HomeMy WebLinkAbout2004-06-14 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
June 14, 2004
Commissioners Present: Chairman Bob Davis, Dan Coody, Pat Gazzola, David
McGeady, and Curtis Shipley.
Commissioners Absent: Ching Mong and Neal Crawford
Staff Present: Willistine Smith, Allyson Twiggs, and Marilyn Heifner
Chairman Bob Davis called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on June 14, 2004 at the Fayetteville Town Center
conference room at 2:00 p.m.
MINUTES
Moved by Shipley, second by Gazzola to approve the minutes of the May 10, 2004
regular meeting and the May 21 special meeting. Motion carried.
FINANCIAL REPORT
HMR collections are up 11.85 over last year same month. Collections were
$145,039.49. Hotels are up 15.8% and restaurants are up 8.54%.
• Wes Murtishaw presented financial report for May. Moved by Shipley, second by
Coody to approve the financial statements. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office continued their
successful efforts to prosecute and collect delinquent HMR taxes in May. Their efforts
Resulted in collecting $3,508.00 in May for a total of $23,772.02 year to date.
City staff is working on ways to further streamline the collection process so that
nonremitting establishments are referred for prosecution efforts sooner.
DIRECTOR'S REPORT
Marilyn Heifner reported that May advertising inquiries are down 11%, year to date
inquiries down 26%. Internet unique visits for May are up 50% (341,145). Per day
average visits are 349.
Arkansas Society of Association Executives will be here in July. Judges for America in
Bloom will be here July 30-31. Our competition is Quincy, Massachusetts.
Heritage Trail Partners organization's re-creation of the Butterfield Stage Coach run has
received enthusiastic support from the Springdale and Rogers A & P Commissions.
• Springdale has allocated $5,000, Rogers $3,500 which makes Fayetteville's total $4,250.
10
Arkansas
Parks and Tourism will have
the
See Arkansas First Promotion at
Jose's on
• Thursday.
Weathermen from Channel
7 in
Little Rock will broadcast from
there.
•
Walton Arts
Center banners,
sponsored by the Fayetteville Advertising
and Promotion
Commission
were unveiled.
The U of A Uarkettes will have a reunion
in October.
Marilyn introduced Willistine Smith as the new Facilities Manager for the Town Center.
TOWN CENTER REPORT
Willistine Smith reported that Town Center sales were up for May as well as year-to-
date. An operational item was repair of the overhead door broken during an event that
will be paid for by the client. Willistine is learning the accounting system and improving
our method of collections.
CVB REPORT
Allyson Twiggs reported that Wal-Mart shareholders and Regional Baseball worked well
for hotels. The 800# worked well for Matt Shanklin as the CVB referral line. All Star
week and Coach's Clinic is ready to go.
The Embassy Suites in Rogers is a new CVB Partner. August 4-7 will be the Brumley
Gospel Sing. Andy Wilson from the Solderquist Ethics School will be the featured
speaker for ASAE. The state Forestry Convention will be here in October.
AGENCY REPORT
Brian Clark presented the agency report. He congratulated Marilyn for being names the
PR Professional of the Year. He discussed the 3 components of a successful advertising
campaign. Total inquiries including mail and internet are up. Tax collections are up and
publicity is at an all time high.
The regional and superregional baseball tournaments attracted a new element of tourists
and those new fans are a new target for Fayetteville. Fayetteville did an exceptional job
of hospitality and television coverage kept remarking about the city and the Razorback
fans.
OLD BUSINESS
Lighting for Plaza
Price for the plaza lighting came in at $24,802. The fixtures have been ordered and
Campbell will prepare surface for poles prior to their arrival.
NEW BUSINESS
Fireworks
The NWA Mall cannot have fireworks at the Mall this year because of encroaching
• construction. The Mall will contribute $8,000 as they have done in the past. They are
a,
looking
for an additional $7,000
to have the fireworks. The City is contributing $3,500
• and will
have
the venue at Drake
Field.
Moved by Shipley to approve $3,500 from A & P funds to go toward fireworks on the 4`h
of July. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
4: %J�
Marilyn Heifner
Executive Director
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