HomeMy WebLinkAbout2006-01-09 - MinutesADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
• January 9, 2006
Commissioners Present: Dan Coody, Pat Gazzola, Don Marr, David McGeady, and Maudie
Schmitt.
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Commissioners Absent: Neal Crawford, Bob Davis
Staff Present: Marilyn Heifner, Willistme Smith, Allyson Twiggs, Joseph Barnes
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on January 9, 2006 at the Fayetteville Town Center at 2:00 p.m.
MINUTES
Moved by Marr, second by Schmitt to approve the minutes of the December 12, 2005, regular
meeting. Motion carried.
FINANCIAL REPORT
Financial statements were not available at meeting time.
HMR REVENUES
Marilyn reviewed HMR collections for December. $160,343 was received, a 16.03% increase
over last December. End of the year total was $1,943,930, a 10.68% increase. Hotels showed a
6.57% increase for the year, restaurants had a 13.29% increase.
CITY ATTORNEY
City Attorney Kit Williams reported that the prosecutor had collected s total of $67,127.44 for
the year, the second largest amount collected to date. Finance department is looking at their
collection procedures to reduce the letters send to delinquent tax collectors.
DIRECTOR'S REPORT
Inquiry responses for the month were up 53% and year end figures were up 59%. Internet
unique visits were up 65% as were per day average visits.
Lights of the Ozarks festival was a success with added activities including carriage rides, pony
rides, photos, and Choirs on the Square.
Marilyn attended the Trails Task Force meeting and distributed the new Trails brochure which
was well received.
Clinton House Museum settlement of credit cards problem was resolved. Structural issues still
must be resolved with the University.
CVB REPORT
Allyson introduced Stephanie Austin, northwest Representative for the Arkansas Hospitality
Association
She reviewed goals and objectives for 2006 for the Convention Visitor Bureau. The Arkansas
Stars has announced an indoor football team which will play 7 home games in Fayetteville.
Those games are scheduled from March to July.
TOWN CENTER REPORT
Willistine Smith reported that the Town Center had surpassed its sales goals with sales of 107%
over budget. Many clients are returning and booking a year in advance. The art displays this
month have increased visitors into the Town Center. First Night had a great attendance and the
weather was exceptionally nice.
Service issues with the grease trap in the service alley have been solved.
The Mayor requested that staff check on lighting the exterior of the building and amperage issue
of holiday lights.
CLINTON HOUSE MUSUEM
The wedding dress and wedding photos of the Clintons have been received. Visitors over the
holidays included people who had been through the house before and were back to buy
Christmas gifts.
188 people from 26 states and 9 countries have visited the House.
AGENCY REPORT
Brian Clark reported that the agency has ads in production for the year. Goals for the year
include tracking inquiries and expanding the message to the public New this year will be
advertising in a new magazine called Museums highlighting the Clinton House.
OLD BUSINESS
None
NEW BUSINESS
None
EXECUTIVE SESSION
Moved by Marr, second by Coody to go into Executive Session for a personnel issue with the
Executive Director.
Chairman Gazzola called the meeting back to order after the Executive Session. Motion by
Marr, second by Schmitt to give Executive Director Manlyn Heifner a salary increase to bnng
salary to $67,000. Motion carried
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director