HomeMy WebLinkAbout2006-02-13 - Minutes•
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ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
February 13, 2006
Commissioners Present: Dan Coody, Neal Crawford, Bob Davis, Don Marr, David McGeady,
and Maudie Schmitt.
Commissioners Absent: Pat Gazzola
Staff Present: Marilyn Heifner, Willistine Smith, Allyson Twiggs, Joseph Barnes
Commissioner Bob Davis called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on January 9, 2006 at the Fayetteville Town Center at 2:00 p.m.
MINUTES
Moved by Coody, second by Schmitt to approve the minutes of the January 9, 2006, regular
meeting. Motion earned.
FINANCIAL REPORT
Larry Bilbrey reviewed financials for December, 2005 and January, 2006. Moved by Coody,
second by Schmitt to approve the financial reports. Motion carried.
HMR REVENUES
Marilyn reviewed HMR collections for January. $164,284 was received, a 7.30% increase over
last January Hotels showed a decrease of -5.27% in January, restaurants had an11.86%
increase.
CITY ATTORNEY
City Attomey Kit Williams reported that the prosecutor collected $2,304.88 in January.
Kit presented an agreement between the City and the A & P to collect HMR taxes. Collection
rate of 2% will remain the same. The delinquent collection process is speeded up. Moved by
Schmitt to approve the contract, second by Marr. Motion carried.
DIRECTOR'S REPORT
Inquiry responses for the month were up 1.65%. Spring advertising has not started running ring which
accounts for the low inquines received. Internet per day average visits were up 63.59% The
Internet continues to be a source for information for travelers.
We have used a slow time at the Town Center to concentrate on painting, repairs, and cleaning.
New chair arms have been installed on director's room chairs.
Ashley Graham will be a practicum student for the spring semester.
CVB REPORT
Allyson reported that Fayetteville has received the bid for the 2007 Narcotics Dog convention in
• 2007. The conference has 5 nights and 300 people. The Cineposium 2007 will bring 1500 to
1800 people the last weekend in January. Arkansas Professional Fire Chief's Association and
Farm Bureau will be here this summer.
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Travel Hero has generated $3600 in revenue thus far, 32% of the CVB goal. Five partners have
renewed their membership toward a goal of 15.
A Task Force has been established as a welcoming mechanism with NCAA indoor track. They
have established a mission of making Fayetteville the "track capitol of the world" and getting the
Olympic trials in Fayetteville.
TOWN CENTER REPORT
Willistine Smith reported that the Town Center sales had increased by 70% and contract sales
were up 122%. Collections were down 22%. The Town Center was represented at the Bridal
Affair in Spnngdale. New exhibits of local art are in the lobby.
CLINTON HOUSE MUSUEM
Joseph Barnes reported that a press conference was held to announce the arrival of Hillary's
wedding dress and photo displays. Attorney General Mike Beebe visited the house. Visitors
(211 people) have come from 28 states, and 11 countries. Three motor coaches and 2 classes are
scheduled in the future. We are still cooperating with the three other Arkansas cities for the
Billgrimage.
Skip Rutherford will be the first speaker in the speaker series. He is scheduled for April 6. The
Clinton House Museum ad will be in Museums Magazine. 46 bricks have been sold.
AGENCY REPORT
Brian Clark indicated that the spring advertising campaign was in full swing. He will bring ads
next month. From 2000 to 2005, the HMR tax has shown a 54% growth. We have been lucky
with inquines increasing as much as they have when inquiries across the nation have continued
to fall. Editorial featuring Fayetteville has gotten the word out.
OLD BUSINESS
None
NEW BUSINESS
Strategic Planning Session - Marilyn recommended that the Commission and other tourism
partners schedule a Strategic Planning Session to establish short and long term goals for the
tourism efforts. Elise Mitchell of Mitchell Communications Group is available to facilitate the
session. Cost would be approximately $1000.
Commissioners agreed to participate in session on March 3. Marilyn will organize.
There being no further business, the meeting was adjourned.
Respectfully submitted,
1111 Marilyn Heffner
Executive Director