HomeMy WebLinkAbout2011-09-12 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
September 12, 2011
Commissioners Present: Bob Davis, Bill Lyle, Lioneld Jordan, Hannah Mills, Maudie
Schmitt, and Justin Tennant.
Commissioners Absent: Brandon Karn
Staff Present: Marilyn Heifner, Sandra Bennett, Shelly Walters
CALL TO ORDER
Lioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on September 12, 2011, at the Fayetteville Town Center
at 2:00 p.m.
MINUTES
Moved by Jordan, second by Tennant to approve the minutes of the August meeting.
Motion carried.
FINANCIAL REPORT
HMR Revenue - Collections for the month of August were $289,839, a 5.03%
• increase. Year to date increase is 4.67%, with a total of $1,483.777.
Financials- Keith Glass reviewed financials and explained to commissioners
where numbers come from on the statements of revenue and expenses.
Update from the City Attorney - Kit Williams said prosecutor collected $343.18 in
August to being year-to-date overdue HMR collected to $29,136.34. Two of the 16 cases
were closed with full payment of the overdue HMR taxes.
CLINTON HOUSE MUSEUM
The Clinton House Museum had 457 visitors in August. President Clinton's birthday
celebration brought in 303 people and garnered national media coverage. The Traveling
exhibit from the Old State House is currently on display at the Museum. Heritage Group
Tours brought in 30 visitors.
CONVENTION VISITORS BUREAU
The Visitors Center had a 171% increase in August for $9650.33 in sales. This is a record
month of revenue and can be contributed to students coming back to Fayetteville as well
as being the only physical location to buy BBB shirts prior to the event. We had an 11.73%
increase in visitors to 1457 for the month.
We mailed out 834 Visitor Guides in August.
We had
a large number of definite
bookings in August. Julie
is getting in her busiest time
of year.
Three tours in October are
staying overnight. She is
doing a great job
of rebooking
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• groups she has had in the past but a number of bookings this month are coming to the
area for the first time. AAO opened a sports complex and already has a number events
booked for 2012. Mario is working on a number of leads to utilize the facility for
basketball and volleyball as well as other sports. We also had a few small meetings pop
up for the fall and the first quarter of 2012.
Facebook 16,133 fans. Twitter 879
TOWN CENTER
The Town Center has reached 59% of their yearly goal. Sump pump in the garage was
replaced and plaza trench drains and mounting tracks were cleaned and replaced.
Eighteen events were completed in August compared to 7 last year. Collections were up
56% for a total of $28,248.18.
ADVERTISING AGENCY
Mike Sells reported the experiencefayetteville.com website traffic is up 27% ytd and HMR
tax collections are outpacing the state in their increase. The new Fayetteville sign is up at
the airport. AY Magazine had a special Fayetteville section in their September magazine.
Planning for 2012 will begin shortly.
OLD BUSINESS
None
NEW BUSINESS
AMP Proposal
Present from the Walton Arts Center were Peter Lane, Terri Trotter, Brian Crowne, Jody
Beznoska, and Barb Putnam. They asked for $500,000 to create a permanent structure
for the AMP with concessions restrooms, artists' quarters, 1800 covered seats with VIP
seating and donor seating, and a Stage House (a permanent stage house with 60 x 40
stage, light and sound capacity, dressing rooms and showers).
They estimate the economic impact at $44,000 for AMP patrons.
This is a 3.7 million dollar project with one million committed from a donor, a million dollar
construction loan, a million in fundraising and WAC cash reserves, and $500,000 from the
A & P Commission.
Davis thanked them for bringing it to the A & P Commission. He felt like the patrons would
spend money at the mall, purchase food, and put heads in beds. He said it was one of the
few projects where he could see a return.
Tennant said the smaller Town Center concerts had brought people from the region and
felt that this was a "no brainer" for HMR to come back tenfold. He said it shows a
commitment to Fayetteville from the Walton Arts Center. And this is a chance to be
committed to the arts and to them.
•
Davis asked how far along they were in getting the project going. Lane said they were
about 85% into the contractual stage. Negotiations with contractors have indicated that
they can all get it done by April. They have done test bores and this project is a lot of site
work. They are working with the planning commission.
Brian Crowne said Fayetteville is a perfect routing spot between Kansas City and Dallas
and it will be easier to attract artists to the area.
Davis moved to support the AMP project with a $500,000 contribution (Y2 in the fourth
quarter of 2011 and the balance in the first quarter of 2012), second by Tennant. Motion
carried.
Tennant said this would change the entertainment game in Fayetteville. Lyle said
Fayetteville would be a hub as a tour stop. Lane thanked the Commission on behalf of the
WAC board and staff.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
• Executive Director
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