HomeMy WebLinkAbout2011-01-10 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
January 10, 2011
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Commissioners Present: Bob Davis, Lioneld Jordan, Brandon Kam, Bill Lyle,
and Maudie Schmitt.
Commissioners Absent: Neal Crawford
Staff Present: Marilyn Heifner, Sandra Bennett
CALL TO ORDER
Chairman Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on January 10, 2011, at the Fayetteville Town Center at
2:00 p.m.
WELCOME
Chairman Schmitt welcomed Justin Tennant as the new member of the Commission. Tennant
replaces Robert Rhoads.
MINUTES
Moved by Davis, second by Karn to approve the minutes of the December 13, 2010 meeting.
• Motion carried.
FINANCIAL REPORT
HMR Revenue — Marilyn announced that December HMR collections were $171,511.
Total collections for the 2010 year to date are $2,182,155. This represents a .75% increase over
2009 collections.
Financials — Keith Glass presented the financials and said 2010 was a good year. We did
as well as we had done the year before. CVB and CHM revenue was about the same and
expenses were kept in check. Revenue at the Town Center was down approximately $22,00 and
expenses were up about $40,000. Overall A & P revenue was up slightly and expenses were
down about $120,000.
Update from the City Attorney — Kit Williams reported that the City Prosecutor's office
collected $1,050.20 in the month of December. Total collected for 2010 is $51,373.96. Five
cases are closed.
CLINTON HOUSE MUSEUM
America in Bloom and 20+ members of the Owls 4-H Club teamed up to plant over 1500
daffodil bulbs along the rock wall in front of the Museum. Gift shop revenues are up. The
Clinton House Museum will be featured in the PBS biography of President Clinton to be released
in 2011.
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CONVENTION VISITORS BUREAU
• A new report for 2011 for the convention Visitors Bureau will show sales leads booked and lost
business. In December 2010, 8 meetings were booked for an estimated economic value of
$612,222.00. Three meetings were lost (this represents $599,271.15 in lost economic impact).
A convention calendar for December 2010, January 2011 and February 2012 will show
economic data to commissioners relative to visitor spending.
The Visitor Store had a 139% increase over December 2009 sales. Average monthly sales in
2010 was $2,444.54 compared with 2009 average monthly sales of $1,554.03.
TOWN CENTER
December collections were $23,144.59 a 8% decrease from 2009. The returned sales contracts
for 2010 was up 2% over 2009 events. This should result in increased sales and attendance in
2010.
EXECUTIVE DIRECTOR REPORT
For the third consecutive year, the Arkansas baseball team has finished second nationally in
attendance, as a school record 292,734 fans attend the 2010 season at Baum Stadium. LSU
ranked #1 with 394,900 fans.
Ad sales for the Fayetteville Guide are continuing. Approximately 10,000 additional guides will
• be printed and will be distributed to all Fayetteville residents.
Restaurnat Week is scheduled for February 17-27. Five Nook a -books will be given to lucky
restaurant week participants and to the server who gets the most entries.
Jill Oyler, an intem is working on a new living history tourism project — stories about
Fayetteville citizens who have built our city. We are cooperating with the Washington County
Historical Society and the NWA Genealogical Society. Jill is researching possible candidates for
our project.
Marilyn is working on the Find it in Fayetteville campaign with the Chamber and the City.
Sponsors are being sought for a Find It in Fayetteville Habitote bag.
ADVERTISING AGENCY
Jade Gustin reported for the Agency on progress of projects. They are finishing out the 2010
marketing plan. Currently in production is the Fayetteville Guide (profiles), the Gallery Guide,
and the Trails Guide. Also to be updated and printed are the Clinton House Museum brochure,
the Historic Walking Tour, and the All Seasons Trail.
Restaurant Week is scheduled for February 17-27, 2011. The Agency is working with Mutual of
Omaha to schedule their van here in May for the My "AHA" Moment tour. They will only be in
25 cities nationally.
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• OLD BUSINESS
None
NEW BUSINESS
None
Maudie announced that Cafe Rue Orleans is 10 years old today.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
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