HomeMy WebLinkAbout2009-01-12 - MinutesADVERTISING AND PROMOTION COMMISSION
• REGULAR MEETING
January 12, 2009
Commissioners Present: Neal Crawford, Bob Davis, Tim Freeman, Pat Gazzola, and Robert
Rhoads
Commissioners Absent: Lioneld Jordan and Maudie Schmitt
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, Kelli Nixon and Marilyn Heifner
The Fayetteville Advertising and Promotion Commission met at noon with groups requesting
funding under special projects.
CALL TO ORDER
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on January 12 at the Fayetteville Town Center at 1:00 p.m.
APPROVAL OF BUDGETS
Marilyn Heifner presented and explained budgets for the Clinton House Museum, Visitors
Bureau and Town Center. She said conscious efforts had been made to reduce expenses at all
three locations. Three budgets for the Advertising and Promotion account were presented (-
6.47% decrease, 10% decrease and 15% decrease in income. After discussion, moved by Davis,
second by Freeman to approve budgets for Clinton House Museum, Visitors Bureau, Town
Center, and a 10% decrease budget from last year for the Advertising and Commission. Motion
approved unanimously. Available money for funding special projects in this scenario was
$153,417.66.
FUNDING REQUEST ALLOCATIONS
Moved by Davis, second by Rhoads to approve the following funding allocations for special
projects: Motion carried.
Arkansas Air Museum
$
7,000
Ark. High School Coaches Clinic
$30,000
DECA Marketing Prom Fashion Show
$
3,000
4 States Elite Volleyball Classic
0
H. S. All Star Games
$153000
NWA Coaches Clinic
$
6,000
Saturday of Champions
$
4,000
State Soccer Finals
$
1,750
- Dickson St. Music Festival
$203000
Duathlon
$
5,000
Joe Martin Stage Race
$
3,000
Ozark Valley Triathlon
$
15000
Farmer's Market Office Space
0
• Ozark Iron Chef & Salsa Fest
0
Fayetteville Night Jam
$
500
FAYRO Softball Tournament
0
First Night Fayetteville
0
•
•
•
Memorial Day Troop Train
Ozark Military Museum
reimbursement)
Solar Splash
TheatreSquared
U of A Baseball Regional/super regional
NCAA Softball
NCAA Track Outdoor
SEC Tennis Tournament
Walton Arts Center Broadway show
TOTAL
$ 1,500 (to be used for advertising
$ 5,000
$ 2,000
$12,500
$143,250
ELECTION OF CHAIRMAN
Moved by Davis to elect Pat Gazzola chairman for 2009, second by Crawford. Motion carried.
MINUTES
Moved By Davis, second by Freeman to approve the minutes of the November 10, 2008 meeting.
Motion carried.
HMR COLLECTIONS
Marilyn presented HMR collections for November and December. November collections were
up 6.86% and December collections were up 2.45%. End of the year figures were up 6.92%.
Hotel HMR revenue for November and December was down from last year. Restaurant revenue
was up in November 10.69% and December revenue was down .69%. Year end figures for
restaurants were up 10.79%.
FINANCIAL REPORT
Keith Glass presented financial statements for November. Budget to actual had done well
through November. Repair and maintenance at the Town Center is over by $23,000.
Motion to approve the financials by Crawford, second by Freeman. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the City Prosecutor's office collected $16,508.40 in
December. Year to date collections total $106,888.52.
Williams indicated nine cases were closed in December because overdue HMR taxes were paid
in full.
CLINTON HOUSE MUSEUM REPORT
Kelli Nixon reported attendance of 129 visitors in November and 136 visitors in December. In
recognition of Native American Heritage month, the art of Dana Tiger was presented at the
Museum. Plans were finalized for the Open House on December 5. January will have display of
photographer Russell Cothren. Other events are in the planning for 2009.
• VISITOR BUREAU
Allyson Twiggs Dyer announced the Visitor Center has its highest sales in December. Arkansas
Farmer's Market convention will be in February with rooms at the Cosmopolitan. Julie is
attending Arkansas Bus Association in Charlotte this week.
Allyson has organized a Restaurant Week Jan. 29 -Feb. 7. dineinfayetteville.com website will
have specials for the week. Media partners will be highlighting restaurants who participate.
TOWN CENTER
Sandra Bennett reported sales goal for the year of $448,250 was met. Plans are being made for
a Bridal Fair in February.
EXECUTIVE DIRECTOR REPORT
Marilyn reported that a G. 0. S. T. strategy session with the CVB and Sells Agency was very
successful. 501 (c) 3 application was submitted to the IRS.
Trail of Tears legislation and Butterfield Historic Trail study has been included in S 22, the
Omnibus Land Management Bill and will be voted on Wednesday.
AGENCY REPORT
Mike Sells said that the agency is taking G.O.S.T. planning session results to make sure they are
focused. Regional marketing will maximize what we have and we will concentrate on our
"Branding" and how that looks and feels in our message.
is Jade presented media plan for 09 and Leigh presented 2008 web statistics.
OLD BUSINESS
None
NEW BUSINESS
None
Respectfully submitted,
Marilyn Heifner
Executive Director
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