HomeMy WebLinkAbout2013-06-10 - MinutesADVERTISING AND PROMOTION
REGULAR MEETING
June 10, 2013
Commissioners Present: Matt Behrend, Bill Lyle, Ching Mong, Matthew Petty, and Justin
Tennant
Commissioner Absent: Bobby Farrell and Hannah Withers
Staff Present: Marilyn Heifner, Sandra Bennett, Matt Clement
CALL TO ORDER
Ching Mong called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on June 10, 2013, at 1:55 p.m.
REPORTS
APPROVAL OF THE MINUTES
Moved by Tennant, second by Petty to approve the minutes of the May meeting. Motion
carried.
Moved by Tennant, second by Mong to move the deadline for a submission of a Business
Plan for the Entertainers Walk of Fame until the next meeting. Motion carried with Petty
opposing.
• HMR REVENUES
HMR taxes are up 11.93% for the month of May and 6.19 year to date.
FINANCIAL STATEMENTS
Jerri Kuburich presented financial statements. With no questions, Mong moved to approve
the financials, second by Tennant. Motion carried.
UPDATE ON DELINQUENT TAX COLLECTION EFFORTS
Kit Williams reported that the City Prosecutor's office has collected almost $5,000 in
overdue HMR taxes in May. Five of 29 cases were closed with delinquent balances of $0.
Four others showed a $0 delinquent balance, but were not closed. Cases with no forms
submitted have been reduced from 14 to 6.
NEW BUSINESS
AUDIT
Senior Auditor Roxie Benicosa and John Evans, partner of Beall Barclay presented the audit
findings to the Commission. Petty asked about regulatory pros and cons which were
pointed out in audit letter. Benicosa explained that the current method of reporting were
adequate and represented the best financial picture for the Commission.
DEPARTMENT REPORTS
CLINTON HOUSE MUSEUM
•'
• The Museum reported 278 visitors for May. Various activities and events at the house were
reviewed. Marilyn pointed out that of the $7,000 in visitor revenue which is budgeted, the
Museum had exceeded $6,000 in collections already this year.
CONVENTION VISITORS BUREAU
Store sales have been revised and lowered to reflect expectations for the remainder of the
year. Inquiries have been received for Fayetteville information from 1,840 people. Staff
has booked $1,386,363 in future business for the month.
TOWN CENTER
Sales contracts were up 17% for the month at the Town Center. Collections were down
slightly by 7%.
ADVERTISING AGENCY REPORT
Mike Sells reported that in comparable tax collections, Fayetteville is up 6.19%, the state is
flat, and Bentonville is up 8.2%.
Trip Advisor page is working well. Facebook advertising in niche markets is working on
motorcycling, Town Center, and Clinton House Museum. The agency reports 31,000,000
impressions for $10,000 with 16,000 click throughs for information. Drew Finkbeiner
reported that they are testing the website, working on geographic targeting, and Google
targeting.
OLD BUSINESS
• ATTORNEY
John Burrow reported to the Commission that the resolution which passed at the last
meeting regarding the election would pose no conflict of interest for him in his position as
a member of the Washington County Election Commission.
There being no further business, the meeting adjourned at 2:55 p.m.
Respectfully submitted,
Marilyn Heifner
Executive Director
Fayetteville A & P Commission