HomeMy WebLinkAbout2014-04-14 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
April 14, 2014
Commissioners Present: Ching Mong, Matt Behrend, Bobby Ferrell, Tim Freeman, Justin
Tennant, and Hannah Withers
Commissioner Absent: Matthew Petty
Staff Present: Marilyn Heifner, Sandra Bennett, Jerri Kuburich
CALL TO ORDER
Ching Mong called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on April 14 at 2:00 p.m. The Commission had visited with
those requesting funds prior to the meeting.
APPROVAL OF THE MINUTES
Moved by Ferrell, second by Tennant to approve the March 2014 minutes. Motion carried.
FINANCIAL REPORTS
Marilyn Heifner reported that the HMR tax for March was $213,212, approximately even
with last March. Year to date collections ate $618,212, a 1.05% increase over last year.
• Jerri Kuburich reviewed the financials for the Commission. Moved by Tennant, second by
Freeman to approve the financials. Motion carried. Audit report will be presented at the
May meeting.
DELINQUENT TAX COLLECTIONS
Kit Williams reported that the City Prosecutor collected $7,891.71 in overdue HMR taxes in
March. Four paid in full and their cases are closed.
DEPARTMENTAL REPORTS
CLINTON HOUSE MUSEUM
Attendance is beginning to pick up at the Museum. Johnson received the Museum
Professional of the Year award from the Arkansas Museum Association.
CVB
Ten events were tracked in March - these events picked up 1,262 hotel rooms and had an
economic impact of $2,925,562. Staff booked 18 future events and meetings with an
anticipated economic impact of $4,881,535.
TOWN CENTER
The Town Center completed 21events in March. Collections are up 34% over last March.
Average sale per event is up 66%.
0 AGENCY REPORT
• Drew Finkbiner reported that the Insider's Guide will be released to the printer at the end
of the month. Delivery is scheduled for mid-May. The Trip Advisor page has an average
time on the site referral of 3 minutes and 22 sec. The site features the Ale Trail.
Mike Sells told the Commissioners that the website traffic to the
experiencefayetteville.com website is down 2.76%. Sources from direct traffic are down
40%. SEO's traffic on an organic search from Google is up 35%.
OLD BUSINESS
None
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A. Replacing the City Attorney -An RFQ ad was placed in the newspaper for an A& P
Attorney. No qualifications were received. It was decided to place an ad in the
Washington County Bar Association newsletter in order to get applications to
replace John Burrow.
B. Award of bid for dance floor - Motion by Ferrell, second by Withers to approve bid of
Mity Lite for the dance floor for the Town Center, It was the only bid received and
was for $52,202.46. Motion carried.
C. Renewal of contract with the city for collections - Moved by Ferrell, second by
Tennant to allow Marilyn Heifner and Ching Mong to sign the extension of the
contract with the City to collect HMR taxes. Motion carried.
D. Ching Mong expressed his sympathies for the death of John Burrow and Bob Davis.
Both served the A & P Commission and the City of Fayetteville. He said we will miss
both of them.
Commissioners discussed ways they might honor their memories through a
plaque or photos in the Town Center. Moved by Behrend, second by Ferrell to
dedicate this year's Insider's Guide to them. Motion carried.
OTHER BUSINESS
None
There being no further business, the meeting adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director, Fayetteville A & P Commission
IJ