HomeMy WebLinkAbout2005-01-10 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
January 10, 2005
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Commissioners Present: Pat Gazzola, Don Marr, David McGeady, and Curtis Shipley
Commissioners Absent: Dan Coody, Neal Crawford, and Maudie Schmitt
Staff Present. Willistine Smith, Allyson Twiggs and Marilyn Heifner
Chairman David McGeady called the regular monthly meeting of the Fayetteville
Advertising and Promotion Commission to order on January 10, 2005 at the Fayetteville
Town Center conference room at 2:00 p.m.
The election of 2005 chairman was tabled until the February meeting.
MINUTES
Moved by Gazzola, second by Shipley to approve the minutes of the December 13, 2004
regular meeting. Motion carried.
HMR REVENUES
HMR revenues for December were $138,184.55, a 7.78% increase over last December.
End of the year figures are up 12.84% for total collections of $1,756,317.
FINANCIAL REPORT
Larry Bilbrey presented the financials for the month of December. Moved by Shipley,
second by Gazzola to approve the financial statements. Motion carried.
CITY ATTORNEY
City Attomey Kit Williams reported that the Prosecutor's office collected $1,983.14
delinquent HMR taxes in December. Total collections for the year were $53,131.97.
DIRECTOR'S REPORT
Marilyn Heffner informed the Commissioners that advertising inquiries were almost the
same last year and this year (one less this year — 20,834 this year, 20,835 last year).
Internet unique visits for December are up to 11,544 over last December 5,778. Per day
average visits are 372.
Marilyn worked with Lights of the Ozarks Choirs on the Square, Promise Keepers, and
the Centennial! Old Washington County Courthouse activities.
CVB REPORT
Allyson Twiggs reported that Fayetteville was one of three finalists for the Henry Awards
(Community Tourism Development Award) that will be awarded at Governor's
Conference.
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Red Hats Society bus tour from Oklahoma is coming and joining up with several other
groups from Northwest Arkansas. Shelly is researching the University and has
uncovered about 70 groups that could be targeted to come to Fayetteville. The Farm
Bureau has confirmed their conference in Fayetteville for July 2006. McClinton Anchor
has moved their annual meeting to the CCE in March of 05. Tyson Track Center has
hired Pam Luker as their Special Events person.
The CVB computer tracking software was installed and training will be done the last
week in January.
TOWN CENTER REPORT
Willistine said that December was phenomenal for the Town Center. The month ended
with an increase of 66% in sales contracts, 27% increase in number of events and an
overall increase of 30% in average sales per event. End of the Year figures are a 34%
increase in contracts, 10% increase in number of events, 42% increase in sales contracts,
19% increase in collections, and 6% increase in average sales per event.
She gave special recognition for the staff and their extraordinary performance in
December with the lack of a full time maintenance and janitorial person. That position
should be hired in the next two weeks.
AGENCY REPORT
• Brian Clark gave a quick report on Internet inquiries being up and traditional inquiries
holding their own. He reviewed the advertising plan this year of increasing frequency
and running smaller ads. He presented the 2005 Visitor Guide rate card. Deadline for
advertising in the Visitor Guide is February 7.
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OTHER BUSINESS
Pat Gazzola commended Curtis Shipley for his service on the A & P Commission and his
contribution for the City of Fayetteville. Shipley will be out of town for the February
meeting and his term expires at the end of March.
Shipley review his service on the Commission and how his involvement began with his
fraternity having a reunion and not being able to find a place to seat over 500 people for
dinner. He cautioned the Commission to "Watch what you're getting into because you'll
have to live with it."
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner, Executive Director