HomeMy WebLinkAbout2010-09-13 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
September 13, 2010
Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Karn, Bill Lyle,
and Maudie Schmitt.
Commissioners Absent: Robert Rhoads
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CALL TO ORDER
Mayor Lioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on September 13 at the Fayetteville Town Center at 2:00 p.m.
ELECTION OF CHAIRMAN
Davis nominated Maudie Schmitt, second by Lyle. There were no other nominations. Schmitt
elected by acclamation. Schmitt thanked the commissioners for electing her.
MINUTES
Moved by Davis, second by Jordan to approve the minutes of the August 9. Motion carred.
• HMR COLLECTIONS
Monthly collections are up 7.65% and year to date collections at up 1.17%.
FINANCIAL STATEMENTS
Keith Glass reported that through July comparing the financials to budget, though A & P revenue
was down, expenses were kept under control. Revenue for the Town Center is up about $3,000.
Overall for the first seven months, things are rolling along pretty well expenses to budget.
Jordan moved to approve the financial statements, second by Davis. Motion carried.
CITY ATTORNEY
$1,719.74 was collected in August by the City Prosecutor. The City Council passed the
business license ordinance. It goes into effect in 2011. Davis asked how it would affect the
HMR collections. Williams indicated that a violation would give the prosecutor another tool to
collect taxes owed.
Williams will file an amendment to the HMR ordinance making not filing reports a violation of
the code. Williams will get with Marilyn for clarification of a short term lease definition in our
present HMR ordinance.
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• REPORTS
CLINTON HOUSE MUSEUM
City Council voted to change the name and street signs were installed changing California Blvd
to Clinton Drive. First Ladies Garden was dedicated and THE PRESIDENT visited the house.
Clinton's visit generated much media publicity which was great for attendance at the Museum.
Allyson reported that the $15,000 sales goal for the CVB Store was met. CVB staff delivered
the new Dickson St. parking maps to hotels and fayettevilleparking.com was launched. As
BBBQ nears, campgrounds and hotels are full. Fayetteville hotels are close to selling out for the
Alabama game. As a part of the festival task force, a webpage to the experiencefayetteville.com
site will provide a one stop shop for those wanting to have a festival.
TOWN CENTER
The Town Center sales were down 63% in August and collections were down 52%. We have
reached 58% of our 2010 sales goal.
EXECUTIVE DIRECTOR
During August, Marilyn continued participation on the City Festival Committee, parking
promotion and the Find It in Fayetteville Committee. She thanked the Commissioners who
attended the First Ladies Garden dedication at the Clinton House Museum and got to meet the
president. An orientation meeting was held with Commissioner Lyle. She met with Rhonda
• Halter regarding the opening and marketing of Crystal Bridges Museum. A new funding form
was developed and released.
AD AGENCY REPORT
Jade Gustin from The Sells Agency discussed the new city map and the tear off parking map. As
the agency continues to track local HMR revenue with state revenue, Fayetteville is up 1% and
the state is showing a 2% decrease so we're tracking 3% above them. She showed the new
television spot.
OLD BUSINESS
AGENCY CONTRACT
Commissioners reviewed Requests for Proposals for Agency of record from 5 agencies: Elkins
Design, EXIT Marketing, Lady Luck Creative, The Sells Agency, and 4209 Creative.
After discussion, Crawford moved, second by Davis to continue contract with The Sells Agency.
Motion carried.
INSURANCE CONTRACT
Following the Fayetteville selection policy, only one bid for insurance was received. It was from
the Eason Insurance Company, our present carrier. Moved by Crawford, second by Jordan to
award contract to the Eason Insurance Agency (Cincinnati Insurance Co.) for $11,917. Motion
carried with Bob Davis abstaining from the vote.
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NEW BUSINESS
None
OTHER BUSINESS
A press conference will be held at 11 a.m. on Tuesday for the Find It in Fayetteville campaign.
It will be held at the Food Court at the Northwest Arkansas Mall.
Crawford thanked Wal-Mart and M & M for sponsoring the Smashmouth concert.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
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