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HomeMy WebLinkAbout306-20 RESOLUTION /c FAYE f\ L Ir / 113 West Mountain Street Fayetteville,AR 72701 (479)575-8323 Resolution: 306-20 File Number: 2020-0998 COMMUNITY ACCESS TELEVISION, INC. DB/A YOUR MEDIA: A RESOLUTION TO APPROVE A CONTRACT WITH COMMUNITY ACCESS TELEVISION, INC.D/B/A YOUR MEDIA IN THE AMOUNT OF$197,133.00 FOR THE PROVISION OF PUBLIC ACCESS TELEVISION SERVICES AND THE OPERATION OF THE PUBLIC ACCESS TELEVISION CHANNEL THROUGH 2021 BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1:That the City Council of the City of Fayetteville,Arkansas hereby approves a contract with Community Access Television,Inc.d/b/a Your Media,a copy of which is attached to this Resolution, in the amount of$197,133.00 for the provision of public access television services and the operation of the public access television channel through 2021. PASSED and APPROVED on 12/15/2020 Appro • • : Attest: A P., . .....,____ .. ````�y CLERilI K/•14;1,,�. ,, 0..:,,. ; , Lionel. ordan, ► ayor Kara Paxton, City Clerk TreasurCr A re7 -FV//LE %2_ . • •,ti •.gNSAS..• I Page 1 Printed on 12/17/20 ee,f_ C of Fayetteville, Arkans, 113West Mountain Street ; Fayetteville,AR 72701 itilii, \ (479)575-8323 -4\V- % Text File „mow qRK "SPS File Number: 2020-0998 Agenda Date: 12/15/2020 Version: 1 Status: Passed In Control: City Council Meeting File Type: Resolution Agenda Number: A 2 COMMUNITY ACCESS TELEVISION,INC. D/B/A YOUR MEDIA: A RESOLUTION TO APPROVE A CONTRACT WITH COMMUNITY ACCESS TELEVISION, INC. D/B/A YOUR MEDIA IN THE AMOUNT OF $197,133.00 FOR THE PROVISION OF PUBLIC ACCESS TELEVISION SERVICES AND THE OPERATION OF THE PUBLIC ACCESS TELEVISION CHANNEL THROUGH 2021 BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE,ARKANSAS: Section 1:That the City Council of the City of Fayetteville, Arkansas hereby approves a contract with Community Access Television, Inc.d/b/a Your Media,a copy of which is attached to this Resolution, in the amount of$197,133.00 for the provision of public access television services and the operation of the public access television channel through 2021. City of Fayetteville,Arkansas Page 1 Printed on 12/16/2020 City of Fayetteville Staff Review Form 2020-0998 Legistar File ID 12/15/2020 City Council Meeting Date-Agenda Item Only N/A for Non-Agenda Item Doug Bankston 11/10/2020 MEDIA SERVICES (060) Submitted By Submitted Date Division/ Department Action Recommendation: Approve a contract via RFP 20-12 Public Access Television Provider in the amount of$197,133.00 for the period of one (1) year between the City and Community Access Television, Inc. (d/b/a Your Media) to provide Public Access Television services for the year 2021, contingent on approval of the 2021 annual city budget and work program. Budget Impact: 1010.090.6600-5713.00 General Account Number Fund 40901.4003 Project Number Project Title Budgeted Item? Yes Current Budget $ 205,095.00 Funds Obligated $ - Current Balance I $ 205,095.00 Does item have a cost? Yes Item Cost $ 197,133.00 Budget Adjustment Attached? No Budget Adjustment Remaining Budget 7,962.00 I V20180321 Purchase Order Number: Previous Ordinance or Resolution# 207-15 Change Order Number: Approval Date: Original Contract Number: Comments: CITY OF FAYETTEVILLE CITY COUNCIL MEMO Itir ARKANSAS MEETING OF DECEMBER 15, 2020 TO: Mayor and City Council THRU: Susan Norton, Chief of Staff Lisa Thurber, Director of Communications FROM: Doug Bankston, Director of Media Services DATE: November 10, 2020 SUBJECT: Approve a Community Access Television, Inc. (d/b/a Your Media) Contract for Public Access Television Services for 2021. RECOMMENDATION: Staff recommends approval of the attached contract via RFP 20-12 Public Access Television Provider between the City of Fayetteville and Community Access Television, Inc. (d/b/a Your Media) in the amount of$197,133.00 to provide Public Access Television services from January 1, 2021, through December 31, 2021, contingent on approval of the 2021 annual City budget and work program. BACKGROUND: Community Access Television, Inc. (d/b/a Your Media), has been the City's Public Access provider for the previous five-year term from January 2016 through December 2020, which was approved through City Council Resolution 207-15 in November 2015. DISCUSSION: The nonprofit Community Access Television, Inc.—d/b/a Your Media—has been the contract service provider for Fayetteville Public Access Television for the previous two five-year term periods. Community Access Television, Inc. (d/b/a Your Media) was the only organization to submit a proposal for the public access service provider RFP for the 2021-2025 term. The contract was developed by the City of Fayetteville in partnership with Your Media and was approved by the Your Media Board of Directors. The new contract cost has considerations for increases to health insurance premiums and staff expenses. During a special PEG Advisory Board meeting on November 10, 2020, the PEG Advisory Board members unanimously voted their approval of this contract and to present it to City Council. This is a request for a new contract for fiscal year 2021 with up to four renewals for the five-year term of January 2021 through December 2025. BUDGET/STAFF IMPACT: The total cost of this contract is $197,133.00. This amount is included in the proposed 2021 Budget to be approved by the City Council. Attachments: Staff Review Form, Contract, RFP 20-12 Mailing Address: 113 W. Mountain Street www.fayetteville-ar.gov Fayetteville, AR 72701 CONTRACT BETWEEN CITY OF FAYETTEVILLE, ARKANSAS AND COMMUNITY ACCESS TELEVISION d/b/a Your Media A 501-C-3 NONPROFIT ORGANIZATION AGREEMENT This Agreement is made this 1st day of January, 2021, by and between the City of Fayetteville, a municipal corporation("City"), and Community Access Television, Inc., a nonprofit corporation, dba Your Media("Your Media") who agree as follows: PURPOSE AND INTENT I. The purpose of Public Access Television in Fayetteville is to provide an opportunity for users and others to produce and telecast television programming in a first-come, first- served, content-neutral, non-discriminatory manner, in accordance with the First Amendment, and to provide training in the techniques of video production for Public Access Television. 2. The City of Fayetteville is accorded a Public Access Television channel by television services providers with which it holds agreements, or pursuant to Arkansas law. 3. The City of Fayetteville desires to provide support for the operation of Public Access Television in Fayetteville. 4. This contract for Public Access Television services is contingent upon the City retaining a Public Access Television channel, either through agreements with television services providers or pursuant to Arkansas law. 5. The City has determined it will provide support for the operation and programming of its Public Access Television channel and it will provide physical space and equipment at the City of Fayetteville Television Center, located at 101 W. Rock Street, Fayetteville. 6. The City of Fayetteville provides financial support through General Fund Revenue allocations for operational contract services, building and facilities, approximately 3,000 square feet of space, utilities, repairs, maintenance, custodial services and capital expenditures for facilities, studios and equipment. NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, the parties agree as follows: 2021 Public Access Contract Page 1 of 21 SECTION 1. DEFINITIONS For the purposes of this contract, the following definitions will be established: Class: An organized, regularly scheduled, interactive teaching session that is focused on a particular subject and lead by an employee qualified to teach the subject. Curriculum: A documented plan of teaching in which subject matter and class sessions are described in a detailed syllabus, including specific topics, teaching methods, schedules and methods of student evaluation. Inside Program: A program produced utilizing Television Center equipment. Outside Program: A program produced not utilizing Television Center equipment. Producer: An individual who creates, owns, controls or is responsible for the content of a television program. Programming:Video and/or audio material that is organized in a particular fashion as determined by a producer and distributed through one or more means to an audience. Program Requestor:A user who requests a program to be telecast on the Public Access Television channel. Resident User: An individual who resides within the city limits of Fayetteville, a student at the University of Arkansas or a public school within the city limits of Fayetteville, or an employee of a public institution(or branch thereof)or non-profit organization that is based in Fayetteville. This status may be documented by producing a current City of Fayetteville utility bill,a rental contract, a driver's license, other government-issued photo ID that contains name and address (including a student identification card), or a check stub or other proof of employment by a public institution or non-profit organization located in Fayetteville. Non-Resident User: An individual(henceforth referred to as non-resident)who resides within the Washington or Benton County limits, is a student of a public school within the county limits, or is an employee of a public institution (or branch thereof) or non-profit organization that is based within the county limits and who does not otherwise qualify as a Resident User. County Residency may be documented by producing a current utility bill,a rental contract, a driver's license,student identification card, or other government-issued photo ID that contains name and address, or a check stub or other proof of employment by a public institution or non-profit organization located in Washington or Benton County. Trainee: A resident or non-resident of Fayetteville who is currently enrolled in a class offered by Fayetteville Public Access Television. Television:Video programming that is distributed through any one or more wide-area distribution methods, such as Video On Demand, Web site embedding,cable,IPTV,Web streaming,over-the- air broadcast, etc. Workshop:An organized,non-regular interactive teaching session which covers a particular topic of interest to the participants, usually lead by an expert in the subject matter. 2021 Public Access Contract Page 2 of 21 SECTION 2: GENERAL PROVISIONS All services described in this contract and provided to the public by Your Media will be provided free of charge to Resident-of-Fayetteville Public Access Users who were qualified users as of December 31,2020.Non-resident-of-Fayetteville Public Access Users shall pay a$50 per year fee for services described in this contract. Your Media will not require, solicit, or accept any compensation of any kind, beyond that agreed upon in this contract and provided by the City, in return for providing the services described herein, unless otherwise stipulated in this contract. At no time shall the number of non-resident users exceed 49% of the total user base of FPTV services and resources. Your Media shall not provide any services or engage in any activity not described in this contract, with or without compensation,that utilizes equipment, facilities,or resources owned or controlled by the City of Fayetteville, without the expressed written consent of the City, or as stipulated in this contract. Your Media may charge a fee for the following items or activities utilizing equipment,facilities or resources owned or controlled by the City of Fayetteville: 1. Non-resident of Fayetteville annual service dues. 2. Training workshops and seminars that are conducted utilizing City of Fayetteville resources. 3. The sale of blank recording media. 4. Transfer and/or duplication services. 5. Other small items, such as t-shirts or other promotional items, as approved by the City of Fayetteville Communications Director or Director of Media Services. 6. Video production services. If production services are provided, the following conditions apply: a. These services and activities will be referred to as "contract production". b. Contract production may include studio production activity at the Television Center and related activity, including pre- and post-production. c. Your Media shall charge rates adequate to cover the basic costs of production. Service rates will be reviewed and approved by the Director of Media Services on an annual basis. d. Your Media will utilize a standard contract document for each agreement to provide contract production services. This contract document will be approved by the Director of Media Services. e. All fees charged for providing contract production services will be collected at the point Your Media delivers the final product for which it was contracted. f. All monies collected for providing production services will be utilized to support Fayetteville Public Access services or capital improvements as approved by the City Council and following applicable City of Fayetteville policies and procedures. 2021 Public Access Contract Page 3 of 21 7. In addition to charging a fee for services described above, Your Media may generate revenue utilizing equipment, facilities, or resources owned or controlled by the City of Fayetteville through: a. Fundraising activities designed to raise funds to support the operations or capital improvements of the Public Access channel. b. Acquisition of grants or awards dedicated to support the operations or capital improvements of the Public Access channel. If Your Media generates or collects any revenue through activities as allowed in this contract, or otherwise approved by the City, utilizing equipment, facilities, or resources owned or controlled by the City of Fayetteville, Your Media will ensure: 1. All monies collected for such services will be deposited into and all checks shall be made payable to the"Trust Account of Community Access Television, Inc."which shall contain only those funds. 2. Your Media's manager shall ensure proper accounting of all such revenues collected and shall report such accounting monthly to the Director of Media Services. 3. All funds within the "Trust Account of Community Access Television, Inc." may only be expended through City Council Resolution authorizing the receipt of funds into the Television Center budget and approving any necessary Budget Adjustments.Normal bank fees related directly to the use of this trust account may be paid with trust account funds without prior authorization. 4. Proper accounting and records of services provided,fees charged and monies collected for services will be kept by Your Media, in a manner approved by the Director of Media Services. The City of Fayetteville provides the services described herein as a public service to the users for non-commercial use. Your Media will not allow any equipment, facilities, or resources owned or controlled by the City to be used to generate revenue for any private company,group,organization, or individual with the following exceptions: 1. Your Media may produce, or allow to be produced, televised fund-raising programs or activities for 501(c)3, non-profit organizations that directly provide services to the users. These programs are limited to one(1)per organization per contract year. 2. Your Media may produce or conduct one(1)fund-raising program or activity for itself that is televised, or produces programming that is televised, on the Public Access Channel. 3. Your Media may be contracted to produce, or assist in the production of, productions that utilize facilities and equipment controlled by the City at the discretion of the Operations Manager and the Director of Media Services for a market-appropriate fee structure to be determined by the Operations Manager and the Director of Media Services. 4. Televised fund-raising programs or activities may not exceed twenty-four (24) hours of continuous programming or activity, or, if not continuous programming, exceed seven(7) contiguous days of duration. 5. Fund-raising activities may not disrupt the normal operations of the Television Center. Questions regarding disruption will be determined by the Director of Media Services. 2021 Public Access Contract Page 4 of 21 6. Fund-raising messages may not be displayed over other programming without the expressed written consent of the program owner. 7. The on-air bulletin/message board and the "Open Mic" program may be used by 501(c)3 non-profit organizations to announce or publicize activities of their organizations that generate revenue for their organizations or programs. Ownership title to all capital acquisition, supplies, material, or any other property purchased with funds received under this Contract is vested with the City, and possession of such property shall, upon termination of the Contract, revert to the City unless otherwise provided for by the City in writing. Any equipment secured through fund-raising efforts to benefit the Public Access Television channel shall remain the property of the City's Television Center.Any funds or revenue secured through fund-raising efforts to benefit the Public Access Television channel shall be remitted to the City. All policies, procedures, information, and execution of the services and responsibilities described in this contract shall be subject to approval by the Director of Media Services. Your Media will not make changes or revisions to any policy, procedure, or method of work directly related to the services described herein without the prior approval of the Director of Media Services. In exchange for the funding provided by the City to Your Media,pursuant to this Agreement,Your Media shall provide the following services and report progress in each area to the PEG Advisory Board and the City as defined in this contract: 2021 Public Access Contract Page 5 of 21 SECTION 3: SCOPE OF SERVICES PROVIDE EQUITABLE CHANNEL AVAILABILITY AND PROGRAMMING SERVICES TO USERS ON A FIRST-COME, FIRST-SERVED, CONTENT-NEUTRAL, AND NON- DISCRIMINATORY BASIS. The City of Fayetteville provides airtime on the Public Access Television channel as a public service to users. Your Media will not require, solicit, or accept any compensation of any kind, beyond that agreed upon in this contract and provided by the City, in return for telecasting any programming on the Public Access Television channel. Each program that is produced utilizing City of Fayetteville Television Center equipment or facilities will be telecast on the Public Access channel at least one time. A program may be excused from the telecast requirement with approval from the Director of Media Services prior to the production of the program, or at any time at the discretion of the Director of Media Services. Your Media will: 1. Maintain a process whereby users may request programming to be telecast on the Public Access Television channel. This process is subject to approval by the Director of Media Services. 2. Ensure individuals requesting programs to be telecast by Your Media on the Public Access Television channel are users, as defined in Section 1. 3. Require requestors to sign an affidavit warranting that the program they are requesting to be telecast does not contain: a. any violation of any Federal, State or local statute or ordinance relating to obscenity; or b. any material that is an unlawful invasion of privacy; or c. any use of material which violates copyright law; Such a statement does not relieve Your Media of its duty to prevent further telecast of programming that does not meet the stipulations contained herein,as such programming comes to its knowledge. 4. Ensure programming on the public access channel (FPTV) is not commercial in nature. Commercial programming is defined as: "Programming that contains direct appeals to purchase commercial goods or services; promotes the activities of for-profit groups, organizations, or individuals; contains any call to action or solicitation to purchase a product or patronize a business; any use of superlatives in describing a product, service,or business; any direct comparison to other products, or direct comparisons to unnamed products; any price or value information; or any inducements to buy." 5. Require program requestors to provide Your Media with expressed, written consent of the program's owner for the program to be telecast on Fayetteville's Public Access Television channel. Your Media will maintain a copy of all such permissions on file. 6. Maintain a decision-making process and criteria for the scheduling of programming that will ensure the protection of 1st Amendment rights of program requestors while ensuring programming does not violate Federal, State, or local laws or ordinances. The process and criteria are subject to approval by the Director of Media Services. At a minimum, the process and criteria will: 2021 Public Access Contract Page 6 of 21 a. Utilize program type definitions as included in Section 1 and define other program types as necessary (i.e. one-time, series, date-sensitive, etc.). b. Define scheduling priority of program types. c. Define a priority conflict-resolution process. d. Establish criteria for defining"mature-audience"-type programming. e. Ensure program requestors are informed of"mature-audience"-type programming criteria and sign an affidavit categorizing a requested program as "mature- audience"-type programming if appropriate. f. Define day-parts of the programming schedule that are appropriate for "mature- audience"-type programming. g. Define the program scheduling process. 7. Program the automated telecast system to ensure the telecast of programming on the Public Access Television channel 24 hours per day/7 days per week. - 8. Manage the program scheduling process in such a manner that ensures no more than seven (7) days elapse between the submission of a new program and its first scheduled telecast. 9. Manage the programming schedule in such a manner that the on-air bulletin/message board constitutes no more than 15%of the total weekly air time. 10. Publish and distribute to the public a current program schedule weekly. The schedule will, at a minimum, be published in the following media: a. The Public Access Television channel's on-air bulletin/message board. b. The Public Access Television channel's web site. c. A publicly accessible bulletin board at the Television Center. d. Your Media's email address list that is maintained as an opt-in list in the central records database. The schedule will also be made available for publication by other media outlets that wish to do so. Your Media will not: 1. Exercise any control of the content of programming,with the following exceptions: a. Programs that are produced solely by Your Media staff for the purposes of communicating information about the Public Access Television channel or itself. b. Portions of "open-studio" program content created by Your Media (i.e. opens, closes, bumpers, etc.). c. The on-air bulletin/message board. d. Programming that is produced as a result of classroom/training/studio laboratory production activity that is conducted by Your Media. 2. Schedule for further telecast any programming that has been found to violate any Federal, State, or local statute or ordinance. Your Media staff will bring any possible violations immediately to the attention of the Executive Director and the Director of Media Services as they become known to them, either through complaint or observation. The Director of Media Services will make an initial determination regarding the status of the programming. An email message is sufficient for notification. Questions regarding the legality of any programming should initially be directed to the Director of Media Services. 2021 Public Access Contract Page 7 of 21 3. Schedule for further telecast any programming that has been found in violation of any policy of Your Media or the City, including, but not limited to, a violation of the affidavit of copyright; the affidavit of ownership; the affidavit of redistribution rights; or the affidavit of"mature audience" content; each of which is included in the telecast request process. Your Media staff will bring any possible violations immediately to the attention of the Executive Director and the Director of Media Services as these violations become known to them, either through complaint or observation. The Director of Media Services will make an initial determination regarding the status of the programming. An email message is sufficient for notification. The City reserves the right to approve the content of any program telecast on the Public Access Television channel that in any way indicates or implies it has originated directly from the Public Access Television channel or its management. The Director of Media Services will determine if programming meets such criteria. PROGRAM SPONSORSHIP Program producers and owners may accept sponsors for programming they produce for telecast on the Public Access Television channel. Program sponsorship must adhere to the following: 1. The following may be identified as a program sponsor: a. Corporations or Divisions or Subsidiaries of Corporations b. Endowments and Foundations c. Individuals 2. General Rules for Acceptability a. The sponsor may not exercise editorial control over the content of any portion of programming telecast on the Public Access Television channel. b. The public must not perceive that the sponsor has editorial control over the content of any portion of programming telecast on the Public Access Television channel. c. The public must not conclude that any programming on the Public Access Television channel promotes sponsors' products, services or other business interests. d. Product placement in programming in exchange for sponsor support is prohibited. 3. Rules for Display of Sponsor Credits a. All sponsor credits must identify the sponsor by name and/or logo. b. Sponsor credits may not include: i. Any call to action or solicitation to purchase a product, i.e. any use of"you" or"your"; or slogans such as"Get Met. It Pays." ii. Superlatives, i.e. "...the most intelligent car ever built." iii. Direct comparisons, i.e. "...when a Cadillac just isn't good enough." iv. Price or value information v. Inducements to buy, i.e. "six months free service when you buy" c. Toll-free numbers or Web site addresses are acceptable if their purpose is only for the viewer to receive more information, and not to solicit sales. d. Sponsor credits may not exploit or take unfair advantage of the child audience for children's programming. 2021 Public Access Contract Page 8 of 21 e. Sponsor credits may not create the perception that there is a connection between the program content and the sponsor's products or services. f. Sponsor credits may only be displayed at the beginning and/or end of a program. g. Program content may not be interrupted to provide sponsor credit. h. No one sponsor credit may exceed fifteen 15 seconds in length.No single program may have a sequence of sponsor credits that exceeds sixty (60) seconds in length. i. Credits for in-kind goods and/or services are acceptable but they must appear in context with normal production credits and may incorporate brands or logos. PROVIDE TELEVISION STUDIO PRODUCTION SERVICES FOR USERS ON A FIRST- COME, FIRST-SERVED,NON-DISCRIMINATORY BASIS Your Media will: 1. Produce a weekly program("Open Mic")of no less than 30 minutes and no more than one hour in length that provides an open-studio opportunity for users to express their views, present information, or perform; not to exceed five minutes per person. a. The"Open Mic"program is owned and controlled by the City of Fayetteville. b. Your Media will conduct two (2) separate studio sessions of one (1) hour each during which users may record their"Open Mic" segments. The schedule of studio sessions is subject to approval of the Director of Media Services. c. All participants,residents and non-residents of Fayetteville appearing on the"Open Mic"program will be provided a document that informs them that what is presented on the"Open Mic"program must conform to all guidelines for other programming telecast on the Public Access Television channel. d. Non-residents of Fayetteville wishing to participate in the "Open Mic" service alone shall not be required to pay the $50 annual non-resident fee. 2. Produce programming for the users utilizing studio production laboratory sessions. a. Content of programming produced in studio laboratory sessions will be the responsibility of the producer requesting the production services. b. All technical aspects of production will be under the control and responsibility of Your Media. c. Producers requesting production services utilizing the studio laboratory sessions will be notified that they will be working in a classroom/training environment. The experience of the participants in the class will be priority. d. Your Media will not charge any production fees for programming produced in studio laboratory sessions. e. Studio laboratory sessions may not be used to produce series programming. f. Production slots in the studio laboratory sessions will be scheduled on a first-come, first-served basis. A producer may not schedule more than one session at a time. 3. Produce and telecast an electronic community bulletin/message board for residents to announce events or other information. 2021 Public Access Contract Page 9 of 21 4. Produce and telecast a disclaimer at random times during the program schedule, no fewer than six (6)times per day, which contains the following message in both video and audio format: "Fayetteville Public Access Television is a public service provided by the City of Fayetteville to help residents exercise their First Amendment Rights. The views and opinions expressed on this channel are not necessarily those of the staff or management of Fayetteville Public Access Television or the City of Fayetteville." EDUCATE FAYETTEVILLE RESIDENTS AND NON-RESIDENTS IN THE PRODUCTION AND DISTRIBUTION OF NON-COMMERCIAL TELEVISION PROGRAMMING Your Media will provide training and technical support for users so they may learn the techniques and details of video production and television programming distribution. Your Media will: 1. Create and implement a training curriculum that emphasizes technical proficiency and production quality. The curriculum will contain at least 3 core classes in the subjects of: a. Basic Field Production b. Basic Video Editing c. Basic Studio Production/Crew Positions And at least 3 advanced classes in the subjects of: a. Advanced Field Production b. Advanced Video Editing c. Advanced Studio Production The syllabus for each class will be available on the Fayetteville Public Access Television web site. 2. Offer a minimum of six (6) free classes a week taught by Your Media staff in various disciplines of video production and programming distribution. a. At least three(3) classes each week must be in the core subjects. b. At least two (2)classes each week must be in the advanced subjects. c. The studio production laboratory does not count toward the total of required classes. 3. Conduct a studio production laboratory session at least once per week that provides a "hands-on"training environment for students in Studio Production classes. 4. Create student evaluation criteria and methods that allow students to demonstrate proficiency in training both in writing and through practical application. 5. Require a minimum level of proficiency, as approved by the Director of Media Services, to achieve a passing grade in classes. 6. Maintain records of student performance and evaluations. 7. Provide training and development resources, and technical support, in addition to regular classes,to users while they are engaged in training or production activities. 8. Provide technical and production consultation to users who are producing outside programs. 9. Offer training in the use of all available methods of television programming distribution. 10. Ensure that instructors maintain a minimum level of competence in the operation of equipment, as approved by the Director of Media Services. This can be demonstrated through industry certification or actual demonstration of skills to the Director of Media Services or their designee. If an instructor fails to meet a minimum level of competence, 2021 Public Access Contract Page 10 of 21 they will be prohibited from teaching any classes or workshops until such time as they have demonstrated to the Director of Media Services, or his/her designee, they have achieved that level. 11. Create and publish a monthly schedule of classes and workshops, a minimum of 30 calendar days prior to conducting the classes. The schedule will, at a minimum, be published in the following media: a. The Public Access Television channel's on-air bulletin board. b. The Public Access Television channel's web site. c. A publicly accessible bulletin board at the Television Center. d. Your Media's email address list that is maintained as an opt-in list in the central records database. e. Made available for publication in other media that wish to do so. 12. Ensure Your Media staff stays current with emerging technologies through professional development that includes technical training. 13. Provide reports on training and education activity as required by the City. PROVIDE EQUAL ACCESS TO TELEVISION PRODUCTION EQUIPMENT AND FACILITIES TO ALL USERS ON A FIRST-COME, FIRST-SERVED, CONTENT-NEUTRAL, NON-DISCRIMINATORY BASIS. The City of Fayetteville provides video production equipment and facilities as a public service to the users so they may learn and apply the skills and techniques of television production. Your Media will not require, solicit or accept any compensation of any kind, beyond that agreed upon in this contract and provided by the City,in return for the opportunity for residents to use any video production equipment or facilities provided by the City of Fayetteville. The City of Fayetteville Director of Media Services is responsible for the use designation of equipment and facilities within the Television Center. Your Media is responsible for the management of equipment and facilities designated for use by the public and designated for use by Your Media staff in the execution of the services described herein. Your Media will: 1. Maintain accurate and detailed inventory records of all equipment designated for use by the public and use by Your Media staff. 2. Assist City staff in maintaining accurate and detailed inventory records of all equipment in the Television Center. 3. Maintain accurate and detailed records of the identification and use of all equipment that is designated for use by the public. 4. Maintain accurate and detailed records and identification of users to check-out or utilize equipment designated for use by the public. Each record will contain, at a minimum, the user's name, address, telephone number, the area(s) in which they are qualified, and the expiration date of their qualification(s). A photocopy of the documentation of residency must be included. 2021 Public Access Contract Page 11 of 21 5. Implement a plan to determine, either by elapsed time or demonstrated proficiency, the need for a qualified user to re-take any classes to maintain their qualification to use equipment or facilities of the Television Center. 6. Maintain a reservation system and procedure for qualified users to be able to reserve the use of equipment and facilities designated for public use. 7. Maintain check-in and check-out procedures for equipment and facilities designated for public use. 8. Design and utilize procedures and checklists that will ensure equipment is checked for full functionality upon return by a user. Records will be kept of the condition of equipment on check-out and return. 9. Perform minor repairs, maintenance and upkeep of equipment and facilities as directed by City staff. 10. Actively monitor the use of editing and studio facilities. 11. Ensure that a staff member who is fully qualified in the operation of all equipment or facilities available for public use is present and available at all times to any resident who is using, or wishes to use, any equipment or facilities designated for public use. Your Media will not: 1. Allow, or continue to allow,the use of any equipment or facilities owned or controlled by the City of Fayetteville and provided for the use of the public or Your Media under this contract to be utilized in any way that may violate any Federal, State, or local law. MAINTAIN A PROGRAM LIBRARY AND MANAGE ARCHIVE/PROGRAM RIGHTS The City is committed to the preservation of Fayetteville's culture, history and legacy. This is demonstrated, in part, by support of the preservation of the programs and material telecast on the Public Access Television channel. Producers will retain all rights to any program material or programming they create. All producers requesting their program to be telecast on the Public Access Television channel must sign a statement granting the City of Fayetteville non-exclusive rights for distribution and re-distribution of the program,either in whole or in part,as the City determines necessary.In the case of a resident who requests the telecast of a program, either in whole or in part, to which they do not hold the copyright,the resident will provide expressed,written consent from the program's owner granting the City of Fayetteville non-exclusive rights for distribution and re-distribution of the program, either in whole or in part, as the City determines necessary. Your Media will create and maintain the necessary documentation, affidavits and statements, subject to the approval of the Director of Media Services, to be included in any forms used to document the request for the telecast of programming. 1. Your Media will maintain a program library containing copies of all inside and outside programs telecast on the Public Access Television channel. 2. Your Media will maintain a program library database of all programs telecast on the Public Access Television channel. 2021 Public Access Contract Page 12 of 21 3. Your Media will ensure the library and program library database are maintained in an easily accessible manner. 4. Physical recording media containing programming for telecast on the Public Access Television channel shall become property of the City. 5. Your Media will ensure programs are archived as digital video files in the TV Center archive server system, unless otherwise determined by the Director of Media Services. 6. Under no circumstances will Your Media remove, or allow to be removed, any program materials or media from the Public Access Television channel program library or program library database, without the prior approval of the Director of Media Services. CONDUCT OUTREACH AND COMMUNICATION ACTIVITIES WITH THE PUBLIC 1. Your Media will manage a procedure whereby residents can communicate their views or complaints regarding the programming or operations of the Public Access Television channel to Your Media and the City. All complaints or comments, from whatever source or however communicated, must be immediately communicated to the Director of Media Services.After a resident makes a complaint,either verbally or in writing,the public access outsourced provider manager, or designee, will follow this procedure: a. Document the complaint, recording: i. Date. ii. Time. iii. Nature of the complaint. iv. As many details as possible to facilitate the investigation of the complaint. v. Contact information of the complainant, if available. b. Immediately communicate the complaint to the Director of Media Services. c. Immediately communicate to the complainant their complaint is being investigated, and they will receive a determination, in writing, regarding their complaint within 3 business days. d. Provide a written response to the complainant detailing the investigation of their complaint, any findings thereof, and any action taken by the management of Your Media in response to the complaint. The response will also contain a statement that the complainant may appeal, in writing, any determination or action to the City of Fayetteville PEG Advisory Board, c/o City of Fayetteville Television Center, 101 W. Rock Street, Fayetteville. e. Provide a copy of all correspondence and other pertinent materials to the Director of Media Services. 2. The management, staff, or members of the Board of Directors of Your Media will not identify the Public Access Television channel in any way, either expressed or implied, as belonging to, owned by, or controlled by Your Media. 3. The management, staff, or members of the Board of Directors of Your Media will not identify the City of Fayetteville Television Center, or the equipment contained therein, or any portion thereof, in any way,either expressed or implied, as belonging to,owned by,or controlled by Your Media. 4. The management, staff or members of the Board of Directors of Your Media will not identify themselves or their organization in any way, either expressed or implied, as "The City of Fayetteville"or as representing the City of Fayetteville. 2021 Public Access Contract Page 13 of 21 5. In all communication from Your Media, the Public Access Television channel will be referred to and identified as"Fayetteville Public Access Television". 6. In all communication from Your Media,the entire production facility will be referred to as "The City of Fayetteville Television Center"or"The Television Center", as appropriate. 7. Your Media will maintain a process for effective communication with, and coordination among, all affected City programs, City staff, and the PEG Board. 8. Your Media will conduct a consistent community outreach effort designed to recruit new producers and trainees. 9. Your Media will provide information to the entire community about the nature and role of public access television; educate the community about the opportunities available for training,production and programming;and encourage groups and individuals to participate in training classes and production experiences. 10. Your Media will maintain a Fayetteville Public Access Television-branded web site for the promotion of Public Access Television services and the education of the public that includes, at a minimum, current information regarding program, production and class schedules; policies and procedures; class syllabi; and an internet forum for exchange of information between the City, Your Media, producers and trainees. Your Media may include a link to their organization's web site. 11. The City will provide one(1)bulletin board in a publicly accessible area of the Television Center for the use of Your Media. Information posted on the bulletin board must meet at least one of the following criteria: a. It is information from the City or public access operator regarding policies, procedures or regulations b. It is a request by a producer to recruit help for video productions c. It is a request to recruit producers for specific video production projects d. It is information directly related to the programming of the public access channel e. It is information directly related to opportunities for training and development in television production f. It is information that promotes: i. The City of Fayetteville ii. A non-profit, 501(c)3 organization that serves the citizens of Fayetteville iii. A government organization that serves the citizens of Fayetteville g. It is information that informs the public of an event or program sponsored by: i. The City of Fayetteville ii. A non-profit, 501(c)3 organization that serves the citizens of Fayetteville iii. A government organization that serves the citizens of Fayetteville Information shall not be posted on bulletin boards unless it meets all the following criteria: a. It shall not contain any type of direct appeal to purchase commercial goods or services, or promote the for-profit activities of individuals, groups or organizations b. It shall not contain any depiction of libelous, obscene, indecent or violent material c. It shall not be information campaigning for or in support of any political candidate or ballot issue d. It shall be no larger than standard"letter" sized paper, 8 'A"x 11" 2021 Public Access Contract Page 14 of 21 e. It shall be legible f. It shall not be a personal message or communication All other bulletin boards in the Television Center are reserved for use by employees of the City or Your Media. GENERAL ADMINISTRATION AND COMMUNICATION Your Media will administer the activities and responsibilities described herein in compliance with all applicable Federal, State, or local laws, ordinances, rules, and regulations and within any and all agreements,rules,or regulations of any television programming distribution service or provider utilized to perform the activities or responsibilities described herein. All communication between the City and Your Media with regard to contractual matters or operations of the Television Center will be directed through the Director of Media Services,or any other such representative as may be appointed by the City, and Your Media's duly appointed representative. 1. Your Media will develop, maintain, and enforce operational policies that assure for staff and users decorum and a professional working environment at the City of Fayetteville Television Center consistent with other City offices. 2. Your Media will abide by and enforce all policies,rules, and regulations regarding the use of the Television Center. The Director of Media Services is responsible for developing and publishing policies, procedures, rules, and regulations regarding the use of the Television Center facility and equipment. The Director of Media Services will make available to all users of the facility a reference manual that will contain all policies,procedures,rules, and regulations regarding the operation of the Public Access Television channel and the City of Fayetteville Television Center. The City reserves the right to exclude users or staff of Your Media from the Television Center for violations of policies, procedures, rules, and regulations. 3. The City shall make three telephone lines available for Your Media's business use. 4. Your Media shall be responsible for reimbursing the City for its own long distance telephone calls. 5. The City is not required to provide hardware and/or software for the establishment or maintenance of systems for the purpose of public internet access. 6. Your Media shall be responsible for the maintenance and repair of the hardware or software of computers installed for the office use of Your Media. 7. The City shall provide access to the Internet for Your Media at the same level provided to the Television Center. Your Media will be responsible for any access requirements above the level provided to the Television Center. 8. The City shall be responsible for the payment of the Television Center utilities, routine building and grounds maintenance and maintenance of the structure. 9. Your Media may use the City's current copier/printer at the Television Center for a charge of$.039 per page. If the City upgrades the copier/printer located in the Television Center, Your Media shall pay an adjusted charge per page, up to, but not to exceed the standard rate charged to City Departments and Divisions as determined annually. 2021 Public Access Contract Page 15 of 21 10. Copier/printer maintenance costs will be paid by the City. 11. All business conducted and information maintained by Your Media or the Your Media Board of Directors in the execution of this contract is subject to the terms of the Arkansas Freedom of Information Act(FOIA). 12. Your Media will create an operations, training, and production schedule that maintains convenient business hours as well as a class schedule that allows producers to become certified through a combination of day,evening,and weekend classes.At a minimum Your Media will: a. Provide service to the users, a minimum of forty-five (45) hours per week through a minimum of five (5)days of operation. b. Create a schedule that provides service for a minimum of four (4) hours per scheduled operation day. c. Provide a staff member in the lobby to greet the public whenever the Television Center is open to the public. d. Observe all City Holiday closings and follow City of Fayetteville policies regarding closing for inclement weather. Your Media and the Director of Media Services will agree upon the operations schedule and Your Media will not vary from the agreed upon schedule without prior approval of the Director of Media Services. 13. Your Media shall submit monthly,quarterly,and annual reports,as defined by the Director of Media Services, on the execution of the activities and responsibilities described herein. Monthly reports shall be due by the 10th of the following month, or, if the 10th is not a regular business day, the next business day following the 10th. No contract payments will be made to Your Media while any required report is incomplete or overdue. 14. Your Media agrees to provide the City with a monthly financial report, due by the 10th of the following month, detailing: a. Expenditures of funds provided Your Media from the City b. Sources and amounts of other revenue generated from Public Access service activity c. Any other expenditures related to Public Access service activity The report shall be prepared by an independent certified public accountant, based on a modified accrual or cash basis method, summarizing activity during the preceding month and year to date. Said report shall include income and balance sheet statements. 15. Quarterly reports shall contain, but not be limited to: i) Financial reports, detailing: (a) Expenditures of funds provided Your Media from the City (b) Sources and amounts of other revenue generated from Public Access service activity (c) Any other expenditures related to Public Access service activity ii) Training reports, detailing: (a) Training activity provided users (b) Training activity for staff (c) Class and workshop activity iii) Certification activity (a) Certification of residents 1. Number of new users qualified to use equipment 2021 Public Access Contract Page 16 of 21 2. Number of new outside producers (b) Certification of staff iv) Production activity (a) Production activity of users (b) Production activity of staff v) Equipment Utilization vi) Feedback and Complaints vii)Programming reports (a) Itemization of programs telecast by: 1. Inside programs 2. Outside programs (b) Itemization of program requestors by: 1. Inside programs 2. Outside programs (c) Quantity of new and repeat inside programs (d) Quantity of new and repeat outside programs (e) Quantity of new program requestors viii) Details of activity engaged in by Your Media to promote Fayetteville Public Access Television 16. In addition to the monthly, quarterly and annual reports, the following special reports and information shall be provided to the Director of Media Services: a. Reports of stolen, missing or damaged equipment within one (1) working day of learning of each occurrence; and b. Requests for changes in any policies or procedures that affect any services described herein; and c. All corporate documents, including but not limited to Your Media's by-laws, policies, articles of incorporation, certification of compliance with affirmative action plan and EEO standards, and a list of Board members; and d. At any reasonable time and as often as the PEG Advisory Board or the City may deem necessary, Your Media shall make available to them, or any of their authorized representatives, within three (3) business days, all of Your Media's records related to all matters covered by this Agreement and shall permit the PEG Advisory Board or the City to audit, examine, make excerpts and copies of such records, and to make audits of all contracts, invoices, materials, payrolls, records of personnel, conditions of employment and other data relating to or deemed pertinent to matters covered by this Contract; and e. During the term of this Contract, Your Media shall make available to the PEG Advisory Board and the City all notices of meetings of its Board of Directors, setting forth the time and place thereof. Such notice shall be delivered in a timely manner to give adequate notice and shall also include an agenda; and f. Minutes of all meetings, if taken, and materials distributed in meetings of Your Media's Board of Directors, or committees thereof, shall be submitted to the PEG Advisory Board and the City; and 2021 Public Access Contract Page 17 of 21 Your Media will, upon request of the City, make available all supporting documentation and data relating to any reports required by this Contract or requested by the City. PERFORMANCE EVALUATION 1. A performance evaluation will be conducted quarterly by the Director of Media Services to assess Your Media's effectiveness in providing the services described herein. 2. The City and Your Media may agree upon periodic performance measures.These measures will be documented as Addendum A of this contract. 3. Your Media will provide a method for receiving feedback, comments, input and suggestions from the public. This communication will be made available to the Director of Media Services as part of the quarterly evaluation process. 4. The Director of Media Services will immediately communicate to Your Media any violations of this contract as may come to his/her attention so that Your Media may have an opportunity to correct such violations in a timely manner. 5. Quarterly evaluations will be communicated to the PEG Advisory Board, consistent with the process for oversight as specified in the PEG Advisory Board Ordinance. CONTRACT PERIOD The contract period will be from January 1, 2021, until December 31, 2021. Either party may cancel this contract at anytime with a thirty(30)daywritten notice. This contract maybe renewed by the parties per year for up to four additional one-year terms. FUNDING The City hereby agrees to pay Your Media the monthly sum of$16,427.75 for services performed under the terms of this contract. Each monthly payment will be remitted on or before the 15th day of each month,beginning January 15,2021,unless Your Media fails to comply with the expressed terms of this contract. The City reserves the right to withhold contract payments to Your Media unless Your Media is deemed in full compliance with the contract or until all contract violations are corrected. For any future renewal period up to four additional one-year terms, payments to Your Media shall be increased by the amount required to fund salary increases of three percent (3%). FUTURE ADDITIONAL SERVICE OPTIONS Upon any renewal, the City of Fayetteville reserves the right to add services, along with any additional costs, to this agreement, including, but not limited to, Education Channel operation, g g� P , management or services and/or expansion of Public Access operations or services. LEGAL AUTHORITY Your Media assures and guarantees that it possesses the legal authority to enter into this Agreement. Further,that the person or persons signing and executing this Agreement on behalf of Your Media have been fully authorized by Your Media to execute this Agreement. That such authority is evidenced pursuant to a proper, appropriate and official motion and resolution, which was passed and approved specifically to enter into this Agreement and shall legally bind Your Media to all the terms,performances,and provisions here set forth.A copy of such resolution shall be provided upon execution of this Agreement.The City may exercise its right to either temporarily suspend or permanently terminate this Agreement if there is a dispute as to the legal authority of 2021 Public Access Contract Page 18 of 21 Your Media or the person signing the Agreement. The City shall not be obligated to pay Your Media for any performance of the provisions of this Agreement after the City has suspended or terminated this Agreement as provided in this Section. PERSONNEL Your Media shall adequately staff the Public Access operation to meet the services and duties outlined in this agreement. Both City staff and Your Media staff will be expected to work together in a cooperative manner within the Television Center. Personnel policies shall be established by Your Media and shall be available for examination by the City. Upon termination of any employee from either the City or Your Media, it is understood that any violation of policy or procedure serious enough to require termination is also grounds for exclusion from the Television Center. EQUAL OPPORTUNITY Your Media shall comply with all applicable equal opportunity,affirmative action,and ADA laws or regulations, including those of the City of Fayetteville. INSURANCE Your Media shall obtain and keep in force during the term of this agreement a policy of public liability and property damage insurance. Your Media shall provide continued proof of coverage in its quarterly reports. The coverage, at a minimum, shall be in the following amounts: General Liability 1. General Aggregate $1,000,000 2. Products/Completed Oper. Aggr. $1,000,000 3. Each Occurrence $100,000 4. Fire Damage (any one fire) $50,000 5. Medical Expense (any one person) $5,000 Worker's Compensation for all employees as required by Arkansas Statute. Bonding: Your Media shall obtain a fidelity bond covering all persons handling funds received or disbursed and/or signing or co-signing checks to disburse funds under this agreement, within 10 days of the contract execution. The fidelity bond shall be in an amount equal to 10%of the city grant award or$5,000,whichever is less. Your Media shall furnish the city proof of an adequate fidelity bond prior to the first payment of funds under this agreement. POLITICAL/SECTARIAN ACTIVITY Your Media shall not initiate or sponsor political or religious programming. Your Media shall not engage in any political activity. Your Media shall not directly produce any programs nor participate in any activities that establish or promote any religion or prohibit the free exercise thereof. 2021 Public Access Contract Page 19 of 21 HOLD HARMLESS It is expressed,understood and agreed by both parties that the City is contracting with Your Media as an independent contractor and that as such,Your Media shall save and hold the City,its officers, agents, and employees harmless from all liability of any nature of any kind, including costs and expenses for, or on account of, any claims, audit exceptions, demands, suits or damages of any character whatsoever resulting from injuries or damages sustained by persons or property,resulting in whole or in part from the performance or omission of any employee, agent or representative of Your Media. This Agreement shall not be construed in any manner or form as a waiver of that Tort Immunity as set out under Arkansas Law. CONFLICT OF INTEREST Your Media covenants that neither it nor any member of its Board of Directors currently has any interest or shall acquire any interest, direct or indirect, which would conflict in any manner or degree with the performance of services required to be performed under this Agreement. Your Media further covenants that in the performance of this Agreement no person having such interest shall be employed or appointed as a member of its Board of Directors. Your Media further covenants that no member of its Board of Directors or its staff or employees shall possess any interest in or use their position for a purpose that is or gives the appearance of being motivated by desire for private gain for themselves or others, particularly those with which they have family, business, or other ties. No officer,member, or employee of the City and no member of its governing body who exercises any functions or responsibilities in the review or approval of the undertaking or carrying out of this Agreement shall participate in any decision relating to the Agreement which affects his or her personal interest or the interest of any corporation, partnership, or association in which he has a personal financial direct or indirect interest; or have any personal financial interest, direct or indirect, in this Agreement or the proceeds thereof. CONTRACT ENTIRE AGREEMENT This Agreement constitutes the entire agreement between the parties hereto, and any prior agreement, whether written or oral, shall have no force or effect. Any subsequent agreements will have no effect unless properly executed in writing and recorded as an addendum to this Agreement. SEVERABILITY If any section, subsection, sentence,clause,phrase,or word of this agreement is held to be invalid or unconstitutional by any court of competent jurisdiction, such section, subsection, sentence, clause,phrase, or word will be deemed as a separate,distinct and independent provision,and such holding will not affect the validity of the remaining provisions of this agreement. 2021 Public Access Contract Page 20 of 21 COMMUNITY ACCESS TELEVISION CITY OF F •`/ T 1 ►E, ARKANSAS d/b/a YOUR MEDIA / By: _r - _- l /, ,____ „ ioneld ; dan ayor Print: b -fr'4 4. R.4.:4so,.- Title: Excc.,,-i-i,rt 6 irc re"-- ATTEST: ATTEST: ``%.y CLERK j j!%,>7 � 7:>------'srint: / By: . • .9� Kara Paxton, ity Jerk FqyF� •ct ;73;j v✓e/ �. E�j44e:�_ Title: �� -re s��, .':.y�•4NSAs..�•••• �$ 2021 Public Access Contract Page 21 of 21 Proposal to be the Provider for Aug 31, 2020 Public Access Television Services RFp 20 _42 Community Access Television (dba) Your Media 34 E Center St Fayetteville, AR 72701 dan@your-media.org 479-595-5508 CITY O F City of Fayetteville,Arkansas isPurchasing Division—Room 306 FAY E T T E V I L L E 113 W. Mountain %pp, A R K A N S A S Fayetteville,AR 72701 Phone:479.575.8220 TDD(Telecommunication Device for the Deaf):479.521.1316 RFP (REQUEST FOR PROPOSAL) Request for Proposal: RFP 20-12, Public Access Television Provider DEADLINE: Thursday August 27, 2020 before 2:00 PM, local time RFP DELIVERY LOCATION: Room 306— 113 W. Mountain, Fayetteville, AR 72701 PURCHASING AGENT: Les McGaugn, Imcgaugh@fayettevillar gov. DATE OF ISSUE AND ADVERTISEMENT: 8.02.2020 REQUEST FOR PROPOSAL RFP 20-12, Public Access Television Provider No late proposals shall be accepted. RFP's shall be submitted in sealed envelopes labeled with the project cumber and name as well as the name and address of the firm. All proposals shall be submitted in accordance with the attached City of Fayetteville specifications and bid documents attached hereto. Each Proposer is required to fill in every blank and shall supply all information requested;failure to do so may be used as basis of rejection. Any bid, proposal,or statements of qualification will be rejected that violates or conflicts with state, local,or federal laws,ordinances,or policies. The undersigned hereby offers to furnish & deliver the articles or services as specified, at the prices & terms stated herein,and in strict accordance with the specifications and general conditions of submitting,all of which are made a part of this offer. This offer is not subject to withdrawal unless upon mutual written agreement by the Proposer/Bidder and City Purchasing Agent. Name of Firm: Community Access Television dba Your Media Contact Person: Daniel A. Robinson Title: Executive Director E Mail: dan4ym@gmail.com Phone: 479-422-1886 Business Address: 34 E Center St. City: Fayetteville State: AR Zip: 72701 Signature: � — Date: 8/31/2020 City of Fayetteville,AR RFP 20-12,Public Access Television Provider Page 1 of 21 Proposal to Provide Public Access Television Services—RFP 20—12 2 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Table of Contents Executive Summary Page: 4-5 Scope of Work Page: 6-23 Overview of Experience Page: 23 Overview of Cost to City Page: 24 Appendix Page: 25-34 Service Provider Performance Data Page: 25-27 Overview of Operational Highlights Page: 28-29 Education Channel Vision Overview Page: 30 Robinson Resume Page: 31 Blanco Perez Resume Page: 32 Woods Resume Page: 33 Your Media Board Bios Page: 34-35 Draft Budget Page: 36 Vendor References Page: 37 Statement of Disclosure Page: 38-39 Proposal to Provide Public Access Television Services-RFP 20- 12 3 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Executive Summary Community Access Television, (dba) Your Media, has been serving the city and residents of Fayetteville as the service provider for Fayetteville Public Access Television (FPTV) for over thirty years. In the past five years, Your Media has continued to dynamically develop the operation and services resulting in quantifiable overall operational growth. Building on the foundation that was established in 2015, Your Media has shaped Public Access in accordance to the specifications of the Director of Media Services (DOMS), while creatively finding new ways to grow and engage with the community to achieve the goals set out in the 2015 RFP. These efforts have led to clear continued growth and accomplishment for Public Access. Since the contract was awarded in 2015, Your Media has developed and enriched every aspect of the operation. 2019 was the pinnacle of these efforts, with record-breaking participation and award-winning productions. The last 5 years have been filled with examples of the successes that can be achieved with a supported Public Access Television operation. These successes include: • We celebrated 5 years of sustainable growth in every aspect of the operation. We achieved unprecedented participation numbers. • We partnered with the U of A Computer Sciences department and developed a new customized user portal at no cost. • We have evolved to a near-paperless operation. • We have produced a regionally-syndicated, multi-award winning show, and in 2019 FPTV was awarded its first Telly award (a national broadcast award) for our promotional piece "Future Editing". • Most importantly, FPTV has developed successful working relationships serving the community in many ways, including nonprofit organizations, city departments, community groups, and students of all ages. It has been a pleasure to serve our community for another five years. It has also been very exciting to see the growth that has come directly from an effective working relationship with the city and the service provider. It is with a spirit of dedication to the continued growth and success of this operation that we respectfully submit this proposal. Throughout this proposal, you will see these core commitments that will ensure the continued success of the Public Access operation: • An aggressive campaign of community outreach and public relations so that more Fayetteville residents are aware of the resources • A steadfast and increased commitment to serving Fayetteville residents and the region by providing accessible training with the goal of the production of locally-focused original programming. • A focus on sustainable growth in the Public Access operation. Proposal to Provide Public Access Television Services-RFP 20- 12 4 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org • The development of the Education Channel. The development of the Education Channel is an exciting prospect for us. Your Media is uniquely poised to offer the most efficient and successful launch of this new initiative. With the infrastructure already in place to provide staff services, Your Media can use the same strategies that led to the growth of FPTV to grow the Fayetteville Education Channel. These recent times have shown the value of alternative methods of instruction, and we are confident that we would be able to work with our community to develop an invaluable resource for the region. This would create the most vibrant and active PEG operation in the state. In conclusion, Your Media is uniquely and solidly positioned to continue to fulfill the requirements necessary to be Fayetteville's provider for Public Access Television and the Fayetteville Education Channel services for the next five years. Twenty five years of seasoned experience combined with the last five years of award-winning success has resulted in quantifiable growth and an exciting new chapter for FPTV. Your Media has a proven record of innovative new strategies for outreach and has performed work as the service provider that has been acclaimed by the community, the participants, and the Mayor. We are dedicated to continuing to serve our growing community with these resources. Digital media literacy is an essential skill in the 21st century. Having these resources available to the community not only enriches our community and documents our history, but also serves as another example of how Fayetteville leads the region in providing modern public resources. We appreciate your consideration to continue engaging Your Media as the contract service provider. Proposal to Provide Public Access Television Services-RFP 20-12 5 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Scope of Work A.) Educate Fayetteville residents in the production and distribution of non-commercial television programming: Your Media has created and maintains a comprehensive educational program to match the resources at the operation that serves residents of all interest levels from beginner to advanced. 1. Provide information to the entire community about the nature and role of public access television; educate the community about the opportunities available for training, production and programming; and encourage groups and individuals to participate in training classes and production experiences. Your Media has developed a diverse outreach strategy that has grown awareness and utilization of the operation. In the next five years our outreach efforts will include: • Effective Digital Marketing. Your Media has worked to optimize the digital marketing of FPTV. This included developing a social media strategy that engages the community for organic traction, combined with strategic boosting of posts. Your Media has developed the website to serve as the ultimate destination to connect with information, with the omnichannel of social media routing to that. • Media outreach. Your Media will continue and expand public media relationships including print such as the Free Weekly, network television such as Fox 24, and on radio on stations such as KPSQ and New Rock 104.9 the X. • Organizational outreach. Your Media will proactively reach out to city departments and local organizations that can take advantage of the resources including: Fayetteville-based High Schools; The U of A; and any Fayetteville City departments or programs needing to create video to raise awareness. • Event Sponsorship. Your Media will offer technical and media support services to local and regional events to raise awareness of the resources available. Past examples of these have included: The Fayetteville Film Fest; the Offshoot Film Festival; Last Night Fayetteville; TedX Fayetteville; Spring Creek Arts Festival, and more. The FPTV Operational Manager will also work closely with the Director of Media Services to discuss and pursue any new outreach strategies that may arise. Proposal to Provide Public Access Television Services-RFP 20- 12 6 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 2. Create and provide training curriculum in free classes to emphasize technical proficiency and production quality in public access programming. Your Media has created a customized training curriculum to address the specific equipment offered at the Television Center, and to prepare the users to produce quality programming. As equipment and technology change, Your Media will continue to work closely with the city staff to keep the equipment current and the educational materials current with the equipment. The curriculum we have developed has had successful results and reviews from the participants. The average scores we report on monthly are most often above 95%. On the end of course test, students have the opportunity to take a survey.. This allows the student to rate from one to five their experience of the class in which they just participated. The the averages have consistently remained very high: Instructor knowledgeable and friendly: 5 Class material presented in a user-friendly format: 4.5 After this class I feel prepared: 4.5 3. Offer a minimum of six (6) free classes a week in various disciplines of video production and programming distribution. In the last 5 years, Your Media has greatly increased the number of people who are taking classes and the number of classes they are taking (see appx B). Part of this increase is due to the increase and flexibility in class offerings and opportunities (see appx C). The schedule and classes we propose to offer have been optimized to maximize accessibility and flexibility to meet the needs of the community. This combined with other efforts have led to the consistent sustainable increase in educational participants and participation in the last 5 years (see appx A). Classes alternate between morning and evening times weekly. The customized educational curricula catalogue Your Media has developed is the most comprehensive and current it has ever been. These resources are available to the public on the website. In the wake of the COVID pandemic. FPTV successfully converted all non-studio classes to virtual offerings. Your Media would continue to offer these virtual options in the future to increase accessibility. 4. Create and maintain student evaluation criteria and methods that allow students to demonstrate proficiency in training both in writing and practical application. Your Media continues to design new student evaluation tests in conjunction with the educational materials. The written student evaluation forms and practical application tests are given as part of the certification process. As new equipment is added and educational materials need to be modified, the written student evaluation forms and practical application tests will be presented to the DOMS for approval. This will assure that all the necessary evaluations are Proposal to Provide Public Access Television Services-RFP 20-12 7 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org being done in order for Fayetteville residents to properly use the city's equipment. If after taking the test, the student does not evaluate successfully, instruction to overcome shortfalls will be immediately given and/or scheduled with that individual student. Once instruction is complete, the evaluation will be performed again. Individuals will not be allowed to check out or utilize the city's equipment until he or she has satisfied the evaluation criteria. Having demonstrated their proficiency in an aspect of the operation, producers can achieve different types of Certification: Equipment Certification: Students who have completed orientation, and either studio or field classes may be certified in the areas in which they have been trained. Equipment certification occurs at the end of the studio, field or editing classes, when the instructor determines whether the student shows proficiency with the equipment, based on written and practical evaluation methods. Producer Certification: To become a certified producer, a student must create and submit a show for telecasting on the City of Fayetteville's Public Access channel. To remain active and be certified to use city equipment, the producer must create and submit at least one show per year. Through our focused efforts, we doubled the number of Certified producers in 2019. Proficiency Certification: Certification examinations will be offered to individuals who have video production experience and desire to become certified access users without the need of undergoing basic hands-on training. Anyone wishing to take a proficiency exam who is not already a certified user must first attend an orientation session. If 12 months pass and an individual has not utilized the resources they are certified for, they will be re-assessed for proficiency. 5. Maintain records of student performance and evaluations. Your Media has designed a comprehensive cloud-based digital record keeping system for the student performance and evaluations in addition to the custom user portal we have in place. These new systems provide more accurate information more efficiently by reducing the chances of human error. It has been the goal of Your Media as the service provider to develop and move to a paperless examination and record-keeping system. We have continued to make great strides towards this in the last five years. 6. Recruit new people who are Fayetteville residents to complete a basic core curriculum of three training classes. Your Media has designed and maintained a consistent and sustainable outreach program as defined in section Al. This will continue to be the foundation of our recruiting efforts. Your Media has also successfully found ways to facilitate a more constant presence in Wards 3 and 4, as they historically have proven less active in connecting with the resources. Proposal to Provide Public Access Television Services-RFP 20-12 8 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 7. Include as part of the producer certification process the production of at least one new telecast quality program per trainee. Include as part of maintaining certification the production of a minimum of one telecast quality program per producer per year. Your Media will continue to provide classes to certify individuals to use the city's video equipment and facilities and to help both new and existing video producers improve their skills and the quality of their productions. The orientation process will inform students that at least one telecast quality program, per year, will be required to both earn and maintain their status as a certified producer. With the goal of seeing their project complete and on the channel, it is, and will continue to be, the goal of Your Media to find out what the student is interested in producing, shaping their training to best meet that goal, encouraging them and offering technical support consultation needed during their process. 8. Maintain a website for promotion and education of the public that includes at least current information regarding program, production and class schedules, information about the organization, production resources beyond the organization and a forum for exchange of information. Your Media has successfully implemented two website overhauls in the last five years as the operation has modernized. The first was in 2019 to integrate our outward-facing user portal. The second was in 2020 to re-launch the operation after the television center was closed during the pandemic. 9. Stay abreast of emerging technologies through professional development that includes technical training. Your Media staff will remain abreast of emerging technologies through a variety of means. Your Media production staff continue their education through trade publications and online resources focused on production technologies. Your Media also has a Lynda.com account and a Masterclass account specifically for the purpose of staff continuing education. Lynda.com offers technical training in all aspects of media production in an online format. This allows the staff to expand their knowledge base within the means of their schedules. The Operational Manager reports on professional development topics and their application to the operation in their monthly reports. 10. Utilize, and train citizens in the use of, all available methods of television programming distribution. The Your Media staff is well versed in many methods of television and Internet programming distribution including but not limited to YouTube, Vimeo, and web streaming. Your Media staff will serve as an in-house resource for all program producers in ways to distribute their programming beyond the access channel. All Public Access programming will also be shown Proposal to Provide Public Access Television Services-RFP 20-12 9 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org via live web streaming on our YouTube Channel which allows a broader distribution of public access content. 11. Create and publish a monthly schedule of classes, a minimum of 30 calendar days prior to conducting the classes, on the public access television channel's on-air bulletin board and its web site; and make it available for publication in other outlets that wish to do so. The scheduled classes offered by FPTV will be maintained in a google calendar published on the FPTV website. The coming month's classes will be scheduled and posted on the website, on the on-air bulletin board, and in the Television Center. The class offerings will also be publicized on social media. 12. Provide free workshops for citizens on various topics related to production and distribution led by subject matter experts from outside the organization (individuals who are not staff or board members of the organization). These workshops are in addition to and enhance the regular classes. Your Media will schedule and publicize workshops led by staff and area industry professionals. Thanks to the expanding network of regional industry professionals aware of FPTV and its production community, Your Media will be able to provide FPTV users with opportunities to connect with individuals who are working successfully in the area. We will also record these workshops and run them on the channel, enriching the educational programming offered. 13. Ensure that instructors maintain a minimum level of competence in the operation of equipment. This can be demonstrated through industry certification or actual demonstration of skills. Your Media staff will be fully competent in the operation of the equipment at the television center. Due to the increased educational participation and increased production activity, the Your Media staff is and must be prepared to teach and utilize all of the resources available at the television center. The Operational Manager will oversee the regular assessment of the staff competency through evaluations. 14. Provide reports on training and education activity as required by the City. Your Media will continue to provide comprehensive reports on training and educational activity as defined by the service provider contract. B.) Provide equitable channel availability and programming services to all Fayetteville residents on a first-come, first-served, content-neutral, and non-discriminatory basis. Your Media will continue to ensure equitable playback opportunity to all segments of the community on a first-come, first-served, content-neutral and non-discriminatory basis. The Proposal to Provide Public Access Television Services-RFP 20-12 10 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org first-come, first-served principle is central to the mission of the service Your Media provides at FPTV. There are occasionally times when scheduling conflicts arise, especially in channel availability. Below you will find outlined the non-discriminatory practices in scheduling priorities created to protect the rights of local producers to have adequate access to channel availability. 1. Provide a weekly open-studio opportunity, not to exceed five minutes per speaker, available without charge to any resident of Fayetteville. To fulfill this FPTV has offered and produced a program entitled Open Mic to facilitate this service. Each week, the Your Media staff provides regular studio times in which residents can have up to five minutes, free of charge, to share their information, opinion, or talents with a television and Internet audience. It is extremely accessible for those using this service, as it simply requires them to sign in upon arrival and then wait their turn to record their segment. We have seen growth in Open Mic participation due to our outreach efforts. It has proven a valuable resource for City Departments, including the Recycling Department, to quickly get awareness videos made. 2. Define and establish the decision-making process and criteria for the scheduling of programming that will ensure the protection of 1st Amendment rights of citizens while ensuring programming does not violate Federal, State or local laws or ordinances. As noted above, FPTV makes every attempt to schedule programming on a first-come, first-served basis. Regardless of when a program was submitted, when there is a conflict for certain times in the schedule, programs will be scheduled with the following preference hierarchy: • Regularly scheduled, locally produced series. • Premiere showing of a new locally produced show. • Subsequent showing of a new locally produced show. • Premiere showing of a new imported show. • FPTV promotion. • Requested replay. • Other programming. When two or more program providers in the same category have requested the same time slot, the program request that was submitted first gets scheduling preference. Either way, the Operational Manager will do his / her best to provide a scheduled time with which the producer is satisfied. (At times when programs are not scheduled, the message board will play.) Currently, local residents may also submit programs that are produced outside the FPTV facility. These programs can be produced by local residents themselves or be "outside" programs from other production resources. Outside shows can be sponsored by a Fayetteville resident. Additionally, residents may request a replay of a program previously shown on FPTV. Proposal to Provide Public Access Television Services-RFP 20-12 11 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Your Media will use all forms of public outreach, media and networking skills to educate the public that programs produced outside the facility (made by local residents and/or residents having imported programming from other sources) are welcomed to be shown on FPTV. Your Media utilizes the interstitial message board (slides played in between scheduled programs) to keep residents informed of events in our community, to educate residents about the opportunities at FPTV, and to promote FPTV original programming. Increasing the public's knowledge of the multitude of production and scheduling opportunities available to them through FPTV, is without question a top priority. Another top priority is being good and responsible stewards of the First Amendment, one of the cornerstone ideals upon which our country was founded. Public Access Television maintains resident's rights to free speech by operating the public access channel without control of content. All producers are encouraged to tell their own truths in public access. Your Media staff is well aware of the difference between obscenity and indecency and the differences in laws that govern broadcast television versus cable-cast access like the city's public access provider. 3. Define and establish a citizen complaint and appeal process whereby citizens can communicate their views on programming or operations to the management of the channel and the City, or appeal any decisions made by the management of the channel regarding programming. As it stands now, Your Media has a solid policy for handling such complaints. This current policy, as articulated in our policies and procedures manual and published on our website, is: When a formal complaint is made the Fayetteville Public Access Television staff will: • Document the complaint, recording the date, time, nature of the complaint, all available details to facilitate the investigation of the complaint, and contact information of the complainant, if available. • Immediately communicate the complaint to the Director of Media Services. • Immediately communicate to the complainant that their complaint is being investigated, and they will receive a determination, in writing, regarding their complaint within three business days. • Provide a written response to the complainant detailing the investigation of their complaint, any findings thereof, and any action taken by the Fayetteville Public Access Television staff in response to the complaint. • Provide a copy of all correspondence and other pertinent materials to the Director of Media Services There has not been a formal complaint about the operation or programming in over 8 years. 4. Encourage the public to produce programming outside the facility utilizing equipment other than that of the Television Center. Proposal to Provide Public Access Television Services-RFP 20-12 12 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org As noted in Section B2, Your Media allows and even encourages the opportunity for programming produced from outside the Fayetteville Television Center and not using FPTV equipment to be telecast on the Public Access television. We have proactively reached out to the local production community to make them aware of the resource, and will continue to find local producers creating content to encourage them to contribute to the channel. 5. Define public access channel utilization goals with minimum standards for non-repeat programming. FPTV runs content 24 hours a day, with the interstitial Message Board playing in between programs. The programming of these cablecast hours align with our scheduling priorities outlined above. It should be stated that when it comes to new local programming, the minimum standard for play is one time — which helps us fulfill the producer certification new-show production aspect of the contract. However, most producers prefer to get the maximum plays. With non-requested time slots, Your Media maintains a 60/40 ratio between inside and outside programming. With the goal of creating a vibrant and entertaining channel, it is important to note that the Your Media outreach plan for the coming years has a clear goal of continuing to increase the number of new local programs produced for public access. 6. Design programming grids for the scheduling of public access programs and ensure the telecast of programming on the public access channel. Your Media will continue to use the scheduling software provided to aggregate the programming for both FPTV and the Education Channel. 7. Publish and distribute to the public a current program schedule weekly. There are three ways that FPTV currently distributes its weekly program schedule to the public. The first is via the "programming schedule" link on our website and is accessible to anyone who clicks it. The second is on our bulletin board in the Fayetteville Television Center hallway, where we post the new schedule every week. The third is on the channel where we have interstitial slides that list the upcoming programs. Weekly schedules are published via these methods no later than the Saturday preceding the scheduled week's programming. Additionally, a daily schedule is included in the Community Message Board that airs on the public access channel. 8. Provide reports on programming as required by the City. Your Media's Executive Director will meet with the Fayetteville Television Center manager to draft clear parameters for providing meaningful reports regarding all aspects of the FPTV operation. This will include reports on programming. C.) Make television production equipment and facilities accessible to all Fayetteville residents on a first-come, first-served, content-neutral, non-discriminatory basis. Proposal to Provide Public Access Television Services-RFP 20-12 13 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org In order to ensure that the Fayetteville Television Center facilities and equipment are maintained and remain accessible to all Fayetteville residents, Your Media has a three-fold strategy in place: 1. Review all existing policies and procedures by the first quarter of 2021 to ensure that they are both achieving and following their stated purpose. 2. Create and implement any additional policies that may be necessary to guarantee the well-being of facilities and equipment—this phase will be completed by the end of January 2021. 3. Focus strategically on being inclusive in our efforts to recruit and maintain diverse residents to become producers, with specific emphasis on minority populations, people with disabilities, youth and elderly residents. Outreach to community organizations is one of the areas of expertise our Executive Director brings with him from his past work history. In the next section is an overview of the current FPTV policies and procedures for equipment and facilities. 1. Devise and monitor equipment check-in and check-out procedures that include full functionality checks and record keeping of equipment prior to check-out and immediately upon return. Your Media has clear procedures in place for equipment check-in and check-out including functionality checks. Our Portal-based checkout system ensures a staff member has done the necessary procedures. 2. Develop and Implement a policy for the proper use, care and maintenance of equipment. Your Media staff will continue to inform producers if the equipment they have requested is available per their request. Your Media staff is trained in both customer service and equipment care and use. Staff members are well-prepared to provide coaching and assist users in equipment care and operations during their certification process. Proper use, care and maintenance of equipment are covered in all FPTV classes and workshops. We also offer free refresher courses and advanced courses for any Producer who would like to strengthen their already existing production knowledge. Your Media staff will, as needed, meet with the Director of Media Services to draft clear policies for providing proper use, care and maintenance of equipment. All newly-updated policies, once developed, will be implemented immediately and the Operational Manager will work closely with the Your Media staff to insure that all policies and procedures are being followed by the community producers. Proposal to Provide Public Access Television Services-RFP 20- 12 14 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 3. Perform minor repairs, maintenance and upkeep of equipment and facilities as directed by City staff. Your Media staff has a proven ability over the past years of being able to perform minor repairs to FPTV equipment and assist the Fayetteville Television Center staff in procuring repairs as needed. As part of the policy and procedure strategy outlined in Section C above, Your Media staff will work closely with the Director of Media Services regarding standards and requirements for all aspects of policies and procedures regarding equipment and facilities. This will include repairs and maintenance. 4. Schedule and monitor the use of editing and studio facilities. Reservations are required and the use of stationary equipment such as the studio and editing suites will be allowed only when a Your Media staff member is present to monitor facility and equipment use. Repair of studio or editing equipment is handled in the same way as that for field equipment. Routine maintenance is scheduled based on use level and is performed by the qualified staff member or at the direction of the Director of Media Services. 5. Provide reports regarding equipment usage as required by the City. Your Media staff has worked closely with the Director of Media Services to create meaningful reports as defined in the contract regarding all aspects of Your Media's fulfilling the City's contract to provide public access television services. These include reports regarding equipment usage. Currently, we provide monthly, quarterly, and annual reports on equipment use to the city staff and PEG Advisory Board. Reports are also used by Your Media staff to optimize equipment availability and to guide prioritizing of equipment maintenance, purchase and replacement. Additionally, it is our continued desire to assess trends and data that will inform operational decisions. D.) Effectively administer the public access contract, resources, and funds. Any funds or equipment secured through underwriting, grants, fees, or contributions to the public access contractor while performing its activity under the contract, or utilizing City funds, facilities or equipment, shall become the property of the City of Fayetteville. This does not preclude the successful Proposer from engaging in activity outside the scope of the contract. Your Media would administer the public access contract resources and funds professionally and transparently. For the last several years the budget has been successfully implemented within 2%. Your Media would be receptive to any funds or equipment that may be available to enhance the operation. Through FPTV contract service productions, Your Media has generated FPTV revenue that has been able to be applied to promotions of the operations, equipment, and improvements to the facility. The successful contract production relationships that Your Media has developed have generated unprecedented revenue to enhance and support the operation. Proposal to Provide Public Access Television Services-RFP 20-12 15 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 1. Devise, maintain, and enforce policies that assure decorum and a o ce administrative r iv st at e professional atmosphere at the Public Access Channel consistent with other City p offices. Your Media has an employee manual that clearly defines the expectations of decorum and maintaining a professional atmosphere. Your Media has worked closely with the City to dramatically change and improve the Television Center environment to be professional and welcoming. If awarded the contract, Your Media would continue to maintain this standard. 2. Provide an annual budget for review by the PEG Advisory Board and City Staff. If awarded the contract to provide Public Access Television to the City of Fayetteville, Your Media will continue to provide an annual budget for review by the Director of Media Services and the PEG Advisory Board. The Executive Director will work with the Director of Media Services to develop the annual budget. During the year, accounting for FPTV revenues and expenditures is accomplished by a Certified Public Accountant working under contract with the Your Media Board of Directors. The Executive Director reports to the Your Media Board of Directors regarding the operational financial status, and alerts them to significant deviations from the budget. Your Media's fiscal year begins on January 1st and at its second quarter board meeting the included proposed budget was presented to the board of directors and granted approval. The budget was compiled by the Executive Director and Treasurer, and reviewed by the CPA who provides the financial reports. 3. Specify number of employees, proposed job descriptions, anticipated salaries, and benefits. When the RFP was awarded in 2015, we made the historic leap of bringing the staff salaries to a level that was comparable to the Government Channel employee packages. The thing we did not address was an option for retirement savings. This RFP gives us the opportunity to add that benefit to our employees, and completes the goal of offering comparable packages. In 2019, the Operational Manager used intern hours to create an "Assistant Director of Education" position. This experiment clearly showed that opening the bandwidth of staff members serving the community in this capacity resulted in an increase in engagement. It is our conclusion that making this a permanent addition would be the next step in sustainable growth for the operation. Knowingthat we would need someone in that role, combined with the need for a staff member to support the Educational Channel, we are proposing the addition of one full-time staff member to meet both needs. This person would spend half their time serving as Assistant Director of Education, and the other half as the Education Channel Manager. This is the most Proposal to Provide Public Access Television Services-RFP 20- 12 16 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org efficient staffing solution to provide the groundwork to continue growing FPTV, and begin growing an Education Channel. To allow for growth and improvement of the services we are proposing the following positions and salaries. All full-time staff will serve at the Television Center as their jobs require and as production staff for any FPTV contract productions. Resumes of current Your Media staff are attached in the Appendix. Full-time staff: 1. Operational Manager (currently held by Dan Robinson) — up to $52,00 salary + up to $5,400 annually toward health insurance coverage. 8% 401 K Contribution The FPTV Operational Manager comprehensively oversees and leads the operation. It is their responsibility to ensure compliance with the current contract with the city, manage the staff and all staff-related administration, actively lead the outreach and awareness campaign, and serve as a production consultant to help generate new programming. The OM keeps in touch with the educational offerings, the equipment and facilities, and the programming and promotion of the channel. They would oversee the FPTV operation as well as the Education Channel operation. They serve as the liaison to the Director of Media Services, the PEG Advisory Board, and the community at large. The additional duties include: maintaining an active presence in the community representing FPTV; creating a favorable public image for FPTV, harmonious office procedures and employee relations within the Television Center, finding new ways to connect the community with the resources to generate programming, and overall operational growth and development. 2. Director of Education (currently held by Paula Blanco Perez) — up to $38,500 salary + up to $5,400 annually toward health insurance coverage. 8% 401 K Contribution The Director of Education is responsible for overseeing the development and execution of all classes, workshops and training offered by FPTV and is under the supervision of the FPTV Operational Manager. It is the primary focus of the Director of Education to connect with the people who come to the Television Center, ensure that they have a successful educational experience, and offer any guidance as they apply those skills to create quality content for the channel. The Director of Education also assists in FPTV productions and provides technical support to our users in all stages of their production. The DoE is required to constantly expand their knowledge base to stay current with emerging technologies and better serve our production community. 3. Technical Director (currently held by Flint Woods) — up to $38,500 salary + up to $5,400 annually toward health insurance coverage. 8% 401 K Contribution The Technical Director is responsible for overseeing and implementing all of the technical aspects of the operation. Primary duties are scheduling and programming the telecast schedule, creating and maintaining the FPTV website, providing video post production services, Proposal to Provide Public Access Television Services-RFP 20- 12 17 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org providing technical support on all equipment associated with the operation, consult with the DOE on technical aspects of the curricula, and offer specialized advanced classes as part of educational programming. The TD must be well-versed in television studio production, field production, graphic design, web design, video formatting, video editing, animation, and video production industry standards. The TD also serves as a tech-support resource for our producers. To serve this role the TD is tasked with staying current with all emerging industry technologies. 4. Education Channel Manager/ Assistant Director of Education (Would be filled upon awarding of contract) - up to $38,500 salary + up to $5,400 annually towards health insurance. 8% 401K Contribution The ECM would be responsible foraggregating, maintainin and promotingthe Education p 9, Channel programming. They would be connecting and in constant contact with the local educational institutions creating educational content, and then work with the Operational Manager and Director of Media Services to develop a programming schedule that best meets the needs of the community. This would represent 20 hrs/wk. As the Assistant Director of Education, the other 20 hrs/wk would be dedicated to serving the FPTV educational offerings as an additional teaching resource and mentor. Part-time staff: 1. Receptionist/ Social Media coordinator - 10hrs /week, $12/ hour The Social Media Coordinator serves the vital role of managing our social media outreach, seeking and systematically contacting eligible organizations, and creating and sharing posts about opportunities at FPTV and the programming on the channel. They manage and schedule our outreach campaign on multiple platforms, covering the various ways that the community can engage with the operation. To serve this role, they are tasked with staying up-to-date on the latest social media trends and information. They then help FPTV optimize our digital outreach. 2. FPTV Production Crew (two 15 hour/week positions) — $10 / hour. At FPTV, we are constantly having community members contact us about community events that they would like to see recorded and telecast on the channel. We alert our volunteer student pool to these opportunities, and occasionally some get covered, but many do not. We are also constantly being contacted by video production students from the area wondering if we have part-time production positions to help develop their production portfolio. These positions have addressed both of those clear community needs. The crew members can work individually or together under the direction of the Operational Manager to cover requested community events on a first-come, first-serve, non-discriminatory basis. This has guaranteed the consistent production of quality Fayetteville-focused content with a timely turnaround for the channel. These positions have proven to provide the documentation of important moments in Fayetteville's history in the last five years. Proposal to Provide Public Access Television Services-RFP 20-12 18 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 4. Define priorities for expenditures to be compatible with the provisions of the contract for services and this RFP. The proposed 2021 annual budget (see Appendix for basic FPTV draft budget) will elucidate the focus that Your Media has on creating a competitive and sustainable work environment that will attract and retain professionals who will be able to provide excellent service to the community. The dedicated staff at FPTV create the structures that have met and exceed the provisions of the previous contracts. With the equipment and facilities provided, the expenditures by the service provider by priority are: administrative expenses, staffing expenses, software subscriptions, outreach expenses, and basic office expenses. 5. Maintain a process for effective communication with, and coordination among, all affected City programs, City staff, and the PEG Advisory Board. During contract negotiations for 2021, the Executive Director will meet with the Director of Media Services and the Director of Communications to draft clear parameters for communication regarding all aspects of Your Media's fulfilling the City's contract to provide public access television services. Once clearly defined and approved by all invested parties, Your Media will maintain this process for clear and effective communication. The monthly, quarterly, and annual reports will include but are not limited to programming, production, educational participation, viewership, and outreach efforts . Additionally, Your Media will maintain informal and effective communication with the City of Fayetteville's Government Channel staff members. It is imperative that this communication is successful given we operate in the same space and that we share the resources in the Fayetteville Television Center facility. 6. Provide a public access channel that effectively promotes itself by using the channel and other methods to solicit privately-produced local programs, class participants, and active producers working at the facility. The collective creativity and community connections offered by the Your Media staff will continue to ensure that public access promotion will be successful and remain a top priority and a main charge of the staff as a whole. The communication and outreach strategy outlined in section G below will include a major publicity push to promote public access television and the services that Your Media will provide on behalf of the City. • Produce promotional pieces that inform and engage the community • Highlight local productions and encourage and empower the production of new locally focused productions. • Highlight the 30 years of rich Fayetteville public access television history through dynamic interviews with public access leaders over the years, vintage programming, and a retrospective of FPTV promos through the years. Proposal to Provide Public Access Television Services-RFP 20-12 19 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org • Highlight the educational resources of FPTV, including class, workshop and training schedules being posted on the Message Board and featured in video promos. 7. Conduct community outreach for recruiting new programming and new producers. Community outreach is a top priority as the service provider. All of the operational growth at FPTV has been "grass roots" and has not been the result of capital investment. It is important to strengthen the efforts to inform all Fayetteville Residents about the opportunities FPTV provides. The community outreach efforts will be grounded in the core philosophies of Public Access Television — providing a platform for the entire public to engage with and participate in their local public access television station. In order to increase participation in Public Access Television, Your Media will continue to seek new ways to educate the community on what services and products are provided by the city via FPTV, while also creating the ethos that public access is a reflection of individuals that come together to make a community. To achieve the goal of recruiting new producers and new programming, outreach will continue to focus on all sectors of the Fayetteville community. Neighborhood groups, non-profits, faith based and community groups are examples of targeted outreach efforts. The City of Fayetteville is a vibrant and diverse community with a multitude of community groups all of which have the potential to bring their views and stories to the public arena. As noted in Section I, these will be some of the components included in the communication and outreach plan, under the skilled navigation of Your Media's current Executive Director and staff including: • Encourage and facilitate the production of locally-focused content that will draw a viewing audience and raise awareness of the community and resources. • Launch a driven direct appeal outreach plan to area non-profits and other organizations serving Fayetteville, including a focus on underrepresented communities that have historically shown less participation in the public access television arena. • Be prominently involved in at least two annual high-profile community events that promote our services and mission. E.) Provide technical support to individuals and community groups to assist them in producing their own programming for telecast on the public access channel. Through the educational and certification classes, workshops and training outlined previously in this proposal, individuals will have extensive access to learning, and even mastering the technical side of production. A qualified, knowledgeable member of the Your Media staff will be available during all hours of operation, so that technical support is readily available to anyone utilizing the resources at the Television Center. Proposal to Provide Public Access Television Services-RFP 20- 12 20 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org A no ted oted in the e staff descriptions above, an integralpart and focus of the operation eration will be to 9 guide producers to completion of their programs to be played on the channel. F.) Define a detailed communication strategy for the exchange of public information about the operation of the public access channel and its programming in coverage by local newspapers, commercial television stations, and online local news sources to expand public awareness about public access television opportunities and to help accomplish the City's goal of encouraging greater public participation by Fayetteville residents. In order to achieve the goal of a vibrant, sustainable and growing public access television service, Your Media will continue and expand its communication and outreach strategy to increase knowledge about FPTV which will continue to increase public participation. Our communication and outreach strategy is outlined above and we envision that this strategy will evolve as the City of Fayetteville evolves. Concerning the communication and outreach plan, as listed in Section Al, FPTV will actively promote itself through both mainstream and alternative media. Your Media has a proven track record of creating growth in social media outreach (see appx. F) Your Media has successfully approached local newspapers, commercial television stations and online local news sources to expand awareness about the opportunities available. Additionally, we will continue to use commercial and public radio to educate the public and increase participation. Press releases will be created and disseminated regularly announcing new programming, classes, workshops, fundraisers, and other special events. G.) Provide all users with easily accessible hours of operation: Your Media has worked to provide operating hours that (shaped through decades of trial-and-error) appropriately meet the needs of the residents of Fayetteville. We have made the hours clear and succinct for communication purposes. 1. Minimum operating hours of forty (40) hours per week is mandatory. Your Media would continue to offer 45 hours per week in the following schedule: Monday - 10:00am - 7:00pm Tuesday - 10:00am - 7:00pm Wednesday - Closed Thursday - 10:00am - 7:00pm Friday - 10:00am - 7:00pm Saturday - 10:00am - 7:00pm Sunday - Closed Proposal to Provide Public Access Television Services-RFP 20-12 21 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 2. Create an operations, training and production schedule that maintains convenient business hours as well as a class schedule that allows producers to become certified through a combination of evening and weekend classes. In order to ensure accessibility for all residents and ensure that all those new local producers have every opportunity to become certified, Your Media has created a proposed operations, classes and workshops schedule that provides a combination of alternating evening and weekend time slots. Your Media would continue and modify as needed, the schedule of production classes and workshops to meet the above stated goals. H.) Incorporate an education channel component within the public access contract: Your Media could effectively incorporate the operation of the Education Channel with the current successful operational structure. By adding the necessary focused staff member to the team, Your Media could implement the same successful networking and publicity strategies it is using for FPTV to make the region aware of the new valuable resource. Your Media could provide the same turn-key, comprehensive service for the Education Channel including staff services, designing and maintaining a dedicated website, youtube channel, outreach, and publicity. (See appx. I) I.) Work with the City Administration and Director of Media Services to formulate and implement procedures, policies, and protocols for an effective education channel. In promoting and networking FPTV as an educational resource for the last 5 years, Your Media has developed relationships and communication channels with the majority of educational institutions in the region that are creating educational content. In anticipation of this proposal, we reached out to several organizations who were eager at the prospect of being able to contribute to a resource of this nature. These organizations include; The FPS Television and Film Department; The Fayetteville Education Foundation; The University of Arkansas Global Campus; Springdale Public Schools; and the Fayetteville Public Library (see Johnson Letter in Vendor References). Your Media would be eager to facilitate conversations with local educational institutions to find out what content they could aggregate, and how the channel could best serve their communities. We could then present this information and work with the DOMS to develop a programming schedule, procedures, policies, and protocols that fit accordingly. J.) Provide equitable education channel availability and programming services to Fayetteville educational institutions and educational institutions of Washington and Benton Counties Utilizing the strategy above, we would design the availability and programming services to the specifications of the Director of Media Services, ensuring that Fayetteville-based institutions are given equitable priority to the additional content providers. Proposal to Provide Public Access Television Services-RFP 20-12 22 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org K.) Define and implement yearly growth goals of the education channel Initially, we could look at the following basic aspects of the operation to define growth: • Volume of content being aggregated. • Quantifiable interaction with that content. • Social Media engagement. • Community feedback. • Support for initiatives. The first year would define the baseline for the initiative, and the subsequent years could be shaped to facilitate growth and success. Overview of Experience In completing this request for funding, Your Media is reminded of the old adage: if it's not broken, don't fix it. For over 30 years, Your Media has provided steadfast service to the community, and we'd like to offer a new adage for your consideration of this proposal: if it keeps improving, keep investing in it. In Your Media's care, FPTV has: seen a growth in usage; won its first ever Telly Award; pivoted online in the face of a pandemic; produced syndicated shows; and continued to be relevant to our beloved Fayetteville Community. We are excited about the opportunity to continue being responsive, relevant and innovative as we add the E of PEG to our efforts in the coming years. If not already evident in the above proposal, let it be noted that Your Media has demonstrated that it has the knowledge, skills and ability to be the City of Fayetteville's public access provider. Couple this rich history with a skilled and experienced staff dedicated to building a strong and healthy organization prepared to execute the City's requirements for public access, and you have an unquestionable winning combination. Your Media has created a growing community of seasoned and new producers creating diverse locally-focused original programming, while keeping the atmosphere welcoming, inclusive, and professional. With a quantifiable track record and a clear vision for growth, Your Media is the proven choice to be the provider allowing the City of Fayetteville to realize its expanding vision for Public Access Services and the Fayetteville Television Center. Thank you for your consideration. Proposal to Provide Public Access Television Services-RFP 20- 12 23 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Overview of Cost to City The proposed cost to the City to deliver the services outlined in this proposal will be $248,186. This allows for: • Industry-comparable staffing compensation that will attract and retain high-quality candidates. • The addition of a staff member to facilitate the Education Channel. • The administration associated with providing those staffing services. • A base-line outreach budget to guarantee that the service provider has resources to help maintain and raise public awareness. • Office supplies. • The software subscriptions necessary to provide the service. All revenue generated by FPTV contract productions, services, or fees would also be applied to publicity tools and efforts. Ensuring the compensation packages to be equitable to comparable City Positions helps that we can hire and retain qualified professionals. Adding the Educational Channel Director meets the need of scalable growth for the Education Channel, the need for additional support for FPTV Educational offerings, and the ability to recruit and retain a qualified candidate. There is exponential value in providing the resources for the public and the City to produce locally-focused media. Any Fayetteville City department, or City-supported organization can maximize their outreach potential by utilizing the free resources available. FPTV has proven its ability to serve the community, but also serve the city as the need for media support increases. When weighing the expense of the Public Access operation as a priority against other essential city services, it is important to remember that FPTV is a unique resource in that it has the ability to serve the other programs and services that the city funds. As the resource has developed and progressed, the City has been able to take great pride in the advances we have made. Investing in the Public Access operation is investing in the awareness and archives of Fayetteville as a leader in Arkansas and the Nation in effective community building. Your Media has elevated the online audience to a national platform, creating a program worth investment. As the community builds, having a resource available to them that empowers them to use either provided resources or their own resources to create original content enhances the arts and entertainment industries here in Fayetteville. Your Media has developed FPTV to serve as a friendly, accessible resource capable of doing great things for the community into the future. Proposal to Provide Public Access Television Services-RFP 20-12 24 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org APPENDIX Service Provider Performance Data: Charts: A) Participants by Ward •Ou1.0e Mimi 4 Ward 3 3./., III Ward r 50 40 w 20 !!!!!!!1!!:!:!!!!!!:!‘ 10 . 0 f� �a�4,4ea �w + 3�mvttro' m°$ � § 4 o' E �ms` mj� 8 �a�33s�2 � i �F .�e��� T°SO��l4 �����e�i o2�� Q .�• �.�1 r�3 f�2 CP�a �F�2• > >�K�2FV Ye .�• �> >ec3�2°��4 �• B) Participants and Participations Participants • Participations 100 75 50 25 P4 PP P4 W0.o�omm�o�o�o!o4 A,emmemmmmmaaaAbA,A, a ,..E Rti°R 4-,,T°vw4cw2pv4wc51'4014.e .ROL`2oo�+�"F�m rV�� 4.4 j1 e.4 �`�' s� d'y,''43i�Tc f'�°F4�40,41�3R'�� id ��Q�.e�J' Y'�3 ?�Y(( at• P.*' � T Proposal to Provide Public Access Television Services-RFP 20-12 25 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org C) Classes Offered 60 ao 20 MS4Pi§. ,e4 4 -f i164,,T gWM .♦,- WSW-frn.401"1.4..T V $C4$1744i.s".".1aS2°ojY4m�F� D) Studio Use Hours,Edit Bay Use Hours and Camera Uses • S!ua:.o Use Hoots ■ Edit s€-ku • aa:er 200 i 50 '00 -f,"T r 404.4 r���(P ( 4$i 01-,4 4' '0 O1".f<P 4'./1 "44 cP'I O&4:.41?"04 ,4, '4. c,j 44' r$.�{� 4" l E) New Inside Programs 30 0 4W IStl' d, O'?S4W0/4.T.T. C14is4?10401f40 icf) 4gl0/1"Y'9Sate° WIY'SI WIMI F) Proposal to Provide Public Access Television Services-RFP 20-12 26 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Total Page Likes as of Today: 3,452 /' Create Post Total Page Likes BENCHMARK 'cn'pare your average Performance over time Total Page Likes 1 • G) People watched your videos 63,363 times during the dates you selected A Watch time(hours) A Subscribers A 63.4K 8.7K +417 450 300 150 (11100000 000 0 © OD ® ® ■ El EI El El Aug 31,2015 May 2,2018 Mar 2,2019 Dec 31.2 Proposal to Provide Public Access Television Services-RFP 20-12 27 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org H) FPTV Operational Accomplishment Highlights: 2016-2020 2016 • First year with Full-time Director of Education • Advanced Class participation up 138% • Cyc wall curve replacement • New Basic Field Cameras • 20% increase in camera use • First year with intern program • Online Views were up 85% • New Editing Computers • Successful partnerships with organizations including Spring Creek Arts Festival, Fayetteville Film Fest, Haas Hall, VA, FHS, Ozark Natural Foods • 46% increase in FB likes - 1350 - 1900 2017 • 10% increase in class participants • 8% increase in participations • 61% decrease in Advanced Field production (Cameras were getting old) • 16% increase in advanced editing • 18% increase in studio training • 16% increase in Basic Field Participation • 48% increase in edit bay use • 5% increase in studio use • Non-Resident Fee implemented • Sponsorships/outreach - Print advertising in Free Weekly/ Dem Gaz, Fayetteville Flyer, Last Night Fayetteville • Began process of Operational software development • FB Likes - 1900 -2.3K 2018 • New Cyc Wall seam (paid for out of trust fund) • New Advanced Cameras • Move to YouTube Live - Saving $500/yr • NEW OPERATIONAL SOFTWARE -Saving $18K • Complete Website overhaul -Saving $3K • 11% increase in Participants • 10% increase in Participation • 100% increase in studio class participation • New Orientation Video • 3 non-resident producers • Print ads in Idle Class Proposal to Provide Public Access Television Services-RFP 20- 12 28 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org • Sponsorships of Ozark Media Arts Festival, TedX Fayetteville, Fayetteville Film Fest, Roots Fest, Fayetteville Public Library workshop • Facebook likes-2.3K-2.5K 2019 • Online Orientation video • Online orientation Test-60 uses • Digital Equipment Checkout Sheet (September) • Digital Program request form • Used internship hours to create an "Assistant Director of Education" position for the summer • Most Participations in 1 month in the history of the operation • More Certified producers this year than in the history of the operation • First Telly award for FPTV for"Future Editing" promo piece • Later with Jason Suel -awarded a Telly award • Studio shows in production growing • Later with Jason Suel • The Wendy Love Edge Show • The Black Label Show • Southern Sports Network • The Deadly Digest • Sponsorships of Ozark Media Arts Festival, Fayetteville Film Fest, Roots Fest • Facebook Likes-2.5K- 3K 2020 • 40% Increase in class participations over previous 1Q • Exceeded previous record for most participations in one month • Successfully pivoted operation to remote/virtual during pandemic • Actively developing the operation to continue serving the community in new ways • New website developed for re-opening • Successfully served the Parks and Rec dept. with editing support for their summer virtual camp series Proposal to Provide Public Access Television Services-RFP 20-12 29 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org I) Your Media Fayetteville Education Channel Vision Overview Proposed Goal: To create a top-quality educational resource channel that provides an outlet for the original content being produced by Fayetteville-based and regional educational institutions. Proposed Contractual Structure: Your Media would provide comprehensive staff/ administrative services for the City as part of the RFP for Public Access Television. The City would provide equipment and technical support, and the channel would be run out of the Fayetteville Television Center. STAFF STRUCTURE: Education Channel Director (.5, 20 hrs/wk) Responsibilities would include: Schedule programming on the channel for 24/7 broadcasting Maintaining open communication with all Fayetteville Educational institutions and comprehensively networking with them to create opportunities including: • Collecting and scheduling content created by Fayetteville schools and regional content creators to maximize viewership and awareness • Creating / Maintaining FEC website and social media presence to inform the community about the programming and opportunities • Produce original content at the Television Center featuring local educators and community leaders • Recruit and coordinate student volunteers / interns for production crew • Research potential funding sources to additionally support FEC operations and programming • Generating reports on programming produced, programming televised, and online viewership • Reports to FPTV Operational Manager BENEFITS TO CONTRACTING FPTV SERVICE PROVIDER • Minimizes addition to the Director of Media Services workload • Allows for more creative /dynamic outreach initiatives • Creates autonomy but natural synergy/cross pollination with Public Access Television community • Allows for optimized coordinated use of Television Center Studio Resources • Outside funding sources /sponsors can be solicited, could fund original programming initiatives and even alleviate cost to city as available • Allows the Education Channel to benefit from the networking relationships and proven Service Provider experience already established by Your Media. Proposal to Provide Public Access Television Services-RFP 20-12 30 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Dan Robinson - FPTV Operational Manager Overview of Qualifications: • Has worked in the NWA production and entertainment industries since 2002 • Award-winning artistic production career since 2006 • Rich history and multi-faceted connections to the arts and entertainment communities in Fayetteville • Has successfully served as Operational Manager of Fayetteville Public Access Television since November 2012. Employment History: Executive Director-Your Media (Operational Manager of FPTV) November 2012 -Present • Significantly increased participation and awareness in Fayetteville Public Access Television • Worked closely with the City Staff to develop and run the operation to exacting specifications • Significantly increased the amount of locally focused programs produced by effectively connecting the community with the resources • Has effectively managed staff turnover and has developed the staffing structure for optimal efficiency and effectiveness. • Has fostered a positive and professional production environment at the Television Center • Significantly increased outside production work of Your Media as a nonprofit serving other nonprofits Media Director-St Paul's Episcopal Church 2012 -Present • Recognized need, created budget and proposal, and gained approval for installation of an internal broadcast system and new staff position. System resolved capacity issue, allowing 200 additional attendees per service. • Broadened reach to global audience in North America, Canada, and Europe by instigating online streaming, broadcasting 12+ events monthly. Led $50K project from bidding through installation of 5 PTZ camera system. Senior Producer -Fiery Moon Productions 2009-2012 • Produced award winning marketing videos, social action videos, and mini-documentaries • Produced the feature-length documentary, "A Lens to the Soul:The Photography of Andrew Kilgore" which was ultimately purchased by Fayetteville Public Library. Manager- George's Majestic Lounge 2002 -2004 • Completely restructured staffing and operation, introduced new systems of inventory, and dynamically shifted entertainment to local/demographic focus—taking business from severe debt to profit within 2 years. • Instituted digital record systems, enabling operational data analysis (monthly, quarterly, and annually). Loss of inventory dramatically declined and major operational/performance issues pinpointed and resolved as a direct result of efforts. • Spearheaded sale of business for$1.1M, coordinating site upgrades,finding a buyer, and staying on as production manager/sound engineer to ease transition and efficiently lead entertainment production. Education: Bachelor of Arts- Music Composition - University of Missouri in Kansas City Conservatory of Music - 2000 Proposal to Provide Public Access Television Services-RFP 20-12 31 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Paula Blanco Perez - Director of Education Overview of Qualifications: • Comprehensive production experience • Experience in working with crew and volunteers • Fluent in Spanish and English, Basic in French • Expertise in production management Employment History: Director of Education - Fayetteville Public Access Television Aug 2020-Present • Oversees all aspects of educational programming at FPTV • Maintains all record keeping systems and student follow-up systems required as DOE • Consulting on curricula modifications improving efficiency • Producing promotional and contract video productions • Connecting the FPTV educational resources with other educational organizations in the city Stage Technician - Reynolds Performance Hall, Conway,AR January 2017-May 2020 • Assisted in installing lighting and audio equipment • Worked under pressure during shows • Cooperated with coworkers and assisted new technicians Video production intern- Hagans Dodge, Morrilton,AR August 2019-December 2019 • Took pictures of new vehicles, edited them and posted them • Organized and prepare commercial shooting • Recorded Spanish radio commercials • Organized pictures and kept track of pictures inventory • Filmed promotion videos of vehicles Video production intern -Children's Advocacy Alliance, Conway,AR January'18- May'18 • Filmed events and edit videos for promotion of the company • Collaborated with co-workers for team projects and organization • Managed the video production department of the company • Received training for Steward of Children and volunteering opportunities Education: Bachelor of Arts in Digital Filmmaking, Minor in marketing- University of Central Arkansas 2020 Proposal to Provide Public Access Television Services-RFP 20-12 32 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Flint Woods - Technical Director Overview of Qualifications: • Has broad scope of skills necessary to fulfil Technical Director role • Provides exceptional customer service • Proficient in and up to date with all the technology associated with the Television Center • Has actively grown skill set and qualifications with the development of the operation. Employment History: Technical Director—Your Media/Fayetteville Public Access Television 2013—Present • Oversees all technical aspects of the FPTV operation including: o Channel Programming o Graphic Design o Website maintenance o Video post production o Television Studio production o Customer Service o Advanced curricula development o Collecting and analysing data monthly and on request o Create any record keeping systems required Technical Specialist-Community Access Television 2011—2013 • Moved from part-time to a full-time position • Assisting Public Access users with any technical or production issues • Aggregating data on Public Access operations monthly • Teaching all advanced classes offered and basic classes as needed • Identify and research equipment needs for Public Access • Design and maintain websites for the organization and clients • Editing programming created by Public Access Staff Associate Producer—Community Access Television 2009—2011 • Assisted on Public Access Productions • Designed and maintained Public Access Website • Provided tech support to Public Access employees and users • Administrative duties assigned Proposal to Provide Public Access Television Services-RFP 20-12 33 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Your Media Board Biographies JOE COVEY- BOARD PRESIDENT Joe Covey is currently the Director of the Center for World Languages at the University of Arkansas. He works to service and promote his department in lots of ways, and works with students and faculty of many nationalities and backgrounds.Joe's education is in several languages, and has traveled extensively across the globe, all of which has fostered his sense of worldliness and admiration of diversity. He previously worked in the Training & Development industry, helping to market and design training materials for large corporations in Northwest Arkansas. In his role there, he acquired many technical skills in multimedia and web design, as well as marketing savvy. Beyond his work,Joe has lots of hobbies! He's an avid gardener, home-brewer, carpenter, and inventor. You can normally find him knee-deep in some sort of project, or spending quality time with his wife and two boys. CEDRIC FONVILLE - BOARD TREASURER Cedric Fonville is the owner of NICE LLC, a Northwest Arkansas based business designed to assist organizations with developing their businesses through marketing. He grew up in Star City, Arkansas, and later started his professional work as an Avionics Electronics Technician in the Navy. After six years, Cedric returned to Arkansas to obtain a finance and business management degree from the University of Arkansas in Fayetteville. When he's not working on growing his business, Cedric is actively involved as a board member with three local nonprofits, exercising, spending time with his family and friends, or overindulging in professional football. TENISHA GIST- BOARD MEMBER A native of East Tennessee,Tenisha Gist relocated to Fayetteville, AR in January of 2005. She has a Bachelor's degree from the University of Mississippi in Art and a Master's degree from the University of Arkansas in Education. Prior to becoming the YRCC's Director five years ago,Tenisha's experience focused in developing mental health wellness strategies and providing recreational therapy activities for youth with disabilities. Following three interviews,Tenisha's pursuit of serving her community soon aligned with her life's purpose. She continues to enjoy her role as one who seeks to build community through collaborations as well as equipping others with the tools to impact people, programs, & policy. MARILYN KNAPP- BOARD MEMBER Marilyn Knapp works for the Arkansas Archeological Survey in Fayetteville and has been a Fayetteville resident for 24 years. She serves as the Survey/Society Liaison and has held the position for 5 years.The Survey is the organization of professional archeologists for the State of Arkansas.The Arkansas Archeological Society is the volunteer organization whose members come from all walks of life and from all over the county. They share an interest in learning about archeology and Arkansas's rich cultural heritage. Besides handling the Society's membership, finances and daily activities, Marilyn also is responsible for planning and coordinating the Society's and Survey's largest events throughout the year.These events include Arkansas Archeology Month in March,the Training Program in Archeology in June and the Society's Annual Meeting in the fall each year. In Marilyn's past life she was a Senior Underwriter at St. Paul Insurance Proposal to Provide Public Access Television Services-RFP 20- 12 34 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Company(now Travelers) underwriting Liquor Liability, Lawyers Legal Professional Liability and Elevator Contractors Liability. More recently, she worked at the Business Affairs office of the University of Arkansas as an Administration Assistant for 10 years before joining the Survey. Marilyn is very excited about the opportunity to serve Your Media as a board member. RANDALL DIXON - BOARD MEMBER Randy Dixon is the director of news media and archives at the Pryor Center for Arkansas Oral and Visual History at the University of Arkansas in Fayetteville. Before coming to the Pryor Center, Dixon spent more than three decades of his media career at KATV News in Little Rock. KATV is the ABC television affiliate owned by Allbritton Communications. At KATV he oversaw all aspects of news, weather, and sports coverage, all local broadcasts, and managed a staff of more than 60 employees. During Dixon's tenure at Channel 7, the station dominated ratings in the Little Rock market for almost 20 years. Working his entire career at KATV, spanning more than 31 years, Dixon began at the age of 19 as a news photographer while studying communications at the University of Arkansas at Little Rock. He has tackled almost every newsroom position including: film/video editor, producer, assignment editor, writer, assistant news director, special projects director and executive producer. Dixon also spent one year as the promotions director while also fulfilling his responsibilities in the newsroom. Dixon's work has been recognized and honored within the news industry, having received ten regional Emmys, 22 regional and four national Edward R. Murrow awards, more than four dozen Associated Press awards and three Gold World Medals from the New York Festivals. In addition, under his leadership KATV was awarded numerous Telly and Associated Press Mark Twain news gathering awards. Dixon has used his skills to benefit numerous charitable organizations including the National Organization for Victims Assistance, Winrock International, Heifer International and the Anne Pressly Scholarship Fund. After the tragic death of KATV reporter Anne Pressly, Dixon co-authored and published Making Memories: A Celebration of the Life of Anne Pressly. All proceeds from the book sales benefited the Anne Pressley Scholarship Fund, raising more than $90,000 to date. Dixon attended Hendrix College in Conway, Arkansas and the University of Arkansas at Little Rock where he studied biology and radio/television/film respectively. Dixon has two daughters, Rebecca and Leslie, and lives in Fayetteville with his wife Shannon.. Proposal to Provide Public Access Television Services-RFP 20-12 35 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Draft Budget 2021 As noted in the RFP above, this is only a draft budget for 2021, pending negotiation and approval by the Your Media Board of Directors and the City. FPTV+FEC EXPENSES 2021 Administrative Expense Liability Insurance $900 Accounting $3,600 Bank Fees $50 Total Administrative Expenses $4,550 Office Expense Postage $50 Copying and Printing $300 Office Supplies $300 Software Subscriptions $1,800 Miscellaneous Total Office Expenses $2,450 Outreach Expense $1,000 Staff Expense Salaries and Wages $179,000 Payroll Tax $16,558 401k $13,400 Health Insurance $21,600 Workers'Comp Insurance $1,400 Staff Development $1,000 Total Staff Expenses $232,958 Total Cash Expenses $240,958 YM Administrative Fee(3%) $7,229 Total FPTV+FEC Expenses $248,186 $78,091.23 %increase 45.91% Proposal to Provide Public Access Television Services-RFP 20-12 36 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org Vendor References A • � FAYETTEVILLE PUBLIC LIBRARY June 29, 2020 To whom it may concern, The Fayetteville Public library (FPL) is committed to providing our community free and open access to materials, services, and programs. The services provided by the Fayetteville Public Access Television organization fit squarely within our goal of building local partnerships for the better of our community, and we look forward to using them in the future as an outlet and content aggregator for FPL programming. Additionally, if the Education Channel was a resource as well it would be beneficial, and FPL would be eager to aggregate content to it. Dan Robinson and his team have consistently provided quality programming to library patrons in the past, and we have built a trusting relationship between the two organizations. We frequently communicate ideas and discuss opportunities that benefit our citizens. We look forward to growingthis partnershipand continuingto be pP an outlet for their programming, services, and educational opportunities as well as having Fayetteville Public Access Television and the Education Channel be aggregators for FPL programs. I am happyto answer any questions you may have. Sincerely, David Johnson Executive Director Fayetteville Public Library 401 W. Mountain Fayetteville, AR 12101 diohnsonPfavlib.org 479.856.7100 Proposal to Provide Public Access Television Services-RFP 20-12 37 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/don@your-media.org Statement of Disclosure City of Fayetteville RFP 20-12,Public Access Television Provide'. SECTION C:Signature Submittal 1.DISCLOSURE INFORMATION Proposer must disclose any possible conflict of interest with the City of Fayetteville,including,but not limited to, any relationship with any City of Fayetteville employee. Proposer response must disclose if a known relationship exists between any principal or employee of your firm and any City of Fayetteville employee or elected City of Fayetteville official. If,to your knowledge, no relationship exists,this should also be stated in your response. Failure to disclose such a relationship may result in cancellation of a purchase and/or contract as a result of your response. This form must be completed and returned in order for your bid/proposal to be eligible for consideration. PLEASE CHECK ONE OF THE FOLLOWING TWO OPTIONS,AS IT APPROPRIATELY APPLIES TO YOUR FIRM: X1)NO KNOWN RELATIONSHIP EXISTS 2)RELATIONSHIP EXISTS(Please explain): I certify that;as an officer of this organization,or per the attached letter of authorization,am duly authorized to certify the information provided herein are accurate and true; and my organization shall comply with all State and Federal Equal Opportunity and Non-Discrimination requirements and conditions of employment. Pursuant Arkansas Code Annotated§25-1-503,the Contractor agrees and certifies that they do not currently boycott Israel and will not boycott Israel during any time in which they are entering into,or while in contract, with any public entity as defined in§25-1-503. If at any time during contract the contractor decides to boycott Israel,the contractor must notify the contracted public entity in writing. 2.PRIMARY CONTACT INFORMATION At the discretion of the City,one or more firms may be asked for more detailed information before final ranking of the firms,which may also include oral interviews.NOTE: Each Proposer shall submit to the City a primary contact name, e-mail address, and phone number(preferably a cell phone number)where the City selection committee can call for clarification or interview via telephone. Corporate Name of Firm Community Access Television Dan Robinson Executive Director Primary Contact: Title of Primary Contact:_ Phone#1(cell preferred) 479-422-1886 Phone#2: E-Mail Address: dan4ym@gmail.com City of Fayetteville,AR RFP 20-12,Public Access Television Provider Page 20 of 21 Proposal to Provide Public Access Television Services-RFP 20- 12 38 by Your Media c/o 34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org 3.ACKNOWLEDGEMENT OF ADDENDA Acknowledge receipt of addenda for this invitation to bid, request for proposal, or request for qualification by signing and dating below. All addendums are hereby made a part of the bid or RFP documents to the same extent as though it were originally included therein. Proposers/Bidders should indicate their receipt of same in the appropriate blank listed herein.Failure to do so may subject vendor to disqualification. ADDENDUM NO. SIGNATURE AND PRINTED NAME DATE ACKNOWLEDGED 1 ? _ - 8/27/20204.DEBARMENT CERTIFICATION: As an interested party on this project, you are required to provide debarment/suspension certification indicating in compliance with the below Federal Executive Order. Certification can be done by completing and signing this form. Federal Executive Order (E.O.) 12549 "Debarment and Suspension" requires that all contractors receiving individual awards, using federal funds,and all sub-recipients certify that the organization and its principals are not debarred, suspended, proposed for debarment, declared ineligible,or voluntarily excluded by any Federal department or agency from doing business with the Federal Government. Signature certifies that neither you nor your principal is presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from participation in this transaction by any federal department or agency. Questions regarding this form should be directed to the City of Fayetteville Purchasing Division. NAME OF COMPANY: Community Access Television DBA Your Media PHYSICALAODRESS 34 E Center St, Fayetteville, 72701 MAILING ADDRESS: PRINTED NAME Daniel A. Robinson PHONE: 479-422-1886 FAX: E MAIL: dan4ym@gmail.com SIGNATURE: ( TITLE: Executive Director DATE: 8/31/2020 City of Fayetteville,AR RFP 20-12,Public Access Television Provider Page 21 of 21 Proposal to Provide Public Access Television Services—RFP 20— 12 39 by Your Media%34 E Center St. /Fayetteville,AR 72701 479.595.5508/dan@your-media.org