HomeMy WebLinkAbout2012-09-10 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
September 10, 2012
Commissioners Present: Ching Mong, Bob Davis, Bobby Ferrell, Hannah Mills, Bill Lyle,
Maudie Schmitt and Justin Tennant.
Staff Present: Sandra Bennett, Matt Clement, and Marilyn Heifner
CALL TO ORDER
Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on September 10, 2012, at 2:00 p.m.
WELCOME CHING MONG
Maudie welcomed Ching Mong to the A & P Commission. Because his appointment has
not been approved by the City Council, he can participate in discussion at today's meeting;
however, he will not be able to vote on issues. Ratification should happen at the next City
Council meeting.
MINUTES
Moved by Davis, second by Tennant, to approve the August minutes of the Commission.
• Motion carried.
FINANCIAL REPORTS
HMR Revenue - Marilyn reported that HMR revenue for August is up 6.73%,
$202,624. Year to date increase is 10.97%.
Financial Statements - Keith Glass reviewed financial statements for July. Revenue
is up and expenses are approximately the same as 2011. All accounts are in good
financial shape.
Delinquent Tax Collection Efforts - Kit Williams reported that $3,419.82 was
collected by the Prosecutor in August. Three cases are closed. Eight have a zero balance.
Davis asked why those restaurants weren't closed. Kit said they were kept open because
they were repeat offenders.
DEPARTMENTAL REPORTS
Clinton House Museum - Matt reported that the Museum had 746 visitors in August
due to the celebration of President's birthday (516 visitors) and a wedding (130 visitors).
Kate was named to NWA Business Journal "40 under 40" class of 2012. Exhibit on
Architecture of E. Fay Jones will open on September 14 and be open until December.
CVB - The store sales decreased by 37% in August. Last August, we were the only
• carriers of the Fayettechill t -shirts. They now have their own store and the UA Bookstore
carried the merchandise as well.
The UA College of
Engineering
will
have a national
• robotics competition next April.
Economic impact is
expected to
be
$1,250,000.
Town Center - Town Center completed events, sales, contracts, collections, and
average per event sales areas are all up significantly. To note, average per event sales is
up 30% for the year. Town Center staff deserves credit for seeking opportunities to
increase revenue for the Center.
Executive Director's Report - 1.) Personnel. Ashden White, maintenance for the
Town Center resigned. Interviews are being conducted this week. Reprint of Motorcycle
Guide, tear off map and exhibitor list will be ready in time for Bikes, Blues, and BBQ. We
will be printing a map of the pig locations for Pigshibition when all are installed. In the
Visitor Store, we will carry postcards of the pigs to sell individually and as a set.
2. Brochures - Reprint of Motorcycle Guide, tear off map and exhibitor list will be ready in
time for Bikes, Blues, and BBQ. We will be printing a map of the pig locations for
Pigshibition when all are installed. In the Visitor Store, we will carry postcards of the pigs
to sell individually and as a set.
3. Facilities - Auto fill valve on the Peace Prayer Fountain has been repaired and is up and
running again.
• 4. Other - A) Great SWOT meeting with staff and agency in preparation for 2013.
Significant work and revamping of the website was identified as a need. B) Great Food
Truck Race program on The Food Network starts on August 19 was a great promotion for
Fayetteville. Fayetteville was presented in a very favorable light. C) Great celebration of
First Thursday, FestOfAll, and Grand Opening of Fayetteville Underground. D) Grand
opening of the Chancellor Hotel will be September 12 from 6-10 p.m. E) Matt and Staff
will be presenting a bid for the 2014 Governor's Conference on Tourism. F) America In
Bloom national symposium will be held in Fayetteville on September 19-21. G) CVB had
two great meetings with our sports promoter partners and with hotel personnel. H) Library
Gala and Premiere of Fayetteville film - If commissioners want tickets, Marilyn will order
those for them.
ADVERTISING AGENCY REPORT
Drew Finkbeiner said the plan for 2013 should be ready by mid-October. They are working
on keeping the momentum of the Town Center going, revisiting the current Fayetteville
campaign which is 2 years old and revising as necessary, and building up the image library.
Mike Sells reported on the web stats for the experiencefayetteville.com website.
OLD BUSINESS
HUMAN RESOURCES - POLICY AND PROCEDURES MANUAL
• Moved by Davis, second by Tennant to approve the Human Resources Section of the Policy
and Procedures Manual for DMAP study. Motion Carried.
• UNIVERSITY OF ARKANSAS REQUEST
Because the Attorney General has not issued an opinion on the U of A Request for
$1,000,000, the issue was tabled. Tennant moved that the proposed City Town and Gown
Committee take a look at this issue, second by Ferrell. Davis agreed if the proposed Town
and Gown Committee would meet prior to the next A & P meeting. Tennant said they
would be appointed on Sept. 11 and meet before the next A & P meeting. Motion carried.
Members will be 7 UA, 7 City and 7 At Large members. Davis reminded everyone that the
purpose of the HMR tax was to put heads in beds and seats in restaurants to increase the
tax and asked that that be conveyed to the Committee. Marilyn asked that she be able to
attend the meeting and convey the A & P purpose to the Committee.
Schmitt announced that the Faulkners had been announced as a lead donor with a gift of
$6 million dollars. She said the Chancellor was not rushing the Commission and wanted
the Commission to have all the information they wanted to make a decision. She said that
though the UA had asked for a million dollars, the Commission could choose to give them a
smaller amount. Ching, a former music student at the UA, said the opportunity this
presents to us is great. All agreed to wait for the Attorney General opinion.
NEW BUSINESS - None
There being no further business, the meeting was adjourned.
• Respectfully submitted,
Marilyn Heifner
Executive Director
Fayetteville A & P Commission