HomeMy WebLinkAbout2005-06-13 - MinutesADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
June 13, 2005
Commissioners Present: Bob Davis, Pat Gazzola, Don Marr, David McGeady, and
Maudie Schmitt.
Commissioners Absent: Dan Coody, Neal Crawford
Staff Present: Allyson Twiggs. Willistine Smith and Marilyn Heiffier
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on June 13, 2005 at the Fayetteville Town Center at
2:00 p.m.
MINUTES
Moved by Schmitt, second by McGeady to approve the minutes of the May 9, 2005,
regular meeting. Motion carried.
HMR REVENUES
HMR revenues for May were $159,186.18, a 9.75% increase over last May. Hotel
revenues were up 13.70% and restaurant revenues were up 14.15%.
FINANCIAL REPORT
Larry Bilbrey of Scarbrough and Murtishaw presented the financials for the month of
May. Moved by Davis, second by Schmitt to approve the financial statements. Motion
carried.
CITY ATTORNEY
City Attorney reported collections of $4,569.00 in May. Year to date collections are
$28,845.00. This rate is ahead of the last couple of years.
Those restaurants that are open and have a liquor license will be required to be current on
all taxes before they can get a liquor license July 1 for the coming year.
DIRECTOR'S REPORT
Marilyn Heffner reported a 39.9% increase in advertising inquiries in May over last year
and a 76% increase in year to date. Internet per day average visits is up 67%.
Director's activity report highlights included meetings with Twin Springs Group (brining
a trolley to downtown and a waysigning consultant for the University. The staff is
preparing for the Coaches clinic the week of June 21. The Town Center will host a
reception on the plaza on June 22. She attended the Crystal Bridges art museum
announcement in Bentonville. Interns Travis Young and Chris Newell were introduced.
The Kaminsky Fountain is finally repaired and working. A new light and its attached
electrical cable had to be completely replaced.
CVB REPORT
The CVB hosted a travel writer from Brinkley here Memorial Weekend. The writer has
already sold two stories related to her trip here. CVB is gearing up to All Star Week
They received the bid for State Firefighters in 2006 and have sent in a bid for the
Arkansas State Human Resources convention.
Allyson and Joseph Barnes have just returned from a "Bilgrimage" visiting all Arkansas
presidential cities.
TOWN CENTER REPORT
Willistine Smith reported that the executed sales contracts were up 13% and collections
were up 29% during the month of May.
Activities surrounding the Courthouse Centennial activities on May 7 resulted in lots of
foot traffic through the Town Center.
CLINTON HOUSE MUSUEM
Joseph Barnes presented the logo to the commissioners and reported that signage for the
house had been ordered.
Manlyn and Allyson reported about their visit with the Presidential Library director,
foundation president, assistant director and marketing director during their visit to Little
Rock. Reception from them was overwhelming and they promised cooperation. Connie
Fails, Museum store manager, will allow us to purchase items at a discount from them
and will cross sell and promote the Clinton House Museum. Connie Fails will do replica
wedding dress for Museum.
AGENCY REPORT
Brian Clark said internet and inquiries continue to do well. Tax collections are
increasing. He introduced Denise Davis, new to the Fayetteville office
Commissioners have been given new Fayetteville Visitor Guide, the first step for
disseminating information about Fayetteville. With all of the big events happening and
the byline saying Fayetteville, Arkansas, that's great exposure from a publicity
standpoint.
Work on the Wedding Planners guide is still in progress
NEW BUSINESS
Travel Hero
Allyson and Shelly explained Travel Hero program. After being put on the website, if a
client books a room through Travel Hero, the CVB will receive 5% commission. Since
we are already dnving people to the website, we can book the rooms on the website as
well and provide an additional service to our customers. Madison WI received $3500 last
year from Travel Hero. Columbia Missouri in one quarter has received $222.
Event Hero is also available to block rooms at a special price
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Moved by Marr, second by Davis to contract with Travel Hero. Motion carried.
There being no further business, the meeting was adjoumed.
Respectfully submitted,
,haiu:43
Marilyn Heffner
Executive Director