HomeMy WebLinkAbout2017-07-17 - Agendas - FinalAdvertising and Promotion Commission
July 17, 2017
2:00 p.m.
Location: Fayetteville Town Center, Director's Room
15 W Mountain Street Fayetteville, AR
Commissioners: Matthew Petty, Chairman; Matt Behrend; Adella Gray; Ching Mong;
Robert Rhoads; Chrissy Sanderson; Todd Martin
Executive Director: Molly Rawn
I. Call to order at 2:00 p.m.
II. Old Business
A. Approval of May 2017 minutes
B. Approval of July 2017 special meeting minutes
III. New Business
A. HMR report
B. Executive Director's report
1. Marketing update
2. Town Center activity
3. Walker Stone House activity
C. Authorization needed to change signatory information on the Experience
Fayetteville bank account
IV. Agenda Additions
An item may be added to the agenda with a consensus of the majority of the
Commission.
Fayetteville Advertising and Promotion Commission
Minutes from Special Session
July 5, 2017
Commissioners Present: Matthew Petty, Chair; Matt Behrend; Adella Gray; Chrissy Sanderson; Ching
Mong; Robert Rhoads
Staff Present: Molly Rawn, Sally Fisher, Hazel Hernandez, Dacre Whitaker
I. Call to Order
Chairman Matthew Petty called the special session meeting of the Fayetteville Advertising and
Promotion Commission to order on July 5, 2017, at 2:00 p.m.
II. New Business
A. Vote to approve scope of work from Just Kids, LLC for curation and production of public art.
1. Chairman Petty stated that the terms are fair to the Commission.
a. We need help with marketing and promotion of the project.
b. We want to have all the artists here at the same time for what is a good time of year.
c. Just Kids, LLC needs to get started quickly.
d. There could be some potential changes to the contract.
e. We want the project to be the week before the annual Roots Festival.
2. Commissioner Ching Mong asked about compensation and the timeline, as well as
other costs. Executive Director Rawn stated that the artists would be provided a per
diem and housing.
3. Commissioner Behrend asked if the artists and locations would be announced ahead of
time.
4. Commissioner Rhoads noted that we have done our due diligence and asked about
reference checks. Executive Director Rawn said there has been a definite increase in
tourism value for other communities who have undertaken similar projects.
B. Commissioner Rhoads made the motion to approve working with Just Kids, LLC. His motion
was seconded by Commissioner Adella Gray. The motion was approved.
1. Attorney Vince Chadick noted that the motion authorizes negotiation of the contract's
material terms and scope of work. If there need to be material changes made to the
contract, Executive Director Rawn will notify the Commission.
Chairman Petty adjourned the meeting at 2:17 p.m.
Respectfully submitted,
Sally Fisher, Finance Director
Experience Fayetteville
Fayetteville Advertising and Promotion Commission
Minutes from June Meeting
June 19, 2017
Commissioners Present: Matthew Petty, Chair; Matt Behrend; Adella Gray; Robert Rhoads; Chrissy Sanderson; Ching
Mong; Todd Martin
Staff Present: Molly Rawn, Sally Fisher, Hazel Hernandez, Angie Albright
I. Call to Order
Chairman Matthew Petty called the meeting of the Fayetteville Advertising and Promotion Commission to order
on June 19, 2017, at 2:00 p.m.
II. Old Business
Chairman Petty asked for approval of the May 2017 minutes. Commissioner Todd Martin moved to approve the
minutes. His motion was seconded by Commissioner Adella Gray. The motion was approved.
III. New Business
A. Clinton House Museum Update
1. Museum Director Angie Albright reported on the upcoming "Bloom" event to benefit the First Ladies
Garden at the Museum on June 29.
2. Director Albright also noted that the Museum received a media mini -grant from the Arkansas
Humanities Council (AHC) in the amount of $2,000. They also have an AHC operations grant awaiting
approval in the amount of $2,300.
3. The Museum has hired a part-time employee who is working on projects targeting elementary student.
4. Director Albright reported that donations are comparable to previous months, but attendance is up
considerably.
B. Executive Director's Report
1. Executive Director Rawn reviewed the HMR Report: $318,984 collected.
2. Executive Director Rawn briefly reviewed the Balance Sheet and Income Statement presented in the
A&P packet.
C. Marketing Presentation
Mike Sells of The Sells Agency presented their marketing report, noting that the changes were expected due
to the launch of our new brand.
D. Review of Contract with Just Kids
1. We don't have a contract yet.
2. Executive Director Rawn noted that public art funds were earmarked in 2015 for the 2016 budget that
were intended to be flexible for the firm selected to curate the art and garner media attention.
3. There was considerable discussion regarding aspects of the contract and who would be tasked with the
duty of recruiting artists and jurying the submissions.
4. Executive Director Rawn noted that there will be a minimum of five sites and artists selected, with at
least two being local artists.
S. Chairman Petty noted that the primary focus is to promote the City of Fayetteville.
6. Executive Director Rawn was tasked with working with Just Kids to pursue a contract/agreement with
them.
Chairman Petty adjourned the meeting at 3:04 p.m.
Respectfully submitted,
Sally Fisher, Finance Director
Experience Fayetteville
9
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ANUARYmJUNE 2017
ANUARYmJUNE 2016
Overall Users:
Landing -Page Pageviews:
% New Sessions
Guide Requests:
8,15
Guide Web -Requests:
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PAID SEARCH:
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