HomeMy WebLinkAbout2010-04-12 - Minutes•ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
April 12, 2010
Commissioners Present: Bob Davis, Tim Freeman, Lioneld Jordan, Brandon Karn, Robert Rhoads,
and Maudie Schmitt.
Commissioners Absent: Neal Crawford
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CLINTON HOUSE HISTORIC REGISTER PLAQUE DEDICATION
Prior to the regular meeting of the A & P Commission, the national register plaque at the Clinton
House was dedicated. Approximately 40 guests attended the dedication.
CALL TO ORDER
Tim Freeman called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on April 12 at the Fayetteville Town Center at 2:00 p.m.
MINUTES
Moved by Davis, second by Schmitt to approve the minutes of the March 8 meeting. Motion carried.
•HMR COLLECTIONS
Marilyn reported that the HMR collections were down 3.03% for the month of March (February sales).
Year to date collections are down 5.50%. Marilyn spoke to Kit Williams about changing the ordinance
so that those not turning in forms in a timely manner would be subject to an audit.
FINANCIAL STATEMENTS
Marilyn also reported on February financials. A & P operationally was as budgeted. Repairs at Town
Center were high due to quarterly contracts being paid. CVB is in line with budget, and CHM
expenses were lower than budget because payment to UA for rent was not paid until March.
CITY ATTORNEY
Commissioners reviewed City Attorney Kit Williams' report. It was noted that Cosmopolitan had
failed to pay HMR taxes and this information was forwarded to the City Prosecutor's office.
REPORTS
CLINTON HOUSE MUSEUM
Visitors at the Clinton House Museum included Arkoma Schools Gifted and Talened students and the
Historic & Heritage Resources Action Group of FFEAC. The Museum was featured by Meteorologist
Jason Adams from KFSM in the Keep It Local segment. The April issue of Cityscapes also featured
an article in its "In Your Backyard" series.
VISITORS BUREAU
Allyson announced that the Visitor Center was open the last two Saturdays. The CVB staff hosted the
40 2"d annual Hospitality Summit and had a good turnout. CHM signs have been moved to Exit 62. Julie
is at Travel South, Marlo is a NAASC, and Allyson will leave for a DMAI conference. Shelly is
working on Solar Splash. Brian is managing the First Thursday events.
TOWN CENTER
The Town Center collected $43,036.40 during March. It's Prom Season. Bridal Fair had a 68%
increase in attendance and vendors were happy with the show. Plants will be replaced on the plaza in
the next couple of weeks. The elephant has been a huge success and will be here until May 18.
Sales/collections and up year to date.
EXECUTIVE DIRECTOR
Marilyn pariticpated in a NWA Council focus group on economic development. Work on the Gallery
Guide continues with the Fayetteville Forward Creative Economy group.
AD AGENCY REPORT
Mike Sells said overall in Fayetteville 2009 HMR collections were flat. Statewide, the 1.8 cent state
tax was down 7.9%. In February, Fayetteville was down 13.88% and Bentonville was down 11%.
Leads tracking spiked in March. We are up 60%.
Jade said print ads were driving people to the website. The agency is working on the Fayetteville tv
spot concept. Visitor's Guide is at print. Advertising target sales was hit. There was 100%
participation by the commission.
Is Leigh distributed web stats. There were 506 downloads and most stayed for 5 minutes on the site.
Trak numbers were up slightly. The main source of referrals was the City website. Now 46% of
visitors are from Google, 20% are searching directly for Fayetteville, Arkansas.
OLD BUSINESS
A. Operational Manual/Commission By -Laws
Marilyn presented copy for the Operations Manual regarding insurance, professional services,
and contracts. She also introduced a new sections on financial interest and authority to contract with
the Commission for the A & P Commission By -Laws.
Moved by Jordan, second by Rhoads to approve the sections above. Motion approved.
NEW BUSINESS
A. Sustainability Requirements and Guidelines for HMR special event funding
The Commissioners discussed sustainability requirements for special project funding. The
following will be added to the funding request form: #16. Please describe your efforts to include
environmentally acceptable and sustainable practices in your event.
Also added will be the following statement: The A & P Commission encourages new events
and special event funding is designed to be used as seed money for those new events.
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FREEMAN RESIGNATION
Tim Freeman announced his resignation as Commissioner and Chairman immediately. He has
accepted a position in Little Rock with Intercontinental Hotel Group.
The Commissioners asked that the Mayor stand as Chair until a new Commissioner can be appointed
and Chairman elected.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director