HomeMy WebLinkAbout2000-05-08 - Minutes•
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GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: May 8, 2000
PRESENT: Heather Daniel, Joe Fennel, John Gilliam, Fred Hanna, Alex Jerde, Ching
Mong, Curtis Shipley, Steven Davis, John Maguire, Lisa Lee and Manlyn
Johnson
ABSENT: None
The regular meeting of the Advertising and Promotion Commission was called to order at
the Chamber of Commerce conference room at 2:00 p.m. by Chairman Joe Fennel.
MINUTES
Moved by Hanna, second by Shipley to approve the minutes of the April 10 meeting.
Motion carried.
FINANCIAL REPORT
John Maguire presented the financial report. Collections for March were $108,747, a
14.97% increase. Year to date collections are $403,383, a 10.90% increase. Expenses for
the month were $137,294. Moved by Shipley, second by Jerde to approve the financial
report. Motion carried.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed April activity of her office She is working with a motorcoach
group tour from Ft. Smith. The participants all work at the Ft. Smith Visitor Center and
are responsible for providing information on attractions in Northwest Arkansas.
Marilyn has worked with 2 sessions of Elderhostel, the State Historic Preservation
Alliance convention, the Brumley Gospel Sing, the Mid -American Lumberman's
Association, and a military reunion.
Marilyn explained two new events Bikes, Blues, and BBQ and the Cornfield Maze. A
meeting of restaurant owners resulted in them forming a short term action committee and
a long term planning team. No new cases of hepatitis have been reported in 5 days.
Tearoff maps were revised and reprinted. The new four-color brochure was presented to
the commissioners.
ADVERTISING AGENCY REPORT
Susan Wallace reported that the agency had finished the four-color brochure, and was
working to update the All Season's Trail and the Historic Walking Tour brochure.
• Advertising responses for April were 13, 431 and year to date responses are up 56%. The
agency is reviewing how the responses are tracking. They are ready to begin focusing on
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developing a meeting planner guide. Joe Fennel reported that the August issue of
Southern Living will focus on Fayetteville.
OLD BUSINESS
Botanical Gardens of the Ozarks
Donna Porter, and Board members Rob Womack, and Tammy Lorince presented a
proposal for funding to the A & P Commission. After discussion, Shipley moved to
allocate $45,000 for the second phase of the Master Plan for the Gardens. Second by
Gilliam. Motion carried.
Town Center
Richard Alderman reported that two levels of elevated slabs have been poured and
construction is progressing on schedule.
Shipley moved to approve Change Order #3, second by Jerde. Motion Carried.
Marilyn presented options for parking for deck in Town Center. After consideration of
cost, enforcement, maintenance, revenue, convenience, security, and flexibility issues, she
recommended a gated system with pay on entrance with a $3.00 charge for each entrance
time Shipley moved to approve the recommendation, second by Hanna. Motion camed.
• Marilyn presented a schedule for Town Center rates. After discussion, Shipley moved to
approve the rate schedule, second by Jerde. Motion carried. (A copy is attached).
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Lisa Lee informed the board that she had completed her first proposal, the Youth
Fellowship Church of God Youth meeting. They will make a decision by May 31. She
reported that the Tulsa Sales blitz was successful. Twelve representatives participated in
selling Fayetteville.
NEW BUSINESS
John Gilham asked that Fayetteville contemplate forming a CVB (convention visitor's
bureau). This would act as a central reservation, packaging and festival promotion center.
Marilyn will bring information together regarding forming a CVB.
There being no further business, the meeting was adjourned.
Respectfully submitted,
7 96.41/2c
Marilyn Johnson
Director, Convention and Visitor Development