HomeMy WebLinkAbout2014-03-10 - MinutesADVERTISING AND PROMOTION
REGULAR MEETING
March 10, 2014
commissioners Present: Ching Mong, Matt Behrend, Bobby Ferrell, Tim Freeman, Matthew Petty, and
Hannah Withers
Commissioner Absent: Justin Tennant
Staff Present: Marilyn Heifner, Sandra Bennett, Jerri Kuburich
Others Present: Byron Hatch, Chris Pohl, Matt Trantham - University of Arkansas Athletics
CALL TO ORDER
Ching Mong called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on March 10 at 2:00 p.m.
OLD BUSINESS - UA ATHLETICS PRESENTATION
Matt Trentham said they appreciated the opportunity to address the Commission and give them a
glimpse of the economic impact of UA events as a whole and explain the NCAA events model which must
be followed in order for the UA to get to host events.
Chris Pohl discussed the UA athletics economic impact for Fayetteville for 1) expenditures and payroll, 20
visitors for regular season events, and 3) construction.
•The annual economic impact is $153.6 million for athletic events. In 2011-12, 720,000 attended
baseball, basketball and football games in Fayetteville. 47.5% of those were from outside Northwest
Arkansas. That's 38,805 hotel room nights and 1 million meals.
The NCAA is interested in a legacy/community type program to be conducted as a part of the bid for
events. They look for fundraising to obtain resources to pay for championship hosting expenses and view
that as an enhancement. They look at Fayetteville and ancillary events as a focus to enhance the
Championship. The NCAA wants to brand the championship in the city's footprint. The City should feel
like it's hosting the NCAA event. There is increased competition to host NCAA events.
Withers thanks the UA representatives for presenting the case and said she and other commissioners
better understood the position of the UA.
NOMINATION TO FILL COMMISSION TERM
One qualified application was received from Ching Mong to fill the term ending March 31, 2018. Moved
by Withers, second by Ferrell to reappoint Mong. Motion carried.
APPROVAL OF THE MINUTES
Moved by Petty, second by Withers to approve the February 2014 minutes. Motion carried.
FINANCIAL REPORTS
Marilyn Heifner reported that the HMR tax for January was $203,022, an increase of 8.24% over last
.February. Year to date collections ate $405,498, a 1.71% increase.
Jerri Kuburich reviewed the financials for the Commission. She discussed the change in the Town Center
financials which will show actual rent for the month as revenue and revenue for future events will be
classed as deferred revenue..
10moved by Ferrell, second by Freeman to approve the financials. Motion carried.
DELINQUENT TAX COLLECTIONS
Kit Williams reported that the City Prosecutor collected $1,680.53 inn overdue HMR taxes in February.
Fourteen failed to submit HMR reports.
DEPARTMENTAL REPORTS
CLINTON HOUSE MUSEUM
President Clinton visited the Museum during his visit to honor the 1994 Championship team. For
president's day, the Museum offered free admission. Kate Johnson will received the Museum
Professional of the Year award from the Arkansas Museum Association next month.
CVB
Two events, the Tyson Invitational Indoor Track & Field event and the Ozark Juniors Volleyball Club
Tournament picked up2,290 room nights in February with an economic impact of $2,594,130. Four new
events booked will result in 10,780 room nights and will have an economic impact of $3,535,429.
TOWN CENTER
The Town Center completed 13 events in February. Collections are up 2% over last February. Average
sale per event is up 3%.
AGENCY REPORT
•Mike Sells told the Commisisoners that the paid search kicks off on a multitiered level soon. There are 6
categories of key words. The website work on the SEO's on the website is ongoing.
NEW BUSINESS
None
OTHER BUSINESS
The article in the paper about the crowds turning out for the Little Rock was referenced by Ferrell.
There being no further business, the meeting adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director, Fayetteville A & P Commission
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