HomeMy WebLinkAbout2008-08-11 - MinutesADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
August 11, 2008
Commissioners Present: Dan Coody, Bob Davis, Tim Freeman, Pat Gazzola, and Maudie Schmitt.
Commissioners Absent: Neal Crawford and Robert Rhoads
Staff Present: Sandra Bennett, Allyson Twiggs Dyer and Marilyn Heifner
I. CALL TO ORDER
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on August 11 at the Fayetteville Town Center at 2:00 p.m.
II. REPORTS
MINUTES
Moved by Davis, second by Schmitt to approve the minutes of the July 14 regular meeting. Motion
carried.
HMR COLLECTIONS
• Marilyn presented HMR collections for July. July collections were up 8.77%. Year to date collections
were up 7.30%
Hotel HMR revenue for July was up 6.26% and restaurant revenue was up 1.18. Year-to-date revenue
for hotels is up 10.88% and restaurant revenue is up 9.93%.
FINANCIAL REPORT.
Keith Glass presented financial statements. If the A & P were in business for ourselves, we would be
showing a $45,000 profit for the year. A & P revenue is up actual to budget. Clinton House Museum
is breaking even and Visitor Bureau is ahead — with budget being held. Town Center is collecting
what was projected and revenues cut down.
CITY ATTORNEY
City Attorney Kit Williams reported that the City Prosecutor's office collected $11,334.38 last month
with over 20 still on the list. He indicated that field audits can be done if restaurants do not submit
forms. He also responded that business licenses would have a tradeoff with more paperwork and not
having a tool for enforcement.
CLINTON HOUSE MUSEUM REPORT
No report.
•VISITOR BUREAU
Allyson Twiggs Dyer reported that sales were up 31 % in the Visitor Center and visitors were up
11.2%.
• She showed a new kid's t -shirt available in the visitor center. She detailed upcoming events.
TOWN CENTER
Sandra Bennett reported Town Center increased sales and collections over last year same time. Year
to date collections were $261,918.64 representing 58% of the sales goal for 2008. She reported events
completed were skewed because of 13 meetings by Decision Point last year during the same month.
Contracts written during the month totaled $44,350.00
EXECUTIVE DIRECTOR REPORT
Marilyn reported that inquiry responses are up 24%. She continues to work with the Fine Arts Festival
for their event at the Town Center. She said the Butterfield Driving Guide for Arkansas, Oklahoma
and Missouri was at the press. The book is being published by Heritage Trail Partners.
Marilyn is working with Katie Harlan (UA Legal Clinic) on 501(c ) 3 statues for the Clinton House.
AGENCY REPORT
Mike Sells announced that his agency has a new name, but all of the same people will still be working
on the Fayetteville account. The agency will be called The Sells Agency. Jade Gustin informed the
Commission that the sports broadcasting budget had been finalized. We will be doing radio with
ARSN and a television package with KTHV in their Amazed by Arkansas series.
Leigh reported on web stats that are higher.
• OLD BUSINESS
Slow Dancing — Walton Arts Center
Schmitt moved to fund $20,000 for advertising this program. Second by Davis. Motion carried.
Wayfinding and Signage
Coody moved to allocate $20,000 for wayfinding and signage study with the University of Arkansas,
Davis second. Davis moved to amend the motion to allocate $18,000 for the study and up to $2,000
for travel expenses with the city matching the allocation. Schmitt second. Amendment carried.
Motion carried.
Lights of the Ozarks
Davis moved that the A & P contribute $12,500 for lights for Lights of the Ozarks. Coody second.
Motion carried.
NEW BUSINESS
None
Respectfully submitted,
• Marilyn Heifner
Executive Director