HomeMy WebLinkAbout2004-10-11 - MinutesADVERTISING AND PROMOTION COMMISSION
• REGULAR MEETING
October 11, 2004
Commissioners Present: Neal Crawford, Pat Gazzola, Don Marr, David McGeady
Commissioners Absent: Dan Coody, Curtis Shipley
Staff Present: Willistine Smith, Allyson Twiggs and Marilyn Heifner
Chairman David McGeady called the regular monthly meeting of the Fayetteville
Advertising and Promotion Commission to order on October 11, 2004 at the Fayetteville
Town Center conference room at 2:05 p.m.
MINUTES
Moved by Gazzola, second by Marr to approve the minutes of the September 13, 2004
regular meeting. Motion carried.
HMR REVENUES
HMR revenues for September were $146,097, a 10.18% increase over last September.
Year-to-date figures are up 13.81 %.
FINANCIAL REPORT
• Larry Bilbrey from Scarbrough and Murtishaw reviewed Financials for the month of
September. Moved by Gazzola, second by Marr to approve the financial statements.
Motion carred.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office collected $950
delinquent HMR taxes in September. Their efforts have resulted in $39,345.25 year to
date.
DIRECTOR'S REPORT
Marilyn Heifner reviewed advertising inquiries. Year-to-date inquiries are down 9%.
Internet unique visits for September are up (15,662) or 82%. over last September (8,596).
Per day average visits are 522.
State Hrseshoe Tournament over Labor Day weekend brought in 100 participants.
Butterfield Stagecoach Commemorative Ride was a successful event which ended on the
_ Fayetteville square. Bikes, Blues & BBQ had record attendance. Disc_overy_Channel will _
air the World Biker Build -Off show in late February and all of March. Universitv of
Arkansas has leased the Tyson Track Center for use as an exhibit facility. America in
Bloom national competition awarded Fayetteville another Championship in the 50,000-
100,000 population category
• CVB REPORT
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Allyson Twiggs reported that War Eagle begins Thursday. October 29`' the CVB will
• host another Trick or Treat on the Square. Promise Keepers will bring in 75,000 men for
their meeting June 10-11, 2005. The CVB will be the housing bureau for the event.
Farre Bureau will have a site visit this week for their 2005 meeting.
The CVB has been fielding about 100 calls a day during the month of October for events.
TOWN CENTER REPORT
Willistine reported that Town Center collections were up for September 23%
($36,799.48) as well as year-to-date up 22% ($217,535.48). The annual report to the City
Council was presented in September. All of the staff is CPR/AED certified since
Willistine and Julie have completed their training.
The second business seminar " Andy Core" was completed this month with double
attendance of the first one. Town Center sponsored Haunted House will be October 28-
3151. Sales staff participated in Bridal Show and had 700-800 people visiting our booth.
AGENCY REPORT
Brian Clark said the agency is getting ready for the 2005 marketing plan. This is the first
month the Internet use has exceeded 500 per day. Brian presented the new visitor's
guideldining and lodging brochure.
OLD BUSINESS
• CVB Tourism Sales Manager position — Marilyn presented job description of Tourism
Sales Manager who will work at the CVB. She said money was in the budget to be able
to hire someone for this position in the 2004 budget. Moved by Gazzola, second by
Crawford to hire a Tourism Sales Manager. Motion carried. Marketing plan will reflect
a measure of productivity for this person.
NEW BUSINESS
Preliminary Budgets for 2005 — Marilyn discussed 2005 proposed budgets for A & P,
Town Center, and CVB. Budget approval will be on November agenda.
Special
Funding
Requests
for 2005
—
Commissioners were distributed special funding
request
packets.
November 3 at noon
was set for discussion of funding requests.
SecurityIssues ssues — Marilyn and Willistine addressed loss of Town Center property and
problem with security of the facility. Moved by Gazzola, second by Crawford to enter
into a least agreement with ADT to provide security system for the Town Center.
There being no further business, the meeting was adjourned. -- -
Respectfully submitted,
�'�
• Marilyn Heifner, Executive Director
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