HomeMy WebLinkAbout2010-10-11 - MinutesADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
October 11, 2010
Commissioners Present: Bob Davis, Lioneld Jordan, Brandon Kam, Bill Lyle, Robert Rhoads,
and Maudie Schmitt.
Commissioners Absent: Neal Crawford
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CALL TO ORDER
Chairman Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on October 11 at the Fayetteville Visitor Bureau at 2:00
P.M.
MINUTES
Moved by Davis, second by Rhoads to approve the minutes of the September 13 meeting.
Motion carried.
HMR COLLECTIONS
Monthly collections are up 4.54% for the month and year to date collections even with last year
at this time.
• FINANCIAL STATEMENTS
Keith Glass reported that through August comparing the financials to budget, though A & P
revenue was even with the budget and expenses were down $17,000. Revenue for the Town
Center is up about $9,000 for the year. Overall for the first eight months, income and expenses
to budget are as anticipated.
Jordan moved to approve the financial statements, second by Davis. Motion carried.
CITY ATTORNEY
$3,600 was collected in September in overdue HMR taxes by the City Prosecutor; $46,000 has
been collected year to date. Williams said he planned to propose an amendment to the HMR tax
ordinance to expressly require a timely filing of the HMR tax forms. Heifner had requested that
he include in the amendment taxing short term U of A and Mt. Sequoyah Assembly housing
facilities which were not used for their major purposes. In'the case of the UA, it would include
summer camps and for Mt. Sequoyah would include renting rooms for football games and events
other than their own sponsored retreats.
Davis moved to require forms be sent in or businesses be penalized, Kam second. Motion
carried.
REPORTS
CLINTON HOUSE MUSEUM
Attendance at the Museum continues to increase. A bus tour from Tulsa OK was included in the
guests who registered. Future plans for the Garden will include the installation of engraved
• pavers which can be purchased. A second campaign for bricks for the front path will be
launched. The side yard and front beds will be targeted.
VISITORS BUREAU
Allyson reported that First Thursday continued to be very successful. The event will move
inside the Town Center for November and December. Trick or Treat on the Square will be held
October 29 with 1500 kids expected.
TOWN CENTER
Town Center sales, contracts, and collections are all up. CAT television will host a Halloween
fund raising event inside the Town Center during Treat or Treat on the Square.
Marilyn reported that almost $96,000 has been spent on the maintenance and repair of the
fountain since its installation.
EXECUTIVE DIRECTOR
Marilyn is working with the Civil War sesquicentennial committee in NWA for 2012 events.
She lectured Prof. Ogbede's hospitality class regarding the Lights of the Ozarks history. A joint
effort between the Hogeye Marathon and Fayetteville Half Marathon is being coordinated.
AD AGENCY REPORT
Mike Sells from The Sells Agency reported that the Television schedule begins next week and
will run until November 2 in Little Rock, Tulsa, and Springfield. The agency is scheduling a
• planning session to review marketing for 2011.
Jade reported that the Historic Clinton House brochure has been delivered. She showed the new
ad which is running in Hawgs Illustrated for fall. Web stats are down in September from
August, but still up from 2009.
OLD BUSINESS
None
NEW BUSINESS
None
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director