HomeMy WebLinkAbout2006-12-11 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
December 11, 2006
Commissioners Present: Dan Coody, Neal Crawford, Bob Davis, Pat Gazzola, David McGeady,
Robert Rhoads and Maudie Schmitt.
Commissioners Absent: None
Staff Present: Marilyn Heifner, Allyson Twiggs, and Willistine Smith
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on December 11, 2006 at the Fayetteville Town Center at 2:00
p.m.
MINUTES
Moved by Davis, second by Coody to approve the minutes of the November 13, 2006, regular
meeting. Motion carried.
HMR REVENUES
Total collections of HMR tax for November was $193,469, a 13.29% increase over last
November. Year to date collections were $1,914,081, a 7.32% increase. Monthly hotel revenue
was down -2.29%. Restaurant collections show a 7.43% increase this November over last
November. And year to date, restaurant collections are up 6.68%.
FINANCIAL REPORT
W. L. Cook reviewed financials for November. Moved for approval by Davis, second by Coody.
Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the prosecutor collected $15,468.17 in overdue HMR
taxes in November. Year to date collections for the prosecutor's office are $100,533.94.
DIRECTOR'S REPORT
Year to date figures for tourism inquiries are down as are everyone's in the state. Internet
inquiries are not compiled because of the change to the new www.experienccfayettevillc.com
website. Director has worked with both the new web provider and the old one to ensure a
smooth transition. Remodeling work on the CVB offices has been started. CVB should be able
to move in by December 31, but furniture will not be here until mid January. Arkansas Parks
and Tourism Commission will meet in Fayetteville July 19-20, 2007.
• CONVENTION VISITORS BUREAU
Staff is excited about their new offices. Shelly and UA students put on a great Christmas parade
for Lights of the Ozarks. The softball bid was unsuccessful for us, but they are looking at us for
2008. A successful Trick or Treat on the Square was held with over 600 children participating.
New merchants were added this year and UA students directed participants to businesses off of
the Square.
The Visitor Profile Study has arrived. Allyson will present the report to the Commission early
next year.
Downtown Fayetteville Partners presented their festival report. The Mayor moved, Schmitt
second to have staff investigate the possibility of festivals and festival management in cities such
as Charlotte, Savannah and Ashville.
TOWN CENTER REPORT
Willistine Smith reported on a busy November. They have had a 25% increase in sales and are
working on a sales strategy for 2007. Collections are up 22%. Staff is working on containing
costs.
CLINTON HOUSE MUSUEM
• Allyson reported for Joseph that they had 67 visitors in November. State Senator Steele and staff
used the House for a party. There is a stock broker seminar scheduled for January. reported 212
visitors including 4 motor coaches in October. He talked with Shannon Butler, Clinton Library
archivist, and Kathlene Pate, and Martha Berryman regarding potential partnerships for the
Museum. Joseph talked with the Young Democrats recruiting volunteers.
AGENCY REPORT
Brian Clark and Jade Hart presented the 2007 media plan. Eighty percent of the budget will be
going directly to time and space for media. They launched the website November 1 — the old site
will be redirected to the new site. Budget plan is as follows:
$1472000 — Consumer and leisure advertising
$ 89000 — Group travel
$ 22,500 — Meetings and conventions
$ 38,500 — Clinton House Museum
$ 20,000 — Chuck Barrett radio
$ 75,000 — Online advertising
OLD BUSINESS
None
• NEW BUSINESS
None
• EXECUTIVE SESSION
The Commission adjourned into Executive Session for the purpose of annual review of the
Executive Director. Upon reconvening, the Chairman announced a 3% salary increase and a 7%
bonus for the Executive Director.
There being no fiuther business, the meeting was adjourned.
Respectfully submitted,
na"r, AIV
Marilyn Heifner
Executive Director
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