HomeMy WebLinkAbout1999-07-12 - Minutes• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: July 12, 1999
PRESENT: Alex Jerde, Heather Daniel, Joe Fennel, Fred Hanna, Curtis Shipley, Jim
Waselues, and Marilyn Johnson
ABSENT: Carl Maguire
The regular meeting of the Advertising and Promotion Commission was called to order at
the City Hall Council Chambers at 2:00 p.m. by Commissioner Joe Fennel.
MINUTES
Moved by Shipley, second by Jerde to approve the minutes of the June 14 meeting.
Motion carried.
FINANCIAL REPORT
Kevin Crosson presented the financial report. Expenses in June were $71,199 with major
expenditure in architectural services related to the Town Center. Collections for June
were $104,709, up 6.5% over last June. This represents the first time collections have
exceeded $100,000 in a month. Year to date collections are $564,571 up 6.13%.
• Moved by Shipley, second by Daniel to approve the financial report. Motion carried.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed activity report in agenda packet. Inquiry responses continue
to increase over last year. Emphasis has been placed on the March of the Century parade,
promotion of Fayetteville at the regional airport, and expansion of Razorback stadium
and moving football games to Fayetteville.
ADVERTISING AGENCY REPORT
Susan Wallace reported that inquiry responses were up 40%.
In the web site presentation, the following objectives have been established: that the site
be 1) attractive (and maintain continuity with advertising and marketing materials), 2)
easy to navigate and quick to load, 3) interactive and fun, 4) informative, 5) link to the
Chamber site, 6) have opportunities to link dining and lodging.
Goals are to have the site 1) on-line in September, 2) present opportunities for revenue, 3)
linked to appropriate other sources, 4) be quickly updateable, 5) have a camera icon to
show more photography, and have good registration with search engines.
Shipley requested a study of the cost of this and the Chamber site and what is in each and
answer the question of are both sites needed?
OLD BUSINESS
TOWN CENTER
Richard Alderman updated the Commission on the Town Center bid. He, the contractor,
City staff and Marilyn have reduced the bid to $219,000 over bid and are looking at other
items to cut. The bid is good for 90 days (August 4). The City Council should get to
review the bid at Least 2 meetings. He requested feedback from the Commission
regarding presenting material to the City Council at their agenda session for their July 20
meeting. Richard requested that the City Council be involved to determine direction of
project and possibly input funds.
Hanna indicated a desire to take the project to the Council. A special A & P meeting
might be necessary to go to the Council with a positive recommendation.
Fennel stated he wanted to protect the integrity of the project we started to build and
build something we are proud of. He expressed concern over removal of elevators and
partitions as well as exterior brick. We need to get the Council on board to help out.
Moved by Shipley, second by Hanna to move the document forward to City Council for
their review and discussion.
NEW BUSINESS
None
MISCELLANEOUS
Marilyn asked for a clarification on funds granted to Eugene Nash for basketball
toumament. The Commission had awarded up to $4,600 for trophy assistance. Nash
spent $2,558.79 for trophies and $2,560.81 on t -shirts, which he used as awards Shipley
moved, Hanna second that $4,620 could be used for t -shirts and awards for Rim Reapers
tournament.
There being no further business, the meeting was adjourned.
Respectfully submitted,
(Tha3 94/..444-0-yL}
Manlyn Johnson
Director, Convention and Visitor Development