HomeMy WebLinkAbout2016-04-18 - Agendas - Final ADVERTISING AND PROMOTION COMMISSION April 18, 2016 2:OOpm Location: Fayetteville Town Center, Director's Room 15 West Mountain Street, Fayetteville, Arkansas Members: Matthew Petty, Chairman; Matt Behrend; Tim Freeman; Adella Gray; Ching Mong; Robert Rhoads; Hannah Withers Staff: Kym Hughes, Executive Director Note grant funding presentations begin at 12:30pm in the Razorback Room. A. Call to Order at 2:OOpm B. Consent Agenda 1. Approval of the March 2016 meeting minutes C. Old Business D. New Business 1. Walker-Stone House acquisition opportunity — A preliminary discussion of an opportunity to acquire the Walker-Stone House on Center Street in partnership with the City of Fayetteville. E. Reports and Presentations 1. Bike share presentation 2. Quarterly management report i. Budget— A report of year-to-date revenues and budgets. ii. Departments and divisions —A report of departmental performance measures. 3. Financial statements — The distribution of monthly financial statements to the Commission as required by the Bylaws. F. Executive Session — Evaluation of Executive Director and Clinton House Museum Director G. Agenda Additions H. Announcements Advertising and Promotion Commission Marcy Meeting March 21, 2016 Commissioners Present: Ching Mong, Matt Behrend,Tim Freeman, Robert Rhoades, Hannah Withers and Matthew Petty Staff Present: Kym Hughes, Sally Fisher and Sandra Bennett Call to Order Chairman Matthew Petty called the meeting of the Fayetteville Advertising and Promotion Commission to order on March 21, 2016 at 2:00 pm. Interview of Applicants for open Commissioner Position Tim Freeman —Worked in tourism for several years. Would like to remain on the commission to bring more people into the area from other states and to continue to promote Fayetteville. He suggested focusing promotions on the Fayetteville trails and micro-breweries. He would also like to see a single pass for the area museums. Sarah Farnet— Lived in Fayetteville most of her life, runs the Store Shopper. Would like to share Fayetteville with others and would like to be a part of the city's growth. Stated top 3 things Fayetteville has to offer is the people, the trails and the University. She would like to see more involvement with the University by assisting them with bringing in speakers to Northwest Arkansas. Ike Peters—Works for Saatchi Saatchi X in advertising and marketing, focusing on tourism campaigns. Would like to see more focus on projecting the Fayetteville identity to new residence. Agenda Changes Chairman Petty reviewed changes to the agenda. A consent agenda format is now in place. Commission will vote as a block, no discussion per item, but commissioners can request more information and discuss if needed. Reports will be at the end of the meeting, they will be reviewed quarterly, and highlights only will be submitted on a monthly basis. Questions will be addressed during the meeting. Urgent Business is for items that come up after the agenda has been released. Approval of Minutes Commissioner Matt Behrend moved to approve the February minutes, motion seconded by Commissioner Ching Mong. Motion carried with a vote of 6:0. New Business Payroll changes—Adopting bi-weekly pay schedule, rather than current semi-monthly schedule. Change will take place in May, which will result in a transition hardship of 7 days. Commissioner Robert Rhoades suggested all employees be told at the same time so they can prepare for the change. Commissioner Rhoades moved to approve the change in payroll schedule, motion seconded by Commissioner Behrend. Motion carried with a vote of 6:0. Reports Fall Funding Updates—two recipients did not use their funding; first group's event didn't happen and the 2nd group's event will be rescheduled because of conflicts with another event. Visitor Survey and Focus Group Results The Resonance group will call in at next meeting to answer questions. In the report, the top categories of tourist were travel, business and leisure. The RFP for Branding is out and bids should be coming in this week. Commission discussed the report and what areas should be capitalized on in the future. Nomination of Applicant Tim Freeman was nominated to fill the open position by a vote of 6:0. Executive Director, Kym Hughes will notify the City Clerk of the commission's nomination. Financial Reports Total HMR revenue for January was$265,115.00, a 12% increase over last year. February's revenue was$233,583.00 with a 6.5% increase. Chairman Petty stated the by-laws require financial statements be included in the monthly reports,there will be quarterly detailed report given during the meetings and monthly reports will be included in monthly AP packets. Urgent Business No urgent business. Announcements Commissioner Freeman requested the single pass to museums be included in May's agenda. Chairman Petty announced that SPMI has submitted surveys to employees and will be at the next meeting to review those findings. Chairman Petty adjourned the meeting at 2:45 pm Respectfully submitted, Sandra Bennett Operations Administrator Advertising and Promotion Commission For month of March 2016 Current Year HMR Collected (2120.0912.4101.00) $ 256,641.87 Prior Year Collected (2120.0912.4101.01) $ 3,513.03 First Security Investment Interest Revenue (2120.0912.4708.00) $ 1,175.61 Total Revenues $ 261,330.51 Annual Bond Audit Expense (2120.9120.5307.00) $ - Collection Expense (2120.9120.5333.00) $ (5,203.09) Town Center Bond Payment (2120.9120.5739.00) $ (58,185.63) 2014 Property Taxes on Town Center (2120.9120.5345.00) $ - Total Expenses $ (63,388.72) Total Check to A&P $ 197,941.79 This report represents HMR collections through the end of the month. These figures may include past due amounts. 1 have been asked to continue sending the total amount collected each month since the detail can no longer be provided. If you would like to be removed from this list, please reply to this email and let me know. The total amount collected during the month of March was$248,222.76. This total includes previous month tax amounts that were received in February. Please remember that the amount listed represents only 1/2 of the total revenue generated. For February taxes collected in March -the Hotel/Motel collections were $27,538.86. The restaurant collections for February that were collected in March were $220,683.90. Thanks! Deborah Smallwood Revenue Accountant City of Fayetteville,Arkansas 113 W Mountain St Fayetteville,AR 72701 P:479.575-8287 F:479-575-8273 Website I Facebook I Twitter YouTube CITY OF sy4gie www.f ayettevi I Ie-ar g by City of Fayetteville, Arkansas Monthly HMR Tax Collections 2010-2014 2012 2013 2013 2014 2014 2015 2015 2016 2016 Total Total Change Over Total Change Over Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year January $205,939 211 ,138 2.52% 202,477 -4.10% 236,849 16.98% 265,115 11.93% February $178,289 187,562 5.20% 203,022 8.24% 219,436 8.09% 233,583 6.45% March $201 ,015 213,526 6.22% 213,212 -0.15% 233,277 9.41% 260,155 11.52% April $217,840 228,865 5.06% 230,939 0.91 % 258,307 11 .85% May $203,966 228,289 11 .93% 236,098 3.42% 258,362 9.43% June $222,062 218,829 -1 .46% 243,770 11 .40% 264,979 8.70% July $214,750 227,971 6.16% 230,624 1 .16% 259,215 12.40% August $202,624 206,873 2.10% 215,802 4.32% 240,916 11 .64% September $215,653 226,103 4.85% 233,695 3.36% 259,534 11 .06% October $241 ,017 243,129 0.88% 258,857 6.47% 278,956 7.76% November $210,335 231 ,456 10.04% 252,717 9.19% 281 ,318 11 .32% December $208,518 210,064 0.74% 236,549 12.61 % 261 ,072 10.37% Total $ $2,522,008 $2,633,805 4.43% $ 2,757,761 4.71% $3,052,221 9.65% 758,853 10.05% \filename r - DEPARTMENTAL CORRESPONDENCE OFFICE OF THE _ CITY ATTORNEY Kit Williams City Attorney Blake Pennington TO: Mayor Jordan Assistant City Attorney City Council Patti Mulford A&P Commissioners Paralegal CC: Casey Jones, City Prosecutor FROM: Kit Williams, City Attorney } DATE: April 11, 2016 RE: Overdue HMR collection efforts The City Prosecutor reported on 28 active Hotel, Motel and Restaurant overdue tax collection cases for March 2016 as shown on his attached report. Three of these cases were closed. The City Prosecutor's Office collected $13,492.77 in overdue HMR taxes in March. Year to date collections total $30,052.46. f (Ai£2 on Tones -- Cit` Prosecutor €avtan v Finklea--(.)dice Administrator r €ri�mThnm,as MEMO TO. K. Williams Fayetteville City Attorney FROM Casey Jones _ Fayetteville City Prosecutor DATE; April 1, 2016 RE. Status of Active HMR cases I. Collected: $13,492.77; 2. Closed 3 cases and 3. Currently 28 open cases with the Prosecutors Office. 1 tis FAYET 1 F'. 'II.D Ii i S; 6&L.IsL1 lcf l t�vEN s,S . Y3 €�'i:',T.I a, r ;-z'C,3 PHONE: 479,575-8377, Ho,r C.HI'€ K I)IVUSI0-,. 4179,57/5-8254 t°.•19i: 479-575.8;7_3 ,QO �a 3 3� a� Fayetteville A P Commission Modified Accrual Statement of Budget, Revenue and Expense March 2016 Year-to-Date CONSOLIDATED A& P COMMISSION 2016 March 2016 Year-to-Date 2015 2016 March 2016 Month 2015 Annual Budget Budget Actual YTD Actual Balance of Budget Actual Month Actual Budget Revenue 40000 Hotel,Motel,Restaurant Taxes 2,941,944 735,486 740,108 670,127 2,201,836 245,162 256,642 229,914 40200 PY Hotel,Motel,Restaurant Tax 18,000 4,500 18,744 19,436 (744) 1,500 3,513 3,363 40600 Rental Income 557,331 139,333 88,245 107,835 469,086 46,445 26,045 30,268 40601 -Incidentals 30,740 7,685 13,758 11,151 16,982 2,562 5,358 1,498 40602-Alcohol Sales 50,000 12,500 6,931 3,535 43,069 4,167 1,516 2,011 40700 1st Thursday Income 20,000 2,500 9,535 1,076 10,465 2,500 1,475 1,076 40800 Other Income 2,100 525 3,005 1,224 (905) 175 587 125 41000 Parking Revenue 13,561 3,390 2,336 0 11,225 1,130 1,152 0 41001 Parking Lease 19,815 4,953 0 750 19,815 1,651 0 250 41200 Gift Shop Sales 6,781 1,695 826 1,097 5,955 565 622 323 41300 Visitor Store 32,830 8,206 3,433 3,814 29,397 2,736 1,485 1,664 41400 Partership Income 2,750 0 0 300 2,750 0 0 0 41600 Admission Revenue 18,674 4,668 4,082 2,023 14,592 1,556 2,438 992 41700• Health Reimbursement 0 0 0 1,389 0 0 0 0 42000•Special Projects 21,365 5,340 993 4,093 20,372 1,780 476 0 42005•Security Income 1,800 480 0 0 1,800 240 0 0 42600• Interest Income Investments 12,000 3,000 3,591 3,616 8,409 1,000 1,176 894 42610• Unrealized Gain/Loss 0 0 0 0 0 0 0 0 42800• Interest Income Checking 3,075 767 990 573 2,085 256 351 216 42900•Visitor Guide Ad Income 22,000 15,600 14,300 0 7,700 3,200 600 0 43200• LOTO Income 10,300 0 0 0 10,300 0 0 0 98000•Transfer In 1,325,647 300,083 0 160,000 1,325,647 154,160 0 0 Total Revenue 5,110,713 1,250,711 910,877 992,039 4,199,836 470,785 303,436 272,594 Cost of Goods Sold 50000-CHM Gift Shop-COGS 0 0 178 0 (178) 0 266 0 50001 -CVB Store-COGS 0 0 1,087 71 (1,087) 0 516 0 Total Cost of Goods Sold 0 0 1,265 71 (1,265) 0 782 0 Gross Profit 5,110,713 1,250,711 909,612 991,968 4,201,101 470,785 302,654 272,594 Page 1 of 3 Fayetteville A P Commission Modified Accrual Statement of Budget, Revenue and Expense March 2016 Year-to-Date CONSOLIDATED A& P COMMISSION 2016 March 2016 Year-to-Date 2015 2016 March 2016 Month 2015 Annual Budget Budget Actual YTD Actual Balance of Budget Actual Month Actual Budget Expenditures 61000 Signage-Tourism 12,000 3,000 999 642 11,001 1,000 285 357 61500 Credit Card Fees 10,950 2,737 1,718 1,469 9,232 912 589 435 62500 Advertising&Marketing 860,000 292,500 292,296 87,996 567,704 158,833 161,520 47,666 62600 Printing/Brochures 150,000 37,500 11,056 10,408 138,944 12,500 0 7,058 62700 Website Update 12,000 3,000 1,500 1,500 10,500 1,000 500 1,000 63000 Accounting&Legal Fees 6,500 1,626 1,814 0 4,686 542 627 0 63100 Audit Expense 11,000 0 0 0 11,000 0 0 0 64000 Office Expense 27,600 6,901 5,188 3,573 22,412 2,300 1,645 1,033 64100 Visitor Store Expense 15,000 3,750 554 2,476 14,446 1,250 140 1,343 64150-Clinton House Gift Shop 3,800 947 (62) 342 3,862 317 0 0 64500• Insurance-Building 10,000 0 0 0 10,000 0 0 0 64501 -Insurance-Workers Comp 1,750 0 0 0 1,750 0 0 0 64502-Insurance-D&O 2,000 0 0 0 2,000 0 0 0 65000 Insurance&Health Benefits 115,640 28,897 22,436 29,853 93,204 9,633 7,478 7,852 65501 Simple IRA Match 19,942 4,977 3,519 3,649 16,423 1,659 1,144 1,003 66000 Car Allowance 43,600 4,900 900 1,350 42,700 4,300 300 300 66500 Telephone Expense/Internet 19,460 4,864 2,455 3,909 17,005 1,622 934 1,787 67000 Postage&Shipping Expense 30,500 7,625 7,318 2,147 23,182 2,542 2,023 883 67100 Tracking Software 25,750 6,449 6,592 3,050 19,158 2,083 224 1,277 68100• Rent 12,000 3,000 3,000 12,000 9,000 1,000 1,000 0 68400• Maintenance/Lawn 17,500 1,000 0 0 17,500 1,000 0 0 68500• Repairs&Maintenance Expense 166,300 47,074 31,887 22,426 134,413 13,858 9,927 10,692 68600• Peace Fountain Maintenance 7,500 1,875 633 0 6,867 625 180 0 68700• Linens 28,000 6,635 7,040 6,464 20,960 2,210 2,668 2,597 69500• Publication&Dues 18,250 11,875 11,998 11,049 6,252 10,821 11,143 150 70000•Travel/Training Expense 95,500 23,128 22,979 24,192 72,521 8,912 11,820 10,448 70500•Taxes&Licenses 21,425 3,329 2,349 1,302 19,076 1,250 966 542 71000•Collections Expense 63,000 15,750 15,177 13,791 47,823 5,250 5,203 4,666 Page 2 of 3 Fayetteville A P Commission Modified Accrual Statement of Budget, Revenue and Expense March 2016 Year-to-Date CONSOLIDATED A& P COMMISSION 2016 March 2016 Year-to-Date 2015 2016 March 2016 Month 2015 Annual Budget Budget Actual YTD Actual Balance of Budget Actual Month Actual Budget Expenditures(cont.) 72000 Payroll Tax Expense 56,428 14,103 12,510 13,395 43,918 4,701 4,124 3,932 72500 Depreciation Expense 0 0 0 0 0 0 0 0 73000 Convention Development 58,500 20,775 18,065 25,712 40,435 4,209 5,382 6,070 76500 Contract Labor 106,228 25,978 14,547 13,543 91,681 8,874 3,847 5,398 77500 Wages Expense 719,873 179,965 150,838 156,622 569,035 59,989 50,566 46,627 77600-Relocation Expense 0 0 0 5,000 0 0 0 0 78000 Electric Utilities 72,600 15,615 13,713 15,445 58,887 5,395 4,060 5,210 78100 Gas Utility 16,110 8,040 5,681 8,883 10,429 2,375 1,236 2,316 78200 Water Utilitiy 10,934 2,240 2,425 1,970 8,509 635 842 669 78500 Security 1,700 635 636 666 1,064 345 592 382 78600 Airport Advertising 9,000 2,250 375 1,125 8,625 750 0 0 78700• Minor Equipment 112,500 29,849 6,109 75,244 106,391 9,183 1,103 14,970 78800•Airport Info Booth 5,000 1,200 800 1,200 4,200 400 0 400 89000•Other Expense 20,000 2,000 0 0 20,000 2,000 0 0 94300• LOTO Special Project 23,025 3,750 0 65 23,025 1,250 0 0 95000• Misc.Special Projects-Other 269,865 67,464 30,271 26,255 239,594 22,488 26,268 1,869 95010• 1st Thursday 20,000 6,400 6,416 1,250 13,584 6,400 6,416 1,250 95026-Incidental Expenses 0 0 0 5,150 0 0 0 725 95027-Alcohol&Bar Supply Purchases 30,000 7,500 928 3,871 29,072 2,500 272 3,152 95028-Public Arts Program 105,000 0 0 0 105,000 0 0 0 95050-Clinton Activities 450 75 0 114 450 75 0 0 96000-Annual Improvements 234,950 32,495 0 0 234,950 22,495 0 0 96500•Special Funding 0 0 0 0 0 0 0 0 97000• Bond Payments-Town Center 746,556 186,639 174,557 186,639 571,999 62,213 58,186 62,213 97100•Trustee Expense 0 0 0 0 0 0 0 0 99000•Transfer Out 685,027 120,399 0 160,000 685,027 9,089 0 0 Total Expenditures 5,110,713 1,250,711 891,217 945,737 4,219,496 470,785 383,210 256,272 Excess of Revenues Over/(Under)Expenditures 0 0 18,395 46,231 (18,395) 0 (80,556) 16,322 Page 3 of 3 Fayetteville Town Center - Manager's Activity Report Jan 2016-Mar 2016 Sales Report— Kelley Carey Fayetteville Town Center Sales Report From 1/1/2016 To 3/31/2016 GROUPS ATTENDANCE ROOM FEES DATES HELD 53 10,360 $95,785 CONTRACTS SENT 27 4,450 $33,950 BOOKED DEFINITE 39 6,960 $47,975 LOST BUSINESS 45 10,375 $149,575 Revenue-Jan - Mar 1St Qtr 1 St Qtr 1 St Qtr 2015(base) 2016 %Change Collections $121,762.15 $142,640.45 17% Operations Items CHM Gardens— Master Gardener Project Approved. Johnson Landscaping working with MG for large installations. Caroline Franco has resigned effective 3/15/16. First Thursday promotions and planning on schedule. Won Employer of the Year from Life-Styles. Payroll now processed for SPMI. Lobby Windows being re-caulked. New speakers have started being installed. Sales Team Training. First Thursday promotions and planning on schedule. Minor repairs at TC. Set up repairs with UA for CHM. Event Breakdown-Jan-Mar NP-41% Assoc.-3% Corp-19% Social-10% Ed-5% UA-13% CVB-6% Community-3% Convention Sales Department Detail Report From 1/1/2016 To 3/31/2016 Sales Leads Groups Attendance Rm Nts Ec.Impact GROUP TOUR 37 132 30 $26,682 MEETINGS AND CONVENTIONS 13 9,185 2,263 $4,800,993 SPORTS 20 33,825 3,531 $27,148,806 Total Sales Leads Issued 70 43,142 5,824 $31,976,482 Definite Bookings Groups Attendance Rm Nts Ec.Impact GROUP TOUR 3 132 30 $26,682 MEETINGS AND CONVENTIONS 6 935 598 $405,796 SPORTS 17 11,125 3,345 $4,641,640 Total Definite Bookings: 26 12,192 403 $5,074,118 Lost Business Dates Attendance Rm Nts Ec.Impact MEETINGS AND CONVENTIONS 3 550 $210,001 SPORTS 2 1,500 $1,050,005 Total Lost Business: 5 2,050 2,281 $1,260,006 Canceled Business Dates Attendance Rm Nts Ec.Impact SPORTS 1 2,500 $2,161,775 Total Canceled Business: 1 2,500 1,500 $2,161,775 Meetings Held Dates Attendance Block Pickup Ec.Impact GROUP TOUR 2 80 0 0 $9,882 MEETINGS AND CONVENTIONS 3 675 553 338 $327,355 SPORTS 11 4,925 1,845 358 $1,961,039 Total Meetings Held 16 5,680 573 696 $2,298,276 Printed:4/11/2016 4:01PM Page 1 of 1 Facebook Facebook People Facebook People Facebook Facebook People Facebook Facebook People FacebookFa opie Facebook Facebook Peo Likes Reach Engaged Instagram Twitter Facebook Reach Engaged Likes(1st Reach(1st Engaged Likes Reach engaged Likes Re gaged j - h Eng- Week (ExpFay) (ExpFay) (ExpFay) followers followers Likes(Clinton) (Clinton) (Clinton) Thurs) Thurs) (1 stTh) (Towncenter) (Towncenter) (TC) Trail) Tre 1e Trail) GS) (FV Dec 28-Jan 3 24,977 16,740 1,155- - 6,717 903 42 4,717 35 9 1,877 11,706 1,016 1,626 325 16 339�'i 50 4 Jan 4-Jan 10 24,982 7,001 296- - 6,716 1,956 83 4,721 39 8. 1,880 5,728 358 1,630 810 42 342'.1 137 6 Jan 11 Jan 17 24,976 13,780 661 - - 6,722 1,201 72 4,719 73 10 1,886 1,181 60 1,630 527 25 343' 21 4 Jan 18 Jan 24 24,971 2,797 111 - - 6,720 6,052 394 4,717 38. 7 1,893 40,3731 3,043 1,638 282 28 343E 82 4 Jan 25 Jan 31 24,990 9,787 531 - - 6,715 184 17 4,719 67 10 1,898 14,6101 1,018 1,640 155 18 345, 61' Feb 1-Feb 7 25,001 4,069 203- - 6,711 567 18 4,720 105 19 1,905 2,5171 2,517 1,645 166 15 346'. 24 1 Feb 8-Feb 14 25,066 39,131 1,996- - 6,707 5,071 267 4,724 26 12 1,911 5,1231 389 1,649 87 15 354 51 8 Feb 15 Feb 21 25,161 36,187 1,980- - 6,704 5,628 194 4,727 53 15 1,915 39,560 2,996 1,651 214 23 361 107 14 Feb 22-Feb 28 25,180 5,593 167 9,871 6,200 6,703 2,076 193 4,744 187 27 1,921 22,647 1,406 1,654 681 14 363, 21 2 Feb 29-Mar 25,267 79,421 5,536 10,371 - I 6,703 5,487 427 4,772 8,344 859 1,935 62,971 3,875 1,662 1,672 104 366. 216 12 Mar 7-Mar 13 25,305 12,823 618 10,427 6,300 6,701 3,390 194 4,779 106 25 1,943 22,643 1,306 1,667 156 10 371 183 7 Mar 14-Mar 21 25,323 4,112 217 10,674 6,342 6,701 3,070 235 4,782 89 19 1,944 18,939 970 1,669 205 11 376 316 18 Mar 22-Mar 27 25,316 7,052 390 10,895 6,368 6,699 3,064 144 4,801 1,898 73 1,958 9,271 601 1,675 79 6 378 219 15 Mar 28-Apr 3 25,332 4,182 362 F 11161 6,400 6,700 5,812 365 4,837 2,627 194 1,955 44,533 4,177 1,672 165 11 378. 4� 1 Date Subject Media Outlet Type Notes January 2015 increase in HMR tax revenu KFSM TV 3/1/2016 Hillary's time in Fayetteville Sky News (UK) TV 3/1/2016 Hillary's time in Fayetteville Evening Standard (UK) Print/Web 3/1/2016 Hillary's time in Fayetteville Sky News Podcast(UK) Web 3/3/2016 Fayetteville voted #3 city in US US News &World Report Print/Web 3/3/2016 Fayetteville voted #3 city in US KFSM TV Interview with Kym 3/29/2016 First Thursday Arkansas Traveler Web 3/30/2016 First Thursday KUAF Radio Interview with Madison 4/2/2016 First Thursday KFSM TV-Morning Show Interview with Kody 4/6/2016 First Thursday Fayetteville Flyer Web 4/7/2016 First Thursday KNWA TV-Morning Show Interview with Allegra 4/7/2016 First Thursday Fox 24 TV-Morning Show Interview with Allegra 4/8/2016 First Thursday KFSM TV-Morning show 30 second promo 4/8/2016 First Thursday NWA Times Print/Web Fayetteville Visitor's Center Sales Date Comparison 1/1/2015 to 3/31/2015 1/1/2016 to 3/31/2016 Department Qty Sold Ext CostExt Price Margin% Total Margin$ Qty Sold Ext Cost Ext Price Margin% Total Margin$ _ Souvenirs 0 0.00 0.00 0.00 0.00 24 56.00 114.47 51.08 58.47 Fayettechill 1 15.00 30.00 50.00 15.00 0 0.00 0.00 0.00 0.00 Jewelry 5 25.00 62.95 60.29 37.95 0 0.00 0.00 0.00 0.00 Accessories 5 33.50 69.95 52.11 36.45 5 18.64 38.00 50.95 19.36 11 0.00 256.96 100.00 256.96 0 0.00 0.00 0.00 0.00 Consignment 12 192.99 233.99 17.52 41.00 52 652.00 864.70 24.60 212.70 Food Accessories 16 69.90 147.52 52.62 77.62 34 221.50 473.36 53.21 251.86 Books 17 244.00 327.00 25.38 83.00 18 245.38 255.03 3.78 9.65 Clothing 19 163.50 172.00 4.94 8.50 1 19.00 10.00 -90.00 (9.00) Holiday 22 82.75 73.88 -12.01 (8.87) 46 161.72 119.59 -35.23 (42.13) Sili Pints 24 144.00 240.00 40.00 96.00 14 84.00 140.00 40.00 56.00 Razorback 58 230.22 357.35 35.58 127.13 40 150.44 285.26 47.26 134.82 Local Non-Food 91 406.09 726.03 44.07 319.94 57 152.06 2,973.98 94.89 2,821.92 Local Food&Drink 235 429.79 801.62 46.38 371.83 185 257.13 405.87 36.65 148.74 Postcard 309 43.73 86.13 49.23 42.40 324 52.83 131.50 59.83 78.67 825 2,080.47 3,585.38 41.97 1,504.91 800 2,070.70 5,811.76 64.37 3,741.06 Clinton House Museum Sales Date Comparison 1/1/2015 to 3/31/2015 1/1/2016 to 3/31/2016 Department Qty Sold Ext Cost Ext Price --- Margin% --T�� Qty Sold - Ext Cost Ext Price Margin% Total Margin$ ADMISSION 398 0.00 2,321.00 100.00 2,321.00 756 0.00 4,423.00 100.00 4,423.00 BASEBALL 2 12.08 16.90 28.52 4.82 0 0.00 0.00 0.00 0.00 BIRDHOUSE 0 0.00 0.00 0.00 0.00 1 10.15 12.95 21.62 2.80 BOOK 16 76.20 147.96 48.50 71.76 25 163.21 326.16 49.96 162.95 BRICK SPONSORSHIF 0 0.00 0.00 0.00 0.00 1 0.00 50.00 100.00 50.00 BUMPER STICKER 9 8.55 20.25 57.78 11.70 7 7.20 15.50 53.55 8.30 BUTTON 6 3.60 16.85 78.64 13.25 7 15.93 24.00 33.62 8.07 CARD 0 0.00 0.00 0.00 0.00 2 1.33 5.00 73.40 3.67 COINPURSE 1 0.00 5.95 100.00 5.95 0 0.00 0.00 0.00 0.00 COOKIE CUTTER 1 0.70 1.75 60.00 1.05 10 6.98 17.50 60.11 10.52 DANA TIGER 1 0.01 15.00 99.93 14.99 0 0.00 0.00 0.00 0.00 DIAMOND 2 1.50 2.00 25.00 0.50 0 0.00 0.00 0.00 0.00 DONATION 1 0.00 50.00 100.00 50.00 7 0.00 350.00 100.00 350.00 DUCK 1 9.30 12.95 28.19 3.65 0 0.00 0.00 0.00 0.00 FLASHCARDS 1 10.46 13.95 25.02 3.49 0 0.00 0.00 0.00 0.00 HAT 0 0.00 0.00 0.00 0.00 3 31.50 35.00 10.00 3.50 LICENSE PLATE 0 0.00 0.00 0.00 0.00 1 6.00 10.00 40.00 4.00 MAGNET 30 38.37 95.95 60.01 57.58 23 21.75 60.25 63.90 38.50 MONEY CLIP 1 3.00 5.00 40.00 2.00 0 0.00 0.00 0.00 0.00 MOUSEPAD 1 0.00 9.95 100.00 9.95 0 0.00 0.00 0.00 0.00 MUG 2 14.92 19.90 25.03 4.98 1 7.46 9.95 25.03 2.49 NECKLACE 1 2.11 3.00 29.67 0.89 0 0.00 0.00 0.00 0.00 OUTFIT 0 0.00 0.00 0.00 0.00 1 9.82 15.95 38.43 6.13 PAPERDOLLS 1 4.79 7.99 40.05 3.20 0 0.00 0.00 0.00 0.00 PEN 0 0.00 0.00 0.00 0.00 1 4.46 5.95 25.04 1.49 PIN 5 21.03 35.75 41.17 14.72 3 6.41 14.85 56.84 8.44 PLACEMAT 5 18.60 24.95 25.45 6.35 0 0.00 0.00 0.00 0.00 PLATE 0 0.00 0.00 0.00 0.00 1 1.37 5.00 72.60 3.63 POSTCARD 51 12.75 25.50 50.00 12.75 96 14.40 48.00 70.00 33.60 POSTER 2 4.74 7.90 40.00 3.16 1 2.37 3.95 40.00 1.58 PROGRAM 1 2.97 4.95 40.00 1.98 0 0.00 0.00 0.00 0.00 PUZZLE 0 0.00 0.00 0.00 0.00 2 13.80 25.90 46.72 12.10 SCARF 0 0.00 0.00 0.00 0.00 1 17.97 28.95 37.93 10.98 STICKER 2 0.15 2.00 92.50 1.85 0 0.00 0.00 0.00 0.00 THIMBLE 2 2.10 8.45 75.15 6.35 0 0.00 0.00 0.00 0.00 TOY 2 8.97 14.95 40.00 5.98 2 18.98 27.90 31.97 8.92 TSHIRT 4 95-66 22?:.46 62.38 WAG -ti 46.90 -A 557 342.46 3,118.25 89.02 2,775.79 955 386.65 5,560.76 93.05 5,174.11 Consumer/Leisure 2o16 Arkansas Tour Guide AY Magazine--January Missouri Life--Jan-March Fayetteville Flyer-- all year travelinformation.com -- all year travelguidesfree.com -- all year TripAdvisor--sponsorship all year Google paid search --renewal in March; runs all year Southwest Brewing News --Jan-March TV Memphis --Began in late March TV Tulsa--began in late March Outdoor LR--began in late March Town Center/Meetings&Conventions CitiScapes --Jan NW Ark Wedding Ideas --Jan-Feb Talk Business&Politics --Jan-Feb Ark Money&Politics --Feb-March wed�wire.com--Jan-March Google paid search --renewal in March; runs all year Group Travel none in Q1 Sports/Event Travel Sports Destination Mgmt--Jan-Feb 2016 FAPC Monthly Agency Report January February March April May June July August September October November December Total YTD Guide Requests Advertising 1,149 793 1,037 2,979 Website 91 118 185 394 Web Downloads 107 179 306 592 Web Views 155 224 582 961 Total 1,502 1,314 2,110 - - - - - - - - 0 4,926 Previous Year 666 1,058 880 2,604 YOY%Change + 126% + 24% + 140% #DIV/O! #DIV/O! #DIV/O! #DIV/O! #DIV/O! #DIV/O! #DIV/O! #DIV/0! #DIV/O! +890/0 BAR Searches Current Month 865 1,054 1,504 3,423 Previous Year 527 559 831 1,917 YOY%Change + 64% +89% +81% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/O! #DIV/0! + 79% Web Traffic Total Users 12,931 14,484 18,394 45,809 Previous Year 13,879 12,773 15,796 42,448 YOY%Change -7% + 13% + 16% #DIV/0! #DIV/O! #DIV/0! #DIV/O! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! +8 Total Sessions 14,986 16,768 21,289 53,043 Previous Year 16,193 15,029 19,061 50,283 YOY%Change -7% + 12% + 12% #DIV/O! #DIV/0! #DIV/O! #DIV/0! #DIV/O! #DIV/O! #DIV/0! #DIV/0! #DIV/0! + 50/0 Target States Arkansas 6,562 7,154 8,377 22,093 Previous Year 7,276 6,417 7,570 21,263 -10% + 11 % + 11 % #DIV/O! #DIV/0! #DIV/O! #DIV/0! #DIV/O! #DIV/O! #DIV/0! #DIV/0! #DIV/0! +4% Oklahoma 963 1,134 1,670 3,767 Previous Year 1,961 1,480 2,035 5,476 -51% -23% -18% #DIV/O! #DIV/O! #DIV/0! #DIV/0! #DIV/0! #DIV/O! #DIV/0! #DIV/0! #DIV/0! -31% Texas 2,478 2,968 3,731 9,177 Previous Year 1,147 1,277 1,833 4,257 + 116% + 132% + 104% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! + 116% Missouri 762 850 1,257 2,869 Previous Year 839 904 1,124 2,867 -9% -6% + 12% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! + 0 % Tennessee 507 549 835 1,891 Previous Year 619 470 691 1,780 -18% + 17% + 21 % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! + 6% Organic Search Traffic Current Month 11,551 12,886 15,408 39,845 Previous Year 12,918 11,584 14,747 39,249 YOY%Change - 11 % + 11% +4% #DIV/0! #DIV/0! #DIV/O! #DIV/0! #DIV/O! #DIV/0! #DIV/0! #DIV/0! #DIV/0! + 2% Paid Search Traffic Current Month 7 1 484 492 Previous Year 542 366 493 1,401 YOY%Change 1 98.71 %1 99.73 %I -2% #DIV 0! I #DIV 0! I #DIV 0! I #DIV 0! I #DIV 0! I #DIV 0! I #DIV 0! I #DIV 0! I #DIV O! 1 -1850/0 ��� �O Qi r��� �� �o Fayetteville Town Center - Manager's Activity Report March 2016 Sales Report—Kelley Carey GROUPS ATTENDANCE ROOM FEES DATES HELD 24 3,825 $53,535 CONTRACTS SENT 26 1,720 $72,243 BOOKED DEFINITE 23 1,000 $53,145 LOST BUSINESS 39 3,220 $57,050 Revenue MTD YTD MARCH MARCH Month YTD YTD YTD 2015(base) 2016 %Change 2015 2016 %Change Collections $34,145.29 $51,467.50 51% $136,119.00 $142,640.45 8% Operations Items New speakers have started being installed. Minor repairs at TC. Sales Team Training. Set up repairs with UA for CHM. First Thursday promotions and planning on schedule. Event Breakdown Corporate —21.5% Social —21.5% UA -9% NP-39% TC/CV Host— 9% Convention Sales Department Detail Report From 3/1/2016 To 3/31/2016 Sales Leads Groups Attendance Rm Nts Ec.Impact GROUP TOUR 1 42 30 $15,565 MEETINGS AND CONVENTIONS 3 7,750 640 $4,138,255 SPORTS 2 750 240 $277,943 Total Sales Leads Issued 6 8,542 910 $4,431,762 Definite Bookings Groups Attendance Rm Nts Ec.Impact GROUP TOUR 1 42 30 $15,565 MEETINGS AND CONVENTIONS 1 200 120 $98,824 Total Definite Bookings: 2 242 30 $114,389 Lost Business Dates Attendance Rm Nts Ec.Impact SPORTS 1 500 $185,295 Total Lost Business: 1 500 400 $185,295 Meetings Held Dates Attendance Block Pickup Ec.Impact GROUP TOUR 1 35 0 0 $4,324 MEETINGS AND CONVENTIONS 2 425 353 338 $234,707 SPORTS 5 1,875 360 28 $534,267 Total Meetings Held 8 2,335 373 366 $773,298 Printed:4/11/2016 3:57PM Page 1 of 1 MARCH, 2016 FAY VIS BUREAU TOTAL PUBLICATIONS MAILED: 1578 - INSIDERS GUIDES—1271 - CON FED CEM—1 - TRAILS MAP—60 - NATIVE AMER—2 - ALE TRAIL PASSPORT—87 - TOUR GUIDE—1 - CITY MAP—14 - ADVENTURE - 1 - NATA GUIDE— 11 - CRAFT FAIRS - 1 - CRYSTAL BRIDGES—10 TOTAL LEADS BY SOURCE: - WM MUSEUM —8 - Travelguidesfree.com—632 - DRIVING TOUR— 10 - Telephone—12 - PEA RIDGE - 1 - Texas Monthly-99 - SHILOH MUSEUM -6 - Southern Living-5 - VISUAL ARTS—2 - Midwest Living—294 - CH HISTORY—2 - Email—229 - BOT GARDENS—7 - Mail — 1 - CLINTON HOUSE—9 - Escape to the Southeast-7 - BEAVER LAKE—5 - WAC SEASON—4 - THEATRE 2—2 - A&M RAIL—8 - NWA MALL—3 - FARMERS MKT— 1 - HISTORIC WALKING—25 - CALENDAR—3 - GOLF TRAIL— 1 - HERITAGE CTR— 1 - AIR MUSEUM —5 - STATE PARKS—2 - TURPENTINE—2 - SONA-2 - STAGECOACH— 1 - ARTSCTROZARKS—1 - BUFFALO— 1 - STATE HWY MAP—4 - ARCH SCHOOL-2 - MTN BIKING—1 ADDRESSES MAILED TO BY STATE: AK-3 MO-83 WA- 13 AL-14 MS-20 WI - 51 AR-120 MT-3 WV-9 AZ- 10 NC-30 WY-3 CA-54 ND-3 CANADA-9 CO-9 NE-8 JAPAN - 1 CT-10 NH -8 DE-3 NJ-21 FL-39 NM-6 GA-23 NV- 3 HI -3 NY-31 IA-37 OH-55 ID-3 OK-39 IL-68 OR-8 IN -54 PA-26 KS-37 PR-2 KY-15 RI - 1 LA-25 SC-17 MA-11 SD -4 MD-15 TN-20 ME-1 TX-157 MI-46 UT-1 MN -29 VA-18 Fayetteville Visitor's Center Sales Date Comparison __. __ 3/1/2015 to 3/31/2015 __ _ 3/1/2016 to 3/31/2016 Department Qty Sold Ext Cost Ext Price Margin% Total Margin$ Qty Sold Ext Cost Ext Price Margin% Total Margin$ Souvenirs 0 0.00 0.00 0.00 0.00 13 27.00 i 56.24 51.99 29.24 Holiday 2 7.50 3.73 -101.07 (3.77) 5 7.80 4.50 -73.33 (3.30) Accessories 3 25.50 53.95 52.73 28.45 2 14.14 29.00 51.24 14.86 Jewelry 4 20.00 50.00 60.00 30.00 0 0.00 0.00 0.00 0.00 Sili Pints 4 24.00 40.00 40.00 16.00 3 18.00 30.00 40.00 12.00 7 0.00 226.98 100.00 226.98 0 0.00 0.00 0.00 0.00 Clothing 7 60.25 52.00 -15.87 (8.25) 0 0.00 0.00 0.00 0.00 Consignment 7 107.99 137.99 21.74 30.00 24 293.55 392.00 25.11 98.45 Books 10 154.00 188.30 18.22 34.30 9 128.38 168.18 23.67 39.80 Razorback 11 37.00 68.25 45.79 31.25 22 45.10 86.00 47.56 40.90 Food Accessories 16 69.90 147.52 52.62 77.62 14 100.00 213.30 53.12 113.30 Local Non-Food 43 168.33 317.64 47.01 149.31 27 105.35 167.49 37.10 62.14 Local Food&Drink 102 247.68 444.73 44.31 197.05 74 113.62 166.69 31.84 53.07 PostcardL 19 _ 1611 3350 51 1n 1712 117 1R 75 4625 59 46 27 sn 335 938.53 1,764.59 46.81 826.06 310 871.69 1,359.65 35.89 487.96 - Clinton House Museum Sales Date Comparison 3/1/2015 to 3/31/2015 3/1/2016 to 3/31/2016 Department Qty Sold Ext Cost Ext Price Margin% Total Margin$ Qty Sold Ext Cost Ext Price Margin% Total Margin$ ADMISSION 221 0.00 1,318.00 100.00 1 111 O.Vu 443 0.00 2,454.00 100.00 2,454.00 BASEBALL 2 12.08 16.90 28.52 4.82 0 0.00 0.00 0.00 0.00 BIRDHOUSE 0 0.00 0.00 0.00 0.00 1 10.15 12.95 21.62 2.80 BOOK 7 22.31 51.74 56.88 29.43 20 149.79 301.33 50.29 151.54 BRICK SPONSORSHIF 0 0.00 0.00 0.00 0.00 1 0.00 50.00 100.00 50.00 BUMPER STICKER 2 1.90 4.50 57.78 2.60 5 4.75 11.25 57.78 6.50 BUTTON 2 3.60 6.00 40.00 2.40 3 5.40 9.00 40.00 3.60 CARD 0 0.00 0.00 0.00 0.00 2 1.33 5.00 73.40 3.67 COINPURSE 1 0.00 5.95 100.00 5.95 0 0.00 0.00 0.00 0.00 COOKIE CUTTER 0 0.00 0.00 0.00 0.00 10 6.98 17.50 60.11 10.52 DIAMOND 2 1.50 2.00 25.00 0.50 0 0.00 0.00 0.00 0.00 FLASHCARDS 1 10.46 13.95 25.02 3.49 0 0.00 0.00 0.00 0.00 HAT 0 0.00 0.00 0.00 0.00 2 21.00 30.00 30.00 9.00 MAGNET 22 30.37 71.95 57.79 41.58 16 15.50 44.50 65.17 29.00 MUG 2 14.92 19.90 25.03 4.98 1 7.46 9.95 25.03 2.49 NECKLACE 1 2.11 3.00 29.67 0.89 0 0.00 0.00 0.00 0.00 PAPERDOLLS 1 4.79 7.99 40.05 3.20 0 0.00 0.00 0.00 0.00 PEN 0 0.00 0.00 0.00 0.00 1 4.46 5.95 25.04 1.49 PIN 3 10.29 13.85 25.70 3.56 1 1.23 4.95 75.15 3.72 PLACEMAT 5 18.60 24.95 25.45 6.35 0 0.00 0.00 0.00 0.00 POSTCARD 35 8.75 17.50 50.00 8.75 57 6.84 28.50 76.00 21.66 PUZZLE 0 0.00 0.00 0.00 0.00 1 6.90 12.95 46.72 6.05 STICKER 1 0.15 1.00 85.00 0.85 0 0.00 0.00 0.00 0.00 THIMBLE 2 2.10 8.45 75.15 6.35 0 0.00 0.00 0.00 0.00 TOY 0 0.00 0.00 0.00 0.00 2 18.98 27.90 31.97 8.92 TSHIRT 4 50.09 71.80 30.24 21.71 2 17.37 30.00 42.10 12.63 -313 �'194.UZ 1,659.43` " R8.31 -----T7937r 3w ' 273.14 �, � 7T qu.9tr "3;777.59 �� �� ��� ��a ,a\ ��. �a �` Fayetteville A&P Commission Balance Sheet As of March 31, 2016 ASSETS Current Assets Cash 10000 CVB Cash in Register 100.00 10050 TC Cash on Hand 300.00 10100 CHM Cash In Register 100.00 10200 Arvest A&P General #4856 778.50 10300 1st Security A&P#8714 252,577.74 10400 1st Security Fayetteville TC 393,076.47 10500 1st Security Clinton House 23,489.88 10600 1st Security CVB # 8730 44,247.06 10700 Arvest Payroll Account#4636 57,318.31 Total Cash 771,987.96 11000 Accounts Receivable 89,048.91 11001 Accounts Receivable - City 2,336.00 11400 Due From Other Funds 16,579.53 11500 Prepaid Expenses 38,170.28 11501 Prepaid Research Fees 57,431.63 12100 Inventory Asset- CVB 6,134.92 12150 Inventory Asset- CHM 3,051.66 13000 Investments 1,849,725.68 13100 Investments: Adjust to Market (9,990.00) Total Investments 1,839,735.68 Total Current Assets 2,824,476.57 Other Assets 14500 Capital Assets 15000 Furniture and Fixtures 34,550.01 15100 Equipment 199,231.61 15500 CVB Building 930,569.02 15510 CVB Land 198,621.00 15600 Building Additions 523,206.15 16600 Construction in Progress 9,373.80 17300 Accumulated Depreciation (506,470.00) Total Other Assets 1,389,081.59 TOTAL ASSETS 4,213,558.16