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Home My WebLink About148-13 RESOLUTIONRESOLUTION NO. 148-13 A RESOLUTION AUTHORIZING ACCEPTANCE OF A 2013 CURBSIDE VALUE PARTNERSHIP EDUCATION RECYCLING MARKETING GRANT IN THE AMOUNT OF $10,000.00, AND APPROVING A BUDGET ADJUSTMENT BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1. That the City Council of the City of Fayetteville, Arkansas hereby authorizes acceptance of a 2013 Curbside Value Partnership education recycling marketing grant in the amount of $10,000.00. Section 2. That the City Council of the City of Fayetteville, Arkansas hereby approves a budget adjustment, a copy of which is attached to this Resolution as Exhibit "A". PASSED and APPROVED this 2nd day of July, 2013. APPROVED: ATTEST: y: SONDRA . SMITH, City✓ Clerk/Treasurer ARK FAYETT .m~ _ EVILLE°�D= City of Fayetteville, Arkansas Budget Adjustment Form Budget Year Division: Solid Waste & Recycling Request Date 2013 1 Department: Transportation Services 6/10/2013 V12.0724 Adjustment Number BUDGET ADJUSTMENT DESCRIPTION / JUSTIFICATION This budget adjustment recognizes revenue received from the 2013 Curbside Value Partnership grant award. The funding will be used to develop and purchase advertising for the recycling marketing campaign. Division /,He�7 d / Date G��`-= Budget irector Date V /ll� 0059rf nrentl)irector ate Finance Director Date Chief Prepared By: Brian Pugh ggundlach Reference: Budget & Research Use Only Type: A B C D E P General Ledger Date Posted to General Ledger Checked / Verified Initial Date Initial Date TOTAL BUDGET ADJUSTMENT 10,000 10,000 Account Name �� Accoufit-Number _ Increase / (Decrease) Project.Sub Number Expense Revenue Promotional activities 5500.5060.5342.00 E) 20,000 - 313614 . I Commercial grants 5500.0950.4305.00 R1 10,000 g�by . I Promotional activities 5500.5060.5342.00 E) (10,000) 3 �3oy JAOffice Docs\Brian's Work Fo1der\Grants\2013\BA 13-xxx 2013 CVP BA June 10 1 Of 1 Brian Pugh Submitted By Resolution authorizing acceptance of a budget adjustment. $ 10,000.00 Cost of this request 5500.5000.5342.00 Account Number 31304 / 1 Project Number Budgeted Item City of Fayetteville Staff Review Form City Council Agenda Items and Contracts, Leases or Agreements 7/2/2013 City Council Meeting Date Agenda Items Only Solid Waste Division Action Required: Transportation Department Partnership Recycling Marketing Grant and approving a $ 20,000.00 Category / Project Budget Funds Used to Date $ 20,000.00 Remaining Balance Budget Adjustment Attached �X Services & Charges Program Category / Project Name Recycling Program / Project Category,Name Solid Waste Fund Name 6011A.; Previous Ordinance or Resolution # 122-13 D e - le- -� Date 0. R", 6 - i z-2,o13 Finance and Internal Services Director Date ,�L --43 43 Date Original Contract Date: N/A Original Contract Number: N/A Received in CitY0 -1 I- I � P 0 3,:? o Clerk's Office UENTEREDReceived in , D Mayor's Office Revised January 15, 2009 LayIC7re;111 e ARKANSAS To: Fayetteville City Council Thru: Mayor Lioneld Jordan Don Marr, Chief of Staff Terry Gulley, Transportation Director From: Brian Pugh, Waste Reduction Coordinator" Cn Date: June IOth, 2013 JS CITY COUNCIL AGENDA MEMO MEETING DATE OF JULY 2ND, 2013 THE CITY OF FAYETTEVILLE, ARKANSAS Subject: Resolution Authorizing Acceptance of a 2013 Curbside Value Partnership Recycling Marketing Grant and approving a budget adjustment. RECOMMENDATION Fayetteville City Administration recommends authorizing acceptance of a 2013 Curbside Value Partnership (CVP) Recycling Marketing Grant valued at $25,000 and approving a budget adjustment. BACKGROUND The Solid Waste & Recycling Division recently began participating in a program run by the Curbside Value Partnership that assists partner communities in developing education and outreach for their residential recycling programs. As part of these efforts, they are offering this grant opportunity exclusively to members of their program. The CVP's Test Kitchen Grants is used to award a maximum of four communities up to $25,000 each which includes a $10,000 matching cash award and up to $15,000 of in -kind marketing and creative support by CVP's marketing and creative team. DISCUSSION Preliminary work with CVP has revealed the City's recycling program as having high awareness and high participation. The marketing campaign needed to reach the City's goal of 70% participation by 2015 is classified as a "Step it Up" campaign. In relation to those goals the grant will be used to design a traditional advertising campaign — including radio, print, and video ads — as well as for purchasing the advertising space necessary to broadcast the ads. The $10,000 cash award will be used in the advertising campaign to help in developing and placing the ads. Communities must be willing to match the $10,000 for creation of the advertising and staff has funds budgeted for these types of ads in the recycling promotional activities budget. Up to $15,000 of in -kind services provided by CVP will make up the remainder of the grant award. While Solid Waste & Recycling staff has been conducting education activities, traditional advertising has been in the planning stages. Receiving professional help in the form of this grant will ensure our recycling education campaign is effective and will facilitate in constructing a coherent message to place on advertisements throughout the city in conjunction with the unveiling of the new recycling mascot. BUDGET IMPACT The $10,000 will be received into a Capital Improvement Project- 31304 and a budget adjustment is attached to recognize the revenue. This is a matching portion of the grant and funds have been budgeted in the Solid Waste and Recycling operational budget - Promotional Activities - 5500.5060.5342.00. There will be $15,000 given to the City in the form of in -kind services for creation of a marketing campaign. CVP Grant Accept 2013 CC Agenda Memo June 10th RESOLUTION NO. A RESOLUTION AUTHORIZING ACCEPTANCE OF A 2013 CURBSIDE VALUE PARTNERSHIP EDUCATION RECYCLING MARKETING GRANT IN THE AMOUNT OF $10,000.00, AND APPROVING A BUDGET ADJUSTMENT BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1. That the City Council of the City of Fayetteville, Arkansas hereby authorizes acceptance of a 2013 Curbside Value Partnership education recycling marketing grant in the amount of $10,000.00. Section 2. That the City Council of the City of Fayetteville, Arkansas hereby approves a budget adjustment, a copy of which is attached to this Resolution as Exhibit "A". PASSED and APPROVED this 2nd day of July, 2013. APPROVED: LIONELD JORDAN, Mayor ATTEST: SONDRA E. SMITH, City Clerk/Treasurer