HomeMy WebLinkAbout2011-10-10 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
October 10, 2011
Commissioners Present: Bob Davis, Lioneld Jordan, Hannah Mills, Maudie Schmitt, and
Justin Tennant.
Commissioners Absent: Brandon Karn and Bill Lyle
Staff Present: Marilyn Heifner, Sandra Bennett, Shelly Walters
CALL TO ORDER
Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on October 10, 2011, at the Fayetteville Town Center at
2:00 p.m.
MINUTES
Moved by Davis, second by Tennant to approve the minutes of the September meeting with
the change that Schmitt called the meeting to order. Motion carried.
FINANCIAL REPORT
HMR Revenue - Collections for the month of September were $195,427, a 5.94%
• increase. Year to date increase is 4.82%, with a total of $1,697:204.
Financials - Keith Glass reviewed financials. All accounts are in line with budget.
A & P revenue to actual is up $60,000 from a year ago. Town Center improvements were
not a line item budget item.
Update from the City Attorney - Kit Williams said no HMR overdue taxes were
collected by the Prosecutor. Two of the 14 cases were closed with full payment of the
overdue HMR taxes.
CLINTON HOUSE MUSEUM
The Clinton House Museum had 212 visitors in September. The House has received a lot of
media coverage for the Fayetteville book signing and for the Billgrimage program with the
other Clinton Arkansas historical sites. The Board of Directors met at the Museum.
Marilyn Edwards joined the Board as a member. October events include a book signing by
one of Hillary's dressmakers in the White House, Martha Dixon on October 26.
CONVENTION VISITORS BUREAU
The Visitors Center had a 93.4 % increase in September for $5182.26 in sales. We had a
25.2% increase in visitors to 1313 for the month. We mailed out 1019 Fayetteville guides
in September.
Definite bookings and leads were strong for the month with motor coaches, 2012
• volleyball tournaments, and America in Bloom for 2012.
• Fayetteville SCR Water -Ski Championships
5000
Word Camp
1000
Hooten High School football game
7000
FEST of ALL
0
Tri-State Volleyball Challenge
3000
Chile Pepper Cross Country Festival
0
Arkansas Entertainers Walk of Fame
0
Fayetteville Underground - request withdrawn
Mural Project
5000
NWA Community Creative Center
5000
Ozark Military Museum
0
Theatre Squared
20000
Washington County Fair Livestock Arena
10000
Total Distribution - $175,828 dollars in special project funds.
Karn requested staff to look into capitalize on Crystal Bridges opening for Fayetteville. He
said the Underground could have the same draw and other Fayetteville attractions could be
the reason a visitor stayed an extra day.
Marilyn will research options for utilization of space for needs reflected in Commissioners
SWOT analysis last month.
• Commissioners requested that Sells Agency make sure that when Crystal Bridges was
GOOGLED that Fayetteville comes up.
HMR TAXES
Kit Williams reported on collection of overdue HMR taxes. Cases have jumped to 23 in
October, 9 have $0 balances due, 6 are closed. Collections were over $5,000, with year to
date collections around $34,300.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
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