HomeMy WebLinkAbout2010-08-09 - MinutesADVERTISING AND PROMOTION COMMISSION
• REGULAR MEETING
August 9, 2010
Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Bill Lyle, and Maudie
Schmitt.
Commissioners Absent: Brandon Kam and Robert Rhoads
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CALL TO ORDER
Mayor Lioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on August 9 at the Fayetteville Town Center at 2:00 p.m.
Jordan welcomed new Commissioner William (Bill) Lyle, executive chef at Ella's Restaurant.
ELECTION OF CHAIRMAN
Davis nominated Maudie Schmitt. Crawford asked if all commissioners should be present before
a vote is taken. Election was tabled until September.
MINUTES
Moved by Crawford, second by Schmitt to approve the minutes of the July 12 meeting with the
• correction that Schmitt was absent. Motion carried.
HMR COLLECTIONS
Marilyn reported that the HMR collections for July were up 8.50%. Total of $196,323 was the
largest amount since November 2008. Year to date collections are down 2.34%.
FINANCIAL STATEMENTS
Keith Glass reported on June, 2010, financials. Total revenues for all sources for year to date are
$1,626,082.63 and total expenses are $1,602,416.19. Town Center monthly expenses are
following trend of 2009. CHM is on an even swing and CVB expenses are slightly higher than
last year. Commissioners were reminded that we have one new staff member at the CVB. & P
expenses exceed revenue by about $4,000. A & P monthly expenses were above revenue with
transfers made to CVB and CHM.
CITY ATTORNEY
City Prosecutor collected $6,848.56 of overdue HMR taxes in July. Total of $40,750.61 has
been collected year to date. Six cases are closed. Business license ordinance is scheduled to
appear before the city council in September.
REPORTS
CLINTON HOUSE MUSEUM
Guest totaled 178 visitors in July. The Museum received a lot of publicity regarding Chelsea's
• wedding. A Reunion Group brought in 37 guests. Board of Directors passed a resolution to
change the street name from California Blvd to Clinton Blvd.
VISITORS BUREAU
• The last week of July we hosted the sophomore national baseball championship, Premier
Baseball. They had 40 teams playing. Restaurant week is August 12-22. Visitor Center sales
were $3500, the largest month to date and a 19% increase in sales.
We are assisting the UA in a bid for the 2012 151 and 2nd rounds of the NCAA Women's
Basketball Tournament. Ozark Harvest Food Festival will be September 11 and is cooperating
with area restaurants and the Farmer's Market.
TOWN CENTER
The Town Center collected 30% more than last July with $35,654.27. Year to date collections
are up 5%. Contracts are up $48,318, a 125% increase.
EXECUTIVE DIRECTOR
During July, Marilyn participated in the City Festival Committee meetings, the City Buy/Shop
Fayetteville Committee and the Parking Committee meetings. She hosted Diana West, a writer
for Southern Traveler magazine.
AD AGENCY REPORT
Mike Sells reviewed the local parking campaign which includes a tear off map, Facebook
advertising. fayettevilleparking.com, talking points, a P. R. campaign and a visitor campaign for
out of market strategy of Facebook advertising, razorback game day e-mails, and a razorback
talk radio advertising. They are looking at online advertising for Arkansas Razorback sports ads
• replaced by parking ads. Message is 1) parking will be easier and guests will have improved
customer service; 2) Deck is on the horizon; 3) City will not be towing cars; 4) this has a long
term benefit for residents; and 5) visitors will see a significant improvement in Dickson Street
parking.
The Agency will present the television spot at the September meeting.
AGNECY CONTRACT
Marilyn informed the Commission that the agency contract will expire in December, 2010.
Commission has two options 1) renew the contract or 2) go out for Request for Qualifications for
agencies. It was the consensus that that the Commission was not dissatisfied with Sells Agency
as their agency of record but since this is a quasi -governmental agency, it would be best to get
Requests for Qualifications.
OLD BUSINESS
A. Find it in Fayetteville campaign
The Sells Agency designed the campaign logo as pro-bono work. Marilyn presented the logo to
the Commissioners and announced that with the special project money allocated to the program,
stickers will be purchased.
NEW BUSINESS
None
0 OTHER BUSINESS
Fayetteville was named #2 in a list of "Unexpected Green Cities in the United States", just
• behind Eugene Oregon.
City was congratulated on the site proposal for the Walton Arts Center. The idea of a
cooperative proposal with the U of A was great.
Crawford said the city staff has been great to work with on the Dickson St. parking.
There being no further business, the meeting was adjoumed.
Respectfully submitted,
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Marilyn Heifner
Executive Director
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