HomeMy WebLinkAbout2013-09-09 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
September 9, 2013
Commissioners Present: Matt Behrend, Bobby Ferrell, Ching Mong, Matthew Petty, Justin Tennant
and Hannah Withers
Commissioner Absent: None
Staff Present: Marilyn Heifner and Sandra Bennett
CALL TO ORDER
Ching Mong called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on September 9, 2013, at 1:55 p.m.
COMMISSIONER CANDIDATE INTERVIEWS
The following were interviewed in order to select a replacement for Bill Lyle: Jim Huson (Doe's),
Shellie Morrison (The Event Group), and Tim Freeman (United Hotel Management). Michael
Andrews did not come to the interviews. Norm Toering applied, but was not qualified to run
because he lived outside the city limits. Micahel Marasco also applied, but was not qualified
because he was not a registered voter.
REPORTS
• APPROVAL OF THE MINUTES
Moved by Ferrell, second by Petty to approve the minutes of the August meeting. Motion carried.
HMR REVENUES
HMR taxes are up 2.10% for the month of August (collections $206,873)and 4.65% year to date
(total collections $1,723,053).
FINANCIAL STATEMENTS
Jerri Kuburich presented financial statements. With no questions, Behrend moved to approve the
financials, second by Tennant. Motion carried.
UPDATE ON DELINQUENT TAX COLLECTION EFFORTS
Prosecutor's Office collected $3,199.07 in overdue HMR taxes. Total year to date collections is
$25,050.19. No cases were closed during the month, but seven cases have no HMR due.
Business that failed to submit forms decreased from eleven to eight.
DEPARTMENTAL REPORTS
CLINTON HOUSE MUSEUM
Museum had 446 visitors in August. New exhibit, "Clinton meets Kennedy" was featured in
"What's Up" section of Arkansas Democrat Gazette. Museum offered free admission for
President's birthday on August 17th. Dept. of Arkansas Heritage recognized Museum as recipient
of Small Museum Operating Grant. On Aug. 28, the Museum had a Let Freedom ring Celebration
in conjunction with the national remembrance of the 1963 March on Washington.
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• VISITOR CENTER
Visitor Store operated at 6.8% loss for the month. Fayetteville Insider Guides were sent to 2,407
people. Definite bookings for the Chile Pepper Run and Hispanic Caucus will result in $2,507,659
economic impact.
TOWN CENTER
August collections are the Town Center showed a 7% increase over last August. Executed
contracts were up 153% ($48,250).
EXECUTIVE DIRECTOR REPORT
Marilyn reported that brochures for Ale Trail, Trails Guide and BBBQ were flying off of the shelf.
Insurance renewal for United Healthcare came in at a 42% increase. We will go out and get
quotes from two other companies.
ADVERTISING AGENCY REPORT
Drew Finkbeiner said traffic to the New Town Center site is up. Digital network advertising will be
purchased next week. Fall creative is being developed.
Mike Sells reported that the digital buy will be 20% of the annual media buy and will consist of
three elements 1) geotargeting - wide geographic base from Dallas to Tulsa and to Springfield.
2) national behavioral targets, and 3) retargeting.
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The agency was studying bounce rates on all A & P sites.
OLD BUSINESS
AMENDMENTS TO BYLAWS
John Burrow explained the amendment to the bylaws to allow the Chairman to cancel the A & P
meeting. Moved by Ferrell, second by Petty to approve the change to the By -Laws. Motion carried
unanimously.
BUDGET ADJUSTMENTS
Marilyn explained the budget adjustments for the A & P commission and the CVB. No
adjustments were made for the Clinton House and the Town Center. Moved by Mong, second by
Petty to approve the budget adjustments. Motion carried unanimously.
NEW BUSINESS
NEW COMMISSIONER
Commissioners discussed candidate's strengths and views. Moved by Petty to nominate Tim
Freeman, second by Ferrell. Motion carried.
There being no further business, the meeting adjourned.
Respectfully submitted,
Marilyn Heifner
• Executive Director, Fayetteville A & P Commission