HomeMy WebLinkAbout2013-08-12 - MinutesADVERTISING AND PROMOTION COMMISSION
• REGULAR MEETING
August 12, 2013
Commissioners Present: Matt Behrend, Bobby Ferrell, Bill Lyle, Ching Mong, Matthew
Petty, and Justin Tennant
Commissioner Absent: Hannah Withers
Staff Present: Marilyn Heifner, Sandra Bennett, Matt Clement
CALL TO ORDER
Ching Mong called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on August 12, 2013, at 2:00 p.m.
REPORTS
APPROVAL OF THE MINUTES
Moved by Petty, second by Tennant to approve the minutes of the June meeting. Motion
carried.
HMR REVENUES
HMR taxes are up 5.79% for the month of July (collections $227,971)and 5.00% year to
date (total collections $1,516,180).
• FINANCIAL STATEMENTS
Jerri Kuburich presented financial statements. With no questions, Mong moved to approve
the financials, second by Tennant. Motion carried.
UPDATE ON DELINQUENT TAX COLLECTION EFFORTS
Kit Williams was not present to present report. Recap of the written report by Prosecutor
showed 12 businesses with no forms submitted, 10 restaurants closed, and a delinquent
balance of $21,481 with collections of $461.38.
DEPARTMENTAL REPORTS
CLINTON HOUSE MUSEUM
Museum was highlighted in U. S. Airways July issue and received second year recognition
as a Blue Star Museum. New exhibit, "Clinton meets Kennedy" opened.
VISITOR CENTER
Events coordinated during the month by the CVB had an economic impact of $648,533.
Events booked have economic impact of $338,472. Inquiries received were 763. Store
sales were down 38% ($4,029.94)
TOWN CENTER
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Sales at the Town Center were up 45%, Collections were up 15%. Excellent job by the
• Sandra's reorganized staff: Collin Brunner, director of sales, Caroline Franco, event
coordinator, and Mason McDonald, event manager.
EXECUTIVE DIRECTOR REPORT
Marilyn reported that the wayfinding and signage was beginning to go up. Interior signs
will be in place in the fall.
Trails Guides have been very well received. We have distributed 8000 in 2 months.
Commissioners were given sillipints and Ale Trail passports. We are the first ale trail in
Arkansas. A reprint of the passport order is already being processed.
The Clinton House received a grant from the Arkansas Humanities Council to do interactive
displays. A new exhibit at the Museum highlights the 50th anniversary of Clinton meeting
Kennedy.
DMAI certification was granted. We are one of two certified places in Arkansas. The
process was a collaboration of the entire staff. She gave thanks to the Commission for
investing in this process. Because we had many of the elements in place, it was probably
easier for us than most CVB's who apply.
U. S. Airways piece on Northwest Arkansas was well received. NATA (Northwest Arkansas
• Tourism Association) is reprinting the piece. The Clinton House Museum received several
visitors because of its exposure in the magazine.
The City Council has set November 12 as the date for the special election for the issuance
of bonds using HMR tax as collateral.
ADVERTISING AGENCY REPORT
Mike Sells reported on the new Fayetteville website launched 3 months ago. Page views
are up, visit duration is up 28%, and non-specific keywords are up 39%.
The Agency is working on updating the Town Center website.
OLD BUSINESS
ENTERTAINERS WALK OF FAME
Petty moved, Ferrell seconded to deny the request for funding from the Commission.
Motion carried. Commissioners asked that Butch Stone be invited to submit again in
October.
NEW BUSINESS
ADVERTISING AGENCY CONTRACT
After discussion of the Agency performance, it was moved by Ferrell, second by Petty to
approve The Sells Agency contract for a 3 year extension. Motion carried with Lyle
abstaining.
•
BY-LAW CLARIFICATION
• The Commission attorney, John Burrow, pointed out that there was no provision in the By -
Laws for cancelling a meeting. He recommended an addition to the bylaws which would
be voted on at the September meeting.
PROCEDURE FOR REPLACING VACANCIES ON THE COMMISSION
Marilyn presented a proposed procedure for replacing Commission
John Burrow reported to the Commission that the resolution which passed at the last
meeting regarding the election would pose no conflict of interest for him in his position as
a member of the Washington County Election Commission. Moved by Petty, second by
Ferrell to approve the procedure. Motion carried.
Bill Lyle announced that this would be his last meeting since he has taken a position with
Eleven Restaurant at Crystal Bridges.
BUDGET ADJUSTMENTS
Marilyn presented adjustments to the budget. Commissioners asked to approve those at
the September meeting.
There being no further business, the meeting adjourned.
Respectfully submitted,
40 Marilyn Heifner
Executive Director
Fayetteville A & P Commission
40