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HomeMy WebLinkAbout2013-06-10 - MinutesADVERTISING AND PROMOTION REGULAR MEETING June 10, 2013 Commissioners Present: Matt Behrend, Bill Lyle, Ching Mong, Matthew Petty, and Justin Tennant Commissioner Absent: Bobby Farrell and Hannah Withers Staff Present: Marilyn Heifner, Sandra Bennett, Matt Clement CALL TO ORDER Ching Mong called the regular monthly meeting of the Fayetteville Advertising and Promotion Commission to order on June 10, 2013, at 1:55 p.m. REPORTS APPROVAL OF THE MINUTES Moved by Tennant, second by Petty to approve the minutes of the May meeting. Motion carried. Moved by Tennant, second by Mong to move the deadline for a submission of a Business Plan for the Entertainers Walk of Fame until the next meeting. Motion carried with Petty opposing. • HMR REVENUES HMR taxes are up 11.93% for the month of May and 6.19 year to date. FINANCIAL STATEMENTS Jerri Kuburich presented financial statements. With no questions, Mong moved to approve the financials, second by Tennant. Motion carried. UPDATE ON DELINQUENT TAX COLLECTION EFFORTS Kit Williams reported that the City Prosecutor's office has collected almost $5,000 in overdue HMR taxes in May. Five of 29 cases were closed with delinquent balances of $0. Four others showed a $0 delinquent balance, but were not closed. Cases with no forms submitted have been reduced from 14 to 6. NEW BUSINESS AUDIT Senior Auditor Roxie Benicosa and John Evans, partner of Beall Barclay presented the audit findings to the Commission. Petty asked about regulatory pros and cons which were pointed out in audit letter. Benicosa explained that the current method of reporting were adequate and represented the best financial picture for the Commission. DEPARTMENT REPORTS CLINTON HOUSE MUSEUM •' • The Museum reported 278 visitors for May. Various activities and events at the house were reviewed. Marilyn pointed out that of the $7,000 in visitor revenue which is budgeted, the Museum had exceeded $6,000 in collections already this year. CONVENTION VISITORS BUREAU Store sales have been revised and lowered to reflect expectations for the remainder of the year. Inquiries have been received for Fayetteville information from 1,840 people. Staff has booked $1,386,363 in future business for the month. TOWN CENTER Sales contracts were up 17% for the month at the Town Center. Collections were down slightly by 7%. ADVERTISING AGENCY REPORT Mike Sells reported that in comparable tax collections, Fayetteville is up 6.19%, the state is flat, and Bentonville is up 8.2%. Trip Advisor page is working well. Facebook advertising in niche markets is working on motorcycling, Town Center, and Clinton House Museum. The agency reports 31,000,000 impressions for $10,000 with 16,000 click throughs for information. Drew Finkbeiner reported that they are testing the website, working on geographic targeting, and Google targeting. OLD BUSINESS • ATTORNEY John Burrow reported to the Commission that the resolution which passed at the last meeting regarding the election would pose no conflict of interest for him in his position as a member of the Washington County Election Commission. There being no further business, the meeting adjourned at 2:55 p.m. Respectfully submitted, Marilyn Heifner Executive Director Fayetteville A & P Commission