HomeMy WebLinkAbout2009-11-09 - Minutes•ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
November 9, 2009
Commissioners Present: Bob Davis, Neal Crawford, Tim Freeman, Lioneld Jordan, Brandon Kam,
Robert Rhoads and Maudie Schmitt.
Commissioners Absent: None
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
COMMITTEE OF THE WHOLE
Commissioners visited with those requesting funds for special projects for 2010 prior to the meeting
from noon until 1:00 p.m.
Commissioners met as a Committee of the Whole and discussed funding for special projects.
CALL TO ORDER
Tim Freeman called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on November 9 at the Fayetteville Town Center at 3:00 p.m. following the
Committee of the Whole meeting.
•2010 BUDGETS
Budgets were presented by Marilyn Heifner and reviewed by Commissioners. Moved by Davis,
second by Schmitt to accept the proposed 2010 budgets for the A & P Commission, the Clinton House
Museum, the Convention Visitors Bureau, and the Town Center. Motion Carried.
FUNDING REQUESTS
Moved by Davis, second by Schmitt to accept the following allocations of funds for special projects
for 2010:
AAA All Star Games - $30,000
AAA Coaches Clinic and Golf Tournament - $17,250
Arkansas Air Museum - $5,300
Arts Live - $1,000 (to be spent on marketing & printing)
Bikes, Babes, and Bling - $20,000
Bikes, Blues & Hot Rods Too - $10,000
Committee for Mardi Gras - $2,000
DECA Marketing Prom Fashion Show - $1,500 (for room cost)
NWA Coaches Clinic - $1,600 (for room cost)
7 A State Track Meet - $1,500 (for signs, banners, advertising and rental)
Soccer Weekend of Champions - $1,000
Baseball and Softball Weekend of Champions - $2,500
Four State Challenge Volleyball - $1,000 (if on same weekend as BBBQ, no funding)
Lady Bulldog Classic — 0 (this is a 2009 event)
• FHS Debate and Forensic Home Tournament — 0 (timing of request is wrong)
Iron Pig Festival - $2,500
• Joe Martin Stage Race - $3,200
National School Boards Association meeting - $2,000 (for room rental and meal at Town
Center)
Ozark Military Museum - $1,000 (reimburse for advertising)
Ozark Valley Triathlon - $500
TheatreSquared - $20,000 (for advertising)
Tri -Sports Kid's and Family Triathlon - $1,500
U of A Solar Splash - $5,000
NCAA Baseball Regionals - $10,000
NCAA Men's and Women's Indoor Track Championships - $7,000
SEC Men's & Women's Indoor Track Championships - $3,500
SEC Softball Championships - $2,000
Walton Arts Center Artosphere - $30,000 (contingent on WAC needs/earmarked for Artosphere
or best use) - Commissioners requested a meeting early in 2010 with Peter Lane to discuss WAC needs
and Broadway series.
Total funding - $180,675. Motion carried
MINUTES
Moved by Davis, second by Jordan to approve the minutes of the October 12, 2009 meeting. Motion
carried.
•HMR COLLECTIONS
HMR collections were up 1.39% in October, collections were $189,728. Year to date they are
approximately even.
FINANCIAL STATEMENTS
Keith Glass reported that CVB and Clinton House Museum were spending roughly what they spent
last year and following the budget. Town Center budget is within expenditures; however, rental
income is down. A & P budget to actual is lining up very well.
CITY ATTORNEY
City Attorney Kit Williams reported that Prosecuting Attorney collected $4,131.76 for the month.
Four cases were closed. He will talk with prosecutors about restaurants not turning in forms in a
timely manner and redoing forms with signatures of responsible party.
REPORTS
Commissioners were asked to refer to monthly reports in their packets and reports were suspended in
the view of time.
AD AGENCY REPORT
Jade Gustin reported that the agency had started meeting with Marilyn and Allyson regarding the 2010
strategy. Because of a push for lead generation, 2,800 leads were generated with an 86% increase in
web traffic. A twenty-six percent increase in downloading the visitor guide was also noted. Tear off
. attraction guide and map will be out next month.
•Twenty percent of the web traffic is from Northwest Arkansas with the top 5 feeder markets of Dallas,
Tulsa, Kansas City, Springfield, and Little Rock.
OLD BUSINESS
LOTTERY TICKET SALE IN VISITOR BUREAU
Marilyn has finished research and application for the sale of lottery tickets in the Visitor Center.
Commissioners asked that a legal opinion from the Attorney General be requested as follows, "Is it
legal for the Visitor Center to sell lottery tickets?"
Jordan moved to table the lottery question until an A. G. opinion could be gotten.
NEW BUSINESS
Chairman Freeman will be out of town in December. The Mayor will chair the meeting in his absence.
Contract with vendors with the A & P Commission was discussed. Marilyn will do a list of contracts
with renewal dates.
Commissioners requested that Walton Arts Center CEO Peter Lane be invited to speak to them in the
first part of the year.
There being no further business, the meeting was adjourned.
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Respectfully submitted,
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Marilyn Heifner
Executive Director
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