HomeMy WebLinkAbout2004-08-09 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
August 9, 2004
Commissioners Present: Dan Coody, Pat Gazzola, David McGeady and Curtis Shipley.
Commissioners Absent: Neal Crawford and Ching Mong
Staff Present: Allyson Twiggs and Marilyn Heifner
Marilyn Heifner called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on August 9, 2004 at the Fayetteville Town Center
conference room at 2:00 p.m.
Moved by Shipley, second by Gazzola to elect David McGeady chairman. Motion
carried.
MINUTES
Moved by Shipley, second by Gazzola to approve the minutes of the July 12, 2004
regular meeting. Motion carried.
• FINANCIAL REPORT
Larry Bilbrey, Scarbrough and Murtishaw reviewed Financials for the month of July.
Moved by Shipley, second by Coody to approve the financial statements. Motion carried.
HMR collections are up 17.11% over last year same month. Hotels are up 20.10%,
restaurants up 8.80% for June. Year to date collections for hotels are up 16.91%,
restaurants up 8.01%.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office collected $2,021.76
delinquent HMR taxes in June. Their efforts have resulted in $34,155.75 year to date.
DIRECTOR'S REPORT
Marilyn Heifner reported that advertising inquiries are catching up with 2003 inquiries.
Internet unique visits for July are up (13,153) over last July (7,533). Per day average
visits are 424.
Marilyn accompanied Lisa Netherland, Courtney McDade, and judges on America in
Bloom visit July 30-31. Judges were impressed with the Square Gardens, Headquarters
• House, and environmental efforts especially solid waste and recycling.
• Tai Chi is being offered on the Town Center plaza on Tuesday and Thursday mornings
prior to the Farmer's Market openings. Dr. Cathy Matlock, South Arkansas Community
College president visited the Town Center as a part of Fifty for the Future program in El
Dorado. They were looking at the Town Center as a model for El Dorado.
CVB REPORT
Allyson Twiggs said the shuttle for Brumley worked well again this year. The sing was
well attended and will move to Barnhill next year. ASAE convention was a success and
provides us more opportunities for other state meetings. In October the state forestry
convention will be here using the C. C. E. and the Radisson.
The CVB has 9 preferred partners now. Allyson explained the success of that program
working for football, Bikes Blues and BBQ, and other heavily attended events.
She is currently working on a 3 year marketing plan for the CVB and asked for any input
the Commissioners might have.
TOWN CENTER REPORT
Marilyn reported that reported that Town Center sales were up for July 104%
($23,405.53) as well as year-to-date up 40.9% ($160,730.70). Collections are up 17.94%
• year to date.
Air conditioning in
administrative offices issue
has been resolved.
A new compressor
was installed. The
warranty was still in effect.
We are continuing
to address preventive
maintenance issues
since the building is now 3
years old.
AGENCY REPORT
Brian Clark emphasized that the inquiries for July was impressive with advertising in
Southern Living and Midwest Living driving those inquiries. Internet visits are almost
double from July 03 until July 04. Because June and July unique visits have flattened,
the Agency and Marilyn are trying an on-line advertising campaign.
For 2005 planning discussion, commissioners were asked to consider a magazine format,
48 page + cover with advertising for the Fayetteville Visitor guide. Currently we print
140,000 Visitor Guides every other year and 50,000 Dining Guides. This new
publication would combine both of those and balance editorial (70%) with advertising
(30%) for a more comprehensive guide.
Commissioners asked for rate sheet and will consider at their next meeting.
40
NEW BUSINESS
• Advertising Agency Review — The contract with the advertising agency will be up in
December. Marilyn presented three options for the Commission: 1) renew the contract
with the agency for three years, 2) extend the present contract for one year, 3) request
qualifications from agencies for a new contract.
Marilyn reported that the agency has performed well over the past three years. They have
always acted with the best interest of Fayetteville and the Advertising and Promotion
Commission. She recommended that the contract be extended for an additional three
years.
Moved by
Shipley, second
by Coody
that the contract with the agency be extended for an
additional
year under the same terms.
Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Pp
Marilyn Heifner
Executive Director
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