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Home My WebLink About32-09 RESOLUTIONRESOLUTION NO. 32-09 A RESOLUTION APPROVING AGREEMENTS WITH THE ARKANSAS DEMOCRAT -GAZETTE — NORTHWEST EDITION FOR DISPLAY AND LEGAL ADVERTISING. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1. That the City Council of the City of Fayetteville, Arkansas hereby approves Agreements with the Arkansas Democrat -Gazette — Northwest Edition for display and legal advertising. Copies of the Agreements, marked Exhibit "A" is attached hereto and made a part hereof. „amm„n �.,cc°;,\TY o SGS; 30s • FAYETTEVILLE; titq,QkANSP`�J��: 'itiiVGTOA c/ PASSED and APPROVED this 3rd day of February, 2009. ATTEST: 1 By: 4. SOND'• E. SMITH, City Clerk/Treasurer Arkansas Democrat azette NORTHWEST ARKANSAS EDITION Published Monday Through Sunday • P.O. Box 1607, Fayetteville, AR 72701 • 479-442-1700 Classified Display Advertising Agreement Arkansas Democrat -Gazette, Inc./Northwest Arkansas Edition, Fayetteville, Arkansas December 12 20 08 . In consideration of your agreeing to furnish us local display advertising space in the Northwest Arkansas Democrat - Gazette at the rate of: $ 9.96 per column inch Monday -Thursday $ 10.33 per column inch Friday -Saturday $13.61 per column inch Sunday. Net per inch for each insertion, we hereby agree to use minimum space in that paper during the period of one year from the 1st day of November , 20 08 As follows 76-375 inches monthly We, in addition to the terms and conditions as hereinafter set forth, agree to pay monthly, as used, for such advertising on or before the 10th of the month following advertising, without discount. In the event scheduled payments are not received, advertisements may be withheld until past due balances are brought current. If for any reason the minimum space contracted for should not be used by us within the contract period, we agree to pay the difference between the rate stated herein and the rate actually earned as per rates printed in the published rate cards. We agree that the Arkansas Democrat -Gazette, Inc./Northwest Arkansas Edition, shall have the right to revise the rates mentioned herein upon thirty days notice of us, but if such revision of the rate is not agreed to by us, either party shall have the right to terminate the contract without penalty at the end of thirty days notice. This contract covers only advertising classified as local display advertising, and its privileges cannot be transferred, in whole or in part, to another party. It is further agreed that there are no terms or agreements not set forth herein and that the rates and regulations or conditions contained in the published rate card are a part of this contract as fully as if they appeared on its face. This contract shall become effective on its acceptance by the publisher, general manager, or director of marketing of the Arkansas Democrat-Gazette/Northwest Arkansas Edition and shall run for a period of 12 months as set out above and shall automatically renew itself for like periods of 12 months, unless one of the parties hereto shall furnish the other written notice 30 days in advance of the expiration of any such 12 month period of intention to cancel the agreement. Arkansas Democrat -Gazette, Inc./ Northwest Arkansas Edition By baeZeo Adverb in Representative Accepted for the Arkansas Democrat -Gazette, Inc./Northwest A ansas Edition 1/4o, By ?I ' . v...l� 11/4ectonS ales & ¶ keting City of Fayetteville By Address Billing Address 113 W. Mountain Fayetteville, AR 72701 a.2 /Adve ser s' Acct # L4998373, 5338652, 5182985, 5233671 Arkansas Democrat Vs(gazette NORTHWEST ARKANSAS EDITION Published Monday Through Sunday • P.O. Box 1607, Fayetteville, AR 72701 • 479-442-1700 Retail Display Advertising Agreement Arkansas Democrat -Gazette, Inc./Northwest Arkansas Edition, Fayetteville, Arkansas December 12 20 08 In consideration of your agreeing to furnish us local display advertising space in the Northwest Arkansas Democrat - Gazette at the rate of: $ 10.76 per column inch Monday -Thursday $ 10.76 per column inch Friday -Saturday $ 10.76 per column inch Sunday. Net per inch for each insertion, we hereby agree to use minimum space m that paper during the period of one year from the 1st day of November , 20 08 As follows Northwest Arkansas Times Contract 4 500 - inches annually We, in addition to the terms and conditions as hereinafter set forth, agree to pay monthly, as used, for such advertising on or before the 10th of the month following advertising, without discount. In the event scheduled payments are not received, advertisements may be withheld until past due balances are brought current. If for any reason the minimum space contracted for should not be used by us within the contract period, we agree to pay the difference between the rate stated herein and the rate actually earned as per rates printed in the published rate cards. We agree that the Arkansas Democrat -Gazette, Inc./Northwest Arkansas Edition, shall have the right to revise the rates mentioned herein upon thirty days notice of us, but if such revision of the rate is not agreed to by us, either party shall have the right to terminate the contract without penalty at the end of thirty days notice. This contract covers only advertising classified as local display advertising, and its privileges cannot be transferred, in whole or in part, to another party. It is further agreed that there are no terms or agreements not set forth herein and that the rates and regulations or conditions contained in the published rate card are a part of this contract as fully as if they appeared on its face. This contract shall become effective on its acceptance by the publisher, general manager, or director of marketing of the Arkansas Democrat-Gazette/Northwest Arkansas Edition and shall run for a period of 12 months as set out above and shall automatically renew itself for like periods of 12 months, unless one of the parties hereto shall furnish the other written notice 30 days in advance of the expiration of any such 12 month period of intention to cancel the agreement. Arkansas Democrat -Gazette, Inc./ Northwest Arkansas Edition By Adv4piiking Representative Accepted for the Arkansas Democrat -Gazette, Inc./Northwest Arkansas Edition By irector of Sales & arketing City of Fayetteville By Address Billing Address 113 W. Mountain Fayetteville, AR 72701 Name of C • mta it /Advert ser Acct # 1512599, 1510957, 1559194 Peggy Vice Submitted By City of Fayetteville Staff Review Form City Council Agenda Items or Contracts January 20, 2009 City Council Meeting Date Purchasing Division Action Required: Finance & Internal Services Department Council approval of contract with Arkansas Democrat Gazette for retail and classified advertising to decrease cost o legal advertising. N/A Cost of this request Various Departments- 5301.00 Account Number Project Number Budgeted Item X 102,225.00 Category / Project Budget 0 Funds Used to Date $ 102,225.00 Remaining Balance Budget Adjustment Attached Public Notification Program Category / Project Name Public Notification Program / Project Category Name Various Funds Fund Name Department Director Date City Attorney Financ- and Internal Service Director or I o Dat 5-09 Date ate Previous Ordinance or Resolution # Original Contract Date: Original Contract Number: Received in Mayor's Comments: 7:4-10/ 1,2//09 / froAT ia'y"atevlie ARKANSAS 111E CITY OF FAYETTEVILL.E, ARKANSAS To: Mayor and City Council Thru: Paul Becker, Finance & Internal Services Director From: Peggy. Vice, Purchasing Manager 1)0.1....0- Date: Jan. 2nd, 2009 Subj: Newspaper Legal & Display Advertisements Recommendation: Staff recommends City Council approve contracts for legal and display ads with Arkansas Democrat Gazette for the following public notifications: Legal Notices in Classified Section — Monday -Sunday Public Meetings Bid Ads Agendas Ordinances Bond Issues Display Advertising — Monday -Sunday Planning Commission Agenda Items Holiday Schedules for Solid Waste Human Resource Ads Discussion: The City's website has given the City the ability to provide quality public notification to citizens, but ordinances, bond issues, bid advertisements, job openings, etc. are required by code to be published in the newspaper. The City currently budgets over $100,000 for public notification. The contract price for retail display advertising is $10.76/column inch. The contract price for classified or legal ads has a tiered rate. The Monday through Thursday tier is $9.96/column inch, Friday through Saturday is $10.33/column inch and Sunday is $13.61/column inch. Without the contract the rates would be approximately 32 percent over the contracted price. These contracts offer the City the best opportunity to insure cost containment of advertising expenditures while reaching the majority of citizens and potential bidders in a cost effective manner. RESOLUTION NO. A RESOLUTION APPROVING AGREEMENTS WITH THE ARKANSAS DEMOCRAT -GAZETTE - NORTHWEST EDITION FOR DISPLAY AND LEGAL ADVERTISING. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1. That the City Council of the City of Fayetteville, Arkansas hereby approves Agreements with the Arkansas Democrat -Gazette - Northwest Edition for display and legal advertising. Copies of the Agreements, marked Exhibit "A" is attached hereto and made a part hereof. PASSED and APPROVED this 20th day of January, 2009. APPROVED: ATTEST: By: By: LIONELD JORDON, Mayor SONDRA E. SMITH, City Qerk/Treasurer Public Notification Budget 2009 GL'Account MN 11BaseDetailn EMIIMMI=Description§2009,BudgetI 1010.0150.5301.00 5301.00 Public notification 400 1010.0500.5301.00 5301.00 Bid Advertising 1,000 1010.0500.5301.00 5301.00 Miscellaneous advertising 692 1010.0550.5301,00 5301.00 Public Information Advertising 500 1010.0600.5301.00 5301.00 Bid Advertising 80 1010.1220.5301.00 5301.00 CS Exams & Meeting Notices 3,000 1010.1220.5301.00 5301.00 Employment Advertising 27,000 1010.1310.5301.00 5301.00 Publish Financials 1,300 1010.1380.5301.00 5301.00 Ads for telecommunications system 200 1010.1510.5301,00 5301.00 Publish Agendas, Ord. & Public Notices 25,900] 1010.1610.5301.00 5301.00 Bid Advertising 110 1010.2720.5301.00 5301.00 Found Ad for Livestock 50 1010.2900.5301.00 5301.00 Auction 1,065 1010.5220.5301.00 5301.00 Special Meeting Notification 400 1010.5260.5301.00 5301.00 Herbicide Application Notification 200 1010.5280.5301.00 5301.00 Public Meeting Notification 200 1010.5300.5301.00 5301.00 Miscellaneous advertising 200 1010.6230.5301.00 5301.00 Notifications not part of capital projects 200 1010.6300.5301.00 5301.00 Newspaper advertisements 14,000 1010.6300.5301.00 5301.00 Public notice signs 1,808 1010.6310.5301.00 5301.00 Public Notification (newspaper ads and 2,000 1010.6420.5301.00 5301.00 Public notification 500 1010.6600.5301.00 5301.00 Bid Advertising 500 2100.4100.5301.00 5301.00 Bid & notification of public information 1,370 2130.9130,5301.00 5301.00 Ads on downtown parking proposal 1,200 2180.4940.5301.00 5301.00 Public Hearings and Bid Specs 2,000 5400.1810.5301.00 5301.00 Public Notification 2,000 5400.1820.5301.00 5301.00 Newspaper advertisements - 50 5400.4000.5301.00 5301.00 Public notices for boil orders, 1,500 '5500.5000.5301.00 5301.00 Bid Advertising 500 Bulky Waste Round Up 50Q 5500.5000.5301.00 5301.00 5500.5000.5301.00 5301.00 Earth DayNVeek 1,000 5500.5000.5301.00 5301.00 E -Waste Listings 1,400 5500.5000.5301.00 5301.00 Holiday Collection Listings 8,000 5500.5000.5301.00 5301.00 Metro Map Advertisement 550 5550.3940.5301.00 5301.00 DBE program advertising 850 tT0 131i T.11-10 1 al LLLLV 111L ARKANSAS DEPARTMENTAL CORRESPONDENCE TO: Kit Williams, City Attorney THRU: Paul Becker, Finance Director t , FROM: Andrea Foren, Purchasing Agent DATE: Wednesday, January 14, 2009 SUBJECT: Northwest Arkansas Times/Democrat Gazette Pricing 1 For the past two years, the Northwest Arkansas Times/Democrat Gazette has not increased rates for the City of Fayetteville. Rates proposed for the 2009 contract submitted to City Council for approval are increased at a rate of 2%. Advertising expenses with the Northwest Arkansas Times for 2008 totaled $56,165.41; 2007 totaled $64,972.34. • Successful implementation of the new proposed contract offers the City the best opportunity to insure cost containment of advertising expenditures while reaching the majority of citizens and potential bidders in a cost effective manner. 1..t„C' y 2.,',” ;I^ NW/ Tiines Pricing Nrstcrly— ._ Classified November 2006 - November 2008 all rates per column inch Classified $9.96 Retail Mon - Thur $10.55 $10.33 $9.76 Fri - Sat $10.76 $10.55 $10.13 Sunday $10.55 $13.34 Successful implementation of the new proposed contract offers the City the best opportunity to insure cost containment of advertising expenditures while reaching the majority of citizens and potential bidders in a cost effective manner. NINA Times Proposed Contract - 2% incr. November 2008 - November 2009 al! rates per column inch Classified Retail Mon - Thur $10.76 $9.96 Fri - Sat $10.76 $10.33 Sunday $10.76 $13.61 Successful implementation of the new proposed contract offers the City the best opportunity to insure cost containment of advertising expenditures while reaching the majority of citizens and potential bidders in a cost effective manner. Arkansas Democrat (gazette NORTHWEST ARKANSAS EDITION "NorthwestArkamais/ MastWdefy React Newspaper" January 15, 2009 Andrea Foren c/o City of Fayetteville 113 W. Mountain Street Fayetteville, AR 72701 Dear Andrea: Per request after discussion with Cathy Wiles of my team the following information gives a comparative overview of the Fayetteville circulation for the Northwest Arkansas Times / Arkansas Democrat -Gazette and the Morning News. Following this information is a three year look at City of Fayetteville expenditures with the Northwest Arkansas Times. • COMBINED AVERAGE / MONDAY THRU FRIDAY* AVERAGE PROJECTED PAID CIRCULATION Zip Code City 72701 Fayetteville 72703 Fayetteville 72704 Fayetteville Times/ADG 6,326 4,649 2 471 13,446 Morning News 3,033 1,619 859 5,511 +/- + 3,293 + 3,030 + 1,612 + 7,935 SOURCE: Audit Bureau of Circulations One Day Analysis of Distribution by Zip Codes. For the Arkansas Democrat -Gazette / NWA Times the information is based on Sunday, November 4, 2007 and Morning, November 2, 2007. For the Morning News ABC Report the following dates were used for the zip code breakout: Sunday, October 21, 2007; Morning, October 18, 2007. Zip Code 72701 72703 72704 DAILY ONE DAY BREAKOUT* AVERAGE PROJECTED PAID CIRCULATION Ci Fayetteville Fayetteville Fayetteville Times/ADG 6,591 4,844 2 574 14,009 Morning News ' 3,000 1,601 850 5,451 +/- + 3,591 + 3,243 + 1.724 + 8,558 * For Arkansas Democrat -Gazette / NWA Times, Friday November 2, 2007, projected paid. * Morning News, Thursday, October 18, 2007, projected paid. • Zip Code 72701 72703 72704 SUNDAY CIRCULATION OVERVIEW* AVERAGE PROJECTED PAID CIRCULATION C Fayetteville Fayetteville Fayetteville Times/ADG 5,617 4,860 2,885 13,362 Morning News 2,617 1,970 1 202 5,451 +/- + 2,798 + 2,890 + 1.683 + 7,371 *Arkansas Democrat -Gazette / NWA Times, Sunday, November 7, 2007. * Morning News, Sunday, October 21, 2007. Highlighted copies of each newspaper's circulation report are attached. THREE YEAR ADVERTISING EXPENDITURES OVERVIEW RETAIL (NW ARKANSAS TIMES) 2006 $48,483.45 2007 $30,391.28 2008 $26,124.67 CLASSIFIED -ADVERTISING Employment ads "- 2006 2006 August to December $7,099.66 2007 $18,938.78 2008 $13,558.51 COMMUNITY DEVELOPMENT June to December 2006 $1,911.20 2007 $2,488.65 2008 $2,469.40 LEGAL PIA ACCOUNT 2006 $13,188.73 2007 $13,153.63 2008 $14,012.83 ncerel Ili Jit ilankenship D for Sales and Marke ng sas Democrat -Gazette/ west Arkansas Edition Cc: Kit Williams, City Attorney ZIP CODE ANALYSIS ARKANSAS DEMOCRAT GAZETTE (Morning & Sunday) Little Rock (Pulaski County), Arkansas One Day Analysis of Gross Distribution by ZIP Codes Receiving 25 or More Copies Based on Sunday, November 4, 2007 and Morning, November 2, 2007 3•I m N Oe ti m N b m 0 N W z:e- 0 (SD T 0 C O i0 < fil " 0 N [O 1-- eaR b- A N [+1 N Os . [[�0. . h VJ 0! 4 N d '^ ea d 4 07 [`t ui m m N N (0 C1 d^ N 0 N 0 h (CUr. 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TOTAL AVERAGE PAID CIRCULATION Core Newspaper with replica electronic Core Newspaper Electronic Editions (See Par. 6B) Other Unique Editions Total Average Paid Circulation Morning Cmbd Av Sun (Mon: Fri) Mon Tue Wed Thu Fri Sat 273,125 180,188 176,529 177,895 178,969 179,795 187,732 179,085 273,125 180,188 176,529 177,895 178,969 179,795 187,732 179,085 269,780 1761849 .173,194 174,563 175,629 176,452 184,388 175,741 3,345 3,339 3,335 3,332 3,340 3,343 3,344 3,344 0 0 0 0 0 0 0 0 273,125 180,188 176,529 177,895 178,969 179,795 187,732 179,085 1A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients (050% of basic) Home Delivery and Mail Home Delivery and Mail - Joint Distribution Single Copy Sales Subtotal Paid for by Individual Recipients (125%, <50% of basic) 2111483 141,655 139,730 139,887 139,793 140,778 148,058 147,590 4,335 0 0 0 0 0 0 0 51,819 26,224 24,824 25,202 26,828 26,843 27,410 25,891 267,637 167,879 164,554 165,089 166,621 167,621 175,468 173,481 Home Delivery and Mail 0 Single Copy Sales 0 Subtotal 0 Total Average Paid by Individual Recipient Circulation - Core Newspaper 267,637 167,879 164,554 165,089 166,621 167,621 175,468 173,481 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Other Paid Circulation: (See Par. 6A) Single Copy Sales Educational Programs Employee/Independent Contractor Third Party Sales Third Parry Sales - Payment made with barter o o 0 0 0 0 0 0 69 6,495 6,295 7,051 6,492 6,306 6,353 67 1,359 1,358 1,359 1,360 1,359 1,359 1,355 1359 715 1,117 986 1,063 1,157 1,166 1212 834 o 0 0 0 0 0 0 0 Subtotal Total Average Paid Circulation - Core Newspaper Total Paid Circulation - Electronic Editions Total Paid Circulation - Other Unique Editions TOTAL AVERAGE PAID CIRCULATION 2,143 269,780 3,345 0 273,125 8,970 176,849 3,339 0 180,188 8,640 173,194 3,335 0 176,529 9,474 174,563 3,332 0 177,895 9,008 175,629 3340 0 178,969 8,831 176,452 3,343 0 179,795 8,920 184,388 3,344 0 187,732 2,260 175,741 3,344 0 179,085 Other Audited Distnbutron (Optional) Total Distribution (Optional) Days Omitted from Averages (See Par. 6B) 0 0 None of record 0 0 0 0 None of record 0 0 0 0 0 0 0 0 - 0 0 2 None of None of None of None of record record record record Audience -FAX PRINT READERSHIP: In Markel DMA Readers Reach NOM' Readers Reach Pest Bun Weekday LBWS 509,794 323,544 639,971 48.5% 30.8% 60.8% NDM' Nol Declared ONLINE READERSHIP: In Markel DMA Readers Reach NDM' Readers Reach Source: Past 2a51 Milts 81 00.1% 59,288 5.6% 83,317 7.9% arborough. 2007, Ratan 2 NET COMBINED AUDIENCE In Market (unduplicated) PAM 7 Dave DMA Audience 647,069 Reath NDM' Audience Reach See Explanatory 61.5% Past 10 DAY, 650,093 61.8% WEB SITE USAGE: Total Activity Tata! Unique UsersNisitors Page ImpressionsNiews (optional) Masch2D➢8 402,851 6,313,325 Sarre: Omnilure SiteCatalyst, See Explanatory 01-0105-0 CITY AND RETAIL TRADING ZONES / LITTLE ROCK, ARKANSAS 72740 Huntsville Madison 72152 72628 Newton 72675 Sear to untan Vi 725 72471 72949 Franklin Johnson 12830 ruga 72543 ne 7 kson gyp 72421 Ca Cral 729D head 72 79 Weiner Fish+ 72429 72432 rrisbag 728 ssetlwfe . I B Logan 72058 Greenbrier ccrory oodruff Cross Wynne 72396 800novile 72927 72173 72032 Waldron Scott 729 72126 Perry Garland 7114 anis 72024 Bdnzky 72021 Ine 72019 B 700 at M roe aunt gomery 7701r 72046 rrEct 12 ;r 3 Phi II, s Sheridan •11- 72150 72152 rson 7200 71033 Carthage 71725' alfa 71665 Ryan Gurdon 71743 1y, Springs 71652 Cleve Star and 71674 71851 H• p 71638 da 71722 717. Chideste 71801 Hope Pathos 71701 LEGEND STATE BOUNDARY COUNTY BOUNDARY r — METROPOLITAN STATISTICAL AREA ZIP CODE BOUNOARY LITTLE ROCK CORPORATE LIMITS BALANCE OF ABC CITY ZONE ABC RETAIL TRADING ZONE Calhoun HampIo 71744 Warren 71671 Drew n8ceIb 71655 71656 1654 cGchee 7 Brad 116 /Micelle Arkansas Democrat Gazette (Morning & Sunday), Little Rock, AR, Page #2 Audit Bureau 01 Circulations C234 -RBB 2. AVERAGE PAID CIRCULATION By Zones (See Par. 6B for description of area) Morning Cmbd Av Sun (MonFri) : Mon Tue Wed Thu Fri Sat City Zone Home Delivery and Mail (See Pat 6B) 69,924 47,893 47,790 47,829 47,802 48,272 47,774 47570 Single Copy Sales (Individual) 14,406 7,573 6,858 7,226 7,797 7,746 8,238 7,195 Educational Programs 5 2,565 2,499 2,830 2,656 2,517 2,332 5 Employee/Independent Contractor 895 895 895 896 895 895 895 895 Third Party Sales 437 351 324 340 353 371 368 500 Electronic Editions 378 379 378 377 379 379 380 380 Total City Zone 86,045 59,656 58,744 59,498 59,882 60180 59,987 56,545 Retail Trading Zone Home Delivery and Mail (See Par. 66) 82,926 47,664 47,581 47,626 47,589 47,959 47,566 47,469 Single Copy Sales (Individual) 21,459 8,843 8,436 8,331 8,888 9,230 9,316 9,443 Educational Programs 12 1,232 1,153 1,337 1,207 1,256 1,211 17 Third Party Sales 35 436 366 418 454 475 467 96 Electronic Editions 486 486 485 485 486 486 487 487 Total Retail Trading Zone 104,918 58,661 58,021 58,197 58,624 59,406 59047 57,512 - Total City Zone & Retail Trading Zone 190,963 118,317 116,765 117595 118,506 119586 119,034 114,057 All Other Home Delivery and Mail (See Par. 6B) .58,633 46,098 44,359 44,432 44,402 44,547 52,718 52,551 Home Delivery and Mail - Joint Distribution (See Par. 6B) 4,335 Single Copy Sales (Individual) 15,954 9,808 9,530 9,645 10,143 9,867 9,856 9,253 Educational Programs 52 2,698 2,643 2,884 2,629 2,533 2,810 45 Employee/Independent Contractor 464 463 464 464 464 464 460 464 Third Party Sales 243 330 296 305 350 320 377 238 Electronic Editions 2,481 2,474 2,472 2,470 2,475 2,478 2,477 2,477 Total All Other 82,162 61,871 59,764 60,200 60,463 60,209 68,698 65,028 Total Average Paid Circulation 273,125 180,188 176,529 177595 178,969 179,795 187,732 179,085 PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT Occupied Population Households Total Circ. Sun %of Total Circ. House- hold Coverage Cmbd Avg (Mon: Fri) % of House- Total Total hold Circ. Circ. Coverage Total Circ. Sat % of Total Circ. House - hold Coverage 2000 Census 307,789 126,630 City Zone 111.1-07 Est. 315,754 133,437 86.045 31.5 64.5% 59,656 33.1 44.7% 56,545 31.6 42.4% 2000 Census 881,869 339,905 Retail Trading Zone #1-1-07 Est. 928,226 362,279 104,918 38.4 29.0% 58,661 32.6 162% 57,512 32.1 15.9% 2000 Census 1,189,658 466,535 Total City & Retail Trading Zones #1-1-07 Est. 1,243,980 495,716 190,963 69.9 38.5% 118,317 65.7 23.9% 114,057 63.7 23.0% All Other 82,162 30.1 61,871 343 65,028 363 Total Paid 273,125 100.0% 180,188 100.0% 179,085 100.0% #Source: Qantas Inc. (See Par. 68). AUDIT STATEMENT There was no adjustment made in the average paid circulation as shown in the Publisher's Statements for the period audited. This newspaper has exercised its option to have its circulation audited by ZIP/FSA Code. A separate ZIP/FSA Code Analysis verified by ABC is available for the publisher. A Statement Plus consisting of a supplement of circulation data for the 12 months ended March 31, 2008 is included in Par. 6 or this audit. Data in this report have been verified as part of This audit. AVERAGE PAID CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Morning Morning Calendar Courier Ended Sun (Mon:Fri) Mon Tue Wed Thu Fri Sat (Mon: Sat.) June 30, 2004 280,038 September 30, 2004 281,013 Arkansas Democrat Gazette (Morning & Sunday), Little Rock, AR, Page #3 183,178 181,621 (0 Ta 0. 0 C Oy N N CNV N W O CO 1 - OJ Q O CI N N N v - N N 0) 0) 0 N O N tmD NV) N CO W N v- UP N N N N CO pr 0 gr; ,u22C u N CO N 0 0 N OD0) m 0 N 0) O 0 (O CO W 0 N N N co (0 1t - O N 0 0 N N r O co .3t 10 OP 0 O CO r N COWO CO CO 0) A W CO O N CV I- N V CO CO N 0) (0 co n ( n (0 co N (0 W N C)' N O, (O SNO W 0) W f0 ^ CO. N 3 - Cal Cr) N N O I- CON Cr) O CO O) t0 CO O N (0 N CJN r A F (O N (0 co N O A A N CO 0) CO O 0 N N N W A^ CO 0 O) V3 OW 0) N A C t7 N N OD O CV p N(0 0CO CO N CO 0 CO CO CO (0 0) O O N O W T a- V) N O) )O W V N NT N v- (0 .- en O W r CON N () N (0 O v vi 0) N W O r CO 0) 0) W ^ [O 0) CO 0) a o) V 0) r W as as N N A N N CO W A Oe N A N O O CO O CO CV NI N O V r N O (WO < O CO — C Q W T r N O N CO N o) N CO N O T a CO N (C0 (0 O W N V )0 < O A N0OW(ON OJ C CO Y CO N co Z 2 Z og 0g O O U > U [C Z E E Z F 0 = W y c 2 W¢ U o c U .= .-c!) 0 Z J d m r O T m ie 2 m S N N co'N E c E 5 r p £ iii c y -' § 0 a r U =2§tu r- 0002- MZm O 58,212 73,648 A NW 07 A O W O W W O V W CD 0 CO 0 CO 0) A = C C N 0 U0 O m 0 Z N N p C 7 C U Z > N 0 CO m 0 CO m 3 ¢ m m U U U 0 0 U' Arkansas Democrat Gazette (Morning & Sunday), Little Rock, AR, Page #10 R®/&# " CO 31- CV CV Er, ® 2 07 10CV Incc 0.1 01 § !m\;�2 14- S• ®§¥#®L0 01 CN1 «@o#t-M)Id CO In CO Of ct 01 01 tri 21,219 18,439 16,607 22.5% ■ Rs \ ( k CO scr (77 co crc cs 21,339 29.0% 16,815 § k ID CO e CV Cc)Ict v- CO CO ;p;R _§! 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