HomeMy WebLinkAbout2017-02-20 - Minutes -Advertising and Promotion Commission
February Meeting
February 20, 2017
Commissioners Present: Matthew Petty, Chair, Ching Mong, Robert Rhoads, Matt Behrend and
Adella Gray
Commissioners Not Present: Hannah Withers
Staff Present: Molly Rawn, Sally Fisher, Sandra Bennett, Hazel Hernandez and Dacre Whitaker
A. Call to Order
1. Chairman Matthew Petty called the meeting of the Fayetteville Advertising and Promotion
Commission to order on February 20, 2017 at 2:00 pm.
B. Old Business
1. Approval of January 2016 minutes. Commissioner Robert Rhoads moved to approve minutes,
motion seconded by Commissioner Matt Behrend. Motion carried with a vote of 4:0.
(Commissioner Ching Mong was not present at this time).
C. New Business
1. January HMR Report - $256,026.65 collected, $64,292.32 in expenses, total check to A&P
$203,766.64.
2. Marketing report. Mike Sells reviewed marketing numbers January 2016 Vs January 2017.
Chairman Petty asked for a breakdown by market on consumer leisure to be included in the
next marketing quarterly report.
3. Executive Director, Molly Rawn, reviewed a new structure for the grant funding process based
on focus areas and a new timeline for the spring applications. Commissioners discussed
structure of proposed funding process and agreed to the proposedtimeline.
The proposed timelines is as follows: April 4, applications available on line, May 4, spring
applications are due, June 19, commission votes on distribution, October 1, fall applications are
due, November 19, commission votes on distribution. Molly will present additional funding
focus areas at the next commission meeting.
4. Proposed brand launch time frame.
i. Tuesday April 4, public announcement at the Fayetteville Town Center
ii. Tuesday, April 4, spring funding applications available
iii. Thursday, April 6 through April 9, community programming to "experience" Fayetteville
D. Agenda Additions
1. Commissioner Robert Rhoads commented on the success of Molly's presentation on Experience
Fayetteville during the Rotary luncheon.
Chairman Petty adjourned the meeting at 3:00pm.
Respectfully submitted,
Sandra Bennett
Director, Fayetteville Town Center