HomeMy WebLinkAbout2011-03-11 - MinutesADVERTISING AND PROMOTION COMMISSION
• REGULAR MEETING
March 11, 2011
Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Kam, and Justin
Tennant.
Commissioners Absent: Bill Lyle and Maudie Schmitt
Staff Present: Marilyn Heifner, Sandra Bennett
CALL TO ORDER
Lioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on March 11, 2011, at the Fayetteville Town Center at 2:00 p.m.
APPOINTMENT OF NEW COMMISSIONER
Mayor Jordan thanked Neal Crawford for his service on the A & P Commission. He said it had
been an honor to serve with him on the Commission.
Moved by Davis, second by Tennant to appoint Hannah Mills to the term expiring in 2015.
Mills is assistant manager at the Dickson Street Inn. Motion carried.
MINUTES
is
Moved by Davis, second by Tennant to approve the minutes of the February 15, 2010 meeting.
Motion carried.
FINANCIAL REPORT
HMR Revenue — Marilyn announced that February HMR collections were $158,037.
This represents a 9.80% increase over 2010 collections. Year to date collections are up 8.70%.
Financials — Keith Glass explained the year end accountant's compilation report and
discussed how this fits into the overall city financial audit. January financial statement is in line
with budget for most accounts. Town Center collections fell short of budgeted amounts.
Update from the City Attorney — Kit Williams reported that the City Prosecutor's office
collected $4,050.20 in the month of February. Five cases are closed; however, 17 new and old
cases remain open.
CLINTON HOUSE MUSEUM
The Museum had 52 visitors in February, despite the bad weather which caused closing for 3
days. New displays featuring former owners are being developed. " Bo Swanson" aka Marilyn
Heifnei entertained a group tour from Mena. Featured menu was Swanson's chicken pot pie,
salad and brownie.
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• CONVENTION VISITORS BUREAU
Bureau staff issued leads for the Attic Classic adult softball tournament and the annual
convention meeting of the Historic Preservation Alliance of Arkansas. Total economic value of
definite bookings for the month was 16 meeting days of 2,850 people with a value of $671,000.
Visitor Center sales increased 256.3% to $1262.24 and visitor count was up 13.9%.
No business was lost.
TOWN CENTER
Returned sales contracts in February were down from 20 to 11. Sales were off 53% and
collections were down 27%. This was due in part to the inclement weather.
EXECUTIVE DIRECTOR REPORT
Marilyn presented estimate for remodeling of Town Center.
Carpet — est. $80,000, actual $67,994
Paint — est. $25,000, actual $21,455
Audio Visual upgrade of projectors and sound — est. $17,000, actual $16,327
Tables/chairs for plaza — est. $10,000, actual $5,244
Chairs — est. $60,000 (bids have not gone out for this)
Two hundred thousand dollars has been set aside for project.
• Sympathy was expressed in the loss of Dickson St. business owner Bruce Walker. Bruce was
one of the profiles used in the 2011 Visitor Guide and was a big supporter of Fayetteville. He
distributed many Visitor Guides through his business and contact with visitors on Dickson Street.
Brian Bailey is leaving the CVB at the end of the month to start his own business.
ADVERTISING AGENCY
Mike Sells reported that the media plan has kicked off. The media plan will have 3.4 million
impressions in print and over 6 million impressions on line.
Casey Worthington was introduced. Casey has been working selling ads for the Fayetteville
Guide.
Jade Gustin presented new creative 1) Track
capital
of the world, 2)
Gardens and 3) Nature. A
new sign has been designed for XNA airport.
They
are working on
the Fayetteville guide
creative. Web stats were presented as well.'
OLD BUSINESS
REMODELING OF TOWN CENTER
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• Bids for carpet and painting remodeling were received. Low bid for painting was Stucki Paint
and Wallcovering for $21,455.00. Low bid for carpet was from Miller Commercial Flooring for
$67,994.00. Heifner recommended that the contracts be awarded to low bidders. Moved by
Davis, second by Karn to approve the bids from Stucki and Miller. Motion carried.
Moved by Davis, second by Kam to approve issuing bids for chairs. Motion carried.
NEW BUSINESS
RESOLUTION FOR CHANGE IN HMR ORDINANCE
Moved by Tennant, second by Davis to forward a recommendation to city council to revise HMR
ordinance so that HMR is collected from all food vendors at all festivals. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
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