HomeMy WebLinkAbout2011-06-13 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
June 13, 2011
Commissioners Present: Bill Lyle, Bob Davis, Lioneld Jordan, Brandon Karn, Hannah Mills,
Maudie Schmitt and Justin Tennant.
Commissioners Absent: None
Staff Present: Marilyn Heifner, Sandra Bennett
FUNDING OF SPECIAL PROJECTS
The A & P Commission met as a committee of the whole to discuss funding of special projects
for April 2011. Funds in the amount of $61,778 were available for distribution ($5,475.38
balance from Oct funding requests, $10,000 reallocated from UA baseball regionals, $46,302.62'
difference in A & P income and expenses).
CALL TO ORDER
Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on June 13, 2011, at the Fayetteville Town Center at 2:00 p.m.
FUNDING OF SPECIAL PROJECTS
• Moved by Jordan, second by Davis to approve the funding of the following projects:
Block St. Block Party — funding request withdrawn
Bikes, Babes, and Bling - $2,000
All OUT June.- $2,000
Run for Veterans - $2,000
Fayetteville Roots Festival - $5,000
Savor the Flavor — 0
NWA Cheese Dip Festival - $3,800
Seedling Film Festival — Off Shoot Film Festival - $3,000
ArtBeats Festival/Harvest Food Festival - $2,000
National Veterans Creative Arts Festival — use of T. C. on a weeknight for their silent
auction
Lights of the Ozarks - $30,000
Fayetteville Half Marathon - $12,000
Motion carried.
MINUTES
Minutes of the May 9 meeting should read that Mills was present (not Crawford) and page 3,
paragraph 7 should read pursuing, not suing. Moved by Davis, second by Jordan to approve the
minutes of the May 9, 2010 meeting as corrected. Motion carried.
0
• FINANCIAL REPORT
HMR Revenue — Collections for the month of May was $188,149, a 1.65% increase.
Year to date increase is 3.12%, with a total of $882,801.
Financials — Keith Glass reviewed April financials. All expenses are in line with
budgets.
Update from the City Attorney — Marilyn reviewed the HMR collections from the City
Prosecutors Office of $310.00 for the year. One case was closed leaving eleven pending cases.
Nine of those businesses are closed.
CLINTON HOUSE MUSEUM
Attendance at the Clinton House was one of the highest months since opening (302 guests). The
Museum was host to comedian Ron White's family, a group tour from Oklahoma, a reception for
Keep Arkansas Beautiful Commission, and a party hosted by the Wal-Mart International
Communications Team.
New exhibits on residents of the house are completed.
CONVENTION VISITORS BUREAU
We mailed out 1,742 visitors guides in response to inquiries for May. We are averaging 238
requests a month directly from the. website. Our average year to date last year was 247.
• The Visitors Center had $7,246.46 in sales which is a 215% increase over the same month last
year. We had 1402 visitors in the center for the month of May which is a 48% increase over last
May.
Shelly and Julie delivered over 6,000 visitor guides to the university for student orientation and
summer housing participants. Summer housing guides went to Wal-Mart Shareholders visitors
that were in the residence halls along with other groups arriving this summer. We will be
delivering 3000 more this week to replenish the supply.
Fayetteville hosted the Keep Arkansas Beautiful Commission monthly meeting. Julie had a
garden tour of 37 people in May 17 and 43 in for a Backyard Billionaire tour on May 31. She
also booked 7 motor coach tours for the remainder of the year and 2012 with Good to Go tours to
for Broadway Series shows.
During the month of May, Marlo was busy with the housing bureau for the Hawg Showcase that
was in town June 8-12. The tournament was played on fields throughout Northwest Arkansas.
We will have a full recap of the room night production from that tournament next month.
The University of Arkansas did submit a bid to host a regional for baseball but was not selected.
This was due in a large part to the number of teams in the south as well as Texas that were
hosting with higher rankings.
National Federation of the Blind — Arkansas Chapter and the Hispanic Caucus booked definite
• for this fall. The CVB has 14,720 Facebook fans and 780 followers on Twitter.
• TOWN CENTER
Town Center reached its goal for collections exceeding the goal of $30,000 for the month.
Average contract was up approximately $300 per contract this month. New carpet and new
chairs arrived. Lobby tiles have been replaced.
EXECUTIVE DIRECTOR REPORT
Marilyn has been working with Griffon, the army publication that goes to all soldiers.
Fayetteville will be featured in the July issue. All military read this publication, so we expect to
get some soldiers here on leave after their overseas tour.
The roof at the CVB was replaced and insurance covered most of the replacement cost. It was
damaged by the hail. Marilyn and the CVB will work with a Video promotions course for short
YouTube videos to put on our website. We currently have 4 interns from the Advertising and P.
R. curriculum.
Travel writer Suzanne Corbett's article on the Civil War in NWA will appear in Southern
Traveler in September.
A Veteran's Day parade has been scheduled for Nov. 11 around the Fayetteville square. A car
show will be held at the same time.
The Fayetteville Farmer's Market has been nominated for one of American's favorite Farmer's
• Markets. Voting will continue from June 1 until August 31.
ADVERTISING AGENCY
Mike Sells reviewed Fayetteville HMR revenue compared to the state tourism tax. Fayetteville
in the first quarter was up 4.8% while the state showed only a 1.3% increase. Facebook
advertising is working for the Town Center, Sports/Running and Gardens.
Drew Finkbeiner announced that the XNA banner has been produced and will go up this week at
the Airport. The parking website has been updated and QR codes will be placed on the meters
for parking to lead participants to the website.
Casey Wormington presented web stats. The 14,000 visits represent a 49% increase. The
Fayetteville Guide (formerly the Visitor's Guide) will go to the printer at the end of this week.
OLD BUSINESS
TOWN CENTER REMODELING PROJECT — Marilyn reviewed the figures for the Town
Center. Carpet will be installed in the offices next week. Lighting in the lobby is the final
component for the project.
NEW BUSINESS
CAFETERIA PLAN RESOLUTION
Marilyn explained that new regulations required the Commission to adopt the resolution in the
packet. The resolution will continue a supplemental insurance plan for employees with Colonial.
0
• Currently 3 employees take advantage of the plan. Moved by Davis, second by Tennant to
approve the resolution. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
•
V
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 2008-2011
January
February
March
April
May
June
July
August
September
October
November
December
Total
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• •1
2008
2009
2009
2010
2010
2011
2011
Total
Total
Change Over
Total
Change Over
Total
Change Over
HMR Taxes
HMR Taxes
Prior Year
HMR Taxes
Prior Year
HMR Taxes
Prior Year
$174,005
$166,214
-4.48%
$166,645
0.00%
$179,546
7.74%
$158,693
$167,141
5.32%
$143,940
-13.88%
$158,037
9.80%
$172,804
$180,027
4.18%
$172,662
-4.09%
$169,093
-2.06%
$1830672
$191,542
4.28%
$187,730
-2.00%
$187,976
0.00%
$175,064
$1909320
8.71%
$1851096
-2.74%
$188,149
1.65%
$194,447
$190,237
-2.17%
$184,371
-3.08%
$205,700
11.57%
$188,253
$180,944
-3.88%
$196,323
0.08%
$174,648
$167,897
-3.87%
$180,741
7.65%
$190,244
$176,463
-7.24%
$184,471
4.54%
$187,125
$189,728
1.39%
$195,169
2.87%
$1970814
$190,887
-3.50%
$213,494
11.84%
$174,682
$174,568
0.00%
$171,511
-0.18%
$ $29171,451
$2,1659969
0.00%
-$29182,155
0.75%
$1,088,501
4.61%