HomeMy WebLinkAbout2003-11-10 - Minutes• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
November 10, 2003
Commissioners Present: Chairman Bob Davis, Neal Crawford, Pat Gazzola, David
McGeady, Ching Mong, and Curtis Shipley.
Commissioners Absent: Dan Coody
Staff Present: Denise Bembenek, Marilyn Heifner, and Allyson Twiggs
Chairman Bob Davis called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on November 10, 2003 at the Fayetteville Town
Center conference room at 2:00 p.m.
MINUTES
Moved by Shipley, second by Gazzola to approve the minutes of the October 13, 2003
regular meeting and the November 3, 2003 special meeting. Motion carried.
FINANCIAL REPORT
• Tom Lonon, Scarbrough & Murtishaw presented financial report for October. Moved by
Shipley, second by McGeady to approve the financial statements.
HMR collections for the month of October were $136,161.14. This represents a 3.6%
increase over October of last year. Excess CEC bond revenue returned in October was
$437,335.10. Property insurance for the CEC was $8,967.31.
Moved by Shipley, second by Gazzola that the financial statements be accepted. Motion
carried.
CITY ATTORNEY
City Attorney Kit Williams reported that City Prosecutor Casey Jones had an excellent
month collecting $11,389.40 in overdue HMR taxes. Yearly total for his collections to
$52,379.46.
Kit explained that the A & P Commission and/or the City would likely be challenged in
court from the Bentonville caterer objecting to our ordinance. It appears that this is the
only way to settle the issue. Kit discussed a possible Hotel, Motel, Restaurant business
license to help in the enforcement area.
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DIRECTOR'S REPORT
• Marilyn Heifner discussed her report in the Commissioner's agenda packet. She
explained 2004 budgets for the A & P, CVB, and Town Center. Moved by Shipley,
second by Mong to approve the budgets. Motion carried.
Shipley
asked that at the next meeting staff prepare
and
present accomplishments for
2003 as
well as future dreams, aspirations and what
we
could do better.
Marilyn explained proposed health insurance plan that would raise deductible for each
employee from $500 to $1500 with the A & P covering any deductible above $500. This
would be the most cost effective change and would have the least change for our
employees. Moved by Shipley, second by Gazzola to accept the proposed plan to change
health insurance. Motion carried.
CVB REPORT
Allyson Twiggs reported that approximately 500 kids and 45 businesses participated in
Trick or Treat on the Square promoted by the CVB. The staff is beginning to focus on
the Governor's Conference on Tourism in March.
A tally has been made of NWA hotel rooms as follows:
Fayetteville — 1633 rooms
Johnson — 48 rooms
. Springdale — 1218 rooms
Rogers — 1027 rooms
Siloam Springs — 144 rooms
Total rooms in NWA are 5090.
Survey after Bikes,
Blues,
and BBQ, War
Eagle and
football weekends indicated that
most
hotel rooms in NWA
were filled
and
80% were
occupied
in Ft. Smith.
Allyson announced that Lighting Night for Lights of the Ozarks would be November 26
and would include the Jingle Bell Jog, Holiday Parade, as well as the lighting of the
square.
TOWN CENTER REPORT
The Town Center sales for October were up 23%; however collections year-to-date are —
13%. The Town Center Haunted House "Terror on the Square" was very successful and
$2,000 was donated to the United Way. Sandra Bennett and the UA Housing did an
excellent job. Denise said all inspections are up-to-date.
AGENCY REPORT
• Brian Clark reviewed advertising for Lights of the Ozarks that will run statewide and
played radio advertisement which will run in Little Rock market. The creative for "Step
• into Fayetteville" campaign in the NATA advertisement and the Arkansas Tour Guide
was presented. Brian discussed media placement and budget overview for 2004. Moved
by Davis, second by Mong to approve the media placement as proposed. Motion carried.
The agency was asked to bring back billboard drawings and locations of boards to
December meeting for consideration by Commission.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
CI
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