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HomeMy WebLinkAbout2002-12-09 - Minutes• GROUP: ADVERTISING & PROMOTION COMMISSION DATE: December 9, 2002 PRESENT: Bob Davis, Joe Fennel, Pat Gazzola, Ching Mong, Kevin Santos, Curtis Shipley and Marilyn Johnson. ABSENT: None The December meeting of the Advertising and Promotion Commission was called to order at the Fayetteville Town Center conference room at 2:00 p.m. by Chairman Joe Fennel. MINUTES Moved by Davis, second by Santos to approve the minutes of the November 18, 2002 meeting. Motion earned. FINANCIAL REPORT Marilyn reported that total collections for November $135,921.72 a 12.30% increase. No one was present from the accounting firm to present financials. Commissioners asked that someone be present from Scarbrough to present fourth quarter financials at the January meeting. • City Attorney Kit Williams reported that City Prosecutor collected $1,729.04 in November and December. Total collections of back taxes over the last 12 months are $96,196.23 (over $8,000 average per month). • DIRECTOR'S REPORT Marilyn Johnson reviewed her activities for the month of November. Inquiries were don for the month and continue to be below last year inquiries. Highlights of the month include a presentation to Siloam Spnngs Chamber of Commerce regarding HMR tax, a tour of Fayetteville for Wal-Mart recruiters, and presentation to U of A Tourism class on festival organization and promotion. CONVENTION AND VISITORS BUREAU REPORT Allyson Twiggs reviewed CVB activities. Bids are out for ASAE in 2004, Arkansas Cattlemen's Association in 2003 and 2004, and the Narcotics Dog Association in 2004. She is working with Savor the Flavor in Downtown/Dickson in April 2003. Allyson presented an excellent article that appeared in Meetings South magazine based on a reporter interview with Allyson and Marilyn. TOWN CENTER REPORT Denise Bembenek reviewed the Town Center activities. November was a record sales month Average per event income is $1885.13. The Town Center will participate in the Bridal Expo in Springdale in January and they are awaiting a marketing piece from Sells/Clark. Rocky Jones is out on FMLA leave until January 2, 2003. She and Marilyn attended a financial compliance meeting with the City as they prepare for the auditors. • • AGENCY REPORT Review — Manlyn reviewed activities of Sells Clark during their first year of their contract. Shipley moved, second by Santos to exercise the option to renew the advertising contract with Sells/Clark for a second year. Motion carried. Brian Clark thanked the Commission for their vote of confidence. He said the A & P, Town Center and CVB were great to work with. The Agency had learned the impact of the Internet on travel. We are getting approximately 140 hits per day. Looking ahead, they will be refining the "Worth Remembenng" concept. With approval of the marketing plan in December, the A & P will be able to get a,lump on the process. Michael Clark said special events were cntical for bnnging people in to fill the gaps between football games. Attractions that the A & P fund are good for tourism. They presented the 2003 Media Plan with about 83% of the budget being in media placement. Moved by Shipley, second by Davis, to approve the $220,000 marketing plan as presented. Motion carried. OLD BUSINESS Alcohol Lease and Concession Contract A meeting was scheduled for January 6 at 2:00 p.m. for presentations by candidates and to review proposals. Presenters will be given 15 minutes each. • Approval of 2003 budgets Marilyn reviewed items on Town Center, CVB and A & P budgets for 2003. Moved by Shipley, second by Davis to approve all budgets as presented including special project funding. Motion carried. Appointment of Commissioner to replace John Gilham Shipley moved, second by Davis, to approve David McGeady, general manager of the Radisson to fill the unexpired term of John Gilham. Motion carried. Last Meeting for Kevin Santos Commissioners expressed appreciation to Kevin Santos for serving on the A & P Comimsston. Announcements Holiday Hoops tournament will be held on Thursday, Friday and Saturday. There being no further business, the meeting was adjourned. Respectfully submitted, • Marilyn Johnson Director, Convention and Visitor Development