HomeMy WebLinkAbout2007-10-08 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
October 8, 2007
Commissioners Present: Dan Coody, Bob Davis, Pat Gazzola, David McGeady, Robert
Rhoads, and Maudie Schmitt.
Commissioners Absent: Neal Crawford
Staff Present: Marilyn Heifner, Allyson Twiggs, and Willistine Smith, and Brittany Starr
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on October 8, 2007 at the Fayetteville Town Center at 2:00
p.m.
ADVERTISING AGENCY PRESENTATION
The Commission heard presentations for agency of record from the following agencies:
Butterfield Ad Group — Susan Wallace, Gary Weidner, and Steven Jarvis
C 3 Group — Brandon Coley and Bobby Cook
Sells Clark — Brian Clark, Mike Sells, Jade Hart and Leigh Allison
Taylor Mack — Greg Mack and Liz Boch
After the presentations, Commissioners followed Professional Selection policy of city in
• voting. Results of that vote were:
Sells Clark — 562 points
Butterfield Ad Group — 397 points
Taylor Mack — 367 points
C 3 Group — 207 points
MINUTES
Moved by Davis, second by Schmitt to approve the minutes of the September 10 regular
meeting. Motion carried.
FINANCIAL REPORT
John McKinney from William P. Cook and Assoc. presented the August financial statements.
Moved by Coody, second by Davis to approve the financial statements. Motion carried.
HMR COLLECTIONS
Total collections of HMR tax in September (August sales) were $172,373, an increase of
1.52% for the month. Year to date decline in HMR revenues is -1.92%
Hotel revenue collected in September was up 3.24%. Hotel revenue year to date is up from
last year +1.17%. Restaurant revenue for the month is down -0.87% and year to date down
• -4.90%.
• CITY ATTORNEY
Kit Williams said that the City Prosecutor's office collected $1,317.80 last month in overdue
HMR taxes. Casey Jones and his staff continue to improve HMR compliance through their
hard work. Year to date the City Prosecutor has collected a total of $41,783.95.
DIRECTOR'S REPORT
Marilyn Heifner reported that the good news is that inquiries were down only 8% for the
month. We are down 22.5% year to date, however. Visitor's Guides are being distributed at
the airport.
Visitor Center Store opened. Town Center held Bella Flee concert. Construction of building
next to the Town Center has created minor issues with electric and water supplies. Gladiator
Wrestling event scheduled for Town Center during Bikes, Blues, and BBQ was cancelled.
Parking was
discussed in Town
Center
garage including
free parking
and changing system for
merchants to
reimburse
parkers
for fee.
A report will be
prepared for
next month.
CONVENTION VISITORS BUREAU
Allyson Twiggs reported that the Visitor Center Store had 263 customers in 12 days. They
Bureau is preparing for Trick or Treat on the Square. They will participate with the Chamber
of Commerce in Lighting Night on November 17 for Lights of the Ozarks festival. Allyson is
working with Pete Reagan for the IAFF Spring Rally. Fayetteville got the bid for the parole
conference which will bring 150 people. She has been working with Sr. Kelly Way for her
students to work a shift with the band at Bikes, Blues and BBQ.
TOWN CENTER
Marilyn Heifner reported that sales and collections at the Town Center are down. Staff is
working on increasing sales calls and new methods of marketing the Town Center. An
increased number of venues are affecting sales.
CLINTON HOUSE MUSEUM
Brittany Starr has been working to procure the teaching notes of Bill and Hillary Clinton from
the U of A Law School. She and an intern have been through the 1974 microfilm to get
information on Bill Clinton running for congress. She introduced Matt Mooney, a UA Law
school student who has been working with her to do the By -Laws for the Friends of the
Clinton House Museum.
Brittany said the Museum entertained 236 visitors in September. The revenue is up 98% over
last year. She will be celebrating the Clinton's Anniversary on October 13 and Hillary's 60"'
birthday on October 25.
• AGENCY REPORT
• Brian Clark reported that internet inquiries were up as a result of the fall campaign starting
and he will have a full report of the raw information next month.
OLD BUSINESS
A. Employee Health Insurance
Marilyn reported that the new health and dental insurance premiums will be $2,563.44
(compared with $4,285.66 old premium). The new insurance is with United Health and Delta
Dental.
B. Employee Handbook
Moved by Schmitt, second by Davis to approve the employee handbook as distributed at the
last meeting with an additional paragraph regarding catastrophic leave policy. Motion
carried.
NEW BUSINESS
A. Friends of the Clinton House Museum
Commissioners were presented with the By -Laws. They asked that Robert Rhoads review
them and the Commissioners vote on them at the next meeting. Marilyn also discussed
incorporation and who would like to be named as the first incorporators. That decision will
also be considered at the next meeting.
• B. Fundine Requests — schedule presentations
Funding requests will be heard at the next meeting. Meeting will begin at noon. Presenters
will set up in Town Center Lobby and Commissioners will have 45 minutes to visit with them
and ask questions. Lunch will then be served to Commissioners who will discuss and make
decisions regarding funding.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
C,
J