HomeMy WebLinkAbout2007-04-09 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
April 9, 2007
Commissioners Present: Neal Crawford, David McGeady, Robert Rhoads and Maudie Schmitt.
Commissioners Absent: Dan Coody, Bob Davis, and Pat Gazzola
Staff Present: Marilyn Heifner, Allyson Twiggs, and Willistine Smith, and Brittany Shell
Commissioner David McGeady called the regular monthly meeting of the Fayetteville
Advertising and Promotion Commission to order on April 9, 2007 at the Fayetteville Town
Center at 2:00 p.m.
MINUTES
Moved by Schmitt, second by Rhoads to approve the minutes of the March 12, 2006, regular
meeting. Motion carried.
HMR REVENUES
Total collections of HMR tax in March (February sales) were $157,317 a 2.11% increase over
last March. Monthly hotel revenue was up 3.30% in March. Year to date hotel collections are
up only slightly 0.003%. Restaurant collections were down slightly -0.001% this March over
• last March. To date figures have not caught up with last year. They are down -5.65%.
FINANCIAL REPORT
W. L. Cook presented financial summary. Year to date actuals vs. budget shows -$159,172.
This is a result of early transfer of money to CVB and Clinton House Museum. Move by
Schmitt, second by Crawford to approve financials. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the City Prosecutor's office collected $6,968.83 during
March to bring the year to date total collected to $23,766.00.
DIRECTOR'S REPORT
Advertising inquiries continue to be down year to date approximately 36% Year to date down
30%.
She attended an All Star
Week meeting and met with the new director
of the
Arkansas Air
Museum, Warren Jones.
She helped with History Day judging
contest
at the
Jones Center.
Allyson, Maudie Schmitt and Marilyn went to Little Rock for the signing of HM 1789 by
Governor Beebe. A Wayfinding and Signage meeting with consultants, University of Arkansas,
and Downtown Partners was attended.
She facilitated a
meeting
with Julie Pennington
and Jade Hart regarding Group Tour marketing.
• Interviews
were
held for
Event Manager for the
Town Center.
• CONVENTION VISITORS BUREAU
Allyson Twiggs reported that they have had a class of interns working at the CVB this semester.
Two full time intems have conducted an Earth Day project with middle school students. 300
drawings were received for contest.
Shelly has booked 2,000 rooms for Real Deal on the Hill. Ryan is working on a rugby and
lacrosse tournaments for September. The National Narcotic Dogs convention will be in next
week staying at the Clarion. This is the second time they have been in Fayetteville and have an
attendance of approximately 200 officers. RazorFest is next Saturday. On April 21, events
include the John McDonnell Outdoor track meet, Battle of Fayetteville, and the Susan Komen
race.
Three new hotels should be under construction soon — a ValuePlace hotel, Stay Bridge hotel, and
a Courtyard Marriott.
TOWN CENTER REPORT
Willistine Smith reported that the Town Center was at 22% of its goal.
CLINTON HOUSE MUSEUM
Brittany Starr gave her report as Clinton House Director. She said income is surpassing that of
last year. April 26, she is having Movie Night showing Primary Colors.
• The Nation's Guide to the Nation, a new book will feature the Clinton House Museum. She
needs to sell two more bricks to place the first brick order.
AGENCY REPORT
Brian Clark reported on web site stats. Redirects are now being counted since all inquiries are
now counted as total visits, not unique visitors. All sites are being housed at I Power. The
agency is still trying to get a data base for the Town Center from Positive Idea.
The
cover of the Visitor Guide was presented. The guide will
be 84
pages and ads are still
being
sold.
A late spring television campaign will tap into Arkansas
Parks
and Tourism footage.
NEW BUSINESS
Funding Requests Presentations
Commissioners will meet at 12:30 at the May meeting for funding requests presentations.
Format will be as usual with requestors setting up in the Town Center lobby and Commissioners
circulating and asking questions of the projects.
There being no further business, the meeting was adjourned.
Respectfully submitted,
• Marilyn Heifner
Executive Director