HomeMy WebLinkAbout2010-07-12 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
July 12, 2010
Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Kam, Robert
Rhoads, and Maudie Schmitt.
Commissioners Absent: None
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CALL TO ORDER
Mayor Lioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on July 12 at the Fayetteville Town Center at 2:00 p.m.
APPOINTMENT OF COMMISSIONER
Davis moved to appoint William Lyle, the executive chef and manager of Ella's Restaurant to
the A & P Commission. Second by Crawford. Motion carried.
MINUTES
Moved by Davis, second by Crawford to approve the minutes of the May 10 meeting. Motion
carried.
• HMR COLLECTIONS
Marilyn reported that the HMR collections were down 2.74% for the month of May and down
3.08% for the month of June. Year to date collections are down 4.15%. Year to date collections
are $1,040,444.
FINANCIAL STATEMENTS
Marilyn reported on May financials. Total revenues for all sources id 1, 253,835.01 and total
expenses are 1,227,876.32. Town Center revenue is bouncing back with approximately $10,000
increase in income over last year to date and expenses about $4,000 less than last year to date.
CVB and CHM expenses are less than last year for year to date. A & P expenses exceed revenue
by about $4,000.
CITY ATTORNEY
Monthly collections in May for overdue HMR taxes was $6,656.98 and in June was $6,185.00.
At their July 6 meeting, the City Council tabled the Business License until September. There are
23 active delinquent HMR cases.
REPORTS
CLINTON HOUSE MUSEUM
Two university graduate students were married at the Clinton House in May. The first ladies
garden was planted prior to the America in Bloom judges breakfast at the house. Bunting was
40
purchased for the front railings.
• VISITORS BUREAU
The Courtyard by Mariott received the coveted Hotel of the Year Award. All star week was very
successful and is going strong. Solar Splash will hold its final program here. We have hosted
that for five years and it will be going to Iowa.
Premier Baseball, the sophomore tournament for national champs will be the last week in July.
It will bring at least 2,000 hotel room nights. Restaurant week is scheduled for August 12-22,
2010.
TOWN CENTER
The Town Center has finished window tinting in its sustainability efforts. There have been
issues with the air conditioning and the ice machine. Collections were up $3,000 in May, but
down $11,000 in June.
EXECUTIVE DIRECTOR
Marilyn attended the National Historic Trails conference in San Antonio. All forms were filed
for the 501 c 3 status for the Clinton House Museum. Winner of the Gallery guide contest for
magnet was Judy Goodwin who displays her work at the Heartwood Gallery.
A new city map, and a historic register brochure for the Clinton House Museum are in the works.
AD AGENCY REPORT
Mike Sells reviewed collections with the Fayetteville HMR down 4.15% and the state down
• 5.13%. 2010 growth in inquiries up 161.1% over last year. The CVB has over 10,000 fans on
facebook now. The trend on the website is the remind residents what there is to do. 13 '/2
returned to visit the old website and now there are 18.8% returning.
Current project for the agency is shooting a tv commercial. A Benjamin del Shreve song will be
used as background music. They are working on the media plan for August — December. 60%
of the media budget is spent in the second half of the year.
OLD BUSINESS
A. Employee Handbook
Moved by David, second by Karn to approve the revisions to the Employee Handbook.
B. Green Initiative Suggestions for Festivals and Special Events
A list of green initiatives for festivals and special events was distributed to the Commissioners
and will be given to those requesting A & P funds and who apply for city special event permits.
It will also be put on the website.
NEW BUSINESS
A. Lease agreement for CVB parking spaces
Moved by Crawford, second by Davis to approve the lease agreement. Motion carried.
B. Television Media Protocol
• This was distributed to commissioners with no action required.
. OTHER BUSINESS
A. Dickson Street Paid Parking
Crawford asked that Marilyn and the agency look into a positive ad campaign regarding the new
paid parking on Dickson St. We need a proactive rather than a reactive approach. We need to
explain to the public what the city is doing. Marilyn and the agency will look into a campaign
which can explain the program to residents and visitors.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Aa&4I yam.) /J -
Marilyn Heifner
Executive Director
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