HomeMy WebLinkAbout2014-09-15 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
September 15, 2014
Commissioners Present: Ching Mong, Matt Behrend, Bobby Ferrell, Tim Freeman, Matthew
Petty, and Justin Tenant.
Commissioner Absent: Hannah Withers
Staff Present: Marilyn Heifner, Mario Priest, and Sandra Bennett
The meeting was called to order at 2:05 p.m. at the Fayetteville Town Center by Chairman
Ching Mong.
MINUTES
Moved by Ferrell, second by Freeman to approve the minutes of the August 2014 meeting.
FINANCIAL REPORT
Marilyn reported that HMR collections for the month were up 4.43% ($215,802) over last
August. Year to date $1,775,943 has been collected, a 3.01% increase over last year.
Marilyn introduced Sally Fisher, new accountant. Sally presented the financials.
• Kit Williams reported on prosecutor collections of HMR tax. Prosecutor collected $941.64
in overdue taxes. Thirty four cases are still open.
REPORTS
CLINTON HOUSE MUSEUM
Clinton House hosted 545 guests in August. Two group tours visited the house. Birthday
celebration for President Clinton was held on August 16.
CONVENTION VISITOR BUREAU
Reagan/Bush Aggies and UA Food Animal Well Being Symposium were hosted in August
with economic impact of $33,354. Definite group bookings for the month will account for
$5,154,660 economic impact from 15 groups.
TOWN CENTER
Seven contracts ($23,675) were written and returned in August. Collections totaled
$37,877.00. Average per event sales increased 82% to $3,382.00.
New tile installation in lobby has been completed.
EXECUTIVE DIRECTOR
Marilyn reported on the Ale Trail Anniversary celebration plans. On Sept. 16, the City
• Council will consider the ordinance authorizing issuance of HMR tax and tourism revenue
bonds. That meeting begins at 5:30 p.m. at City Hall.
• AGENCY REPORT
Mike Sells introduced Jon Hodges, creative director at the firm. Mike then discussed the
search engine marketing in FACEBOOK with 5-6 school campaigns running.
Drew reported on planning time for 2015. The Visual Arts Guide is ready to go to the
printer.
OLD BUSINESS
Flag - Ferrell announced that any action on a new Fayetteville flag would be postponed.
Report on Bulldog Classic funding -Marilyn was able to find unallocated money in
convention development funds to fund the $10,000 Bulldog Classic.
NEW BUSINESS
Health Reform Impacts on Health Coverage
Marilyn reported that the renewal insurance rate for the next 12 months with United Health
Care for employees came in -2.3% lower than our current premium ($7,817.23)
In order to comply with the Affordable Care Act (ACA), we need to change current policy to
the following:
The Fayetteville Advertising and Promotion Commission provides health insurance,
dental insurance, and life insurance ($25,000) to eligible employees. This benefit is
• available on the first of the month after 60 days of continuous employment
Adoption of the change was moved by Petty, second by Ferrell, Motion carried.
EXECUTIVE SESSION - Personnel issue
Moved by Petty, second by Behrend to go into executive session to discuss personnel issue.
Motion carried
Commission adjourned to Executive Session.
Moved by Petty, second by Ferrell to return to regular meeting. Motion carried.
Chairman Ching
Mong
announced disappointedly that Marilyn
Heifner had submitted her
resignation with
a goal
of replacing her by January 31, 2015.
Mong said the Commission
was not happy to hear
the news and that she had big shoes to
fill.
Commissioners thanked Heifner and said she was good at guiding, dissemination of
information, and at connecting events and people. They wished her the best.
Moved by Farrell, second by Tennant to accept Heifner's resignation effective January 31,
2015. Motion carried.
• Moved by Farrell to form a search committee of the Commissioners, Heifner, and Sandra
Bennett, second by Freeman. Motion carried.
• Advertising will be done nationally through DMAI, AACVB, and Linkedin.
There being no further business, the meeting adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director, Fayetteville A & P Commission
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