HomeMy WebLinkAbout2006-03-13 - Minutes•
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ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
March 13, 2006
Commissioners Present: Dan Coody, Neal Crawford, Bob Davis, Pat Gazzola, and David
McGeady.
Commissioners Absent: Maudie Schmitt and Don Marr
Staff Present: Marilyn Heifner, Willistine Smith, Allyson Twiggs
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on March 13, 2006 at the Fayetteville Town Center at 2:00 p.m.
APPOINTMENT OF COMMISSIONER
One application (Pat Gazzola) for the term expiring 4/1/10 was received. Moved by Davis,
second by Coody to re -appoint Pat Gazzola to the Commission. Motion carred.
MINUTES
Moved by Davis, second by Crawford to approve the minutes of the February 13, 2006, regular
meeting. Motion carred.
FINANCIAL REPORT
Larry Bilbrey reviewed financials for February, 2006. A & P is in a good cash position. Moved
by Coody, second by Davis approve the financial reports Motion carred.
HMR REVENUES
Marilyn reviewed HMR collections for February. $183,554 was received, a 37.46% increase
over last February. Hotels showed a decrease of -0.01% in February, restaurants had a 7.59%
increase.
CITY ATTORNEY
City Attorney Kit Williams reported that the prosecutor had a banner month collecting over
$19,000 in February.
DIRECTOR'S REPORT
Manlyn thanked the Commissioners for participating in the Strategic Planning process. A
summary will be available next month.
Inquiry responses for the month were down 74%. Spring advertising has not started running
which accounts for the low inquiries received. Internet per day average visits were up 40%. The
internet continues to be a source for information for travelers.
We have been interviewing for a part time maintenance person for the Town Center. Keeley
Kaffenberger, an intern from journalism will be working with us this semester.
• On the full HMR report printout, numbers for Olive Garden and Smokey Bones have been
switched.
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CVB REPORT
Fayetteville has received the bid for the 2007 Aniencan View conference. The conference is in
Athens, Georgia this year. Fayetteville Community Development Association will have their
Oct. 2007 conference here. The 200 attendees is an example of the `Bring it Home" idea for
local people to bring the meeting they attend somewhere else to Fayetteville. The American
Cancer coalition meeting in 07 and the Arkansas Library Association in 06 will be here. The
Farm Bureau meeting will be July 7-18 here. This meeting has previously been in Springdale.
We recently hosted 4 motorcoaches from Village Tours in Kansas. They saw the Clinton House
Museum, the Arkansas Air Museum, and Headquarters House.
Real Deal on the Hill will be Easter weekend with 160 teams. They have 90 teams on the
waiting list. The event will bring 500 room nights to Fayetteville. They are limited by the
number of gyms they have secured.
Travel Hero has produced 46 room mghts in March, 87 in February and 83 in January.
TOWN CENTER REPORT
Wilhstine Smith reported that the Town Center sales had increased by 63% and contract sales
were up 35%. Collections were up 4% and per event sales were up 21%.
The Mayor asked that staff look into the trash around the dumpsters. Staff reported that a
rewuested pickup from the city on Sunday was not made, but that the area will be attended to.
CLINTON HOUSE MUSUEM
Joseph Barnes was sick and Allyson reported in his place. Skip Rutherford from the Clinton
Library Foundation will give a lecture on April 6 at the house. He will also attend the April 10 A
& P meeting and give an update to Commissioners.
Attendance has included 4 motorcoaches, 435 visitors from 28 states and 2 school groups.
AGENCY REPORT
Brian Clark indicated that the spnng advertising campaign was m full swing and inquines will
follow. The web is showing 833 inquiries per day average.
He presented the editorial in "Where to Retire", 7 pages which will ad to the interest in
Fayetteville. He also showed the print ads and the Clinton House Museum ad.
OLD BUSINESS
None
NEW BUSINESS
None
There being no further business, the meeting was adjourned.
Respectfully
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Marilyn Heffner
Executive Director