been a continued priority of the Fayetteville PD it's necessary to look for
opportunities to expand these endeavors. Staff met with Fayetteville PO to learn •
about existing efforts and identified,in conjunction with PD,a number of areas for
Develop public facilities that support all recreation types trail safety improvement.These include strategic lighting,emergency call boxes,
Public areas,like parks and nature preserves,are cornerstone community assets. improved wayfinding signage and other innovative features to further create a sense
These facilities offer a place to gather,exercise,and participate in other recreational or of continuous safety.
leisure activities.It's necessary to ensure that these facilities have rich and diverse features Invigorate the trailside lighting
and support all types of individuals personal needs.Successful facilities need to offer Innovative and creative lighting features would be useful in developing the 24-hour
support to all ages,ability,and other specific needs. neighborhood,while increasing a sense of personal safety along the trail.Strategically
placed lighting contributes to an individual's awareness of their space,while also
Create an existing facilities accentuating certain defining features.Focusing on the intersection between safety
To better gauge existing public facilities,it's important to create an inventory that and art,this item could support economic development through increasing the value
addresses current strengths,opportunities,and future potential.Creating this report would and character of the trailside,while also connecting commercial corridors and
solidify future steps towards creating facilities that are better tailored to individual neighborhoods.
neighborhoods and the diverse needs of the community. Potential Partners:City of Fayetteville Police Department,Communications,Experience Fayetteville,Local
Artist.
Potential Partners:Parks&Recreation,Sustainability&Resilience,Communications,Public Works,Experience
Fayetteville,Community Resources
Create a community trail development Plan .10
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It's important to document the community's longterm vision of the trail economy.This would be an �.t. 1
opportunity for the community to clearly define their desire for the trail's future.This would be a
ri�1'.
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way to further involve communities,specifically as it pertains to facilities,design standards,housing, �' ','ps r - 'i°°
etc.Additionally,this could be an opportunity to derive the potential success of a project or program ..
•
prior to resources being utilized. ,�.
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Create a consumer preference report .g. s t►.A s` t r e,
A consumer preference survey would be useful in determining which types of business should be V`. ! s
prioritized for greater trailside economic success and allow for the formation of commercial tenant rit N ,:•
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mixes that could contribute to a vibrant commercial corridor.A survey would serve stakeholders by ;: Y ,. A +s EE '•-
obtaining important information necessary for making decisions prior to investment,which couldX. + - lit, t fi i
support the longevity of the entrepreneur community. ; • k;< '•
Potential Partners:Parks&Recreation,Sustainability&Resilience,Communications,Community Resources,Private (F' "P
Commercial Developers,Existing Trailside Local Businesses. 4' ,„
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Strengthen neighborhood character
through preservation and enhancement.
Develop design overlay ordinance that defines how future trailside
A
developments address and incorporate the trail system into their
design in the initial conceptual phases of approval.
It's necessary to guide and shape future development along the trail.An overlay supports that
objective without complicating existing regulations.These overlay zones can be flexible,and should
be tailored to the existing conditions and desired outcomes.
Action Items
• Conduct a comprehensive zoning analysis.
• Research cases studies about existing overlay districts.
A - _ • Create an interdepartmental trailside collaborative.
„ IL Hone the user experience through experimental methods
B and leveraging community assets.
Often experimental design is overlooked in the planning process.The design for projects should be .�._�� "-'-= ria
collaborative and reflective of the community that simultaneously sparks curiosity and familiarity. -' ( i -11-1
Since trails rely on user experience,it's important that design and community perception be a s C « --
' central focus to any endeavors. '- e
z ' • * Action Items
1/11 , "'•s • • Create a"local artist spotlight"initiative along the trail.
y '.rr 'a • Draft and incorporate a trailside economic overlay district.
_ _ Convert unbuildable land to public spaces that rely on natural design and ;,
C principles(increase resident's connectivityto the natural environment).
m
For land that is difficult to develop,often these parcels are left empty and untouched.This creates ;4'1 t •
a gap in public spaces and recreational areas;these could become parks,gardens,or something
that relies on natural design.
Action Items
• Propose environmental design standards along the trail system and other underutilized lands.
• Identify city owned property along the trail that's best suited for alternative public use.
Conduct a comprehensive zoning analysis
Defining the spatial distribution and configuration of existing zoning is necessary to Create a local artist spotlight initiative
determine areas that are possible for cohesive commercial development. Partnering with local artists and organizations like Cache,this item focuses on promoting A Conducting this analysis would allow staff to determine which areas are spatially trailside art installations that support neighborhood and trailside character B
lacking availability for commercial development.It would then be determined if this development.Utilizing various methods that incorporate sound,vision and touch,
pattern is desired or effective,and if it should be refined to encourage a particular initiatives such as unique and local artisan neighborhood markers or floodway
developmental pattern. installations that adapt to naturally occurring events(flooding,rain,etc).The goal is to
increase pedestrian flow,while supporting local character development.Indirectly,this
Research peer city overlay districts would also increase regional diversification due to increased community presence and
Various municipalities have incorporated their own forms of zoning overlays or policies diversified and localized trail identity.
to invigorate local economic development. This would be an opportunity to gather
this existing information and create a report that discusses the successes and challenges. Create a trailside economic overlay district
This information would be synthesized into future economic development endeavors. A trail overlay zone is an important component to ensuring that other action items
The benefits of this would be the avoidance of putting effort into reinventing policy or regarding future development is cohesive and sustainable.An overlay would incorporate
pursuing fruitless avenues. both the streamside protection overlay and areas outside of its parameters as well as
Create an interdepartmental trailside collaborative possible design and site development guidelines.Striking a balance between flexibility
and enforceable regulations,an overlay zone would function by lifting and lowering
Creating and maintaining a successful trailside economy requires the expertise of various requirements based on proximity to the trail,while also ensuring that
various experts.To ensure that the necessary regulatory components for a successful development and community accessibility don't become burdensome.
overlay are addressed its important to create a interdepartmental collaborative
comprised of various experts,who can monitor and suggest items that would greatly Potential Partners:Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation.
benefit the trailside economy.
Potential Partners:Maps/GIS,Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation, i , ,
Parking,Utilities,Economic Vitality Deportment.
0 `
Propose environmental design standards along the trail system °
This would be an opportunity to infuse both neighborhood preservation and environmental .
protection.This type of standard would ensure that future projects successfully integrate into
natural habitats while also supporting future economic growth.Through incentivizing developers to
incorporate sustainable design principles into their projects while adhering to existing standards ' -y ,, I i ,•
would allow future development projects to flourish. +1,.p.sii MOS it. 11 pe r„ , . ,-g
Identify city owned property along the trail best suited for alternative public use ... _ -- 7---..,�„ .,,,. �--5: �
Underutilized city owned parcels that aren't well suited for commercial and entrepreneurial '40 ^''� I d 1. `''i-�'
*-' r 11r;
endeavors can be converted into recreational parks,nature preserves or other types of public e ;., .�, k
'
assets.This would be an opportunity to focus on the careful integration of community,
development and nature.Additionally,native plant and tree species could be further protected by <.,' r'a r
purposefully designing them into these converted parcels,so the community can further enjoy r•• -�_+• :. ••-d,, • 4 ' ' �` ,, ,y•T
Fayetteville's natural beauty in an urban setting. ^ ;,'t a a *r. '� a./,c , :46,a+:•
A
Potential Partners:Sustainability&Resilience,Public Works,Public Safety,Parks&Recreation,Urban Forestry s r• ,..- '., { .'4•••: • 4'
Nodes of Opportunity
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1
The existing economic conditions of our trail systems,
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specifically the variety of uses and sizes,support the kat} �
need to outline several nodes of economic opportunity. _ �N�■ •d I R
As these favorable conditions evolve it's important to — :• �1 il':.
guide and support the trails as places high economics „ i �` s�'� ,k
value.By clearly identifying areas primed for success, ` r I C —t n.0
future
implementation of this plan can yield its highest return. Norm � fia► ' w = r l A r jai4 r',+
Cities have never been static,and have evolved at n„ 0'f.� �! l' _._ q ilMy,,o's eA'"'
various rates over time.This type of plan is reflective of allIll: .tiY:'iaLYI F;+ C' _ ,4 4,vi iy 'z
this organic evolution of communities and their urban yj _,_.Mr �j� ,,,��' , +ll r_: l L-
"I.
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landscape. — '`a,1 :�� . -'','1� =�. Central Oppiutuawy h4.:.
Encouraging defined geographical nodes permit �r ., in�,;y *_ 1 i.,
•flexibility and control as purposed action items are CsghCenirst Opportanv. , - �' � tg•y y ;j= h,tir r
integrated into the existing city fabric.The ability to 1 i'i p i.
gm,r, i.
temperature check policies allows them to be adjusted South Oppnwoay woos � �
and refurbished based on their overall '' I ,
effectiveness within the community.Further extensions --'•
and applications of this plan can be applied to other trail J
systems as deemed appropriate,but the following nodes -
provide the necessary groundwork for innovation to
bloom. •
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Trallside Opportunity Nodes Miles
0 1 2 4
OOpportunity Nodes
— Razorback Greenway
- Fayetteville Roads
r City Limits
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0 0.05 0.1 0.2 0 0.05 0.1 0.2
OSouth Opportunity Node O Central Opportunity Node
---- Frisco Trail Scull Creek Trail
QCultural Arts Corridor -- Fayetteville Roads
Fayetteville Roads Streamside Protection Zone
Streamside Protection Zone Type
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Trailside Opportunity Nodes Miles Trailside Opportunity Nodes Miles
0 0.05 0.1 0.2 0 0.1 0.2 0.4
QCentral Opportunity Node O North Opportunity Node
Scull Creek Trail Scull Creek Trail
--— Fayetteville Roads ---- Fayetteville Roads
Streamside Protection Zone Streamside Protection Zone
Type Type
1.11 Bankfull N Bankfull N
Management 1 Management 4
rfJatersule W ��� Waterside W E
S S
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"' protection zone,thus creating p,,gMF-00'MF 4 � 17��
�\ !' opportunity to pursue trailside p;RMF-0,
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—} 15th Ave p
,( l MSS Additionally, this area could be used Mf nR '0• I2��rr,l Msc
J rl� MS MSC 1 to funnel nearby residents to other r� -Pz.
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mac Gz —�„ \;('I areas of higher economic opportunity DG nsc Msc� �® "s` MsasF �F�
\�^ L T �, , --✓� by continuing Fayetteville exceptional RSF<
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..✓�' R iF- progress creating complete streets;' ®� �®1 M f R-0
„ as transportation policy that requires P_I o 2a
l � RMF-4' DG hMF-2=F4
RMF nOlC ' c., � � streets to enable safe,convenient and //� Bsc N>vc
\� comfortable travel to areas of higher EN'Da sC Dc
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-, c ) L economic presence;existing goals and F.D DG Msc®��®Sc ®� r r�
RSF' RMF44 /J RI-12 can be found in the recentlyRMF 'R"F-4 DG Msc us' ��'
plans RMF24 D RMf SC SC== °G ® . 1=4
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Miles completed Fayetteville Mobility Plan RAIF40 DG NC 1
Razorback GreenwaySegments 2( SC Mil .m� .?.
9 0 0.075 0.15 0.3 and Active Transportation Plan.With P IIIK.®m�SC /�
--- Fnsco Trail)South) other large scale projects,such as the -RM1111 .40 i
Streamside Protection Zone Fes, a-.,
cultural arts corridor,there isgreat yF F DG �� -aM-02
type opportunity to build off its impending MF t, DG sF-
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Razorback GreenwaySegments
-Fayetteville Roads N, F 9 Miles
A large portion of this trail is within or adjacent to the streamside - - Frisco Trail(North) 0 0.1 0.2 0.4
protection overlay,which can create some challenges to Scull Creek Trail(South)
development.Alternatively,the northwestern segment is S =Cultural Arts Corridor S Archibald Yell Blvd
nestled within areas zoned as CS and DG,which both permit Streamside Protection Zone
higher density and business enterprise.This segment leads Type
directly into the cultural arts district,which is primed for
_Bankfull N
growth;driven by the Cultural Arts Corridor vested for
2023.Specifically,South Fayetteville has experienced a - El Management
IIII Waterside W_ - E
rapid surge of development in recent years,so it's im- J
portant to really consider this area a high priority for —Fayettevllie Roads
development and social/economic resiliency. S
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i Zoning in the surronding area is geared towards residentail development
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but does permit for limited business.This area is geared towards
�` residential development.Introducing an overlay that's structured
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'` - 0.` towards economic development would likely increase density and
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° a°t�1 desirability along this area as more amenities begin to cluster(as seen
"-' further north).This segment will require careful planning that addresses ♦
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structural and ecological concerns due to the streamside protection
���RRP.: "" overlay.Additionally,this segment crosses Highway 71B,which provides --�
�d", / enough pedestrian and vehicle traffic to greatly support small businesses —
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"p u . and entrepreneurs.
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A majority of this section is located within the streamside protection i1'� �) l 'c 1A s
zone.There is opportunity to pursue denser housing nearby with minor1 ----- mommiuhales This segment straddles the streamside protection zone.This portion of
small business development in the nearbyRSF-4 and RMF-40 districts. Razorback Greenway Segments o o 125 o 25 o s
P _sancreek 1,0,Cen mt trail would be suited for higher density development.Leading directly
It's important to note that many students use the trail system during the —000.0.RnaW into Johnson,there emerges an opportunity to partner with other
weekends,which provides much needed last mile transportation. streamside Protection zone governmental agencies to increase economic vitality.
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Razorback Greenway Segments 0 0.125 0.25 0.5 CP2D •• —,— �`"
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l Management
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This area is advantageous for trail economic development as it has kayette„Ile`sodas W —010� E
pockets of land outside the streamside protection zone.Located r
within a C-2 district,which was designed to encourage functional s
grouping of commercial enterprises,the zoning is geared towards Though a majority if this area is outside of the protection zone,this area
mixed-use and walkable communities.Historically,economic projects mostly consists of art R-A district.Development projects within this area are
within this area have been focused on retail use,but there's ample severely limited to protect its natural ecosystem,which is something that
room to guide more diverse development here as Fayetteville stakeholders should be vigilant to preserve.Alternatively,this area could fuel
continues to grow. economic development for outdoor recreational enthusiasts;this could
include restaurants and other tourism related industries.
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