HomeMy WebLinkAbout2004-01-12 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
January 12, 2004
Commissioners Present: Chairman Bob Davis, Dan Coody, Pat Gazzola, David
McGeady, Ching Mong, and Curtis Shipley.
Commissioners Absent: Neal Crawford
Staff Present: Denise Bembenek, Marilyn Heifner, and Allyson Twiggs
Chairman Bob Davis called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on January 12, 2004 at the Fayetteville Town Center
conference room at 2:00 p.m.
MINUTES
Moved by Shipley, second by Gazzola to approve the minutes of the November 10, 2003
regular meeting and add to minutes of November 3 special meeting to approve the
funding for 2003 for NWA BEST and make budget adjustment. Motion carried.
FINANCIAL REPORT
Wes Murtishaw, Scarbrough & Murtishaw presented financial report for December.
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Moved by Shipley, second by Gazzola to approve the financial statements.
HMR collections for the month of November were $154,821.72, representing a 14%
increase and collections for December were $128,205, a 7% increase. Total collections
for 2003 were $1,556, 517, a 4.52% increase.
Moved by Shipley, second by Mong that the financial statements be accepted. Motion
carried.
CITY ATTORNEY
City Attorney Kit Williams reported that collections of unpaid taxes for 2002 and 2003
were in excess of $150,000. Primarily City Prosecutor Casey Jones and his office
collected most of those. During 2003, over $50,000 in overdue HMR taxes were
collected. Williams said that through persistence of Town Center staff, his office, and
city accounting department all out-of-town caterers are now in compliance with our HMR
ordinances.
DIRECTOR'S REPORT
Marilyn Heifner discussed her A & P activities for December. SBC yellow pages cover
will feature Old Main skyline photo provided by A & P. She and Denise met with
Principal Insurance representatives regarding change in deductible for employees. A
meeting with Radisson, CCE, CVB, and Agency resulted in plans started for program to
• tie into Clinton Library opening in Little Rock. She and Tracy Lamar handled all choir
nights scheduled during Lights of the Ozarks. She prepared a Keep Arkansas Beautiful
• Award with Brian Pugh from the City
CVB REPORT
Allyson Twiggs reported that three partners had been signed — Ranalli Farms, Residence
Inn (Spr.) and Perry's Passin'Thru. CVB is helping with ticket sales for Tyson Track
meet Feb. 14. Governor's Conference plans are coming together. McKee Baking will
sponsor a morning break. Allyson introduced Carol Tassig, a UA graduate student who
will be helping with the Governor's Conference as a class project.
TOWN CENTER REPORT
The Town Center contracted sales for 2003 were down 12.8%; however collections were
up 13.8%. "Pretty in Pink, a Susan G. Komen metropolitan fashion show will be held at
the Town Center Feb. 7.
AGENCY REPORT
Brian Clark explained that though traditional inquiries are down, there were 73,000
unique visits to the web site in 2003. Outdoor advertising on billboards was discussed.
Consensus of the Commission was not to pursue use of billboards as a medium for
advertising at the present time.
OLD BUSINESS
• All Star Games reconsideration of 2004 funding request
Moved by Shipley, second by Gazzola to increase funding for All Star Games and
Coach's Clinic by $5,000. Motion carried.
NEW BUSINESS
Mayor Coody addressed the darkness of the Town Center plaza. The spot lighting and
the foot lighting still does not provide enough light.
Marilyn will contact Richard Alderman and bring several concepts to the next meeting.
Because of time restraint, review of Marilyn Heifner will be done at the February
meeting.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
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