HomeMy WebLinkAbout2006-11-13 - Minutes•
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ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
November 13, 2006
Commissioners Present: Neal Crawford, Bob Davis, Pat Gazzola, David McGeady, and Maudie
Schmitt.
Commissioners Absent: Dan Coody and Robert Rhoads
Staff Present: Marilyn Heifner, Allyson Twiggs, Willistine Smith and Joseph Bames
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on November 13, 2006 at the Fayetteville Town Center at 1:05
p.m.
BUDGET APPROVAL
Moved by Davis, second by Schmitt to approve the budgets for the A & P Commission, the
Town Center, the CVB, and the Clinton House Museum for 2007. Motion carried.
FUNDING REQUESTS
After discussion, the following special project requests were approved.
All-Star Games
Arkansas Air Museum
Arkansas High School Coaches Clinic
Calcasieu Rabbit Club
CAPPA (Central Assoc. of Physical Plant
Administrators)
Champions for Kids
DECA Marketing Assoc. Prom Fashion Show
Fayro Charity Classic
Four State Elite Volleyball Classic
Fourth of July Fireworks Celebration 'Red, White and
Boom"
Hogs in Bloom
Holiday Hoops
Joe Martin Stage Race
Mardi Gras
Northwest Arkansas Coaching Clinic
Ozark Military Museum
Ozark Valley Triathlon
$9,500.00
$5,000.00
$15,000.00
$1,000.00
$10,000.00
$0.00
$3,000.00
$500.00
$4,000.00
$15,000.00
$3,000.00
$16,000.00
$7,000.00
$3,000.00
$7,000.00
$5,000.00
$2,500.00
• Real Deal on the Hill $89000.00
Saturday of Champions $4,000.00
Savor the Flavor $29500.00
Solar Splash $10,000.00
Walton Arts Center "Mamma Mia!" $10,000.00
Youth Slow Pitch Softball World Series $79500.00
Total special project funds approved $148,500.00 from total unallocated funds of $235,802.13.
MINUTES
Moved by Davis, second by Schmitt to approve the minutes of the October 9, 2006, regular
meeting. Motion carried.
HMR REVENUES
Total collections of HMR tax for October was $196,393, a 15.99% increase over last October.
Year to date collections were $1,720,613, a 6.68% increase. Monthly hotel revenue was,up
30.78%. Restaurant collections show a 10.43% increase this September over last September.
And year to date, restaurant collections are up 6.60%.
• FINANCIAL REPORT
Wes Murtishaw reviewed financials for October. Moved for approval by Davis, second by
Schmitt. Motion carried.
CITY ATTORNEY
In the absence of City Attorney Kit Williams, Marilyn reported that the prosecutor collected
$12,343.00 in overdue HMR taxes in October. Year to date collections for the prosecutor's
office are $85,065.77, which is almost $18,000 more than collected for all of 2005.
Powerhouse Restaurant is up to date and current with HMR taxes. They paid $1,610.46 in.
penalties for late payment.
DIRECTOR'S REPORT
Year to date figures for tourism inquiries are down 28%, which mirrors others' results in our
region. Internet inquiries still increase at a large percentage rate, up 19%. Fayetteville will be
featured in Tulsa People Magazine in December. Marilyn and Allyson have worked with the
Agency regarding the website update. Both attended "One Vision, One Voice," the Fayetteville
Downtown Partners retreat.
Marilyn will mentor a University public relations student, Natalie Conway. She worked with
• Lewis Epley for a donation of items for the Clinton House Museum. Ceremonies were held for
• dedication of the Veteran's Memorial. Advertising will begin in January for the new space at the
regional airport.
CI
A lease has been signed for new CVB office space.
CONVENTION VISITORS BUREAU
A successful Trick or Treat on the Square was held with over 600 children participating. New
merchants were added this year and UA students directed participants to businesses off of the
Square.
The CVB has partnered with the Chamber of Commerce regarding the Lights of the Ozarks this
year. Shelly has worked with the UA Tourism Class for the parade. Lighting Night will be
November 18. The carousel purchased by the A & P Commission will be on the Square this
year. The Jingle Bell Jog (Dec. 1) has been moved to Mt. Sequoyah and will be a cooperative
effort with the retreat.
TOWN CENTER REPORT
Willistine Smith reported on a busy October with 32 events in 31 days with 12 day events. They
are over 21 % in collections, and over 28% in sales compared with year to date last year. They
participated in Trick or Treat on the Square.
CLINTON HOUSE MUSUEM
Joseph reported 212 visitors including 4 motor coaches in October. He talked with Shannon
Butler, Clinton Library archivist, and Kathlene Pate, and Martha Berryman regarding potential.
partnerships for the Museum. Joseph talked with the Young Democrats recruiting volunteers.
AGENCY REPORT
Mike Sells reported for Brian Clark and said this was the planning time of the year for the
agency. Jade, Brian, and Marilyn are working on finalizing the marketing budget. The website
(experiencefayetteville.com) is live and launched. It is being auto -redirected from the
fayettevilletourism.com site. Brian sent his thanks to Marilyn and Allyson for getting lots of
information together for the website.
Other items which need completion are a Letter to other organizations asking for a reciprocal
link. Production of a banner for www.exoeriencefavetteville.com) and search engine
optimization.
OLD BUSINESS
CVB Offices
• Because of an Arkansas Attorney General's opinion regarding purchase of the building by the A
& P in Harrison, a •lease was presented for rental of the building at 21 S. Block. Davis
• questioned the section regarding sign permission, building repair cost exceeding $5,000 for
termination of contract, and utilities arrangement as presented.
Davis moved, Crawford seconded to have Robert Rhoads look at contract with changes
suggested and any omissions and recommendations should come back to the A & P. If there are
no other changes, the chairman has permission to sign the lease. Motion carried.
NEW BUSINESS
505 (c) 3 Status
Moved by McGeady, second by Davis to form a group for 501 (c) 3 status for the Clinton House
Museum. Motion carred.
There being no further business, the meeting was adjourned.
Respectfully submitted,
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Marilyn Heifner
Executive Director
CI
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