HomeMy WebLinkAbout2013-01-14 - MinutesADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
January 14, 2013
Wommissioners Present: Ching Mong, Bob Davis, BQ Perre!!111,Bill Lyle, Maudie Schmitt and Justin
Tennant.
Commissioner Absent: None
Staff Present: Marilyn Heifner, Sandra Bennett, Matt Clement
CALL TO ORDER
Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on January 14, 2014, at 2:00 p.m.
INTRODUCTION OF NEW COMMISSIONER - Maudie introduced Matthew Petty who replaces Bobby Ferrell
as a representative of the City Council.
ELECTION OF CHAIRMAN
Moved by Davis to nominate Ching Mong as chairman, second by Petty. Motion carried.
Ching Mong took over the chair. Resolution by Davis, second by Tennant to change the signator for the A
& P Commission from Maudie Schmitt to Ching Mong. Motion carried.
Mong thanked the Commission. He said he was honored to take the position as Chair and will do his
best to serve and represent the A & P Commission.
LECTION OF REPLACMENT COMMISSIONER TO FILL UNEXPIRED TERM
A list of those applicants who wished to be considered for the position was included in the
Commissioners packets. A new application was received from Cyrena Hattabaugh. Davis said since
Mills position represented the hotel industry, he would like to see a hotel person placed in that position.
Mong said there were a lot of good applicants, but agreed that the hotel link was currently missing.
Moved by Davis, second by Schmitt to nominate Matt Behrend to fill the unexpired position which ends in
April 2015. Motion carried.
REPORTS
MINUTES
Moved by Davis, second by Petty to approve the December minutes of the Commission. Motion carried.
FINANCIAL REPORTS
HMR Revenue - Marilyn reported that end of the year HMR revenue was strong with a 9.68%
increase for the year. December showed a 3.21% increase over 2011.
Financial Reports for 11 months of 2012 were reviewed by Keith Glass. Year to date revenue was
up for A & P, Town Center and CVB.
Davis moved to approve the financials, second by Tennant. Motion carried.
Delinquent Tax Collection Efforts - City Attorney Kit Williams reported that the City Prosecutor
001lected $2,931.78 in December. Overall collection for 2012 was $54,559.93. Average monthly
collection was $4,546.66. Commissioners expressed a concern that there were now 25 restaurants on
the delinquent list. He was asked about taking the business license away from delinquent restaurants.
Williams said
he
thought the system
was working well since most collectors are remitting and only a
small number
of
the collectors are a
problem.
DEPARTMENTAL REPORTS
linton House Museum - Report included in the Commissioner packet.
CVB - Report included in the Commissioner packet.
Matt Clement presented plans for First Thursday o13 and the new Hospitality Hero program.
Town Center - Sandra Bennett reported that the Town Center completed 236 events in 2012 (a 12%
increase), and collected $390,042,67 (a 5% increase). For the month of December corporate events
were 78%, social events were 17%, and community events were 5%.
OLDBUSINESS
BUDGETS FOR 2013
Marilyn presented revised budgets for A & P, Town Center, and CVB and new budget for the Town Center.
Moved by Schmitt to approve the budgets as presented, second by Lyle. Motion carried with Matt Petty
voting'NO'.
ADVERTISING AGENCY REPORT
Mike Sells reported on the 2012 vs 2011 site visits to the web site up 33%. Mobile accounted for 24% of
the visits. It is projected that mobile visits will be 50% of the visits in 2-3 years.
NEW BUSINESS
ALTON ARTS CENTER REQUEST
Peter Lane requested $8.5 million dollars from the A & P Commission - $1 million in 2013, $1 million in
2014, and $6.5 million in bond revenue. He indicated that it was a big request, multifaceted, and had
far reaching impact. It would transform Dickson Street and have a dramatic change in Walton Arts
Center impact. Lane indicated that attendance would increase from 148,911 in 2012 to 310,995 in
2015. Economic impact in 2015 would be $20,086,033 - a 34% increase.
Davis asked of the ticket sales, how much was Broadway series. Lane said $3 million of the $4 million
was Broadway series ticket sales. WAC does 390 events per year.
Requested funds would be spent:
to improves the Fayetteville campus (it needs major investment to keep the current level of
programming)
for more programming
to service more community events.
Resident companies need more space to rehearse
Schmitt asked if the WAC had a plan for a bond election. Lane said more work would have to be done to
plan for an election.
Davis said the largest contribution to date for the A & P has been $500,000. Lane said the funds would
be needed to leverage other dollars.
40 member of the audience, Rice Brewer, asked if the A & P was funding competing projects, the Town
Center, the UA concert hall, and the WAC. Staff said the Town Center weekends were full. WAC is
currently operating at 95% full capacity.
Tennant said he likes options. The more options bring more interest.
Petty asked Lane if there needed to be a commitment to be made today or can the Commission wait a
Wonth. Lane said he hoped the Commission would take time to digest the information and work
together for a solution.
Moved by Petty, second by Davis to direct Marily to work with the WAC to develop a multiyear plan to sort
through the options and make a plan work. Options would include number of years and amounts.
Motion carried. Information would be presented to the Commission in February.
Schmitt asked about the bond reauthorization survey. Petty said the bond election would probably be in
September - deadline for the City Council would be in July. The question was asked if the A & P could
participate in funding a survey based on A & P's regulations. Petty will ask City Attorney. Davis moved to
table decision of survey until more information could be obtained and give the public time for feedback.
Second by Petty. Motion carried.
Schmitt said this was a big decision and the Commission needed to take time to make the decision.
AUDIT
Moved by Petty, second by Tennant to hire Beall Barclay to do the A & P audit. Motion carried.
EXECUTIVE SESSION
Moved by Schmitt, second by Davis to go into Executive Session to evaluate the Executive Director.
Motion carried.
Commission adjourned into Executive Session.
lemoved by Davis, second by Petty to go out of Executive Session and back into regular meeting. Motion
carried.
Schmitt moved to give Marilyn Heifner a 5% increase ($4,000), second by Mong. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
Fayetteville A & P Commission
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