HomeMy WebLinkAboutOrdinance 5408 ORDINANCE NO. 5408
AN ORDINANCE TO AMEND §72.58 OFF-STREET PARKING
FACILITIES; RULES AND RATES OF THE FAYETTEVILLE CODE TO
ADD EVENT PARKING FOR LARGE WALTON ARTS CENTER EVENTS
WHEREAS, the Walton Arts Center Staff has requested that the City amend our parking
regulations to allow an event parking option when 600 or more patrons are expected to attend the
Walton Arts Center; and
WHEREAS, an event parking option may increase customer satisfaction with parking in
the Walton Arts Center parking lot during large events by allowing a more rapid exit from the lot
after a performance.
NOW, THEREFORE BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF FAYETTEVILLE,ARKANSAS:
Section 1: That the City Council of the City of Fayetteville, Arkansas hereby amends
§72.58 Off-Street Parking Facilities (H) City parking lots and paid on-street parking spaces
within the Entertainment District Parking Zone of the Fayetteville Code by enacting a new
subsection(5)Event Parking as shown below:
"(5) Event Parking. The Parking Manager may approve a request from
the Walton Arts Center staff to implement Event Parking when 600 or
more patrons are expected to attend an event at the Walton Arts Center.
Such Event Parking will require a person desiring to park their vehicle
in the Walton Arts Center Parking Lot to pay a fee of $5.00. The
Walton Arts Center shall provide sufficient personnel to staff any Event e`gy9PPPEYEp
Parking it requests." ®`oa``��R /TR: dsP.,
Y OF®SGS oa
PASSED and APPROVED this 3rd day of May, 2011.
:FAYETTEVILLE:
APPROVED: ATTEST:
89A,
By: - Ry: lcl�,dAoj
LAD , Mayor SO RA E. SMITH, City Clerk/Treasurer
City of Fayetteville Staff Review Form
City Council Agenda Items
and
Contracts, Leases or Agreements
5/3/2011
City Council Meeting Date
Agenda Items Only
Don Marr Administration Administration
Submitted By Division Department
Action Required:
A Ordinance to amend Parking Ordinance 5324 to add Event Parking in Section _enabling the Walton Arts Center
to request approval from City Staff to utilize an event parking program on nights when 600 or more patrons are
expected at the Walton Arts Center for an event.
Cost of this request Category/Project Budget Program Category/Project Name
Account Number Funds Used to Date Program/Project Category Name
Project Number Remaining Balance Fund Name
Budgeted Item 0 Budget Adjustment Attached
Previous Ordinance or Resolution#
Department Direct Date
L)k
Original Contract Date:
" C I Original Contract Number:
City rney Date
-IS20tl 4_l3-1 1 PO4:36 RCVD
Finance and Internal Services Director Date Received in Cit
Clerk's Office -
Chief of St Date ERE
Received in
Mayor's Office
M 4or Difte
Comments:
Revised January 15, 2009
City Council Meeting Date:
Tayve ele May 3, 2011
ARKANSAS
City Council Agenda Memo
To: Mayor and Members of the City Council
Thru: Mayor Jordan
From: Don Marr, Chief of Staff
Date: 4/18/2011
Subject: Amending Ordinance 5324 to add Event Parking as an Option for Large WAC events
Recommendation:
The City Staff recommends on behalf of the Mayor's office that the City Council amend Parking
Ordinance 5324 Pay Parking Program to allow for an Event Parking Program which would enable
the Walton Arts Center to request approval from City Staff to utilize an event parking model on
nights/matinees when 600 or more patrons are expected to attend the Walton Arts Center.
Background:
The Walton Arts Center Executive Management Team has requested the Mayor to bring to the City
Council an ordinance amendment to enable the City Parking Staff to approve an Event Parking
Program. The goal of the event parking model is to increase customer satisfaction with parking in
the large Walton Arts Center Lot(on the Corner of Dickson Street and West Street) . Event
parking model will facilitate mass exodus from the main Walton Arts Center parking lot after WAC
performances, something that the current parking systems are not designed to handle in mass
numbers.
The key to the scenario is the ability to move back and forth between event parking and hourly
parking. The Walton Arts Center will request approval to use the event parking model for all
events when 600 or more patrons are expected to attend the WAC for an event. This will include
evening and matinee shows. For evening shows the Event Parking model would begin at 4 pm.
For matinee shows the event parking model would begin at 12 noon. In both instances the event
parking model would remain in effect through 30 minutes (max.) past curtain time.
The City will investigate numerous operational processes(such as provide handheld devices to
accept cash/credit cards and issue an all in one parking receipt/ticket with a QR code that our
current equipment will read and allow exiting at any time before 2 pm the next day without a gate
attendant, or the use of other manual cash/and manual validating ticket dispensing options.)The
final option selected will have to provide some type of receipt/tickets that will allow unattended
exit from the lot for those individuals that would have to leave early, or for those individuals who
stay after performances to attend business establishments on Dickson Street,and who do not
wish to leave immediately following the shows.
Event parking would be utilized either until the lot is full or until 30 minutes post curtain time.
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TDD(Telecommunications Device for the Deaf)(479)-521-1316
When the WAC show ends and when heavy traffic begins flowing out of the lot, all exit gates (2 on
West Ave., and 1 on Dickson)will be raised allowing traffic to exit freely by presenting their
receipt/tor special ticket upon exit until the heavy volume of those individuals leaving immediately
following the show have exited. Then the gates will be lowered and hourly parking will resume.
The Walton Arts Center Management expects event parking o be utilized approximately 120 to 150
events per calendar year.
The fee for event parking will be a flat fee of$5.00 and would raise proportionately with any
adjustments made by the City Council to the maximum daily rate.
The City Staff(Internal Auditor, Senior Director of Finance&Internal Services, Division Manager
of Parking &Telecommunications, Senior Director of Transportation Services, Police Staff and the
Chief of Staff)will work with the WAC executive management staff to ensure Cash Controls,
Timely Reporting of weekly revenues, ensuring timely deposits, establishing event parking
protocols to reduce any loss of revenue due to hourly parkers who entered the lots prior to the
Event Parking hours beginning; attempting to exit during the mass show exit period, and to
establish an event parking ticket processes, and management of automobile traffic during mass
exit period.
Budget Impact:
The event parking model will be staffed fully by the Walton Arts Center staff contracted for
Parking Services by the City of Fayetteville at no additional cost to the current contract for this
budget year.
There are two options being considered at this time. The current budget has$31,000 for
improvements in Entertainment District Parking program (equipment,software, lots, etc) available
for additional equipment, programming and lot improvements
Option One: The City would provide up to 4 hand held "roaming cashier" devices for accepting
payment at entry and providing receipts/tickets for individuals entering during the event model
period and allowing exit at any time without a gated attendant, is at a cost to the City of$ 59,000
for equipment,software, and programming.
Option two: The purchase of validating equipment and special ticket stock costing up to$20,000
in equipment and software and supplies. There would be additional staff time to program &
validate show tickets for up to 150 events not included in this new equipment cost.
Depending on the options selected—which will be based on ensuring sound audit controls, and
operational/customer satisfaction success, and lower overall cost the parking budget impact
could result in an additional expense which would have to be brought back to the City Council for
approval. This will be evaluated against the benefit to the program, customer service and cash
control requirements.
113 West Mountain 72701 (479)575-8323 accessfayetteville.org
TDD(Telecommunications Device for the Deaf)(479)-521-1316
WAC Main Lot Event Parking Plan
The goal of the event parking model is to increase customer satisfaction with parking on Dickson Street by
facilitating mass exodus from the main WAC lot after WAC performances, something that the current
automated system is not set up to do.
The key to our scenario is the ability to move back and forth between event parking and hourly parking. It
is dependent on the technological capabilities of the machines and the ability of Amano's technicians to
adapt them for this specific purpose. If this is not possible, an alternative scenario laid out below bypasses
the equipment as much as possible.
Event Parking-Key stars
Event Parking Hours: 4pm evening/noon matinees through 30 minutes (max.)past curtain time
Lots utilized: WAC main lot
Cost: $S
Event parking happens when: 600 or more patrons expected at WAC for an event
Estimated # of event parking times: 120-I50 events/yr
General Procedures
Prior to the event, signs would be posted to advise parkers that event parking will be in effect at the given
time. At the onset of event parking, the lot would be staffed by two entrance gate attendants (provided by
WAC)and a rover to monitor available space and troubleshoot. All would be under the supervision of the
WAC parking team lead. The two attendants would greet entering patrons, collect the fee($S, cash only ,
and give them a machine-validated ticket or "pass" of some kind. The pass would be a validated and time-
coded ticket that would work with the machine and allow unattended exit from the lot any time before
2:00pm the next day(like a pre-paid ticket). Event parking would continue until the lot is full or until 30
minutes post curtain. At that time, the attendants would remove signage and hourly parking would resume.
Anyone parked in the lot prior to event parking or entering the lot after it could exit the lot at any time
following normal hourly procedures. At the end of the show when heavy traffic begins flowing out of the
lot, all four gates would be opened allowing traffic to exit freely until the flow stops. The gates would be
lowered and any event parkers who linger could use the pass in the machines to exit the lot. Up to four
WAC staff would be used to monitor the exits during the immediate post-show exit(approximately IS
minutes . Once the crowd has subsided, the gates would be lowered and remaining parkers would use their
validated pass to exit when they leave.
Event parking would take place when it is anticipated that the lot will be full. More specifically, event
parking would be utilized when there are performances on the WAC campus with an anticipated
attendance near 600. WAC will provide the City with a list of potential events at the beginning of each
season and update it frequently as programming changes and ticket sales trends dictate. Generally, we
expect I20-1 SO events per year will meet the event parking criteria.
Issues/Solutions:
I) Parking Machine tickets -The pass needs to be valid only for the day of the event as it will not be
collected from cars exiting during the post-show rush. If the machine can be set to allow tickets to
be dispensed without driving through,perhaps they can be validated in some way.
2) Shrinkage -Small loss of revenue due to hourly parkers exiting during the post-show rush could
happen, although we anticipate this would be less than what currently is lost due to "prox outs" at
the end of show. Revenue flow will be monitored by city staff to ensure that revenue intake
remains steady or higher than pre-event parking.
3) Cash Controls -A system of cash controls will be established with points of accountability along
the chain of custody. This system would require a controlled inventory of passes or tickets(such
as sequentially numbered receipts). The City would control the tickets/passes by issuing them to
WAC staff prior to each Season. Attendants would be issued a fixed amount of passes with a
dollar value and cash for change. At the end of the shift,unused passes and all cash would be
returned in a dollar amount equal to the initial amount. A flash report could be issued by WAC
each evening to City on sales. WAC could deposit the money and issue the city a check monthly
or quarterly.
4) Parking Fees—Event parking will be a flat fee of$5. If$5 is maximum set by City ordinance, we
would like to include language that would raise it proportionately with any adjustments made by
the City Council to hourly rates.
5) Traffic Control—To successfully clear the lots as quickly as possible,utilizing the existing
Dickson Street police officers to help manage traffic flow and time the light at Dickson/West will
be useful.
Alternative Scenario
If securing validated tickets/passes that work with the machines upon exit proves impossible, we would
modify the above plan to provide color-coded passes (not readable by the machines)to patrons who enter
the lot. WAC would staff the exits from the start of event parking until tam. Cars with tickets who
parked before or after event parking could leave as usual, cars who received a color-coded pass would be let
out manually by the attendant. This is a workable solution, however, it would require some additional
labor to staff the exits longer.
ORDINANCE NO.
AN ORDINANCE TO AMEND §72.58 OFF-STREET PARKING
FACILITIES; RULES AND RATES OF THE FAYETTEVILLE CODE TO
ADD EVENT PARKING FOR LARGE WALTON ARTS CENTER EVENTS
WHEREAS,the Walton Arts Center Staff has requested that the City amend our parking
regulations to allow an event parking option when 600 or more patrons are expected to attend the
Walton Arts Center; and
WHEREAS, an event parking option may increase customer satisfaction with parking in
the Walton Arts Center parking lot during large events by allowing a more rapid exit from the lot
after a performance.
NOW, THEREFORE BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF FAYETTEVILLE,ARKANSAS:
Section l: That the City Council of the City of Fayetteville, Arkansas hereby amends
§72.58 Off-Street Parking Facilities (H) City parking lots and paid on-street parking spaces
within the Entertainment District Parking Zone of the Fayetteville Code by enacting a new
subsection(5)Event Parking as shown below:
"(5) Event Parking. The Parking Manager may approve a request from
the Walton Arts Center staff to implement Event Parking when 600 or
more patrons are expected to attend an event at the Walton Arts Center.
Such Event Parking will require a person desiring to park their vehicle
in the Walton Arts Center Parking Lot to pay a fee of $5.00. The
Walton Arts Center shall provide sufficient personnel to staff any Event
Parking it requests."
PASSED and APPROVED this 17th day of May, 2011.
APPROVED: ATTEST:
By: By:
LIONELD JORDAN, Mayor SONDRA E. SMITH, City Clerk/Treasurer
c
FAYETTEVILLE CODE OF ORDINANCES
TITLE VII TRAFFIC CODE
(2) This section shall apply everyday between the (a) 2:00 p.m. until 5:00 p.m. --
hours of 8:00 a.m. and 6:00 p.m., except $.50 per hour
Sundays and legal holidays.
(b) 5:00 p.m.until 2:00 a.m.the following
(G) Gated parking lots,parking decks and parking day--$1.00 per hour
meters outside the Entertainment Parking
District Zone. For all the parking lots identified (c) 2:00 a.m. until 2:00 p.m. —
in subsection (A) and all parking meters free parking
outside the Entertainment Parking District
Zone. (d) 2:00 p.m.until 2:00 a.m.the
following day—the owner or
The following parking fees are established and operator of any vehicle shall
shall be required to be paid by the owner or have the option to choose a
operator of any vehicle parked in those spaces maximum day rate of$5.00
or parking lots:
(2) Saturday and Sunday
(1) Long-term metered spaces(red-
capped parking meters) -- $.15 (a) 2:00 p.m. until 6:00 p.m.
per hour. $.50 per hour
(2) All other parking meters--$.25 (b) 6:00 p.m.until 2:00 a.m.the
per hour. following day -- $1.00 per
hour
(3) Gated lot(per space) --$30.00
per month. (c) 2:00 a.m. until 2:00 p.m. —
free parking
(4) Long-term parking permits(hang
tags) for use only at long-term (d) 2:00 p.m.until 2:00 a.m.the following
(red-capped) meters -- $30.00 day — the owner or operator of any
per month. vehicle shall have the option to
choose a maximum day rate of$5.00
(5) City Parking Deck at Meadow
Street -- $45.00 per month for (3) Motorcycle and motor scooter
first and second levels, $30.00 parking in specially designated
per month for third level, plus motorcycle/motor scooter paid
single day usage fee of not more parking spaces.
than$4.00 if space is available.
The above parking rates for normal,
(6) Town Center Parking Deck — not more than passenger car sized paid parking
$70.00 per month nor more than$4.00 per day spaces shall be reduced by 50%for
if space is available. all specially designated
motorcycle/motor scooter paid
(H) City parking lots and paid on-street parking spaces. All motorcycles and
parking spaces within the Entertainment motor scooters will have to pay the
District Parking Zone. normal full rate if parked within a
normal, passenger car sized parking
For parking in the WAC Lot, South Lot, space.
East Lot, North Lot and all paid on-street
parking spaces within the entertainment (4) Discounted parking rates for employees.
District Parking Zone, the following (Employee Parking Cards or coupons)In order
parking fees are established and shall be to assist employees working in the
required to be paid by the owner or Entertainment District Parking Zone,the Mayor
operator of any vehicle parked in those is authorized to sell and issue Employee
spaces or lots: Parking Cards that can be used for certain
more distant parking spaces at a highly
(1) Monday through Friday discounted rate of up to 90% off the normal
CD72:13 000
Pspp PA"IlLa3
NORTHWEST ARKANSAS
NEWSPAPERSw
Northwest Arkansas Democrat Gazette
The Morning News of Springdale RECEIVED
The Morning News of Rogers
Northwest Arkansas Times MAY 2 5 2011
Benton County Daily Record CITY OF FAYETTEVILLE
212 North East Avenue, Fayetteville Arkansas 72701/ PO Box 1607, 72702 CITY CLERK'S OFFICE
PHONE: 479-571-6421
AFFIDAVIT OF PUBLICATION
I, Cathy Wiles, do solemnly swear that I am Legal Clerk of the Northwest
Arkansas Newspapers LLC. Printed and published in Washington & Benton
County, (Lowell), Arkansas and that from my own personal knowledge
and reference to the files of said publication, the advertisement of: City
of Fayetteville- Ordinance 5408 ORDINANCE NO.5408
AN ORi?IPlM DE To MIEND§72M OFF-STREET
PARKING FACILRULES AND OF
jkFAILIEC E TO ET PARUNQPublished May 19, 2011 FOR LARGE WAtTON As CENTER EVENTS
W HIEREW the Wellon Arta Caister Staff lies request• A R R R H S A S
Ertl that tl*Cilyart-d Aur per"$QgrllalWns 1000W
a1s avant p n9 O}11Io11 when 6W 6r mOIA PaVOM era oxPeded t0 attend the Walmn Arts
Publication Charge : $ 71 .33 �t'N:�
WHEN EAS,an event parking option may increase customer satisfaction with parking in the
Walton Ads Cen[er parking lot during large events by allowing a more rapid exit from the lot
after a performance.
NOW,THEREFORE,BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
FAYMEVILLE,ARKANSAS:
�/ SB0t1Ot11,11sa1 the City Camo9 Of IheClty Of F8MlaAk%Arkansas tWeby amort ,§72.58
Signed: _ _ -------- Off-treat PaSrMhB Fac1111165"CAy loaft g Ms 016 Pfd W-street parldng epam within
the FiflrRta WUM D(stf101 PaWng dorig Of the FayeltevNfe ODde by enacting a reaw subsec-
lion(5)Event PsrMnp as Mom beTew.
16) Event Pei"'Ing P&Wng,Marlagar may approve a requesl from the the Walton Arts
Center staff to wnI�t Emn,t Perking wt,an 800 Or rn°f°pau«m ate exmied to
Subscribed and sworn to before me
atfend an evwl al 1318 Wallon Ads t;erstor,SuW)Event ParWng mill mqulre a parson
deskirlg 10 Park 010[r v01110110 In"Walton Arts Cantor Parking Lot to pay a.fes of SS.00.
This l� day of Marter 7 , 2011 . The Wall,Arta catlall prohdA 8 jrKtlt pefsannel tt,staff any Even,Pant"It
PASSED and APPROVED this 3rd day of May,2011.
APPROVED: ATTEST:
By: By:
LIONELD JORDAN,Mayor SONDRA E.SMITH,City ClerWTreasurer
Notary Public ���
My Commission Expires:
Do not pay from Affidavit, an invoice will be sent
ORDINANCE NO. 5408
AN ORDINANCE TO AMEND §72.58 OFF-STREET PARKING
FACILITIES; RULES AND RATES OF THE FAYETTEVILLE CODE TO
ADD EVENT PARKING FOR LARGE WALTON ARTS CENTER EVENTS
WHEREAS, the Walton Arts Center Staff has requested that the City amend our parking
regulations to allow an event parking option when 600 or more patrons are expected to attend the
Walton Arts Center; and
WHEREAS, an event parking option may increase customer satisfaction with parking in
the Walton Arts Center parking lot during large events by allowing a more rapid exit from the lot
after a performance.
NOW, THEREFORE BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF FAYETTEVILLE,ARKANSAS:
Section 1: That the City Council of the City of Fayetteville, Arkansas hereby amends
§72.58 Off-Street Parking Facilities (H) City parking lots and paid on-street parking spaces
within the Entertainment District Parking Zone of the Fayetteville Code by enacting a new
subsection(5)Event Parking as shown below:
"(5) Event Parking. The Parking Manager may approve a request from
the Walton Arts Center staff to implement Event Parking when 600 or
more patrons are expected to attend an event at the Walton Arts Center.
Such Event Parking will require a person desiring to park their vehicle
in the Walton Arts Center Parking Lot to pay a fee of $5.00. The
Walton Arts Center shall provide sufficient personnel to staff any Event e`gy9PPPEYEp
Parking it requests." ®`oa``��R /TR: dsP.,
Y OF®SGS oa
PASSED and APPROVED this 3rd day of May, 2011.
:FAYETTEVILLE:
APPROVED: ATTEST:
89A,
By: - Ry: lcl�,dAoj
LAD , Mayor SO RA E. SMITH, City Clerk/Treasurer
City of Fayetteville Staff Review Form
City Council Agenda Items
and
Contracts, Leases or Agreements
5/3/2011
City Council Meeting Date
Agenda Items Only
Don Marr Administration Administration
Submitted By Division Department
Action Required:
A Ordinance to amend Parking Ordinance 5324 to add Event Parking in Section _enabling the Walton Arts Center
to request approval from City Staff to utilize an event parking program on nights when 600 or more patrons are
expected at the Walton Arts Center for an event.
Cost of this request Category/Project Budget Program Category/Project Name
Account Number Funds Used to Date Program/Project Category Name
Project Number Remaining Balance Fund Name
Budgeted Item 0 Budget Adjustment Attached
Previous Ordinance or Resolution#
Department Direct Date
L)k
Original Contract Date:
" C I Original Contract Number:
City rney Date
-IS20tl 4_l3-1 1 PO4:36 RCVD
Finance and Internal Services Director Date Received in Cit
Clerk's Office -
Chief of St Date ERE
Received in
Mayor's Office
M 4or Difte
Comments:
Revised January 15, 2009
City Council Meeting Date:
Tayve ele May 3, 2011
ARKANSAS
City Council Agenda Memo
To: Mayor and Members of the City Council
Thru: Mayor Jordan
From: Don Marr, Chief of Staff
Date: 4/18/2011
Subject: Amending Ordinance 5324 to add Event Parking as an Option for Large WAC events
Recommendation:
The City Staff recommends on behalf of the Mayor's office that the City Council amend Parking
Ordinance 5324 Pay Parking Program to allow for an Event Parking Program which would enable
the Walton Arts Center to request approval from City Staff to utilize an event parking model on
nights/matinees when 600 or more patrons are expected to attend the Walton Arts Center.
Background:
The Walton Arts Center Executive Management Team has requested the Mayor to bring to the City
Council an ordinance amendment to enable the City Parking Staff to approve an Event Parking
Program. The goal of the event parking model is to increase customer satisfaction with parking in
the large Walton Arts Center Lot(on the Corner of Dickson Street and West Street) . Event
parking model will facilitate mass exodus from the main Walton Arts Center parking lot after WAC
performances, something that the current parking systems are not designed to handle in mass
numbers.
The key to the scenario is the ability to move back and forth between event parking and hourly
parking. The Walton Arts Center will request approval to use the event parking model for all
events when 600 or more patrons are expected to attend the WAC for an event. This will include
evening and matinee shows. For evening shows the Event Parking model would begin at 4 pm.
For matinee shows the event parking model would begin at 12 noon. In both instances the event
parking model would remain in effect through 30 minutes (max.) past curtain time.
The City will investigate numerous operational processes(such as provide handheld devices to
accept cash/credit cards and issue an all in one parking receipt/ticket with a QR code that our
current equipment will read and allow exiting at any time before 2 pm the next day without a gate
attendant, or the use of other manual cash/and manual validating ticket dispensing options.)The
final option selected will have to provide some type of receipt/tickets that will allow unattended
exit from the lot for those individuals that would have to leave early, or for those individuals who
stay after performances to attend business establishments on Dickson Street,and who do not
wish to leave immediately following the shows.
Event parking would be utilized either until the lot is full or until 30 minutes post curtain time.
113 West Mountain 72701 (479)575-8323 accessfayetteville.org
TDD(Telecommunications Device for the Deaf)(479)-521-1316