HomeMy WebLinkAbout2004-11-08 - MinutesADVERTISING AND PROMOTION COMMISSION
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REGULAR MEETING
November 8, 2004
Commissioners Present: Dan Coody, Neal Crawford, Pat Gazzola, Don Marr, David
McGeady, Curtis Shipley
Commissioners Absent: Neal Crawford
StaffPresent: Willistine Smith, Allyson Twiggs and Marilyn Heifner
Chairman David McGeady called the regular monthly meeting of the Fayetteville
Advertising and Promotion Commission to order on November 8, 2004 at the Fayetteville
Town Center conference room at 2:00 p.m.
MINUTES
Moved by Gazzola, second by Marr to approve the minutes of the October 11, 2004
regular meeting. Motion camed.
HMR REVENUES
HMR revenues for October were $155,319.52, a 14.07% increase over last October.
Year-to-date figures are up 13.84%.
• FINANCIAL REPORT
Marilyn Heifner presented the Financials for the month of October in the absence of a
representative of Scarbrough Murtishaw. Moved by Shipley, second by Coody to
approve the financial statements. Motion carried.
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CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office collected $9,282.58
delinquent HMR taxes in October. Moved by Marr, second by Shipley to accept report
of City Attorney. Motion carried.
DIRECTOR'S REPORT
Marilyn Heifner reviewed advertising inquines. Monthly advertising inquiries were up
46%. Year-to-date inquiries are down 4%. Internet unique visits for October are up
(14,155) or 64%. over last October (8,616). Per day average visits are 456.
Lil' Wayne concert was held at the Town Center. Great staff support that prepared for
the worst, expected the best and the event went off smoothly. Accident damaged the
deck after the concert, however, insurance of damager will cover repairs. Chili Pepper
Festival experienced a tragedy with three deaths and we extend our sympathies to their
families; however, festival attracted more than 3,000 participants. We provided the
sound system and support for decorations for the FHS Homecoming parade. We met
with Promise Keepers and will provide a lunch for them sometime next year.
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The Sales Manager for the CVB has been hired
Banners for the Town Center plaza have been ordered. We do have a blind issue at the
Town Center that will require $350 each to repair.
Marilyn shared a concem about Lights of the Ozarks changing lighting night and
publicity out reflecting different dates.
CVB REPORT
Allyson introduced Shelly Stewman, CVB sales manager. The state Arkansas Forestry
meeting was a success. They plan on coming back.
Promise Keepers will use the 800# of the CVB. The CVB will be involved in planning a
Ladies Luncheon on Saturday. The event is scheduled for June 10-11, 2005.
Allyson booked the Arkansas Fann Bureau meeting in July 06. 650 people are expected
for their meeting.
TOWN CENTER REPORT
Willistine reported that Town Center sales are up 96% over last year for October and
46% for the year. Collections were up for October 29% ($32,641.86) as well as year-to-
date up 23% ($250,177.34). The Town Center is at 92.7% of the 2004 goal and has an
• increase of $46,470.63 over 2003 YTD collections.
Operational issues: graffiti on parking garage wall. Lock out keys have been installed in
freight elevators. Blinds need repairing. Small leak in women's restroom. Accident in
parking garage.
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AGENCY REPORT
Brian Clark said work is being done for the 2005 Visitor's Guide. A rate card is being
prepared. They are doing work for the 2005 plan.
OLD BUSINESS
None
NEW BUSINESS
Budgets for 2005 — Marilyn discussed 2005 proposed budgets for A & P, Town Center,
and CVB. Moved by Shipley, second by Gazzola to approval budgets as presented.
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Botanical Gardens of the Ozarks Funding Requests — Cathy Bass requested funding for
Grand Opening of Botanical Gardens. The opening is scheduled for June. She said the
most pressing need at the gardens is the sprinkler system, but thought they could find
those funds out of the city grant. Moved by Shipley, second by Gazzola, to allocate
$20,000 for grand opening activities of Botanical Garden. Motion carried.
Hogeye Marathon— Commissioners requested that Hogeye Marathon provide specific
dollar amounts for advertising and prioritize.
North Arkansas Symphony — Commission requested that North Arkansas Symphony redo
their request.
Moved by Marr, second by Coody to approve the funding requests as proposed. Motion
carried.
New Commissioners to fill unexpired term of Ching Mong — Sharon Stiles (owner Stay in
Style Bed and Breakfast), Rick Sweik (owner, Coolwater restaurant), and Maudie
Schmitt (owner, Cafe Rue Orleans) presented reasons why they wanted to serve on the A
& P Commission.
Commission recessed to Executive Session and reconvened.
Gazzola moved to appoint Maudie Schmitt to unexpired term, second by Marr. Motion
carried.
There being no further business, the meeting was adjourned.
Respeectfiulllly submitted,
,e,,tA)
Marilyn Heffner, Executive Director
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